ShapeUp is a company that provides wellness programs and data analytics to help make workplaces healthier. It was founded in 2006 and has since grown to serve many Fortune 500 companies worldwide. ShapeUp analyzes data from its wellness competitions and programs to provide insights into participant enrollment, engagement, health outcomes, and how non-motivational factors like weather, job function and team dynamics influence results. The goal is to help companies better understand their employee populations and facilitate healthy behaviors through customized messaging and program design.

1. shapeup.com
Copyright 2015 ShapeUp Inc.
All Rights Reserved. Proprietary & Confidential
Samir A. Batla
Director, BI & Data
Analytics
USING DATA &
ANALYTICS TO
CREATE
HEALTHIER
WORKPLACES

2. 2
OUR BI JOURNEY

3. OUR MISSION
UNITE EMPLOYEES TO MAKE
WORKPLACES HEALTHIER,
HAPPIER, AND MORE
SUCCESSFUL

4. 4
OUR HISTORY
Drs. Rajiv Kumar and Brad
Weinberg founded ShapeUp
in 2006 while studying at
Brown Medical School
Launched initially as a non-
profit community challenge
called Shape Up RI, their
social wellness idea went
viral and reached over 10%
of the adult population in
Rhode Island
Six outcome-based studies
and 600 customers later,
ShapeUp now serves 10
Fortune 50 and more than
twenty Fortune 500
companies worldwide
ShapeUp operates in 138
countries and is translated
into 25 languages, reaching
1.6 million participants
globally

5. EIGHT OF TEN SHAPEUP
PARTICIPANTS COME TO OUR
PLATFORM BECAUSE THEY
WERE INVITED BY A TRUSTED
COLLEAGUE

6. 58% OF EMPLOYEES SAY
THAT THEIR HEALTH &
WELLNESS HABITS ARE
MOTIVATED BY
COLLEAGUES
2013 survey for National Employee Wellness Month

7. PERSONAL MOTIVATION IS THE
NUMBER ONE REASON
PARTICIPANTS IMPROVE THEIR
HEALTH. THE SECOND MOST
IMPACTFUL MOTIVATOR IS THE
SUPPORT OF FAMILY AND FRIENDS.
* HTTP://PSYCHCENTRAL.COM/NEWS/2011/10/07/FAMILY-AND-PEERS-HAVE-BIG-IMPACT-ON-HEALTH/30146.HTML

8. CONSIDER: HOW CAN WE
FACILITATE HEALTHY
BEHAVIOR WHEN
MOTIVATION IS LOW?

9. 9
PARTICIPANT STATES
eligibl
e
registered
enrolled
engaged
completes
individual

10. 10
Analyze company HR & demographics data to help
organizations message and encourage their employee
populations to enroll in competitions and develop healthy
behaviors.
Messaging
Identify groups who repeatedly encourage others to join teams
and engage in healthy behavior.Can we leverage the
characteristics of these leaders for higher engagement in future
competitions?
ShapeUp Evangelists
ENGAGEMENT INSIGHTS
Analyze company populations throughout all stages of a
competition: from enrollment and engagement, to completion
and claiming rewards.What truly enabled engagement?What
factors existed that prevented engagement?
Facilitating engagement
Perform research on those who did not enroll in a competition
to discover insights as to why and to help design a more
comprehensive product offering and craft better messages
Why did some not enroll?

11. 11
ENROLLMENT INSIGHT
0
20,000
40,000
60,000
80,000
100,000
120,000
1 2 3 4 5 8 9 10 11 12 15 16 17 18 19 22 23 24 25 26 29 30 31 32 33
Challenge Enrollment
2013 Enrolled Count 2013 Enrolled Goal
2014 Enrolled Count 2014 Enrolled Goal
Planned Communication

12. 12
DOES JOB FUNCTION IMPACT ENGAGEMENT?
Completion rates by
salary band
completed
steps
Bands 7-9 are primarily
call center or support
personnel

13. 13
DOES WEATHER IMPACT ENGAGEMENT?
Completion % March – May 2014

14. 14
Through self-reported channels and activity data,ShapeUp can
identify the company’s competition as a significant factor in
participants’ increased health.
Did participants get healthier?
ShapeUp data can corroborate the assertion that network plays
a significant role in participant enrollment and continued
engagement. Belonging
Does team size make a difference?
POST COMPETITION INSIGHTS
ShapeUp analyzes participant surveys for common patterns and
sentiment in their success stories as well as areas for product
and experience improvement.
Participant feedback
ShapeUp analyzes additional data, such as: locations, lines of
business, job function and more to find significant correlations
between employee circumstances and their engagement or
non-engagement.
Demographics

15. 15
WEIGHT LOSS LEADS TO BETTER HEALTH

16. 16
In addition to success stories and areas for improvement,
ShapeUp analyzes participant feedback between competitions
– providing important insight into other products employees
may benefit from in between competitions
Evolving Product
Some participants enroll in every competition, some just one –
the first one. ShapeUp analyzes these cohorts to find the
relationships between their behavior and their characteristics.
Cohorts
MOVING TO PREDICTIVE & PRESCRIPTIVE
Not everyone is motivated by a prize. One client donated
millions to a charity once their participants reached their goals.
What can we learn from this use case to help evolve our
product?
Rewards
What does job function, weather, culture, region and other
types of data tell us about the likelihood of participants’
enrollment, engagement or completion of a competition? How
can ShapeUp help companies creatively develop enablers that
fit an employee’s circumstance?
Other Data

17. 17
GIVE ME MY MONEY!
Rewards Claim Behavior
Days after earning
Claim amount

18. 18
WINTER SPORTS IN THE SPRING?
Evolve Products
Ice skating
Skiing
Snowboarding
Snowshoeing
Primarily
Indoor
Activities

19. 19
COMPETITIONS ARE NOT ENOUGH
Evolve Products How would you rate your health? (1-10)

20. 20
PARTICIPANT
SENTIMENT
“It help shift a focus of
care for our employees.
Also, when our
employees are healthier
they function better at
their jobs.”
“I like that we do this as
a company...working
with others is always
easier....Thank you!”
“Company giving those
employees, who wish to
participate, an
opportunity to improve
their health.Thank
You!”

21. THANK YOU!
shapeup.com