The document discusses how startups have evolved over time and how AWS has helped enable faster development. It notes that in 2010 it would take months and a team of engineers to develop an idea, while in 2018 it can take weeks and a single engineer. Startups using AWS in 2010 had to focus on infrastructure setup in the early days, while 2018 startups can focus on product from day one as AWS provides automated scalable infrastructure. It highlights specific AWS services like Lambda, API Gateway, ECS, and Kinesis that help startups build and scale applications quickly.

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Jim Routh
Venture Capital Business Development
@akaJMR

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Largest Number of Startups

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Cloudfront Lambda ECS Poly,
Rekognition,
Lex
RDS Route53 Elastic
Beanstalk
AWS Data
Pipeline
Kinesis
Startups Are Evolving
516
24 48
6
1
82
159
280
722
1,017
LAUNCHES
2 0 0 8 2 0 0 9 2 0 1 0 2 0 1 1 2 0 1 2 2 0 1 3 2 0 1 4 2 0 1 5 2 0 1 6
1,400+
2 0 1 7
P A C E O F
I N N O V A T I O N
New capabilities daily
SageMaker,
Comprehend,
Fargate

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“The reality, of course, today is that if you
come up with a great idea you don't get
to go quickly to a successful product.
There's a lot of undifferentiated heavy
lifting that stands between your idea and
that success."
-Jeff Bezos

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A bit about my background
Jim Routh
VP of Business Development
CloudOn, ,Iinc.
e: jim@cloudon.com
m: 650-804-5074

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Founders who struggle to fundraise make similar
mistakes.
40% failed to execute on their go-to-market strategy
40% let their burn rate get too high
http://stateofstartups.firstround.com/2017

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People
Infrastructure
Marketing
Vendors
Office

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People
Infrastructure
Marketing
Vendors
Office

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2005
$5,000,000
Team of Engineers
Months of development
2018
$5,000
An Engineer
Weeks of development
Launching an Idea

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Startup A
2010 AWS
Startup B
2018 AWS
A Tale Of Two Startups

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2010 Startup: Day One
1. Focused on releasing a MVP
2. Manual provisioning of servers
3. Manual deploy process
4. Limited monitoring
5. Averaging a deploy 1-2x a week
6. Dev on-boarding: 10-14 days
Startup A
2010 AWS
Idea / Early Stage

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2010 Startup: Year One
1. Focused on productivity
2. Automation & Scalability
3. Deployment Pipelines
4. Improved Monitoring
5. Averaging a deploy: 2-3x a day
6. Engineering onboarding: 7 days
Startup A
2010 AWS
Stabilization Stage

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2010 Startup: Year Two
1. Focused on growth
2. Systems automated, auto scaling
3. Automated deploy processes
4. In-depth monitoring and alerting
5. Averaging a deploy: 15+ a day
6. Engineering onboarding: 1-3 Days
Startup A
2010 AWS
Growth

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Goal of Engineering Productivity
Engineers Deploys a Day Onboarding Time

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We’ve been working closely
with startups and enterprises
for 11 years.

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Startup B
2018 AWS

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2018 Startup: Day One
1. Focused on product and growth
2. Systems automated, auto scaling
3. Automated deploy processes
4. In-depth monitoring and alerting
5. Engineering onboarding: 1-3 Day
Startup B
2018 AWS

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Startups are able to build quicker,
faster, cheaper, and more reliably
today than ever before.

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Real-time delivery of in-game
data, handling billion events
per day.
Kinesis

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Lambda / API Gateway

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Lambda / API Gateway

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25,000 Tasks, 382 Services
160B+ Events a Month
Elastic Container Service

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https://aws.amazon.com/activate
$1,000 AWS Promotional Credit, valid up to 2 years
AWS Business Essentials Online Training ($600 value)
AWS Technical Essentials Online Training ($600 value)
80 credits for self-paced labs ($80 value)
Activate Builders

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AWS Startup Blog

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Toronto Summit Sept 20th
@ Toronto Congress Centre

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If you don’t take care of your
customers, you'll have innovated
for nothing.

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Thank You
Jim Routh
Venture Capital Business Development
Development
jrouth@amazon.com