SWOT Analysis Tool

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SWOT Analysis tool powerpoint template

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SWOT Analysis Tool

  1. 1. SWOT ANALYSIS TOOLBrought to you by:
  2. 2. SWOT  ANALYSIS   What  is  a  SWOT  analysis?   Ê  SWOT:  Strengths,  Weaknesses,  Opportuni5es  and  Threats   Ê  Simple  and  useful  strategic  planning  tool     Why  is  it  important  to  conduct  a  SWOT  analysis?   Ê  Understand  a  company’s  situa5on   Ê Forecast  performances  and  evaluate  risk     Ê Develop  a  strategy     Who  uses  SWOTs?   Ê  Stakeholders,  prospec5ve  investors,  compe5tors,  internal   management,  analysts,  management  consultants,  marketers…    
  3. 3. SWOT  ANALYSIS   In  a  nutshell:   Posi=ve   Nega=ve   Internal   STRENGTHS   WEAKNESSES   External   OPPORTUNITIES   THREATS  
  4. 4. SWOT  ANALYSIS   J STRENGTHS     ·∙  Brands   ·∙  Products   ·∙  Management   ·∙  Knowledge   ·∙  Loca5on   ·∙  …   WEAKNESSES   OPPORTUNITIES   THREATS   Strengths  internal  to  the   company  
  5. 5. SWOT  ANALYSIS   STRENGTHS   WEAKNESSES   THREATS   C   OPPORTUNITIES     ·∙  Entering  new  markets   ·∙  New  technologies   ·∙  Governmental  subsidies     ·∙  Poten5al  partnership   ·∙  …   Opportuni5es  external   the  company  
  6. 6. SWOT  ANALYSIS   Download  the  full  version  at:     www.ConsultingCafe.com

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