EVPs - Beyond the Theory: the challenges of EVP implementationHavas People
More and more organisations are viewing a clearly articulated employer brand as a powerful tool to help recruit – and retain – the right talent.
However, in our experience, the process can falter when we move beyond the theoretical research and creative development stages and actually implement and activate an Employee Value Proposition (EVP) within an organisation.
Graeme Wright, Strategy Director at Havas People; Sarah Cheyne, Global Head of Talent Acquisition Brand and Attraction at Zurich Insurance Group; Nick Francis, Creative Director at Casual Films and Danni Brace, Head of Global Client Development at Havas People explore the issues around EVP implementation – and what you can do to address them.
Case studies on the challenges from a marketing/branding perspective as well as the role of video in bringing the employer branding alive are presented. And we look at a successful example of brand creation and activation from a well-known consumer brand.
Social Media Ménage à Trois: Advertising-Marketing-PR - Advertising is good at creative, public relations is good at relationships and marketing is good at sales. Hear representatives from each of these three worlds discuss how working together can yield much better social media campaigns than any one can accomplish on its own.
Experimenting with the Ethics of Experimentation, Spark the Change 2015Adrian Howard
Lean Startup and Lean UX give you powerful experiment driven methods to learn about customers, products and services. But you’re not dealing with test tubes and chemicals. You’re dealing with people.
The customer backlash from some of Facebook’s experiments last year shows that what companies can do doesn’t always match up with what customers think they should do. How do we keep doing valuable experiments without hurting our customers or damaging our reputation?
There’s a word you hear from experimental scientists you don’t often hear on product teams: Ethics.
How does your organisation help you create ethical experiments? Professional scientists have people & processes to help them deal with ethical issues — experiments pass both professional and institutional standards. Is anyone thinking about ethical standards inside your company — or is the issue being ignored completely?
User Stories are a fantastic agile tool, but they are not the only way for the product owner and team to reach a mutual understanding of what needs to be delivered.
This workshop explores the use of hypotheses and experiments from the Lean Startup community as an alternative to user stories.
We examine ways for agile teams to reframe stories (e.g. As a traveller I want to know the weather so that I can plan my journey) as a series of hypothesis (e.g. Supplying weather information will increase ticket sales) that are validated by experiments (e.g. Does supplying hard-coded weather data for our two most popular routes increase ticket sales?).
Having the whole team involved in discovering business value ensures alignment across the organisation. You will see how using hypotheses and experiments brings advantages to the development team, the customer, and the user - ensuring we only build valuable features.
Stop telling stories about your product - start asking questions.
(presented at Agile 2013)
Lean Startup and Lean UX give you powerful experiment driven methods to learn about customers, products and services. But you’re not dealing with test tubes and chemicals. You’re dealing with people.
The customer backlash from some of Facebook’s experiments last year shows that what companies can do doesn’t always match up with what customers think they should do. How do we keep doing valuable experiments without hurting our customers or damaging our reputation?
There’s a word you hear from experimental scientists you don’t often hear on product teams: Ethics.
How does your organisation help you create ethical experiments? Professional scientists have people & processes to help them deal with ethical issues — experiments pass both professional and institutional standards. Is anyone thinking about ethical standards inside your company — or is the issue being ignored completely?
Are you sick of seeing your team treated as a sausage machine for turning user stories into code? Can your developers only talk about how long something will take, or how exactly it will be built?
In this session, I’ll explore how to get your team focused on delivering customer value instead by:
• asking questions that refine stories to deliver value more effectively, rather than estimating story points and technical tasks
• building and refining backlogs around customer journeys, rather than breaking down epics into prioritised lists of stories
• creating a culture of continuous discovery and experimentation, rather than delivering a fixed roadmap of features
This session directly addresses some common problems tech leads face in managing and estimating product backlogs. We’re giving specific methods that tech leads can take back to their teams to start dealing with those problems. More people are having to manage “non technical” discussions about customer value and this session offers a framework to help with those discussions.
Are you sick of seeing your team treated as a sausage machine for turning user stories into code? Can your developers only talk about how long something will take, or how exactly it will be built? In this talk, I’ll explore how to get your team focused on delivering customer value instead by:
• Asking questions that refine stories to deliver value more effectively, rather than estimating story points and technical tasks.
• Building and refining backlogs around customer journeys, rather than breaking down epics into prioritised lists of stories.
• Creating a culture of continuous discovery and experimentation, rather than delivering a fixed roadmap of features.
EVPs - Beyond the Theory: the challenges of EVP implementationHavas People
More and more organisations are viewing a clearly articulated employer brand as a powerful tool to help recruit – and retain – the right talent.
However, in our experience, the process can falter when we move beyond the theoretical research and creative development stages and actually implement and activate an Employee Value Proposition (EVP) within an organisation.
Graeme Wright, Strategy Director at Havas People; Sarah Cheyne, Global Head of Talent Acquisition Brand and Attraction at Zurich Insurance Group; Nick Francis, Creative Director at Casual Films and Danni Brace, Head of Global Client Development at Havas People explore the issues around EVP implementation – and what you can do to address them.
Case studies on the challenges from a marketing/branding perspective as well as the role of video in bringing the employer branding alive are presented. And we look at a successful example of brand creation and activation from a well-known consumer brand.
Social Media Ménage à Trois: Advertising-Marketing-PR - Advertising is good at creative, public relations is good at relationships and marketing is good at sales. Hear representatives from each of these three worlds discuss how working together can yield much better social media campaigns than any one can accomplish on its own.
Experimenting with the Ethics of Experimentation, Spark the Change 2015Adrian Howard
Lean Startup and Lean UX give you powerful experiment driven methods to learn about customers, products and services. But you’re not dealing with test tubes and chemicals. You’re dealing with people.
The customer backlash from some of Facebook’s experiments last year shows that what companies can do doesn’t always match up with what customers think they should do. How do we keep doing valuable experiments without hurting our customers or damaging our reputation?
There’s a word you hear from experimental scientists you don’t often hear on product teams: Ethics.
How does your organisation help you create ethical experiments? Professional scientists have people & processes to help them deal with ethical issues — experiments pass both professional and institutional standards. Is anyone thinking about ethical standards inside your company — or is the issue being ignored completely?
User Stories are a fantastic agile tool, but they are not the only way for the product owner and team to reach a mutual understanding of what needs to be delivered.
This workshop explores the use of hypotheses and experiments from the Lean Startup community as an alternative to user stories.
We examine ways for agile teams to reframe stories (e.g. As a traveller I want to know the weather so that I can plan my journey) as a series of hypothesis (e.g. Supplying weather information will increase ticket sales) that are validated by experiments (e.g. Does supplying hard-coded weather data for our two most popular routes increase ticket sales?).
Having the whole team involved in discovering business value ensures alignment across the organisation. You will see how using hypotheses and experiments brings advantages to the development team, the customer, and the user - ensuring we only build valuable features.
Stop telling stories about your product - start asking questions.
(presented at Agile 2013)
Lean Startup and Lean UX give you powerful experiment driven methods to learn about customers, products and services. But you’re not dealing with test tubes and chemicals. You’re dealing with people.
The customer backlash from some of Facebook’s experiments last year shows that what companies can do doesn’t always match up with what customers think they should do. How do we keep doing valuable experiments without hurting our customers or damaging our reputation?
There’s a word you hear from experimental scientists you don’t often hear on product teams: Ethics.
How does your organisation help you create ethical experiments? Professional scientists have people & processes to help them deal with ethical issues — experiments pass both professional and institutional standards. Is anyone thinking about ethical standards inside your company — or is the issue being ignored completely?
Are you sick of seeing your team treated as a sausage machine for turning user stories into code? Can your developers only talk about how long something will take, or how exactly it will be built?
In this session, I’ll explore how to get your team focused on delivering customer value instead by:
• asking questions that refine stories to deliver value more effectively, rather than estimating story points and technical tasks
• building and refining backlogs around customer journeys, rather than breaking down epics into prioritised lists of stories
• creating a culture of continuous discovery and experimentation, rather than delivering a fixed roadmap of features
This session directly addresses some common problems tech leads face in managing and estimating product backlogs. We’re giving specific methods that tech leads can take back to their teams to start dealing with those problems. More people are having to manage “non technical” discussions about customer value and this session offers a framework to help with those discussions.
Are you sick of seeing your team treated as a sausage machine for turning user stories into code? Can your developers only talk about how long something will take, or how exactly it will be built? In this talk, I’ll explore how to get your team focused on delivering customer value instead by:
• Asking questions that refine stories to deliver value more effectively, rather than estimating story points and technical tasks.
• Building and refining backlogs around customer journeys, rather than breaking down epics into prioritised lists of stories.
• Creating a culture of continuous discovery and experimentation, rather than delivering a fixed roadmap of features.
Are you sick of seeing your team treated as a sausage machine for turning user stories into code? Can your developers only talk about how long something will take, or how exactly it will be built?
In this talk, I’ll explore how to get your team focused on delivering customer value instead by:
* Asking questions that refine stories to deliver value more effectively, rather than estimating story points and technical tasks.
* Building and refining backlogs around customer journeys, rather than breaking down epics into prioritised lists of stories.
* You’ll take home practices that will help your team start talking about customer value first.
Are you sick of seeing your team treated as a sausage machine for turning user stories into code? Can your developers only talk about how long something will take, or how exactly it will be built?
In this talk, I’ll explore how to get your team focused on delivering customer value instead by:
• Asking questions that refine stories to deliver value more effectively, rather than estimating story points and technical tasks.
• Building and refining backlogs around customer journeys, rather than breaking down epics into prioritised lists of stories.
• Creating a culture of continuous discovery and experimentation, rather than delivering a fixed roadmap of features.
You’ll take home practices that will help your team start talking about customer value first.
Culture mapping, Agile & Sustainability ScienceAdrian Howard
Anybody who has introduced agile into an organisation knows that cultural change is hard. One of the reasons is that culture is mostly invisible — fish don’t see the water they swim in. Culture mapping is a practice that helps you visualise and talk about your organisational culture. It’s an effective tool to help bring hidden cultural issues that hinder agile adoption to the surface.
To build great teams you need to understand people. One of your core skills as a leader should be the ability to have effective conversations with your team, the rest of your organisation, and your customers.
Unfortunately the ability to have an effective conversation is often seen as an innate skill that cannot be improved — and I see people making the same easily fixed mistakes again and again.
This session will help you get the most from your conversations. We’ll demonstrate common mistakes, and introduce you to simple proven techniques used by user researchers, therapists, salespeople, and others.
You’ll come away with a new way to look at conversations, along with practices you can use everywhere from retrospectives to interviewing job candidates.
Do you feel like you've been thrown in at the deep end as a new design manager?
Management and leadership are often treated as innate skills - which results in people making the same easily fixed mistakes again and again. One of your core skills as a leader should be the ability to have effective conversations with your reports and the rest of your organisation. To build great teams you need to understand people.
Fortunately many of the skills we apply as UX practitioners to understand our users and customers can also be applied to better understand our organisations.
Come and learn how to look at management through a UX lens. Discover how to become a better leader by repurposing and expanding the skills you already have.
At its core user experience work is about understanding the people who use our products and services. Good interviewing practices are essential to doing this well.
This workshop will show you how to interview people to discover their needs, desires, and pain points. In a series of mock interviews you'll learn basic techniques, mistakes to avoid, and lightweight analysis and synthesis techniques that work well in the collaborative environments many UX practitioners work in.
How do you get everybody in your team to understand who is using your product — especially if you're not 100% certain yourself? You get out of the building and talk to your customers, but how do you communicate what you've learned when you get back?
Persona are research-based examples of the people who use your product. They help teams understand customers and deliver the features that they really need. However persona have traditionally been produced by specialist researchers in up-front research phases that don’t fit in well with agile and lean product development.
This talk shows you how to get the whole team involved in user research. You’ll work through an example scenario showing you how to learn about your customers by building persona incrementally. You'll experience how to get rapid alignment on your customer within the team, how to refine customer models over time, and how this lets you work with persona in a changing marketplace. Helping the whole team gain customer empathy and generate new product ideas.
You'll come away with practical techniques for integrating persona with agile & lean approaches to product strategy and development.
Lean personas: discover your real customersAdrian Howard
How can you get everyone in the team to understand your customers - especially if you're not 100% certain yourself?
Personas - research-based examples of the people who use your product - can help. Unfortunately in agile contexts traditional persona development often doesn't work well.
How do we use personas when our understanding of the product and market is still evolving? What happens when we lack the resources for extended up-front research? How do teams manage changes to existing personas? How should we communicate personas? How do we keep the value of long-term research in an environment of rapid iteration or continuous delivery?
We'll show you how to incrementally build models of your customer with the whole team. We'll be demonstrating practical techniques for documenting personas, communicating ongoing research, and integrating it with agile approaches to product vision and strategy.
Effective Customer Interviewing: How to use interviews to discover business v...Adrian Howard
To build the right product you need to understand the people who use it. Agile values direct customer collaboration — but how do we get the best out of our time with the people who use our products?
This workshop will show you how to get the most from your conversations with customers. In a series of mock interviews you’ll learn basic techniques, mistakes to avoid, and lightweight analysis techniques & synthesis techniques that work well with agile team.
User Story Mapping, UX Lisbon, June 2015Adrian Howard
Does your organisation have trouble keeping track of the big picture during product development? Are you working with an agile team concerned with delivering more stories rather than a great user experience? Have you ever ended up releasing a product that doesn’t actually solve the customer’s problem?
In this half day workshop you’ll learn how User Story Mapping can help. User Story Mapping is a collaborative practice that keeps the whole team focused on how and why customers use your product. Helping everybody deliver a great user experience together.
You’ll create story maps with your fellow attendees. You’ll see how they keep the whole team focussed on the customer’s experience. You’ll understand how they can be used to break down the customer journey into small chunks of work without losing sight of the big picture.
The Failure Swapshop helps people share and reflect on failure in a safe way. I've found it a fun and effective tool for teams to use in retrospectives.
"We need to talk about failure. We really do. It’s an important part of growing as a person to be able to acknowledge and learn from your failures." — Luke Williams
How do you get everybody in your company to understand who is using your product — especially if you're not 100% certain yourself? You've got out of the building and talked to your customers, but how do you communicate what you learned when you get back?
Persona — research-based examples of the people who use your product — help teams understand customers and deliver the features they really need.
This talks shows you how to get the whole team involved in user research. We work through an example scenario showing you how to build persona incrementally. You'll learn practical techniques for integrating persona with lean approaches to product strategy and development.
Presented at Leanconf 2014 http://leanconf.co.uk.
To build the right product you need to understand the people who use it. Good interviewing should be one of your core skills—whether you are a designer, an entrepreneur, a product manager, or an innovator. Yet I see people making the same mistakes again and again when they go and talk to customers.
This talk will help folk get the most from conversations with customers — by showing you how not to do it. I’ll walk through a series of examples of how I’ve seen people do it wrong, and advice on how to avoid their mistakes.
How do you get everybody in your company to understand your customers — especially if you’re not 100% certain yourself? You’ve got out of the building and talked to your customers, but how do you communicate and build on what you learned when you get back? We’ll show how to get the whole team involved in doing user research and building persona continuously. You’ll be introduced to a practical technique for integrating persona with lean approaches to product strategy and development.
Incremental Persona, Lean UX Festival 2014Adrian Howard
How do you get everybody in your company to understand who is using your product — especially if you're not 100% certain yourself?
You've got out of the building and talked to your customers, but how do you communicate what you learned when you get back?
Persona — research-based examples of the people who use your product — help teams understand customers and deliver the features they really need.
We’ll show how to get the whole team involved in user research. We work through an example scenario showing you how to build persona incrementally. You'll learn practical techniques for integrating persona with lean approaches to product strategy and development.
Fundamentals of Lean UX, Agile on the Beach 2014Adrian Howard
Lean UX sits at the intersection of the Agile, Lean Startup & User Experience communities of practice.
This workshop will introduce you to the basics of the Lean UX approach, and take you through the process of applying Lean UX techniques at different stages of the product/business development process.
Learning outcomes:
* Lean UX and its relation to Lean Startup, Agile UX & general Lean
approaches the common myths and misunderstandings about Lean UX
* How to apply Lean UX approaches within your own company
* How the hypothesis/experiment model differs from traditional requirements
* How Lean UX can be used to understand customers better, discover new
product ideas, and reduce risk in new product development
At its core, user experience (UX) work is about understanding the people who use our products and services. Good interviewing practices are essential to doing this well.
This workshop will show you how to interview people to discover their needs, desires, and pain points. In a series of mock interviews you'll learn basic techniques, mistakes to avoid, and lightweight analysis and synthesis techniques that work well in the collaborative environments many UX practitioners work in.
After this workshop you will know:
* How effective interviewing is key to understanding the people who use our products.
* Advice on how to recruit the right people to interview.
* A series of interviewing tips such as reflection and use of silence.
* Common interviewing mistakes such as leading questions.
* The importance of separating observations, insights & solutions.
* How to quickly and cheaply analyse interview results with your team.
How do you get everybody in your company to understand who is using your product - especially if you're not 100% certain yourself? You've got out of the building and talked to your customers, but how do you communicate what you learned when you get back?
Persona - research-based examples of the people who use your product - help teams understand customers and deliver the features that they really need.
This workshop shows you how to get the whole team involved in user research. We work through an example scenario showing you how to build persona incrementally. You'll learn practical techniques for integrating persona with lean approaches to product strategy and development.
Lean UX isn’t about cutting corners, building on the cheap, low quality results, doing things quickly or not providing deliverables. It’s an incremental team approach to product discovery and delivery that's already used successfully at companies of all sizes — from startups to IBM.
Lean UX sits at the intersection of Lean Startup & User Experience. We explode some of the myths and demonstrate how to apply Lean UX principles to the way your products are designed and built.
Are you sick of seeing your team treated as a sausage machine for turning user stories into code? Can your developers only talk about how long something will take, or how exactly it will be built?
In this talk, I’ll explore how to get your team focused on delivering customer value instead by:
* Asking questions that refine stories to deliver value more effectively, rather than estimating story points and technical tasks.
* Building and refining backlogs around customer journeys, rather than breaking down epics into prioritised lists of stories.
* You’ll take home practices that will help your team start talking about customer value first.
Are you sick of seeing your team treated as a sausage machine for turning user stories into code? Can your developers only talk about how long something will take, or how exactly it will be built?
In this talk, I’ll explore how to get your team focused on delivering customer value instead by:
• Asking questions that refine stories to deliver value more effectively, rather than estimating story points and technical tasks.
• Building and refining backlogs around customer journeys, rather than breaking down epics into prioritised lists of stories.
• Creating a culture of continuous discovery and experimentation, rather than delivering a fixed roadmap of features.
You’ll take home practices that will help your team start talking about customer value first.
Culture mapping, Agile & Sustainability ScienceAdrian Howard
Anybody who has introduced agile into an organisation knows that cultural change is hard. One of the reasons is that culture is mostly invisible — fish don’t see the water they swim in. Culture mapping is a practice that helps you visualise and talk about your organisational culture. It’s an effective tool to help bring hidden cultural issues that hinder agile adoption to the surface.
To build great teams you need to understand people. One of your core skills as a leader should be the ability to have effective conversations with your team, the rest of your organisation, and your customers.
Unfortunately the ability to have an effective conversation is often seen as an innate skill that cannot be improved — and I see people making the same easily fixed mistakes again and again.
This session will help you get the most from your conversations. We’ll demonstrate common mistakes, and introduce you to simple proven techniques used by user researchers, therapists, salespeople, and others.
You’ll come away with a new way to look at conversations, along with practices you can use everywhere from retrospectives to interviewing job candidates.
Do you feel like you've been thrown in at the deep end as a new design manager?
Management and leadership are often treated as innate skills - which results in people making the same easily fixed mistakes again and again. One of your core skills as a leader should be the ability to have effective conversations with your reports and the rest of your organisation. To build great teams you need to understand people.
Fortunately many of the skills we apply as UX practitioners to understand our users and customers can also be applied to better understand our organisations.
Come and learn how to look at management through a UX lens. Discover how to become a better leader by repurposing and expanding the skills you already have.
At its core user experience work is about understanding the people who use our products and services. Good interviewing practices are essential to doing this well.
This workshop will show you how to interview people to discover their needs, desires, and pain points. In a series of mock interviews you'll learn basic techniques, mistakes to avoid, and lightweight analysis and synthesis techniques that work well in the collaborative environments many UX practitioners work in.
How do you get everybody in your team to understand who is using your product — especially if you're not 100% certain yourself? You get out of the building and talk to your customers, but how do you communicate what you've learned when you get back?
Persona are research-based examples of the people who use your product. They help teams understand customers and deliver the features that they really need. However persona have traditionally been produced by specialist researchers in up-front research phases that don’t fit in well with agile and lean product development.
This talk shows you how to get the whole team involved in user research. You’ll work through an example scenario showing you how to learn about your customers by building persona incrementally. You'll experience how to get rapid alignment on your customer within the team, how to refine customer models over time, and how this lets you work with persona in a changing marketplace. Helping the whole team gain customer empathy and generate new product ideas.
You'll come away with practical techniques for integrating persona with agile & lean approaches to product strategy and development.
Lean personas: discover your real customersAdrian Howard
How can you get everyone in the team to understand your customers - especially if you're not 100% certain yourself?
Personas - research-based examples of the people who use your product - can help. Unfortunately in agile contexts traditional persona development often doesn't work well.
How do we use personas when our understanding of the product and market is still evolving? What happens when we lack the resources for extended up-front research? How do teams manage changes to existing personas? How should we communicate personas? How do we keep the value of long-term research in an environment of rapid iteration or continuous delivery?
We'll show you how to incrementally build models of your customer with the whole team. We'll be demonstrating practical techniques for documenting personas, communicating ongoing research, and integrating it with agile approaches to product vision and strategy.
Effective Customer Interviewing: How to use interviews to discover business v...Adrian Howard
To build the right product you need to understand the people who use it. Agile values direct customer collaboration — but how do we get the best out of our time with the people who use our products?
This workshop will show you how to get the most from your conversations with customers. In a series of mock interviews you’ll learn basic techniques, mistakes to avoid, and lightweight analysis techniques & synthesis techniques that work well with agile team.
User Story Mapping, UX Lisbon, June 2015Adrian Howard
Does your organisation have trouble keeping track of the big picture during product development? Are you working with an agile team concerned with delivering more stories rather than a great user experience? Have you ever ended up releasing a product that doesn’t actually solve the customer’s problem?
In this half day workshop you’ll learn how User Story Mapping can help. User Story Mapping is a collaborative practice that keeps the whole team focused on how and why customers use your product. Helping everybody deliver a great user experience together.
You’ll create story maps with your fellow attendees. You’ll see how they keep the whole team focussed on the customer’s experience. You’ll understand how they can be used to break down the customer journey into small chunks of work without losing sight of the big picture.
The Failure Swapshop helps people share and reflect on failure in a safe way. I've found it a fun and effective tool for teams to use in retrospectives.
"We need to talk about failure. We really do. It’s an important part of growing as a person to be able to acknowledge and learn from your failures." — Luke Williams
How do you get everybody in your company to understand who is using your product — especially if you're not 100% certain yourself? You've got out of the building and talked to your customers, but how do you communicate what you learned when you get back?
Persona — research-based examples of the people who use your product — help teams understand customers and deliver the features they really need.
This talks shows you how to get the whole team involved in user research. We work through an example scenario showing you how to build persona incrementally. You'll learn practical techniques for integrating persona with lean approaches to product strategy and development.
Presented at Leanconf 2014 http://leanconf.co.uk.
To build the right product you need to understand the people who use it. Good interviewing should be one of your core skills—whether you are a designer, an entrepreneur, a product manager, or an innovator. Yet I see people making the same mistakes again and again when they go and talk to customers.
This talk will help folk get the most from conversations with customers — by showing you how not to do it. I’ll walk through a series of examples of how I’ve seen people do it wrong, and advice on how to avoid their mistakes.
How do you get everybody in your company to understand your customers — especially if you’re not 100% certain yourself? You’ve got out of the building and talked to your customers, but how do you communicate and build on what you learned when you get back? We’ll show how to get the whole team involved in doing user research and building persona continuously. You’ll be introduced to a practical technique for integrating persona with lean approaches to product strategy and development.
Incremental Persona, Lean UX Festival 2014Adrian Howard
How do you get everybody in your company to understand who is using your product — especially if you're not 100% certain yourself?
You've got out of the building and talked to your customers, but how do you communicate what you learned when you get back?
Persona — research-based examples of the people who use your product — help teams understand customers and deliver the features they really need.
We’ll show how to get the whole team involved in user research. We work through an example scenario showing you how to build persona incrementally. You'll learn practical techniques for integrating persona with lean approaches to product strategy and development.
Fundamentals of Lean UX, Agile on the Beach 2014Adrian Howard
Lean UX sits at the intersection of the Agile, Lean Startup & User Experience communities of practice.
This workshop will introduce you to the basics of the Lean UX approach, and take you through the process of applying Lean UX techniques at different stages of the product/business development process.
Learning outcomes:
* Lean UX and its relation to Lean Startup, Agile UX & general Lean
approaches the common myths and misunderstandings about Lean UX
* How to apply Lean UX approaches within your own company
* How the hypothesis/experiment model differs from traditional requirements
* How Lean UX can be used to understand customers better, discover new
product ideas, and reduce risk in new product development
At its core, user experience (UX) work is about understanding the people who use our products and services. Good interviewing practices are essential to doing this well.
This workshop will show you how to interview people to discover their needs, desires, and pain points. In a series of mock interviews you'll learn basic techniques, mistakes to avoid, and lightweight analysis and synthesis techniques that work well in the collaborative environments many UX practitioners work in.
After this workshop you will know:
* How effective interviewing is key to understanding the people who use our products.
* Advice on how to recruit the right people to interview.
* A series of interviewing tips such as reflection and use of silence.
* Common interviewing mistakes such as leading questions.
* The importance of separating observations, insights & solutions.
* How to quickly and cheaply analyse interview results with your team.
How do you get everybody in your company to understand who is using your product - especially if you're not 100% certain yourself? You've got out of the building and talked to your customers, but how do you communicate what you learned when you get back?
Persona - research-based examples of the people who use your product - help teams understand customers and deliver the features that they really need.
This workshop shows you how to get the whole team involved in user research. We work through an example scenario showing you how to build persona incrementally. You'll learn practical techniques for integrating persona with lean approaches to product strategy and development.
Lean UX isn’t about cutting corners, building on the cheap, low quality results, doing things quickly or not providing deliverables. It’s an incremental team approach to product discovery and delivery that's already used successfully at companies of all sizes — from startups to IBM.
Lean UX sits at the intersection of Lean Startup & User Experience. We explode some of the myths and demonstrate how to apply Lean UX principles to the way your products are designed and built.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Technoblade The Legacy of a Minecraft Legend.Techno Merch
Technoblade, born Alex on June 1, 1999, was a legendary Minecraft YouTuber known for his sharp wit and exceptional PvP skills. Starting his channel in 2013, he gained nearly 11 million subscribers. His private battle with metastatic sarcoma ended in June 2022, but his enduring legacy continues to inspire millions.
Connect Conference 2022: Passive House - Economic and Environmental Solution...TE Studio
Passive House: The Economic and Environmental Solution for Sustainable Real Estate. Lecture by Tim Eian of TE Studio Passive House Design in November 2022 in Minneapolis.
- The Built Environment
- Let's imagine the perfect building
- The Passive House standard
- Why Passive House targets
- Clean Energy Plans?!
- How does Passive House compare and fit in?
- The business case for Passive House real estate
- Tools to quantify the value of Passive House
- What can I do?
- Resources
Fonts play a crucial role in both User Interface (UI) and User Experience (UX) design. They affect readability, accessibility, aesthetics, and overall user perception.
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