Comparison and benchmarking of B2B websites. Includes best practices, competitive landscape, and recommendations for improvement.

1. B2B Online Presence and
Benchmarking

2. Client
Logo
Your
Logo

3. Introduction
Competitive Landscape
Best Practices
Recommendations
Exhibits
Summary
Outline

4. Context of the Study
► Presenta(on
of
your
client
► The
problems
► Your
mission
► Objec(ve
1
► Objec(ve
2
► Objec(ve
3
Context
Objec3ves
Plan
• Introduc3on
• Summary
• Landscape
• Best
Prac3ces
• Recommenda3ons

5. This
study
focuses
on
(business
segment)
in
(geographic
area).
Business
Ac3vity
Name
Ac(vi(es
of
the
business
Name
Ac(vi(es
of
the
business
Name
Ac(vi(es
of
the
business
Name
Ac(vi(es
of
the
business
Name
Ac(vi(es
of
the
business
Name
Ac(vi(es
of
the
business
Name
Ac(vi(es
of
the
business
logo
logo
logo
logo
logo
logo
logo
Study Scope
Plan
• Introduc3on
• Summary
• Landscape
• Best
Prac3ces
• Recommenda3ons

6. Introduction
Competitive Landscape
Best Practices
Recommendations
Exhibits
Summary
Outline

7. • (1st
element)
– (detail)
– (detail)
– (detail)
• (2nd
element)
– (detail)
– (detail)
– (detail)
• (3rd
element)
– (detail)
– (detail)
– (detail)
• (4th
element)
– (detail)
– (detail)
– (detail)
• (5th
element)
– (detail)
– (detail)
– (detail)
Summary: Business Perimeters
Plan
• Introduc3on
• Summary
• Landscape
• Best
Prac3ces
• Recommenda3ons

8.
Brand
Interac(on
Know/Analyze
your
Market
AFrac(on
of
Traffic
Info
about
Offering
Sales
Service
Intermediary
Support
(Distributors)
„ Billing
„ Service
aAer
the
sale
„ Management
of
contracts
„ …
„ Analysis
of
Traffic
„
e-­‐reputa3on
„
Surveys
„
Sa3sfac3on
studies
„ …
„
Making
contact
„
Web
func3on
2.0
(Forums,
sharing…)…
„ Develop
SEO
and
SEM
„ Organize
contests
„ Develop
cross-­‐media
communica3on
„ …
„ Ar3cles
„ Info
about
usage
„ E-­‐learning
„ …
„ Direct/indirect
„ Where
to
buy?
„ Demand
levels
„ …
„
Marke3ng
distribu3on
„
Promo3ons
„ …
Value Chain Analysis
Plan
• Introduc3on
• Summary
• Landscape
• Best
Prac3ces
• Recommenda3ons

9.
Brand
Interac(on
Know/Analyze
your
Makret
AFrac(on
of
Traffic
Info
about
Offering
Sales
Service
Intermediary
Support
(your
client)
=100%
of
poten(al
Compe3tors
=100%
of
poten(al
Value Chain Analysis
Plan
• Introduc3on
• Summary
• Landscape
• Best
Prac3ces
• Recommenda3ons

10. Internet
Presence
Mobile
Presence
Contact
Centers
Sales
Method
Delivery
Channels
&
Packaging
Introduc3on
Compe33ve
Landscape
Best
Prac3ces
Recommenda3ons
Summary
Competitive Landscape

11. Compe3tor
Strength
(EXAMPLES:)
Weakness
Name
Grade:
xx
/
20
•
Usability
•
Content
•
Crea(vity
•
Loyalty
• Low
natural
traffic
acquisi(on
• Lack
of
professionalism
Name
Grade:
xx
/
20
•
Content
• Messy
• Not
interac(ve
• Low
usability
• Low
natural
traffic
acquisi(on
• Lack
of
professionalism
Name
Grade:
xx
/
20
• Shop
locator
• Professionalism
• Not
interac(ve
• Low
natural
traffic
acquisi(on
Name
Grade:
xx
/
20
• Usability
• Shop
locator
• Low
natural
traffic
acquisi(on
• Lack
of
professionalism
Name
Grade:
xx
/
20
• Crea(vity
• Loyalty
• Low
natural
traffic
acquisi(on
• Lack
of
professionalism
• Low
usability
Name
Grade:
xx
/
20
• Usability
• Content
• Loyalty
• Interac(ve
• Too
many
pop-­‐ups
• Poor
usability
of
affiliate
sites
Name
Grade:
xx
/
20
• Content
• Professionalism
• Not
interac(ve
Plan
• Introduc3on
• Summary
• Landscape
• Best
Prac3ces
• Recommenda3ons
Competitors’ Strengths & Weaknesses

12. u (Remark)
u (Remarks)
- (1st
point)
► (Remark)
- (1st
point)
(Name)
(Name)
(Name)
(Name)
(Name)
(Name)
(Name)
Compe33on
Breakdown
Segment
Rank
14
8
3
2
5
6
1
B2B
users
20%
100%
100%
100%
40%
100%
100%
B2C
users
100%
30%
66%
100%
80%
100%
Interna(onal
Presence
(%
of
sites)
71%
100%
100%
100%
80%
50%
100%
(Your
client)
8
100%
62%
100%
Competitors’ Internet Presence
Plan
• Introduc3on
• Summary
• Landscape
• Best
Prac3ces
• Recommenda3ons

13.
► (Remark)
► (Remark)
*
Selon
nos
observa(ons,
ces
sites
ne
sont
pas
des
CMS
(Name)
(Name)
(Name)
(Name)
(Name)
(Name)
(Name)
Method
of
Organiza3on
Centralized
Internet
hub
No
Yes
No
Yes
No
Yes
Yes
Clean
Structure
Yes
No
Yes
No
Yes
No
No
Hos(ng
Decentralized
Centralized
(50%
New
York)
Decentralized
Centralized
(100
%
Texas)
Decentralized
Centralized
(90%
East
Coast)
Centralized
(50%
US,
50%
Canada)
CMS
standard
(Joomla,
Drupal…)*
No
No
No
No
No
No
No
Monitoring
Google
analy(cs
Google
analy(cs
Google
analy(cs
Google
analy(cs
Google
analy(cs
Google
analy(cs
Google
analy(cs
(Your
Client)
Yes
No
Centralized
(100%
CA)
No
Google
Analy(cs
Competitors’ Internet Presence
Plan
• Introduc3on
• Summary
• Landscape
• Best
Prac3ces
• Recommenda3ons

14.
► (Remark)
► (Remark)
► (Remark)
(Name)
(Name)
(Name)
(Name)
(Name)
(Name)
(Name)
Performance
Graphics
(modern
design)
2,4
1,9
2,2
2,7
2,5
2
2,8
Consistency
(brand,
naviga(on…)
1,5
2,2
1,7
2,5
2,5
2
3
Usability
1,75
1,61
1,77
2,22
1,74
1,78
2,11
Traffic
Acquisi(on
(SEO,
SEM,
criteria
in
page/off
page)
1,5
1,2
1,4
1,7
1,2
1,8
2,8
Loyalty
(returning
visitors,
newsleFer)
54%
77%
60%
0%
80%
9%
0%
(Your
Client)
1,75
2
1,60
1,1
1%
Traffic
Acquisi(on
logo
logo
logo
logo
logo
Competitors’ Performance
Plan
• Introduc3on
• Summary
• Landscape
• Best
Prac3ces
• Recommenda3ons
Quality

15. ► (Remark)
► (Remark)
(Name)
(Name)
(Name)
(Name)
(Name)
(Name)
(Name)
Value
Proposi3on
Catalogue
(quality
of
presenta(on)
2
2
2
3
2
3
3
E-­‐commerce
No
No
No
No
No
No
No
Interac(ve
0,31
0,17
0,11
0,17
0,33
0,31
0,33
B2B
Wasted
Space
43%
13%
0%
50%
40%
0%
100%
Contact
Pro
Yes
Yes
Yes
Yes
Yes
Yes
Yes
B2C
Content
2,15
2,71
2,33
3,00
2,00
2,17
3,00
Shop
locator
(existence,
quality.)
31%
57%
67%
0%
20%
33%
(Your
Client)
1
Yes
0,33
100%
Yes
2,10
66%
Value Proposition (1/2)
Plan
• Introduc3on
• Summary
• Landscape
• Best
Prac3ces
• Recommenda3ons

16. Content
Scope
of
Target
► (Remark)
- detail
- detail
► (Remark)
- detail
logo
logo
logo
logo
logo
logo
Value Proposition (2/2)
Plan
• Introduc3on
• Summary
• Landscape
• Best
Prac3ces
• Recommenda3ons

17. Name
of
site
hFp
://www.site-­‐example.com
Name
of
site
http ://www.site-example.com
Screen
shot
Screen
shot
► Market
:
► Target
:
► Objec(ves:
► Strengths:
Plan
• Introduc3on
• Summary
• Landscape
• Best
Prac3ces
• Recommenda3ons
Benchmarks
► Market
:
► Target
:
► Objec(ves:
► Strengths:

18. Download
the
complete
presenta(on
on
Consulting Café
for
$5.
hFp://www.consul(ngcafe.com/products/b2b-­‐online-­‐presence