This document discusses successfully breeding rabbits in the cloud. It describes rabbits as small public apps that want to live outside and scale quickly. It discusses how the cloud provides rabbits with global reach, fast time to market, performance, scalability, availability and cost efficiency. The document emphasizes that the weakest link limits overall scalability and that caches, queues and separating concerns can help address this. It stresses understanding cloud capacity and efficiently using resources to keep costs low. Finally, it discusses how rabbits can achieve self-service, marketing, support, education and testing at scale.