The document discusses 10 lessons learned from raising start-up money and founding an audiobook company. It notes that bootstrapping is a myth, business plans are unrealistic, and everything takes much longer than expected. It emphasizes the importance of recruiting talented partners, having support from the community, and not relying too heavily on any single investor.

1. Audiobooks
Reinvented
Raising
start-­up
Money
“10
things
you
can’t
be
taught”
Chris
Book
Co-­‐founder
of
Bardowl

3. Audiobooks
Reinvented
The
10
Lessons

4. 10.
Jeffrey
Archer
writes
crap
books.

5. 9.
There
is
a
sort
of
Eureka
moment.

9. 8.
Bootstrapping
is
a
myth.

10. 7.
There
is
loads
of
help
out
there
• Other
start
ups
• Innovation
Centre
• SETSquared
• Financial
Advisors
• Random
people
• Audiobooks

14. 7
½.
SWRDA
Deserved
to
Die.

15. 6.
Business
plans
are
all
lies
“You
and
I
both
know
that
you
don’t
know
when
your
product
will
ship,
who
will
buy
it
and
how
much
they
will
pay,
but
you
can’t
state
that
in
the
business
plan.
So
write
it
as
if
you
know
exactly
what
the
future
holds…”
Guy
Kawasaki.
The
Art
of
the
Start.
2004.
PORTFOLIO.

16. 5.
Recruit
better
people
than
you

17. 4.
Don’t
leave
your
luggage
at
the
VC.

18. 3.
A
business
partner
is
vital.

19. 2.
Having
a
good
name
helps.

21. 1.
Everything
takes
more
than
twice
as
long
as
you
think
it
will.

22. Audiobooks
Reinvented
Thank
You