Final PP Presentation

1. Thyme and Honey
Charcuterie
Improving sales:
Brianna Martone

2. Overview:
Thyme and Honey Charcuterie
is a new business wanting to
expand and stay competitive in
the food industry.
-keeping prices low
-working from the owner’s
home
-zero overhead
These are key concepts for this
up-and-coming small business.

3. An Introduction:
Thyme and Honey Charcuterie is
seeking the help from other local
businesses to improve their social
media presence. Improving the social
media presence for Thyme and Honey
will, in return, improve sales- meeting
the ultimate goal.

4. The Opportunity:
A. Current situation: Thyme and Honey
Charcuterie does not have the social media
following they would like. Thyme and
Honey would like to expand its business
adding store front and shipping options.
B. Key Success Factors: Improved
marketing strategies, media profile and
image.
C. Analysis of alternatives: The use of
social media will be key.
D. Strategic option: Thyme and Honey
can seek help with social media platforms
by contacting other local business owners
that have a large social media following.
Visiting local wineries, restaurants, and
catering companies that offer similar
products to evaluate price points,
presentation, audience, and pairings is
also a great business opportunity. Plans
can also delegate jobs to improve in this
area. Grace Martone can act as social
media manager handling that side of the
business.

5. CLE Urban Winery Owner and
Founder: Destiny
Burns
216-417-8313 Tues.-Thurs. 4pm-
8pm
Fri.-Sat. 4pm-
10pm
Urban winery This winery has a
great vibe, good
following, and a
need for charcuterie
in their location. I
would like to learn
what it would take to
collaborate.
Cheese Please Co-Owner:
Michael Jones
813-766-0060 Tues.-Thurs. 2pm-
10pm
Fri.-Sat. 12pm-
10pm
Local charcuterie
company
A local charcuterie
company located in a
wine bar. They have
a decent following
and know what it
takes to have a store
collaboration which I
would like to learn.
Brick and Mortar
Kitchen
Owners: Jason
Ruhe and Hope
Montgomery
727-822-6540 Tues. 5pm-9pm
Wed.-Thurs. 5pm-
10pm
Fri.-Sat. 5pm-
10:30pm
Urban, rustic
kitchen and wine
bar
A fresh and trendy
kitchen serving a
wide variety of wines
but does not serve
charcuterie. They
have a large
following. I hope to
learn about how
they built their social
media following.

6. Benefits and risks of strategic option:
A. BENEFITS
Gain customers
Increase customer reach
Can lower overhead costs
Advertising
Brand development
Business collaboration
Recruitment
Increase traffic
Competitor research
B. RISKS
Local catering companies and restaurants that sell/serve
charcuterie and wineries are all local and competitive
threats causing a risk to Thyme and Honey’s
-personal ideas
-personal recipes
-display creations and set-up

7. Final recommendation/call to action:
-Begin using Grace Martone as the social
media manager.
-Brianna Martone will meet with local
restaurants and wineries to discuss the
possibility of a partnership for store front
access in the form of selling pre-made
displays and packaged products.
-Brianna and Grace Martone will meet
with Destiny Burns from CLE Urban
Winery, Michael Jones from Cheese
Please, and Jason Ruhe and Hope
Montgomery from Brick and Mortar to
discuss their use of social media.

8. Refferences:
Home. Thyme and Honey. (n.d.). Retrieved November 8, 2022, from
https://www.thymeandhoney.biz/
www.thymeandhoney.biz
Facebook: @thymeandhoneycharcuterieboards
Instagram: @thymeandhoneycharcuterie
TikTok @thymeandhoney

9. SLIDESHARE.NET LINK