© 2019 @Sandy_Carter © 2019
Sandy Carter
Vice President, AWS
AWS 101
Cloud is the New Normal
#vmworld #session ID
SESSION ID HBI3604BUS
@Sandy_Carter
© 2019 @Sandy_Carter
Agenda
Why cloud?
AWS Cloud 101
Hybrid cloud—
the best of both worlds
VMware Cloud™ on AWS—
fastest path to the cloud
Hear from our customers
© 2019 @Sandy_Carter
Advantages of moving to the cloud
Agility and
security
ElasticityCost savings Innovate faster Deploy globally
In minutes
© 2019 @Sandy_Carter
Datacenter
Applications and data
Cloud migration
Pay as you go
Pay up front and
depreciate over
three years
Pay a month later
for the number
of seconds used
© 2019 @Sandy_Carter
Cloud native principle
Pay for what you used last
month, not what you guess
you will need next year.
Enable teams to experiment,
and fail fast, without
significant investment.
© 2019 @Sandy_Carter
© 2019 @Sandy_Carter
Moving to the cloud
Migrate to Cloud
On Demand: Monitoring
and Stabilizing
Early
modernization
Reserved: Optimization
Full Modernization
36%
savings over 1 year on
AWS vs. on-premises
50%
savings over 3 years on
AWS vs. on-premises
Disclaimer: Cost and savings projections based on migrating 700 32 bit servers at the time of calculations.
Use savings to
propel innovation
1 year 3 yearsTimeline
CostandRisk
On-premises
In AWS
Migration
© 2019 @Sandy_Carter
AWS 101
Programming is…
The closest you’ll ever get
to learning magic.
© 2019
Technical and
business support
AWS Marketplace
7 SERVICES
Analytics
11 SERVICES
IoT
11 SERVICES
Machine
learning
20 SERVICES
Core
services
5 SERVICES
Management
tools
8 SERVICES
DevOps
11 SERVICES
Blockchain
2 SERVICES
Mobile
services
8 SERVICES
App
services
5 SERVICES
Infrastructure
7 SERVICES
Enterprise apps
9 SERVICES
Migration
7 SERVICES
Security and
compliance
19 SERVICES
9 SERVICES
The broadest and deepest platform for today’s builders
© 2019 @Sandy_Carter
ENCRYPTION & KEY MANAGEMENTCERTIFICATIONS
116 encryption enabled services
54 services integrated with key management service
Global compliance certifications- FedRamp, HIPPA, and
more!
100% AWS services attested and GDPR ready
THREAT DETECTION/APP SECURITY
Threat detection
Machine learning
powered security
Web application firewall
DDOS protection
Fine-grained access control
Assessment and reporting
Configuration compliance
Resource and usage auditing
Security
© 2019 @Sandy_Carter
Gartner, Magic Quadrant for Cloud Infrastructure as a Service, Worldwide, Raj Bala, Bob Gill, Dennis Smith, David Wright, July 2019. ID G00365830. Gartner does not endorse any vendor,
product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of
the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research,
including any warranties of merchantability or fitness for a particular purpose. The Gartner logo is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with
permission. All rights reserved.
AWS recognized as
a cloud Leader for the
9th consecutive year
© 2019 @Sandy_Carter
AWS global infrastructure
Regions
• Geographic locations
• Consist of at least two
availability zones
Availability zones
• Clusters of data centers
• Isolated from failures in
other availability zones
© 2019 @Sandy_Carter
Stockholm
BahrainCape Town
Hong Kong
Milan
Announced Regions
AWS global infrastructure
Jakarta
69 availability zones within 22 geographic regions
© 2019 @Sandy_Carter
Simplify and drive innovation faster
Foundation | FOUNDATIONAL LAYER
Infrastructure Amazon EC2 Amazon VPC Amazon
Elastic Block Store
Amazon S3 Amazon
Elastic File Store
AWS Identity and
Access Management (IAM)
VMware
Cloud on AWS
Workloads | Value LAYER
Database
Application
System of differentiation & Innovation| DIFFERENTIATOR FOR BUSINESS
Amazon Elastic
Kubernetes
Service
Amazon Elastic
Container
Service
Amazon Redshift Amazon
Managed
Blockchain
AWS IoT Core
Innovative services
Amazon SageMaker
© 2019 @Sandy_Carter
Innovation: Less intrusive ordering
© 2019 @Sandy_Carter
Data quality
Data quantity
Data source
Before you have
a machine learning
strategy, you need
a data strategy
© 2019 @Sandy_Carter
Foundational layer
Foundation | FOUNDATIONAL LAYER
Infrastructure Amazon EC2 Amazon VPC Amazon
Elastic Block Store
Amazon S3 Amazon
Elastic File Store
AWS Identity and
Access Management (IAM)
VMware
Cloud on AWS
Data/Storage
• Amazon Aurora
• Amazon S3
• Amazon EBS
Compute
• Amazon EC2
Networking
• AWS Private Link
• AWS Direct Connect
© 2019 @Sandy_Carter
Amazon Aurora remains the
fastest-growing service in the history of AWS
Tens of thousands of customers, 2x customer growth for last 3 years
Amazon
Aurora
MySQL and PostgreSQL compatible
5X faster than standard MySQL and 3X PostgreSQL
Highly available and durable
1/10th the cost of commercial grade databases
Scaled-out distributed
architecture
© 2019 @Sandy_Carter
Cloud data lakes
are the future
S3 is the number one choice for a
data lake.
© 2019 @Sandy_Carter
THE MOST POPULAR CHOICE FOR DATA LAKES
Unmatched durability,
availability, and scalability
Cross Region
Replication
Best security,
compliance, and audit
capabilities
Business insights
into your data
Analyze exabytes of
data in S3 with
Amazon Redshift
Spectrum
Most ways to bring
data in
Amazon S3
© 2019 @Sandy_Carter
Sockets, number of cores, clock
frequency, bursting capability
Memory capacity
Input/output operations
per second, throughput
Max bandwidth, packet rate
The inside of an Amazon EC2 instance
AMI
CPU Memory
Network GPU
Storage
© 2019 @Sandy_Carter
Type and size
Instance generation
r5.large
Instance family
• Memory Intensive
• IO
• Burstable
• General purpose
Instance size
© 2019 @Sandy_Carter
DATA TRANSFER
& STORAGE
Workloads layer
System of record |
Database
Application
DATABASE
MIGRATION
APP
MIGRATION
MIGRATION
RESOURCES
© 2019 @Sandy_Carter
Support every workload
Enterprise Security Networking Databases
BI Storage Media
© 2019 @Sandy_Carter
4 Month
Migration
200 Servers / 50 SAP
Environments
1 Hour Deployment times
down from 2 weeks
Migrating Seamlessly and Un-locking Innovation
Memory specific instance for SAP
© 2019 @Sandy_Carter
Innovative services
Machine learning
• Amazon SageMaker
• Amazon Rekognition
Containers
• Amazon ECS
• Amazon EKS
Serverless
• AWS Lambda
System of differentiation & Innovation| DIFFERENTIATOR FOR BUSINESS
Amazon Elastic
Kubernetes
Service
Amazon Elastic
Container
Service
Amazon Redshift Amazon
Managed
Blockchain
AWS IoT Core
Innovative services
Amazon SageMaker
© 2019 @Sandy_Carter
More machine learning
is happening on AWS than anywhere else
AI Services
R E K O G N I T I O N
I M A G E
P O L L Y T R A N S C R I B E T R A N S L A T E C O M P R E H E N D L E XR E K O G N I T I O N
V I D E O
F O R E C A S TT E X T R A C T P E R S O N A L I Z E
V I S I O N S P E E C H L A N G U A G E C H A T B O T S F O R E C A S T I N G R E C O M M E N D A T I O N S
ML Services
A m a z o n
S a g e M a k e r
Ground Truth Notebooks Algorithms + Marketplace RL Training Optimization Deployment Hosting
FRAMEWORKS INTERFACES
EC2
C5 FPGAs Greengrass
Elastic
inference
Inferentia
EC2
G4
EC2 P3
& P3n
Deep learning
containers
INFRASTRUCTURE
ML Frameworks
+ Infrastructure
© 2019 @Sandy_Carter
AWS is the platform of choice to run TensorFlow
85%
of all TensorFlow
workloads in the
cloud run on AWS
Put machine learning in the hands
of every developer and data
scientist
© 2019 @Sandy_Carter
AWS DeepRacer: reinforcement learning
© 2019 @Sandy_Carter
Customers are doing
amazing things with containers
© 2019 @Sandy_Carter
Problem Solution Outcome
Modernize monolithic .NET
on-premises application as
business expanded from
private practices to large
hospital systems
Break monolithic application
into microservices
Containerize microservices,
expand and scale on cloud
Achieve 3X more
engineering output
Handling 6 million
visitors/month
Reduce appointment
booking from
24 days to 24 hours!
Zocdoc on AWS
© 2019 @Sandy_Carter
doctrine
Serverless customers
© 2019 @Sandy_Carter
Voice-driven interactions
Alexa is a great example;
every Alexa request from a
customer invokes a Lambda call
© 2019 @Sandy_Carter
We’re running our business on Serverless, so you
can too!
STEP
FUNCTIONS
Start 1 2 3 End
AWS
Lambda
AWS
Lambda
AWS
Lambda
Optional
step
© 2019 @Sandy_Carter
Hybrid cloud
The best of both worlds
© 2019 @Sandy_Carter
Customers are seeking an integrated hybrid approach
PUBLIC CLOUD
• Scale faster
• Reduce costs
• Establish global footprint
• Pay-as-you-go
• Access broader range
of AWS services
ON-PREMISES
• Use familiar tools
and processes
• Leverage existing
investments
• Maintain unique hardware
configurations
• Have granular control over
placement of
apps and data
© 2019 @Sandy_Carter
VMware Cloud on AWS overview
VMware Cloud™ on AWS
Amazon
EC2
Amazon
S3
Amazon
Route 53
© 2019 @Sandy_Carter
Value for Oracle, SQL Server, and VDI workloads
Consistent operationsFAST migration
Live vMotion workloads
across environments
with little downtime
Familiar skills, tools,
and processes
AWS services
Leverage expansive suite
of AWS services
© 2019 @Sandy_Carter
Service attach opportunities with native AWS
Amazon
Redshift
Amazon
QuickSight
Amazon Simple
Storage Service (S3)
Amazon
CloudWatch
AWS Directory
Service
Customers can integrate with
AWS Direct
Connect
AWS Elastic
Beanstalk
Amazon Elastic
File System
Amazon Simple
Storage Service (S3)
Amazon
Route 53
Amazon API
Gateway
Amazon
Athena
Amazon Simple
Storage Service (S3)
AWS Direct
Connect
Amazon Elastic Block
Store (EBS)
© 2019 @Sandy_Carter
One FTE
3000 VMs migrated in 3 months
with no-refactoring
550 Terabytes of data
No downtime
Both Oracle and Microsoft workloads
“
MIT: Rapidly migrate
applications with
VMware Cloud on AWS
© 2019 @Sandy_Carter
© 2019 @Sandy_Carter
Improving the lives of our customers
© 2019 @Sandy_Carter © 2019
Alex Farbman
Director—Enterprise Technology Solutions Architecture
Freddie Mac
Dan Mock
Engineering Senior Tech Lead
Freddie Mac
© 2019 @Sandy_Carter
Summary
of our
session
AWS cloud is the most innovative cloud platform
VMware Cloud on AWS takes hybrid to the
next level
Freddie Mac exemplifies a customer who
is deriving value from both
• AWS native services
• VMware Cloud on AWS
Start today! Visit us in booth #1127

AWS101 Cloud is the New Normal

  • 1.
    © 2019 @Sandy_Carter© 2019 Sandy Carter Vice President, AWS AWS 101 Cloud is the New Normal #vmworld #session ID SESSION ID HBI3604BUS @Sandy_Carter
  • 2.
    © 2019 @Sandy_Carter Agenda Whycloud? AWS Cloud 101 Hybrid cloud— the best of both worlds VMware Cloud™ on AWS— fastest path to the cloud Hear from our customers
  • 3.
    © 2019 @Sandy_Carter Advantagesof moving to the cloud Agility and security ElasticityCost savings Innovate faster Deploy globally In minutes
  • 4.
    © 2019 @Sandy_Carter Datacenter Applicationsand data Cloud migration Pay as you go Pay up front and depreciate over three years Pay a month later for the number of seconds used
  • 5.
    © 2019 @Sandy_Carter Cloudnative principle Pay for what you used last month, not what you guess you will need next year. Enable teams to experiment, and fail fast, without significant investment. © 2019 @Sandy_Carter
  • 6.
    © 2019 @Sandy_Carter Movingto the cloud Migrate to Cloud On Demand: Monitoring and Stabilizing Early modernization Reserved: Optimization Full Modernization 36% savings over 1 year on AWS vs. on-premises 50% savings over 3 years on AWS vs. on-premises Disclaimer: Cost and savings projections based on migrating 700 32 bit servers at the time of calculations. Use savings to propel innovation 1 year 3 yearsTimeline CostandRisk On-premises In AWS Migration
  • 7.
  • 8.
    Programming is… The closestyou’ll ever get to learning magic.
  • 9.
    © 2019 Technical and businesssupport AWS Marketplace 7 SERVICES Analytics 11 SERVICES IoT 11 SERVICES Machine learning 20 SERVICES Core services 5 SERVICES Management tools 8 SERVICES DevOps 11 SERVICES Blockchain 2 SERVICES Mobile services 8 SERVICES App services 5 SERVICES Infrastructure 7 SERVICES Enterprise apps 9 SERVICES Migration 7 SERVICES Security and compliance 19 SERVICES 9 SERVICES The broadest and deepest platform for today’s builders
  • 10.
    © 2019 @Sandy_Carter ENCRYPTION& KEY MANAGEMENTCERTIFICATIONS 116 encryption enabled services 54 services integrated with key management service Global compliance certifications- FedRamp, HIPPA, and more! 100% AWS services attested and GDPR ready THREAT DETECTION/APP SECURITY Threat detection Machine learning powered security Web application firewall DDOS protection Fine-grained access control Assessment and reporting Configuration compliance Resource and usage auditing Security
  • 11.
    © 2019 @Sandy_Carter Gartner,Magic Quadrant for Cloud Infrastructure as a Service, Worldwide, Raj Bala, Bob Gill, Dennis Smith, David Wright, July 2019. ID G00365830. Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. The Gartner logo is a trademark and service mark of Gartner, Inc., and/or its affiliates, and is used herein with permission. All rights reserved. AWS recognized as a cloud Leader for the 9th consecutive year
  • 12.
    © 2019 @Sandy_Carter AWSglobal infrastructure Regions • Geographic locations • Consist of at least two availability zones Availability zones • Clusters of data centers • Isolated from failures in other availability zones
  • 13.
    © 2019 @Sandy_Carter Stockholm BahrainCapeTown Hong Kong Milan Announced Regions AWS global infrastructure Jakarta 69 availability zones within 22 geographic regions
  • 14.
    © 2019 @Sandy_Carter Simplifyand drive innovation faster Foundation | FOUNDATIONAL LAYER Infrastructure Amazon EC2 Amazon VPC Amazon Elastic Block Store Amazon S3 Amazon Elastic File Store AWS Identity and Access Management (IAM) VMware Cloud on AWS Workloads | Value LAYER Database Application System of differentiation & Innovation| DIFFERENTIATOR FOR BUSINESS Amazon Elastic Kubernetes Service Amazon Elastic Container Service Amazon Redshift Amazon Managed Blockchain AWS IoT Core Innovative services Amazon SageMaker
  • 15.
    © 2019 @Sandy_Carter Innovation:Less intrusive ordering
  • 16.
    © 2019 @Sandy_Carter Dataquality Data quantity Data source Before you have a machine learning strategy, you need a data strategy
  • 17.
    © 2019 @Sandy_Carter Foundationallayer Foundation | FOUNDATIONAL LAYER Infrastructure Amazon EC2 Amazon VPC Amazon Elastic Block Store Amazon S3 Amazon Elastic File Store AWS Identity and Access Management (IAM) VMware Cloud on AWS Data/Storage • Amazon Aurora • Amazon S3 • Amazon EBS Compute • Amazon EC2 Networking • AWS Private Link • AWS Direct Connect
  • 18.
    © 2019 @Sandy_Carter AmazonAurora remains the fastest-growing service in the history of AWS Tens of thousands of customers, 2x customer growth for last 3 years
  • 19.
    Amazon Aurora MySQL and PostgreSQLcompatible 5X faster than standard MySQL and 3X PostgreSQL Highly available and durable 1/10th the cost of commercial grade databases Scaled-out distributed architecture
  • 20.
    © 2019 @Sandy_Carter Clouddata lakes are the future S3 is the number one choice for a data lake.
  • 21.
    © 2019 @Sandy_Carter THEMOST POPULAR CHOICE FOR DATA LAKES Unmatched durability, availability, and scalability Cross Region Replication Best security, compliance, and audit capabilities Business insights into your data Analyze exabytes of data in S3 with Amazon Redshift Spectrum Most ways to bring data in Amazon S3
  • 22.
    © 2019 @Sandy_Carter Sockets,number of cores, clock frequency, bursting capability Memory capacity Input/output operations per second, throughput Max bandwidth, packet rate The inside of an Amazon EC2 instance AMI CPU Memory Network GPU Storage
  • 23.
    © 2019 @Sandy_Carter Typeand size Instance generation r5.large Instance family • Memory Intensive • IO • Burstable • General purpose Instance size
  • 24.
    © 2019 @Sandy_Carter DATATRANSFER & STORAGE Workloads layer System of record | Database Application DATABASE MIGRATION APP MIGRATION MIGRATION RESOURCES
  • 25.
    © 2019 @Sandy_Carter Supportevery workload Enterprise Security Networking Databases BI Storage Media
  • 26.
    © 2019 @Sandy_Carter 4Month Migration 200 Servers / 50 SAP Environments 1 Hour Deployment times down from 2 weeks Migrating Seamlessly and Un-locking Innovation Memory specific instance for SAP
  • 27.
    © 2019 @Sandy_Carter Innovativeservices Machine learning • Amazon SageMaker • Amazon Rekognition Containers • Amazon ECS • Amazon EKS Serverless • AWS Lambda System of differentiation & Innovation| DIFFERENTIATOR FOR BUSINESS Amazon Elastic Kubernetes Service Amazon Elastic Container Service Amazon Redshift Amazon Managed Blockchain AWS IoT Core Innovative services Amazon SageMaker
  • 28.
    © 2019 @Sandy_Carter Moremachine learning is happening on AWS than anywhere else
  • 29.
    AI Services R EK O G N I T I O N I M A G E P O L L Y T R A N S C R I B E T R A N S L A T E C O M P R E H E N D L E XR E K O G N I T I O N V I D E O F O R E C A S TT E X T R A C T P E R S O N A L I Z E V I S I O N S P E E C H L A N G U A G E C H A T B O T S F O R E C A S T I N G R E C O M M E N D A T I O N S ML Services A m a z o n S a g e M a k e r Ground Truth Notebooks Algorithms + Marketplace RL Training Optimization Deployment Hosting FRAMEWORKS INTERFACES EC2 C5 FPGAs Greengrass Elastic inference Inferentia EC2 G4 EC2 P3 & P3n Deep learning containers INFRASTRUCTURE ML Frameworks + Infrastructure
  • 30.
    © 2019 @Sandy_Carter AWSis the platform of choice to run TensorFlow 85% of all TensorFlow workloads in the cloud run on AWS
  • 31.
    Put machine learningin the hands of every developer and data scientist
  • 32.
    © 2019 @Sandy_Carter AWSDeepRacer: reinforcement learning
  • 33.
    © 2019 @Sandy_Carter Customersare doing amazing things with containers
  • 34.
    © 2019 @Sandy_Carter ProblemSolution Outcome Modernize monolithic .NET on-premises application as business expanded from private practices to large hospital systems Break monolithic application into microservices Containerize microservices, expand and scale on cloud Achieve 3X more engineering output Handling 6 million visitors/month Reduce appointment booking from 24 days to 24 hours! Zocdoc on AWS
  • 35.
  • 36.
    © 2019 @Sandy_Carter Voice-driveninteractions Alexa is a great example; every Alexa request from a customer invokes a Lambda call
  • 37.
    © 2019 @Sandy_Carter We’rerunning our business on Serverless, so you can too! STEP FUNCTIONS Start 1 2 3 End AWS Lambda AWS Lambda AWS Lambda Optional step
  • 38.
    © 2019 @Sandy_Carter Hybridcloud The best of both worlds
  • 39.
    © 2019 @Sandy_Carter Customersare seeking an integrated hybrid approach PUBLIC CLOUD • Scale faster • Reduce costs • Establish global footprint • Pay-as-you-go • Access broader range of AWS services ON-PREMISES • Use familiar tools and processes • Leverage existing investments • Maintain unique hardware configurations • Have granular control over placement of apps and data
  • 40.
    © 2019 @Sandy_Carter VMwareCloud on AWS overview VMware Cloud™ on AWS Amazon EC2 Amazon S3 Amazon Route 53
  • 41.
    © 2019 @Sandy_Carter Valuefor Oracle, SQL Server, and VDI workloads Consistent operationsFAST migration Live vMotion workloads across environments with little downtime Familiar skills, tools, and processes AWS services Leverage expansive suite of AWS services
  • 42.
    © 2019 @Sandy_Carter Serviceattach opportunities with native AWS Amazon Redshift Amazon QuickSight Amazon Simple Storage Service (S3) Amazon CloudWatch AWS Directory Service Customers can integrate with AWS Direct Connect AWS Elastic Beanstalk Amazon Elastic File System Amazon Simple Storage Service (S3) Amazon Route 53 Amazon API Gateway Amazon Athena Amazon Simple Storage Service (S3) AWS Direct Connect Amazon Elastic Block Store (EBS)
  • 43.
    © 2019 @Sandy_Carter OneFTE 3000 VMs migrated in 3 months with no-refactoring 550 Terabytes of data No downtime Both Oracle and Microsoft workloads “ MIT: Rapidly migrate applications with VMware Cloud on AWS © 2019 @Sandy_Carter
  • 44.
    © 2019 @Sandy_Carter Improvingthe lives of our customers
  • 45.
    © 2019 @Sandy_Carter© 2019 Alex Farbman Director—Enterprise Technology Solutions Architecture Freddie Mac Dan Mock Engineering Senior Tech Lead Freddie Mac
  • 46.
    © 2019 @Sandy_Carter Summary ofour session AWS cloud is the most innovative cloud platform VMware Cloud on AWS takes hybrid to the next level Freddie Mac exemplifies a customer who is deriving value from both • AWS native services • VMware Cloud on AWS Start today! Visit us in booth #1127