The document proposes a comprehensive in-school fitness and nutrition campaign called the Gen Z Fitness Challenge + Expo. It will include in-school assemblies, an online education course, a live competition and expo event, and fully integrated marketing platforms. The goal is to educate and empower Gen Z students on physical wellness using engaging formats tailored to their learning preferences and technology habits. Partners from the fitness, nutrition, and event industries will coordinate to deliver the program and associated marketing campaign to over 120,000 students.
Initial Findings of CASE-Huron-mStoner Survey of Social Media in Advancement ...Michael Stoner
This is the slide deck that Cheryl Slover-Linett, consultant with Huron Consulting, and Michael Stoner used in a presentation covering initial findings from the 2013 CASE-Huron-mStoner Survey of Social Media in Advancement. Presentation given at the CASE Social Media and Community Conference on 17 April 2013 in Cambridge, MA.
What Every School District Needs to Know About Social MediaDana Vanden Heuvel
Twitter, Facebook, RSS feeds…so many social media tools
out there to provide information in ways that your audience
finds fast and convenient. School districts are faced with
the challenge of deciding which tools to use for what
purpose. This session will provide a summary of the most
popular tools school districts are using, share case studies
from districts around the country that have had success
with social media, and give you the top 10 best practices
for employing social media in your school district.
Huron Education Survey Documents Increasing Use of Social Media in Higher Edu...Huron Consulting Group
Social media is where students are, and increasingly where alumni and other important constituencies can be reached. Colleges and universities are increasingly incorporating social media into their communication and fundraising campaigns, according to a new survey from Huron Education and marketing and communications firm mStoner.
Social media strategy for education sector Synopsis: Building and growing strategies for YOUR social media including Student Recruitment, Alumni Relations, Events Management, Promotions and Contests. Integrated with YOUR other existing digital and social media content. Drive traffic to your online preference and unify policy & processes to succeed!
Initial Findings of CASE-Huron-mStoner Survey of Social Media in Advancement ...Michael Stoner
This is the slide deck that Cheryl Slover-Linett, consultant with Huron Consulting, and Michael Stoner used in a presentation covering initial findings from the 2013 CASE-Huron-mStoner Survey of Social Media in Advancement. Presentation given at the CASE Social Media and Community Conference on 17 April 2013 in Cambridge, MA.
What Every School District Needs to Know About Social MediaDana Vanden Heuvel
Twitter, Facebook, RSS feeds…so many social media tools
out there to provide information in ways that your audience
finds fast and convenient. School districts are faced with
the challenge of deciding which tools to use for what
purpose. This session will provide a summary of the most
popular tools school districts are using, share case studies
from districts around the country that have had success
with social media, and give you the top 10 best practices
for employing social media in your school district.
Huron Education Survey Documents Increasing Use of Social Media in Higher Edu...Huron Consulting Group
Social media is where students are, and increasingly where alumni and other important constituencies can be reached. Colleges and universities are increasingly incorporating social media into their communication and fundraising campaigns, according to a new survey from Huron Education and marketing and communications firm mStoner.
Social media strategy for education sector Synopsis: Building and growing strategies for YOUR social media including Student Recruitment, Alumni Relations, Events Management, Promotions and Contests. Integrated with YOUR other existing digital and social media content. Drive traffic to your online preference and unify policy & processes to succeed!
Human Trafficking Education Survey 09-30-2019Billy Joe Cain
Prevention Education Vendors across America shared their challenges reaching school students. Who is doing it right? How can others follow their successes? How can we all reach more children?
Social Media and Digital Marketing for SchoolsChris Rawlinson
Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November.
The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
One year ago I posted, "10 Social Media Best Practices in Higher Education" which has proven to be one of my most popular posts. This is not surprising, as many of my campus speaking engagements include covering such topics.
This top 10 list includes:
Implement a Social Media Strategy
Produce Quality & Accurate Content
Manage Platforms with Social Media Managers and Student Leaders
Use an Authentic and Transparent Voice
Represent the University/Division/Department Brand and University Resources
Collaborate and Support other University Social Media Pages
Respect Your Community
Dive into Data
Empower Influencers and Engage Audience
Get Internal Buy-In
Social media exists in the gray, so even these best practices could be scrutinized. Whatever your perspective, higher education needs more tools to aid in strategy development, especially since social media platforms change constantly.
Leveraging Social Media & Social CRM to Maximize Student ExperienceSalesforce.org
Social Media and Social CRM are playing an important role in Higher Education. 92% of the top universities are using Social Media to improve Student Experience. From internal collaboration, Social Marketing and Engagement, to Social Media monitoring, Higher Ed institutions are finding new ways to better understand and service constituents from Prospective Students to Alumni. Apex It will discuss these new trends in CRM for Higher Education and the pivotal role of Social Media and Social CRM to the greater Student Experience.
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
Healthcare Social Media and Digital Health: how to effectively connect, comm...Vandna Jerath, MD
Vandna Jerath, MD, ob/gyn physician and medical director of Optima Women's Healthcare and Optima Vitality MD, discusses health care social media (#HCSM) and digital health at the Greenway ENGAGE 2015 conference in Dallas, Texas (#GreenwayENGAGE). She discusses the importance and relevance by sharing her expertise, experience, and positive exposure with the ob/gyn and primary care providers and user groups (GOBUG & Green PC) to help them effectively connect, communicate, and collaborate, market and grow a practice, promote healthcare objectives, educate, engage, and empower patients, and make an overall positive impact on healthcare. #HCSM #GreenwayENGAGE #HIT #digitalhealth #EHR
Deck presented to college access and education professionals at the Washington College Access Network conference 3-28-12. Content includes how-to's on branding, brand identity, and social media.
Apprenticeship survey report - reporting on the views of UK ApprenticesThe Pathway Group
Apprenticeships Survey report, a national survey was conducted to gain the views of as many UK apprentices as possible to help shape future campaigns, discussions with government and education organisations, and back up their calls for improved apprenticeship careers advice in school. Apprenticeship report findings here:
2015 September Tools for Change CGI NewsletterDr. Chris Stout
I hope you find this issue to be informative and helpful in your work. Please send me any information you’d like posted in upcoming issues.
The embedded links may not work in SlideShare, so please feel free to email me for a copy at DrChrisStout@gmail.com to be added to our email list.
You can join our Facebook Group and interact with over 1800 likeminded individuals at:
https://www.facebook.com/groups/CenterForGlobalInitiatives/
Any recommendations to improve this communique would be most appreciated!
And if you’d like to support the Center’s work with a tax deductible donation, that would be fantastic(!) and do a great deal: http://centerforglobalinitiatives.org/donateNow.cfm
Cheers, and thank you for your work,
Chris
Human Trafficking Education Survey 09-30-2019Billy Joe Cain
Prevention Education Vendors across America shared their challenges reaching school students. Who is doing it right? How can others follow their successes? How can we all reach more children?
Social Media and Digital Marketing for SchoolsChris Rawlinson
Social Media for Schools is a talk prepared for the Independent Schools Marketing Association of South Africa (ISMA) conference in Cape Town 2012 November.
The talk looks at Social Media, digital education, and its impact of schools, as well as some tips on how to succeed.
One year ago I posted, "10 Social Media Best Practices in Higher Education" which has proven to be one of my most popular posts. This is not surprising, as many of my campus speaking engagements include covering such topics.
This top 10 list includes:
Implement a Social Media Strategy
Produce Quality & Accurate Content
Manage Platforms with Social Media Managers and Student Leaders
Use an Authentic and Transparent Voice
Represent the University/Division/Department Brand and University Resources
Collaborate and Support other University Social Media Pages
Respect Your Community
Dive into Data
Empower Influencers and Engage Audience
Get Internal Buy-In
Social media exists in the gray, so even these best practices could be scrutinized. Whatever your perspective, higher education needs more tools to aid in strategy development, especially since social media platforms change constantly.
Leveraging Social Media & Social CRM to Maximize Student ExperienceSalesforce.org
Social Media and Social CRM are playing an important role in Higher Education. 92% of the top universities are using Social Media to improve Student Experience. From internal collaboration, Social Marketing and Engagement, to Social Media monitoring, Higher Ed institutions are finding new ways to better understand and service constituents from Prospective Students to Alumni. Apex It will discuss these new trends in CRM for Higher Education and the pivotal role of Social Media and Social CRM to the greater Student Experience.
2011 Thump Using Social Media in your Marketing planJustin Tamsett
So you have a Facebook page, a You Tube channel, a Flickr account and sending the odd Tweet but what is the return on investment for the business? This session will share how to integrate what you are doing on-line with your marketing plan. You will walk away with the tools you need to monitor .
Healthcare Social Media and Digital Health: how to effectively connect, comm...Vandna Jerath, MD
Vandna Jerath, MD, ob/gyn physician and medical director of Optima Women's Healthcare and Optima Vitality MD, discusses health care social media (#HCSM) and digital health at the Greenway ENGAGE 2015 conference in Dallas, Texas (#GreenwayENGAGE). She discusses the importance and relevance by sharing her expertise, experience, and positive exposure with the ob/gyn and primary care providers and user groups (GOBUG & Green PC) to help them effectively connect, communicate, and collaborate, market and grow a practice, promote healthcare objectives, educate, engage, and empower patients, and make an overall positive impact on healthcare. #HCSM #GreenwayENGAGE #HIT #digitalhealth #EHR
Deck presented to college access and education professionals at the Washington College Access Network conference 3-28-12. Content includes how-to's on branding, brand identity, and social media.
Apprenticeship survey report - reporting on the views of UK ApprenticesThe Pathway Group
Apprenticeships Survey report, a national survey was conducted to gain the views of as many UK apprentices as possible to help shape future campaigns, discussions with government and education organisations, and back up their calls for improved apprenticeship careers advice in school. Apprenticeship report findings here:
2015 September Tools for Change CGI NewsletterDr. Chris Stout
I hope you find this issue to be informative and helpful in your work. Please send me any information you’d like posted in upcoming issues.
The embedded links may not work in SlideShare, so please feel free to email me for a copy at DrChrisStout@gmail.com to be added to our email list.
You can join our Facebook Group and interact with over 1800 likeminded individuals at:
https://www.facebook.com/groups/CenterForGlobalInitiatives/
Any recommendations to improve this communique would be most appreciated!
And if you’d like to support the Center’s work with a tax deductible donation, that would be fantastic(!) and do a great deal: http://centerforglobalinitiatives.org/donateNow.cfm
Cheers, and thank you for your work,
Chris
The Annual Sustainability Report: We challenge ourselves to make a difference!Cognizant
Keep Challenging! At Cognizant, we believe that is the way to drive progress.
We help leading global businesses challenge old ways of working in a world being transformed by new technologies, demographic and market shifts and global competition. And we challenge ourselves—to devote our talent, expertise and passion to making a difference in education, human potential and the environment.
We have celebrated many successes in education, human potential and the environment and will keep challenging ourselves to aim higher — and do more — for our communities, society and planet.
Read our fourth annual sustainability report, "Challenging ourselves to make a difference" , which documents the policies, practices & performances implemented in the year ended December 31, 2013.
1. A comprehensive in-school interactive,
hands-on fitness and nutrition awareness
campaign
A unique
sponsorship
opportunity to
reach young
consumers
2. Generation Z is immersed in social media, spends a lot
of money and wants to change the world.
All Rights Reserved TBW Consulting Group, Inc. 2015
3. Adept Researchers
Gen Z knows how to self-educate and find information
52% use
YouTube
or social media for
typical research
assignments
All Rights Reserved TBW Consulting Group, Inc. 2015
32%
Work with
Classmates
Online
33%
Watch
Lessons
Online
20%
Read
Textbooks
Online
SOURCE: Meet Generation Z: Forget Everything You
Learned about Millennials by Sparks & Honey
4. Driven Workers
A DIY culture and access to crowdsourcing shape Gen Z’s
goals for work and self-employment
76% wish their hobbies would turn
into full-time jobs
80% of high school students believe
they are more driven than their peers
72% of high school students want to
own their own business someday
All Rights Reserved TBW Consulting Group, Inc. 2015
SOURCE: Meet Generation Z: Forget Everything You
Learned about Millennials by Sparks & Honey
5. Do-Gooders
Gen Z wants to make a difference in the world
60% want their jobs to impact the world
26% of 16-19 year olds currently
volunteer
77% are concerned about
humanity’s impact on the
planet
All Rights Reserved TBW Consulting Group, Inc. 2015
SOURCE: Meet Generation Z: Forget Everything You
Learned about Millennials by Sparks & Honey
6. Snapchat
Whisper
Secret
Fast Movers
The average American attention span is short and Gen Z is
no exception. Accustomed to auto-correct and
emoticons, Gen Z prefers visuals to text.
All Rights Reserved TBW Consulting Group, Inc. 2015
5:
Preferred
number of
screens for
multi-tasking
SOURCE: Meet Generation Z: Forget Everything You
Learned about Millennials by Sparks & Honey
7. The Future of Marketing
All Rights Reserved TBW Consulting Group, Inc. 2015
8. All Rights Reserved TBW Consulting Group, Inc. 2015
$16.90
41%
of Gen Z spends 3+ hours
a day on computers for
non-school work-related
activities
average Gen Z weekly allowance,
collectively amounting to $44B a year
SOURCE: Meet Generation Z: Forget Everything You
Learned about Millennials by Sparks & Honey
9. All Rights Reserved TBW Consulting Group, Inc. 2015
Communicate visually to a
diverse audience across screens.
Keep it short (think “snackable
content”).
Feed curiosity, tap into an
entrepreneurial spirit.
Empower users with control over
preference settings.
Connect viewers with collaboration and
live streaming technology.
Inspire audiences with social causes to rally
behind.
Educate and build expertise.
#1
#2
#3
#4
#5
#6
#7
SOURCE: Meet Generation Z: Forget Everything You
Learned about Millennials by Sparks & Honey
10. Physical wellness requires teaching, just like
learning a language that will be used
throughout our entire lives.
All Rights Reserved TBW Consulting Group, Inc. 2015
11. The CDC reports that 17 percent of children
and adolescents ages 2-19 are obese. This
figure has tripled since 1980.
Overweight and obese children are at high
risk of heart disease, diabetes, high blood
pressure, high cholesterol, asthma, low self-
esteem, joint, bone, and muscle problems,
and more.
According to studies by the CDC, attending
physical education classes is directly
related to better academic performance
and attitude toward school.
With very little funding, many schools have
cut physical education altogether.
All Rights Reserved TBW Consulting Group, Inc. 2015
12. Physical activity can help prevent risky
behaviors like smoking, doing drugs,
drinking alcohol, and unhealthy eating;
antisocial behaviors and violence; and
pregnancy.
Physical activity promotes brain
function and psychological well-being,
reduces anxiety, and increases overall
energy and attention span.
Physical education gives our youth the
necessary tools to remain healthy in
many aspects throughout their lifetime.
From a report by the World Health
Organization (WHO)
All Rights Reserved TBW Consulting Group, Inc. 2015
13. The Gen Z Fitness Challenge + Expo is the quintessential
fully integrated platform that ticks all the boxes. Meeting
competing health and wellness contradictions head on.
All Rights Reserved TBW Consulting Group, Inc. 2015
14. In-School Assemblies
Online Education Course
Live Competition + Expo
Fully Integrated Marketing Platforms
Project Timeline
All Rights Reserved TBW Consulting Group, Inc. 2015
15. In-School Assemblies
Fitness & nutrition assemblies/seminars
held at area middle and high schools
Local public and private school
partnerships reach 120,000+ students in
Metro Atlanta market
Dynamic 40 minute “pep rally” format to
include local radio personality/celebrity
DJ, nutritionist, fitness trainer, and
sports psychologist
All Rights Reserved TBW Consulting Group, Inc. 2015
16. Fitness Education &
Training Course
Course can be completed online or via
our proprietary mobile app
Students who successfully complete the
course will receive an NGA Fitness
Certificate and course credit toward
becoming a certified personal trainer
Incorporating and leveraging pre-
existing student social media networks
Info-metric data collection to measure
outcomes and ROI
All Rights Reserved TBW Consulting Group, Inc. 2015
17. Live Competition & Expo
Qualified students can compete in
NGA-sanctioned fitness competition
Fitness, nutrition, health and wellness
vendors onsite
Fitness competitions, performances
and demonstrations
Live music performances
Live-streaming of select performances
Date: May 2017
Location: TBD
All Rights Reserved TBW Consulting Group, Inc. 2015
18. Fully Integrated Marketing Platforms
All Rights Reserved TBW Consulting Group, Inc. 2015
LIVE EVENTS
School Assemblies
Competition & Expo
DIGITAL &
SOCIAL MEDIA
Event Website
Event Mobile app
Live Streaming
Digital Downloads
Text Messaging
YouTube
Twitter
Instagram
Vine
Snapchat
Whisper
PUBLIC
RELATIONS
News Releases
Media Alerts
Feature Stories
GRASSROOTS
MERCHANDISING
Street Gear
School Gear
Competition Gear
BROADCASTS
Live-streaming via
mobile app
19. All Rights Reserved TBW Consulting Group, Inc. 2015
2017
Today
Nov 2016 Mar May Jul Sep Nov 2017 Mar May
Project Acceptance and Funding by
Stakeholders
12/21/2015
Project Roll-Out
8/31/2016
Expo
5/19/2017
11/11/2015
Project Review and Approval by Stakeholders
12/21/2015
1/4/2016
Project Collateral Development
2/29/2016
3/28/2016
Assembly Format Development
4/18/2016
8/31/2016
In-School Assemblies
9/30/2016
Project Timeline
20. National Gym Association, Inc. – Fitness Expert
BestWorx Partners, LLC – Project Manager
TBW Consulting Group, Inc. – Event Planner
All Rights Reserved TBW Consulting Group, Inc. 2015
21. All Rights Reserved TBW Consulting Group, Inc. 2015
The National Gym Association (NGA) was founded in 1979 by Andrew Bostinto, a WWII
veteran, to inform and support athletes through education, personal fitness training and
certification programs. NGA encourages the art and science of natural strength training and
bodybuilding. Since sanctioning its first contest in 1986, the NGA has grown to become the
largest promoter of "natural" bodybuilding contests anywhere in the world. NGA will develop
an online course with the most current training principles in health, fitness, nutrition and
exercise physiology. Students who successfully complete the course will receive an NGA
Fitness Certificate and course credit toward becoming a certified personal trainer.
TBW Consulting Group, led by Tonya B. Williams,
specializes in conference management and
innovative event design and production. TBW has
produced numerous conferences, trade shows,
awards shows and sports and edutainment events
for major corporations, government entities and
trade associations throughout the United States.
BestWorx Partners, LLC (BWP) is a full-service
development agency comprised of proven
developers, financial business strategists,
entrepreneurs, retired military personnel and
community leaders. BWP provides comprehensive
project development and management services
to a variety of economic development ventures.
22. All Rights Reserved TBW Consulting Group, Inc. 2015
Total Student Enrollment Grades 6-12: 120,575+
SOURCE: Georgia Department of Education
23. A powerful alliance offering significant opportunities to broaden
your competitive advantage by increasing your credibility, image
and prestige in an event targeted to Generation Z.
All Rights Reserved TBW Consulting Group, Inc. 2015
24. A partnership with the Gen Z Fitness
Challenge + Expo will associate your brand at
all levels of the comprehensive marking
campaign.
From our in-school assemblies, online
educational platforms, multi-level social media
initiatives, custom mobile app and PR
campaign, your company’s branding and
messaging will be integrated into each piece of
the marketing matrix.
Beyond involvement with the strategic
marketing mix, your brand becomes associated
with a cause-related platform that resonates
extremely well in the Gen Z demographic.
All Rights Reserved TBW Consulting Group, Inc. 2015
25. All Rights Reserved TBW Consulting Group, Inc. 2015
Unprecedented Integrated Marketing
You are able to market and promote your association with health and
wellness and education for youth through the Gen Z Fitness Competition +
Expo strategic marketing mix.
Timing
The beginning of the 2016-2017 school year roll-out of the initiative –
providing for captive and repetitive audiences – will enhance the reach
and power of your messaging.
Reach
Through the custom event app, live streaming broadcasts, viral social
media campaigns and live events, your messaging will reach millions of
Gen Zers and their families worldwide.
26. All Rights Reserved TBW Consulting Group, Inc. 2015
Celebrity Association
Ability for you to associate your brand with key celebrities supporting the
initiative.
Association with Innovative ‘Edutainment’
Initiative
You are part of an innovative in-school educational and entertainment
promotional campaign tied to health, wellness and fitness.
One-Stop Shopping
BestWorx Partners and TBW Consulting Group control all marketing and
production elements of the complete campaign… which means easy access,
flexibility, and expert implementation for you.
27. A unique opportunity to connect with young consumers, build
brand awareness, and show your support of an important cause:
innovative health and wellness education for youth!
All Rights Reserved TBW Consulting Group, Inc. 2015
28. Mobile app. . . Our custom mobile app is an advanced, unique and
mobile way to directly promote your brand. The app puts all the campaign
information at the participants’ fingertips – anytime, anywhere – with real-
time updates to users’ iPhone, iPad, iPod Touch, Android, Android Tablet, or
on other mobile devices. Based on level of participation, sponsors receive:
Logo and expo booth number on the splash screen
Dedicated company page
Survey (max 5 questions)
Priority Listing
Promotional Posts
Push Notifications
3 Downloadable assets (PDFs) & 3 product descriptions (100 words)
All Rights Reserved TBW Consulting Group, Inc. 2015
29. Media Exposure . . . 9+ months of extensive media coverage that will
provide you with wide-ranging exposure and visibility with maximum media
impact.
Company name & logo featured in all online and printed promotional materials as sponsor
of the Gen Z Fitness Challenge & Expo.
Company name featured in all our digital media assets as sponsor of the Gen Z Fitness
Challenge & Expo.
Logo featured in press releases and media alerts as sponsor of the Gen Z Fitness Challenge
& Expo.
On-Site Signage . . . Your company logo will be featured prominently on
all in-school assembly signage and on signage at the Expo entrance and exit
as well as the main stage.
On-Site Exposure and Sales. . . Massive on-site exposure and
visibility with choice of Expo booth location and prominent speaking role on
Expo program.
All Rights Reserved TBW Consulting Group, Inc. 2015
30. On-Site Mentions and Commercial Spots . . . For 9+ months, your
company will be announced as the exclusive title sponsor of the Gen Z
Fitness Challenge + Expo. The announcements will be made during each of
the in-school assemblies and during the Expo. Plus, present us with a 30 to
60 second commercial spot, and we will host it on the website and show it on
the screens in the Expo.
Retail Impact . . . Run a joint promotion with your retail partners where
consumers can show proof of purchase for free admission to the Expo. This
can help build your business by driving consumers to the point of purchase.
Website Exposure . . . Company logo (with URL link) will appear on the
event home page and on the sponsorship page.
All Rights Reserved TBW Consulting Group, Inc. 2015
31. All Rights Reserved TBW Consulting Group, Inc. 2015
The terms of the formal sponsorship agreement are negotiable, depending on
the level of sponsorship desired and the nature of the sponsoring entity. We
look forward to designing a sponsorship package that meets the specific needs
of your organization.
Title Sponsor – $800K (1 available)
Premium Sponsor – $500K (2 available)
Level 5 Sponsor – $250K (3 available)
Level 4 Sponsor – $100K (5 available)
Level 3 Sponsor – $50K (8 available)
Level 2 Sponsor – $25K (10 available)
Level 1 Sponsor – $10K (20 available)
32. For more information, contact:
Tonya B. Williams
Principal, TBW Consulting Group, Inc.
(404) 421-1517
tonya@tbwconsultinggroup.com
All Rights Reserved TBW Consulting Group, Inc. 2015