AWS Startup Day Santiago - Pitch essentials

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The document discusses best practices for creating effective pitch decks to present startup ideas to investors. It provides examples of pitch decks from successful companies like Airbnb and LinkedIn that emphasize clearly explaining the problem, solution, and business model. It also stresses the importance of demonstrating growth and traction as well as having a strong founding team. Common pitfalls to avoid include not having a clear thesis, including too much unrelated content, and failing to address typical concerns about the business. The key is to iterate the pitch deck while focusing on conveying the core of the startup idea rather than overly focusing on design.

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Equipo Global de Startup Business Development
En AWS, tenemos un equipo global de de fundadores con Exits,
antiguos inversores y mentores de startups dedicados a ayudarlos

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
El Pitch: fundamentos para el éxito
y errores a evitar.
Alfonso Amat
LATAM Business Development Manager for VCs, Accelerators, Incubators and Startups
Amazon Web Services

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
O… puesto distinto…
Vos no sos tu Presentación
(pero necesitas una gran presentación)

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Si, necestás una Presentación (Deck)

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Steve Jobs Jeff Bezos Anne Wojcicki Elizabeth Holmes

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El Deck Perfecto

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
El Deck de Sequoia
https://www.sequoiacap.com/article/writing
-a-business-plan/

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El Deck de YC (seed)
https://blog.ycombinator.com/intro-to-the-yc-seed-
deck/

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El Deck de TechStars
https://www.techstars.com/content/blog/the-perfect-
investor-deck-for-raising-a-seed-round/

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
El seed deck según Khosla Ventures
https://medium.com/@zebulgar/how-to-raise-money-
before-launch-a3544ef4dba6

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Qué tienen en común?

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
1. Cover
La Gran Idea

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
2. Resumen
El teaser

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
3. El Problema
Qué estas resolviendo,
y para quien.

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
4. La Solución
Vos tenés la respuesta

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
5. Producto
Qué construiste,
cómo funciona.

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
6. Business Model
Como ganás $

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
7. Mercado
Quién, y cuántos

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
8. Competencia
Vos sos mejor… por que?

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
9. Crecimiento y tracción
Prueba de que está funcionando

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
10. Financials
La $ que vas a hacer

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
11. Dream team
Por qué ustedes

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
12. Funding
Cuanto $ vas a necesitar

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
13. Resumen
Los highlights

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
There is no secret society
of pitch deck wizards

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Por qué algunos pitches son exitosos
y otros no?

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Justin Smithline: Partner en
The Entrepreneurs Roundtable Accelerator

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Está es nuestra alineación general. Entonces, ¿cuáles
son los que realmente marcan la diferencia?
• Cover
• Resumen
• Problema
• Solución
• Producto
• Business Model
• Market Opportunity,
• Competencia
• Estrategia de Crecimiento y
Tracción
• Financials
• Eqiupo
• Funding
• Resumen

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Problema / Solución / Business Model
Crecimiento y Tracción / Equipo

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
https://www.slideshare.net/PitchDeckCoach/airbnb-first-
pitch-deck-
editable?ref=https://piktochart.com/blog/startup-pitch-
decks-what-you-can-learn/
01
Problema:
the good / the bad

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
https://www.slideshare.net/webjoe/linkedin-deck-
27367069?ref=https://piktochart.com/blog/startup-pitch-decks-
what-you-can-learn/
Business Model:
the good / the bad
03

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
https://drive.google.com/file/d/1XwBP-
VDYZUPAR44BJyp6gjuufm7KNGTs/view
Business Model:
the good / the bad
03

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
https://drive.google.com/file/d/1dHCXl6yRwapsqUHiE
pKOlEX_5eABqq1L/view
Crecimiento y Tracción
Growth and Traction:
the good / the bad
04

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
https://www.slideshare.net/vishaltx/square-pitch-deck-
23990068?ref=https://piktochart.com/blog/startup-pitch-decks-
what-you-can-learn/
El Equipo:
the good / the bad
05

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Siete Pecados Capitales (mas o menos)
1. Guardar lo mejor para el final - tenés 15 secs para capturar su atención
2. No tener una Tesis Coherente
3. El deck navaja suiza
4. No reconocer y responder las preocupaciones mas comunes de tu
negocio
5. Decir que no tenés competencia
6. Pensamiento mágico del tamaño del mercado
7. Gráficos y Estadísticas inentendibles
8. Hacerte el que se las sabe todas
9. No saber todo…

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Pecado Capital Extra:
Shorts y Sandalias!

© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Iterar, Iterar, Iterar
pero…
Ser el Rey del PowerPoint no
es tu trabajo

Thank you!
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.

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The document discusses strategies for enterprises to transition to more frequent innovation and change like technology companies. It outlines several anti-patterns of traditional enterprise IT and new patterns that can help speed up delivery including: breaking up monolithic applications into microservices; investing in reskilling the workforce to be more customer-centric; automating security and compliance processes to match the speed of cloud; and building resilience by experimenting with failures instead of just planning for anticipated disasters. The overall goal is for enterprises to become "high-frequency" at delivering value through IT.

AWS AI and Machine Learning Journey

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The document discusses Amazon's AI and machine learning journey, highlighting six key lessons learned: (1) maintain a sense of urgency and customer obsession as if it is still day one, (2) act with agility to stay ahead of or keep up with changes, (3) modernize applications using microservices and automation, (4) recognize that general artificial intelligence has not been achieved and specific models are needed, (5) determine when to build custom models versus using pre-trained ones, and (6) apply a continuous machine learning flywheel of data collection, model training, evaluation and improvement. The document emphasizes Amazon's focus on customers, innovation, and using AI/ML to enhance operations.

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The document discusses Amazon's approach to DevOps. It begins with an agenda that includes an overview of DevOps, how Amazon implemented it, and a demo. It then discusses how Amazon broke up monolithic applications into microservices owned by autonomous teams. These teams adopted agile methodologies and a DevOps culture of collaboration between development and operations. Amazon built a large set of tools to support this approach and shares its learnings and practices. The document concludes that DevOps is a continuous journey and provides resources to learn more.

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Creating new products and services for customers is an increasingly complex challenge – technology trends are changing rapidly, industries are being disrupted, team dynamics are intricately impulsive, and customer behaviour is highly unpredictable. Albert Einstein famously said “the thinking that got us to where we are is not the thinking that will get us to where we want to be.” What would it take to rethink complexity, and nudge your behaviours to operate more successfully in this complex world? What if you could learn to use experimentation to create better products, high-performing teams, and a culture that is truly innovative? Come and learn how to thrive within the complex and uncertain world of modern business.

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Over the past 13 years, more startups have built on AWS than any other provider. And as cloud evolves, it also changes the way startups are being built. Today it may only take one person and a few thousand dollars to get an idea off the ground, but you still need the right tools to quickly launch your next big venture. This presentation provides examples of how startups across the globe have adopted AWS technologies to enable scalability, growth and business success.

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The document discusses Amazon's approach to DevOps. It explains that Amazon needed to innovate rapidly to support thousands of teams making millions of deployments per year using microservices and continuous delivery practices. Amazon broke processes into fine-grained units and assigned them to autonomous two-pizza teams. These teams adopted agile methodologies and learned to work together across functions like development, operations, security, and quality assurance using a DevOps approach. Amazon also built shared tools, services, and best practices to support these teams in their DevOps journey.

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1. Mobile Q&A | Envía tus preguntas online Abrí un navegador Accedé a slido.com Ingresá el código del evento : STARTUPDAY ¿No tienes una pregunta? Mirá las preguntas enviadas y votá por las mejores. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.

2. Encuesta de Satisfacción Abrí un navegador Accedé a slido.com Ingresá el código del evento : STARTUPDAY Evaluá el desempeño del presentador y el contenido de las presentaciones.

3. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Equipo Global de Startup Business Development En AWS, tenemos un equipo global de de fundadores con Exits, antiguos inversores y mentores de startups dedicados a ayudarlos

4. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. El Pitch: fundamentos para el éxito y errores a evitar. Alfonso Amat LATAM Business Development Manager for VCs, Accelerators, Incubators and Startups Amazon Web Services

30. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Está es nuestra alineación general. Entonces, ¿cuáles son los que realmente marcan la diferencia? • Cover • Resumen • Problema • Solución • Producto • Business Model • Market Opportunity, • Competencia • Estrategia de Crecimiento y Tracción • Financials • Eqiupo • Funding • Resumen

32. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. https://www.slideshare.net/PitchDeckCoach/airbnb-first- pitch-deck- editable?ref=https://piktochart.com/blog/startup-pitch- decks-what-you-can-learn/ 01 Problema: the good / the bad

33. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. https://www.slideshare.net/PitchDeckCoach/airbnb-first- pitch-deck- editable?ref=https://piktochart.com/blog/startup-pitch- decks-what-you-can-learn/ Solución: the good / the bad 02

34. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. https://www.slideshare.net/webjoe/linkedin-deck- 27367069?ref=https://piktochart.com/blog/startup-pitch-decks- what-you-can-learn/ Business Model: the good / the bad 03

36. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. https://drive.google.com/file/d/1dHCXl6yRwapsqUHiE pKOlEX_5eABqq1L/view Crecimiento y Tracción Growth and Traction: the good / the bad 04

37. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. https://www.slideshare.net/vishaltx/square-pitch-deck- 23990068?ref=https://piktochart.com/blog/startup-pitch-decks- what-you-can-learn/ El Equipo: the good / the bad 05

38. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved. Siete Pecados Capitales (mas o menos) 1. Guardar lo mejor para el final - tenés 15 secs para capturar su atención 2. No tener una Tesis Coherente 3. El deck navaja suiza 4. No reconocer y responder las preocupaciones mas comunes de tu negocio 5. Decir que no tenés competencia 6. Pensamiento mágico del tamaño del mercado 7. Gráficos y Estadísticas inentendibles 8. Hacerte el que se las sabe todas 9. No saber todo…

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