Data exchange relies on well-known B2B integration patterns. But how are they affected by hybrid integration? This session explains how AMPLIFY capabilities help you leverage and connect B2B patterns to new applications. We’ll analyze sample use cases to get you started.

1. imaginesummits.com
B2B Integration in a Hybrid
Integration World
JB Bentz, William McKinney

2. imaginesummits.com
What is Hybrid Integration?

3. axway.comaxway.com © 2019 Axway
Hybrid
On-Premises
Cloud
Containers
App
Development
MFT
B2B
Analytics
Content
Collaboration
API
Management
Integration
Specialist Digital
Integrators
Line of
Business
Legacy
Systems
Mobile
Cloud
Services
Things
People
Four Main Challenges are driving Hybrid Integration Capabilities
New integration patterns
that go beyond
traditional core
integration
Expanding number of
Endpoints, applications
and governance
requirements
Mixed deployment
models with choices on
what to leverage and
what to deprecate
Wider audiences, and
the mind-shift to a
network approach
Enterprise Ready
Integration
For Innovation

4. axway.comaxway.com
Axway AMPLIFY: One Platform, One Experience,
Multiple Integration Patterns
4
A Hybrid Integration Platform to;
• Speed the discovery, use and deployment of
integrations for new audiences
• That combines traditional integration
patterns with APIs
• To provide Enterprise ready integration
for Faster Innovation
© 2019 Axway

5. axway.comaxway.com 5
AMPLIFY Foundation
•Restful API
•Web service
•MQ/JMS
•gRPC
•Folder
•Cloud object store
(S3, …)
•DB
•API
•MFT
•EDI
Pipes (“Flows”) Interfaces (“APIs”) Files (“Shares”)
Proxy / Mediation
Identity, Authorization, Authentication, Endpoint discovery, Routing and
rerouting, Load balancing, Scheduling, API translation, protocol translation,
filtering, composition and orchestration
AMPLIFY Unified Catalog
Public and private
Choreography
Orchestration
Closer look at the Unified Catalog and Control Plane
© 2019 Axway

6. axway.comaxway.com
Application Integration: New iPaaS functionality
6
Business Benefits of Application Integration
• Faster delivery of new integrations
• New personas and easier to build and maintain apps
• Build and deploy integration without installing
any hardware or middleware
Benefits with AMPLIFY Application Integration
• Discoverable in AMPLIFY unified catalog right along side
APIs, Microservices, and Flows
• Orchestrate integrations with >150 applications
• Get’s you started faster – hours vs. days
© 2019 Axway

7. axway.comaxway.com
What makes Axway different from other HIP vendors?
7
Only independent HIP vendor with:
• Unified Catalog – that speeds the process of discovery, building, and deployment of integrations and
applications
• Hybrid Integration Pattern Support – Leverage Axway’s strength in traditional MFT/B2B/Content
Collaboration patterns, along with APIs & Microservices and prebuilt application connectors
• Multi-cloud Hybrid Deployment with Data Sovereignty – Axway doesn’t force you to send your
data to the cloud
• Partner/Participant Lifecycle management – role based experiences for producers and consumers
of integration services
To build new integrations and expose them to partners/ecosystems
with agility, self-service at a
reasonable investment
© 2019 Axway

8. axway.comaxway.com
What this enables you to accomplish …
8
To accelerate innovation, improve efficiency and reduce risk
• Enable integration for use by new audiences via platform experience and unified catalog,
• Expose API’s, microservices, and flows in a unified catalog,
• Leverage over 150+ prebuilt connectors to speed new app development and delivery
• Combine traditional integration patterns with APIs and cloud integration to create new
solutions and apps,
• Quickly move to the cloud by using API’s, Flows, and prebuilt application integrations to
develop new solutions and applications,
• Extend policy control over information flows to/from the enterprise regardless of
integration pattern,
• Enable Hybrid Integration,
© 2019 Axway

9. imaginesummits.com
What does HIP mean for
B2B Integration?

10. axway.comaxway.com
Example HIP Use Case – Truly streamlined customer onboarding
©Axway-2019
Salesperson changes the
status of an account to a
“Customer” in Salesforce
Mailchimp sends email
invitation to the main
contact from Salesforce
Customer is provisioned for the
communication protocol of their
choice in AMPLIFY B2Bi
AMPLIFY

11. axway.comaxway.com
Example HIP Use Case – Opening New Market Opportunities
©Axway-201©Axway-2019 - -
Mid-Market Manufacturer
receives seamless integration to
with Oracle NetSuite
Large International Financial
Institution, wants to
modernize their offering and
cater to SaaS-based customers
Mid-Market company
receives seamless integration to
their Dynamics 365
Small to medium business receives
seamless integration with SAP
Business One
B2Bi
AMPLIFY
Enterprise customers,
leveraging traditional
B2B protocols &
integration

12. axway.comaxway.com
HIP Use Case – eInvoicing Solution, built on Axway AMPLIFY
Invoice is submitted to
Trustweaver for Electronic
Signature processing
B2B customer, looking to build out
a full eInvoicing solution, to
comply with regulations across
EU and LATAM
Small Trading Partners can submit Fax
invoices through eFax (or comparable
SaaS fax solution)
Signed Invoices are submitted into
Simplicity folders, with archive
policy defined by partner/region
B2Bi
AMPLIFY
Traditional EDI TPs
continue to submit
invoices as usual
*Not all Application Connectors used in this example exist today; however, they can be built either by Axway, partners, or
by customers themselves, and published to the AMPLIFY Catalog
*
*
©Axway-201©Axway-2019 -

13. axway.com
13
AMPLIFY B2B Integration: Better together
Onboarding – with BPE or via configuration APIs
• Speed integration lifecycle
• Simplify compliance and reporting for access
and change controls
Unified catalog/marketplace with prebuilt patterns
• Rapid integration,
• Easier to build and leverage a partner
ecosystem
• Extend standard protocols and industry
formats to include API’s
• Connectors, AV plugin
Use other APIs, microservices and prebuilt
integration patterns (iPaaS)
• Speed up integration with new many C2C and
C2G endpoints
• Building and deploying API based services
and mobile applications
Mixed deployment platforms: Customer Managed
and Axway Managed Cloud
• Quickly capitalized on cloud advantages
(cost, scale, speed)
• Take advantage of usage based pricing
©Axway-2019

14. axway.comaxway.com 14
What can I more easily accomplish?
Start with core
integration
pattern
Streamlining processes and
reducing manual errors:
Extending legacy applications
and processes with new
innovations and ecosystems
Creatively combining
endpoints, consumers and
ecosystems for innovation
API Management
HIP enabled –
Insurance Claims
MFT
HIP enabled –
Service enrollment
B2B/EDI
HIP enabled –
Partner onboarding
HIP Enabled SaaS Application
Adapters – New TP aquisition
HIP Enabled eInvoicing
Solutions
Content
Collaboration
HIP enabled –
PO process
Application
Integration
HIP enabled –
Leads-to-cash
© 2019 Axway

15. axway.comaxway.com
How Do I Learn More?
15
• Stop by the Solution Expo and see the HIP enabled Insurance Claim Demo
• Sign-up for a free trial of the Platform – Live April 2nd
• Engage with your sales team
© 2019 Axway

16. axway.comaxway.com
Where will you start?
16© 2019 Axway

17. © 2019 Axway | CONFIDENTIAL
Thank You