AWS Startup Day Bogotá - The Pitch: Essentials for Success, and Blunders to Avoid

1. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
The Pitch: Essentials for Success,
and Blunders to Avoid
Francisco Ruiz
LATAM Business Development Manager for VCs, Accelerators, and Incubators,
Amazon Web Services

2. Mobile Q&A | Envía tus preguntas online
Abra un navegador en cualquier notebook, tablet o
teléfono celular.
Aceda a slido.com
Ingrese el código del evento : STARTUP
¿No tienes una pregunta? Vea las preguntas enviadas
y vote por las mejores.
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.

3. Encuesta de Satisfacción
Abra un navegador en cualquier notebook, tablet o
teléfono celular.
Aceda a slido.com
Ingrese el código del evento : STARTUP
Evalúe el desempeño del presentador y el contenido
de las presentaciones.

4. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Or, to put it differently…
You are not your deck
(but you still need a great deck)

5. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Yes, you need a deck

6. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Steve Jobs Jeff Bezos Anne Wojcicki Elizabeth Holmes

7. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
The perfect deck

8. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Sequoia deck
https://www.sequoiacap.com/article/writing
-a-business-plan/

9. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
YC seed deck
https://blog.ycombinator.com/intro-to-the-yc-seed-
deck/

10. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
TechStars deck
https://www.techstars.com/content/blog/the-perfect-
investor-deck-for-raising-a-seed-round/

11. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
The seed deck according
to Khosla Ventures
https://medium.com/@zebulgar/how-to-raise-money-
before-launch-a3544ef4dba6

12. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
1. Cover
The big idea

13. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
2. Summary
The teaser

14. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
3. The Problem
What you are solving,
and for whom

15. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
4. Solution
You’ve got the answer

16. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
5. Product
What you’ve built,
how it works

17. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
6. Business Model
How you get paid

18. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
7. Market
Who, and how many

19. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
8. Competition
You are better

20. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
9. Growth and traction
Proof it’s working

21. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
10. Financials
The money you will make

22. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
11. Dream team
Why that’s you

23. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
12. Funding
How much money you need

24. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
13. Summary
The highlights

25. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
There is no secret society
of pitch deck wizards

26. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Why do some pitches succeed,
and others go down in flames?

27. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Justin Smithline: partner at
the Entrepreneurs Roundtable
Accelerator

28. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Here’s our overall lineup. So, which are the
ones that really make a difference?
• Cover
• Summary
• Problem
• Solution
• Product
• Business Model
• Market Opportunity,
• Competition
• Growth Strategy/Traction
• Financials
• Team
• Funding
• Summary

29. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Problem / Solution / Business Model
Growth & Traction / Team

30. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
https://www.slideshare.net/PitchDeckCoach/airbnb-first-
pitch-deck-
editable?ref=https://piktochart.com/blog/startup-pitch-
decks-what-you-can-learn/
01
Problem:
the good / the bad

31. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
https://www.slideshare.net/PitchDeckCoach/airbnb-first-
pitch-deck-
editable?ref=https://piktochart.com/blog/startup-pitch-
decks-what-you-can-learn/
Solution:
the good / the bad
02

32. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
https://www.slideshare.net/webjoe/linkedin-deck-
27367069?ref=https://piktochart.com/blog/startup-
pitch-decks-what-you-can-learn/
Business Model:
the good / the bad
03

33. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
https://drive.google.com/file/d/1XwBP-
VDYZUPAR44BJyp6gjuufm7KNGTs/view
Business Model:
the good / the bad
03

34. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
https://drive.google.com/file/d/1dHCXl6yRwapsqUHiE
pKOlEX_5eABqq1L/view
Growth and Traction:
the good / the bad
04

35. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
https://www.slideshare.net/vishaltx/square-pitch-deck-
23990068?ref=https://piktochart.com/blog/startup-pitch-decks-
what-you-can-learn/
Team:
the good / the bad
05

36. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Seven deadly sins (give or take)
1. Burying the lede -- you have 15 secs to capture
attention
2. Lacking a coherent thesis
3. The 'Kitchen Sink" deck
4. Not recognizing and addressing most common
concerns regarding your business
5. Pretending you have no competition
6. Magical thinking about market size
7. Charts and stats that are unfathomable
8. Pretending you know everything
9. Not knowing everything

37. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Bonus sin: cargo shorts

38. © 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.
Iterate, iterate, iterate
But…
PowerPoint Master
is not your job

39. Thank you!
© 2019, Amazon Web Services, Inc. or its affiliates. All rights reserved.