This document outlines the schedule and topics for a course on startups and technology ventures. Week 2 focuses on why startups succeed and fail, and how to plan for success. Key reasons for startup success mentioned include having customers demanding the product or service, good timing that anticipates platform changes, and discovering customer value. Reasons for failure include problems with timing if a platform isn't ready, and not ensuring customers are ready to buy. The document emphasizes evaluating if customers want what is being provided.

1. EPS8510 – SESSION #2
TECH VENTURES INTENSITY TRACK
LECTURE
StartUps!
Why do they succeed?
Why do they fail?
How to Plan for Success!
BABSON COLLEGE
9/11/2019
JOHN LANDRY
JLANDRY1@BABSON.EDU

2. …. BUT FIRST

3. Week #1 Intros! Your instructors, your course, your companies and YOU!!
Week #2 StartUps... Why do they succeed? Why do they fail? How to Plan for Success!
Week #3 Improving Your Odds - Business Models, Trend Spotting,
Plate Tectonics, Incubators, Timing, Networking, AI and more
Week #4 Team Building.. Cofounders, Early Employees..
how to get ‘em, compensate them, keep them and scale them
Week #5 Do you REALLY KNOW your Customer??
Week #6 Building Your Software Skills: Data, DBMS and JSON
Week #7 Building Your Software Skills: HTML, CSS3 & Javascript
Week #8 Building Your Software Skills: UI/UX & Usage Models
Week #9 Building Your Software Skills: Assembling Software Systems:: APIs, REST Web Services, Embeds
Week #10Get 'em While You're HOT! Recruiting Mentors, Influencers, Advisers and Board Members!
Week #11Evaluating YOUR Startup! Preparing Your Pitch!
Week #12Fundraising 101 - Raising Your Seed Round
Week #13Pitch Sessions - Part 1
Week #14Pitch Sessions - Part 2
EPS8510 – Fall 2019 Course Schedule
(… always subject to change!)

4. Week #1 Targeting The Smallest Possible Audience
Week #2 New Rules Tech Marketing: PR & Influencers
Week #3 New Rules Tech Marketing: Search & SEO
Week #4 New Rules Tech Marketing: Inbound
Week #5 New Rules Tech Marketing: Email, SMS, Notifications
Week #6 Building Your Software Skills: Security & Privacy
Week #7 SAAS Monetization: SMB & Enterprise
Week #8 SAAS Monetization: Consumers
Week #9 SysOps - Literally Running a SAAS Business
Week #10Scaling: From Crossing the Chasm to Blitzscalling
Week #11Fundraising - Venture Capital, Private Equity, Institutions and Family Offices
Week #12How to be Successful and be Happy too!
EPS8510 – Spring 2020 Course Schedule
(… definitely subject to change!)

5. … OH! ONE MORE THING!

6. TB Updates
• Vision
• Process
• Progress
• Reflection
• Futures
• You!

7. OK..
SO LET’S
SUMMARIZE…
WHY DO
STARTUPS FAIL?
OR SUCCEED?

9. The single biggest reason why start-ups succeed | Bill Gross
… funding is easy, if customers are demanding what you’re creating!

10. Josh Kaufman
The Personal MBA
Value Discovery

12. Timing, Problems... And Me!
• Best Timing Anticipates Platform Change
• Batch > OLTP
• CUI > GUI,
• OLTP > Client Server
• Client-Server > Web
• Keyboard > Touch
• Touch > Voice
• Analytics > AI
• M&D GL Plus
• M&D Millennium
• DMS Application Expert
• Adesso
FOMO (Fear of Missing Out!)
is Dangerous!
First Mover Advantage is a Myth (Adam Grant)
Good Things Happen to
Those Who Wait
(Lotus)
Procrastination Is a Virtue
(Adam Grant)
“Are Customers Ready to Buy
What You’re Providing?”

14. The Top 20 Reasons Startups Fail

15. Paul
Graham

16. Eric Ries: The Lean StartUp