The document discusses how companies can build a Software as a Service (SaaS) platform using AWS. It notes that SaaS consumption is growing and offers benefits like frictionless onboarding and consumption-based pricing. It then discusses challenges companies may face in becoming SaaS providers and potential solutions like using AWS services to handle big data streams, improve extensibility and agility through containerization and CI/CD processes. The presentation concludes by emphasizing how offloading tasks to AWS managed services can help companies focus on delivering great SaaS.

1. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Matt Wu- Territory Business Development Manager, AWS Taiwan
CT Yeh 葉政達- CTO, NewsLeopard 電子豹
如何利用AWS構建SaaS服務平台
新思維拓展新商機

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Customer consumption of SaaS is growing
“By 2020, all new entrants and 80% of historical vendors will
offer subscription-based business models”
Gartner (2018)
https://www.gartner.com/smarterwithgartner/moving-to-a-software-subscription-model/

3. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Customer consumption of SaaS is growing
Frictionless
onboarding
Rapid and
painless
innovation
Consumption
based pricing
Simplify IT
management

4. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Revenue trends
Top
Quartile
3rd
Quartile
2nd
Quartile
Bottom
Quartile
Gross margins today Gross margins two years ago
SaaS Traditional Install
What percentage of your company’s revenue
comes from the following sources? What are your SaaS product gross margins?
Sources: The ISV Business Case for Building SaaS on Amazon Web Services (AWS), a commissioned study
conducted by Forrester Consulting on behalf of Amazon Web Services, August 2016
“80% of ISVs say that increase in revenue growth for existing apps transitioned
to SaaS is a somewhat or very important benefit”

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SaaS partners on AWS

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Adopting a SaaS Lifestyle
Puts agility on equal
footing with features
Customer
demand
Requires new
models for selling
and measuring
success
Shifts from product to
service thinking

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SaaS on AWS: Transformation strategies
New product
Target a new market or
segment and build your
SaaS foundation
Refactor
Migrate existing
solution to SaaS
incrementally
Optimize
Update and simplify
SaaS architecture for
better performance
Hybrid
Run data center
and cloud in parallel

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SaaS Business & Technology Are Coupled
High Availability
Utility Cost
Modeling
Tenant Isolation
Metered Usage
ElasticityData Security
Deployment
Automation
Tiered Billing
SaaS

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Changing the Org Structure
• Promoting new culture means reshaping your teams
• Agility requires tighter collaboration and shared
responsibility
• Operations, Support, and Development must be collectively
responsible
• Automation and repeatability must be everyone’s job
• Sales & Marketing roles will change
• Re-shaping customer success

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DevOps: Raising The Bar
• Management & Monitoring
• Blue/Green Deployments
• Canary Releases
• Dark Launches
• SLAs
• Versioning/Migration

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Resource Consumption
Application Activity
Analytics Drive Roadmaps & Strategy
Storage MetricsApp Service Metrics Compute Metrics
• Analyze tenant flows
• Assess consumption
metrics
Page Load Metrics User Clicks REST Calls

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Continual, Proactive Monitoring

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Monitoring Authentication/Authorization
Metering Billing
Analytics
Leveraging Partner Solutions
Accelerate development and innovation through third-party integrations

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SaaS on AWS: Architecture
SaaS Factory
Reference architectures and best practices
Tenant isolation
Data partitioning
Identity and access
Management and
operations
Optimization
Migration
Billing and
metering
Serverless SaaS

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AWS SaaS Factory: Quick Starts
SaaS Identity and Isolation with Amazon Cognito
• High availability solution for
multi-tenant identity and data isolation
• Deploy container-based applications
in a VPC across two availability zones
• Using Amazon Cognito, Lambda,
Amazon API Gateway, and ECS
Details: https://aws.amazon.com/quickstart/saas/identity-with-cognito/

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SaaS Journey: Market and Sell
Market and Sell

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Routes to Market
Existing Sales
Channel
New Sales
Channels

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SaaS success story: Trend Micro
Deep Security as a Service:
Protect workloads on AWS:
anti-malware, intrusion prevention, integrity
monitoring, log inspection, application
control
Pay per use pricing
Available on AWS Marketplace

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AWS Marketplace for SaaS
Sell on AWS
Quickly
Simplify
procurement
Pay-as-you-go
Subscriptions
Pre-paid
Subscriptions

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Takeaways
• SaaS is a chance to disrupt or be disrupted

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Takeaways
• SaaS is a chance to disrupt or be disrupted
• SaaS doesn’t guarantee agility

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Takeaways
• SaaS is a chance to disrupt or be disrupted
• SaaS doesn’t guarantee agility
• Architecture and SaaS business models are tightly
coupled

23. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Takeaways
• SaaS is a chance to disrupt or be disrupted
• SaaS doesn’t guarantee agility
• Architecture and SaaS business models are tightly
coupled
• SaaS requires organizational transformation

24. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Resources
Look to the APN for technical support and guidance, serve as a
trusted advisor for strategic business decisions, and help you
grow your product
Check out AWS SaaS Factory resources:
https://aws.amazon.com/partners/saas-on-aws/technical-enablement/
Fill out the interest form for AWS SaaS Accelerate Program to
stay up to date: http://go.awspartner.com/saas-accelerate-
interest

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NewsLeopard’s Mission
讓電商可以用最簡單、快速、有效的方式
把對的訊息用對的渠道在對的時間送給對的人

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40 Million+
Opened Emails
99%
Deliverability
10,000+
Enterprise Members
NewsLeopard Achievements
30K+
Campaign Reports
27%
73%
1 in 4 People in Taiwan
Received Emails
Sent by NewsLeopard

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Current Architecture on AWS

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201
8
衝發信量
收集數據
201
9
數據分析
開發 : 自動化 (AI + BI)
202
0
成為台灣、印尼最大的訊息傳遞軟體公司
跨國SaaS服務團隊

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Challenges Before 2020

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Solution 1: Big Data Stream Handling

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Solution 2: Extensibility and Agility
Requirements:
• Multiple Product Lines with The Same System Core
• Fast Fail, Fast Learn with Stability
Considerations:
• Resilience & Scalability
• Faster Time to Market
• ROI and Reduced TCO

34. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Solution 2.1, 2.2, 2.3, ……/∞
1. Dockerization
2. Orchestration
3. Centralized Logging & Monitoring
4. DevOps Culture
Amazon EKS
Amazon ES
Grafana

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Solution 2.5/∞: CI/CD Process

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The Rest of the Solutions…
1. Solution 3: Accuracy of Message Targeting
2. Solution 4: ……
3. ……
Amazon
S3
Amazon Machine
Learning
Amazon
EMR
Amazon EKS Amazon
SageMaker

37. © 2018, Amazon Web Services, Inc. or its affiliates. All rights reserved.
If only one take away …
Offload all kinds of LOADs from inside your system to AWS
managed services as possible as YOU($) CAN.
So you can,
focus on providing your customers great SaaS services.

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Thank You!

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CT Yeh 葉政達
ct@newsleopard.com