This document provides an overview of AWS IoT services including key features and use cases. It discusses the AWS IoT message broker which supports standard protocols like MQTT to securely connect millions of devices. It also describes the rules engine which can transform messages and route them to other AWS services, thing shadows for persistent device states, and the device registry for identity management. Example use cases are given across various industries like healthcare, smart homes, manufacturing, and more.

1. London

2. AWS for IoT:
Ian Rasmussen – Global IoT Business Development
Claudiu Pasa – EMEA Mobile/IoT Business Development

3. Healthcare and Life
Sciences
Municipal
Infrastructure
Smart Home Retail
Manufacturing, Logistics
& Supply Chain
Agriculture Education Automotive
Today, AWS customers are connecting physical
‘things’ to the cloud in every industry imaginable

4. IoT Initiatives Powered by AWS

5. Amazon Cognito Amazon Mobile Analytics Amazon SNS Mobile Push
Kinesis Recorder DynamoDB Mapper S3 Transfer Mgr SQS Client SES Client
AWS Global Infrastructure (Regions, Availability Zones, Edge Locations)
Core Building Block
Services
Mobile Optimized
Connectors
Mobile Optimized
Services
Your Mobile App, Game or Device App
AWS Mobile SDK, API Endpoints, Management Console
Compute Storage Networking Analytics Databases
Integrated SDK
AWS Lambda
Lambda
Functions
λ λ
λ
λ
Current AWS Mobile Portfolio

6. Customers tell us - Challenges
Many SDKs
& Tools
Security &
Management
Scalability Integration with Cloud
and Mobile Applications
Variety of
Protocols
People &
Culture

7. AWS IoT service

8. A significant number of customer are
developing innovative POCs, some soon to be
deployed in production:
 Energy
 Home Automation
 Shipping / Logistics
 Weather instrumentation
 Medical Equipment
 Scientific Equipment
 Industrial manufacturing and
testing
 Retail automation
 City infrastructure
 Agriculture and Irrigation
 Automotive
 Recreational equipment
 Security systems
IoT in beta since August 2015

9. • Assistance for elderly or disabled people living independent
• Control of conditions inside freezers storing vaccines, medicines and organic elements
• Monitoring of conditions of patients inside hospitals and in old people's home
• Integration of desperate lab equipment to achieve the Connected LabHealth and Life
Sciences
Smart City
Smart Home
• Energy and water supply consumption monitoring to obtain advice on how to save cost
and resources
• Switching on and off remotely appliances for convenience, to avoid accidents and save
energy
• Remote Monitoring of security systems
• Monitoring of parking spaces availability in the city
• Monitoring of vibrations and material conditions in buildings, bridges and historical monuments
• Monitoring of vehicles and pedestrian levels to optimize driving and walking routes
• Detection of waste levels in containers to optimize the trash collection routes
Key use case

10. • Monitoring of storage conditions along the supply chain and product tracking for traceability
purposes.
• Enhancing Customer Experience with Omni-Channel integration
• Analytic processing to track location or activity duration (dwell) for public transport, retail
locations, etc.
• Control of rotation of products in shelves and warehouses to automate restocking processes.
Manufacturing
and Logistics
• Machine auto-diagnosis and assets control.
• Control of temperature inside industrial and medical fridges with sensitive merchandise.
• Asset location
• Control of temperature inside industrial and medical fridges with sensitive merchandise.
• Predictive maintenance, real time alarms
Retail
Key use case

11. Standard protocols to integrate with devices, machines, data
sources & enterprise systems, with No Lock-in , OS neutral
Secure bidirectional translation between device protocols
Horizontal scalability that auto flexes in size based on system
load
Quality of Service for ensured message delivery
Ease of use for developers built on modern technologies
Reduction in cost and complexity for large or small
deployments
Secure
High-Performance
Cost-Effective
Familiar
Scalable
Flexible
Design Tenets of AWS IoT Service

12. AWS IoT services provide full flexibility and agility to
develop your own solutions
End-to-end
platform
No lock-in
Specialized
support
Large partner
ecosystem
Co-development
from Thing SDK to rules engine to machine learning
standard protocols, flexible SDK, APIs, OS neutral
subject matter solution architects and professional
services
partnerships from chip manufactures, Telcos, system
integrators, while we stay hardware independent
more than 90% of our products and services roadmap is
based on customer feed-back

13. EmbeddedChipMakers
AWS IoT Services
AWSIoTArchitecture&Ecosystem
Security
Regions & Availability Zones
Rules Engine
API
Thing Shadows Pub / Sub Broker
Secure GatewayThings Registry
C / Java
SDK
IoT Devices
AWS IoT
SolutionsBusinessApplications BigData
CarriersandCommunicationPartners

14. AWS IoT service

15. DEVICE SDK
Set of client libraries to
connect, authenticate and
exchange messages
MESSAGE BROKER
Communicate with devices via
MQTT and HTTP
AUTHENTICATION
AUTHORIZATION
Secure with mutual
authentication and encryption
RULES ENGINE
Transform messages
based on rules and
route to AWS Services
AWS Services
- - - - -
3P Services
SHADOW
Persistent thing state
during intermittent
connections
APPLICATIONS
AWS IoT API
REGISTRY
Identity and Management of
your things

16. AWS IoT Message Broker
MESSAGE BROKER
Communicate with devices via
MQTT and HTTP

17. AWS IoT Message Broker
Standard Protocol Support (no lock-in)
Millions of devices and apps can connect
over any protocol starting with MQTT and
HTTP 1.1
Long-lived bi-directional messages
Clients (Devices and Apps) can receive
commands and control signals from the
cloud
Secure by Default
Connect securely via X509 Certs and TLS
1.2 Client Mutual Auth
Topic Based
Architecture
(lights/thing-2/color)
Highly Scalable
Message Broker

18. MQTT
MQTT vs HTTPS:
• 93x faster throughput
• 11.89x less battery to send
• 170.9x less battery to receive
• 50% less power to keep connected
• 8x less network overhead
Source:
• OASIS standard protocol (v3.1.1)
• Lightweight, pub-sub, transport protocol
that is useful for connected devices
• MQTT is used on oil rigs, connected
trucks, and many more sensitive and
resource-sensitive scenarios.
• Customers have needed to build,
maintain and scale a broker to use
MQTT with cloud applications
http://stephendnicholas.com/archives/1217

19. AWS IoT Security: Authentication and Authorization
AUTHENTICATION
Secure with mutual
authentication and encryption
AUTHENTICATION
AUTHORIZATION
Secure with mutual
authentication and encryption

20. Security and Authentication/ Authorization
Secure Communications with Things
- Single API call to
CreateKeysAndCertificate()
- Client Generated
CreateCertificateFromCSR(CSR)
Fine-grained Authorization for:
• Thing Management
• Pub/Sub Data Access
• AWS Service Access
AUTHENTICATION
AUTHORIZATION
Secure with mutual authentication
and encryption

21. AWS IoT Rules Engine
RULES ENGINE
Transform messages
based on rules and
route to AWS Services

22. AWS IoT Rules Engine
Complex Evaluations
Respond to the fleet, not just a single
unit. Dozens of functions() available
Multiple / Simultaneous Actions
Sometimes a situation requires you to
take many actions
Simple & Familiar Syntax
- SQL Statement to define topic filter
- Optional WHERE clause
- Advanced JSON support

23. AWS IoT Rules Engine Actions
RULES ENGINE
Transform messages
based on rules and
route to AWS Services
AWS Services
- - - - -
3P Services
AWS Services
- - - - -
3P Services

24. 1. AWS Services
(Direct Integration)
Rules Engine
Actions
AWS IoT Rules Engine
LambdaSNS SQS
S3 KinesisDDB RDS
Redshift
Glacier
EC2
3. External Endpoints
(via Lambda and SNS)
2. Rest of AWS
(via Kinesis, Lambda,
S3, and more)

25. AWS IoT: Rules Engine
• evaluates inbound messages
published into Icebreaker
• transforms and delivers to
the appropriate endpoint
based on business rules
Invoke a Lambda function
Put object in an S3 bucket
Insert, Update, Read from
a DynamoDB table
Publish to an SNS Topic
Publish to a Kinesis stream
Actions
Amazon Firehose
Republish to AWS IoT
Rules Engine

26. AWS IoT Thing Shadow
THING SHADOW
Persistent thing state
during intermittent
connections
SHADOW
Persistent thing state
during intermittent
connections
APPLICATIONS

27. AWS IoT Thing Shadow
Shadow
Thing
Report its current state to one or multiple
shadows
Retrieve its desired state from shadow
Mobile App
Set the desired state of a device
Get the last reported state of the device
Delete the shadow
Shadow
Shadow reports delta, desired and reported
states along with metadata and version

28. AWS IoT Registry
THING REGISTRY
Identity and Management of
your things
REGISTRY
Identity and Management of
your things

29. AWS IoT Registry
Cloud alter-ego of a physical device.
Persists metadata about the device.
• key: value
– Firmware version
– Serial Numbers
• Support and Maintenance
– Reference Manual URL
– Part # reference
• Reference to external support system

30. AWS IoT
DEVICE SDK
Set of client libraries to
connect, authenticate and
exchange messages
MESSAGE BROKER
Communicate with devices via
MQTT and HTTP
AUTHENTICATION
AUTHORIZATION
Secure with mutual
authentication and encryption
RULES ENGINE
Transform messages
based on rules and
route to AWS Services
AWS Services
- - - - -
3P Services
SHADOW
Persistent thing state
during intermittent
connections
APPLICATIONS
AWS IoT API
REGISTRY
Identity and Management of
your things

31. AWS IoT to AWS Lambda
Actions
Connected Sprinkler
Controller
Lambda Function
Easily calibrate soil, vegetation, slope, sun
exposure, and nozzle types.
Choose from national and personal weather stations to
get the most accurate weather data available.
No one-size-fits-all experience—you have the freedom
to make adjustments over time and tune your Rachio to
your unique landscape.

32. AWS IoT Pricing
Customers only pay for what they use
No minimum fees per device
Free Tier per month Additional per month
250,000 Messages $5 per million messages
With AWS IoT, you can also deliver messages to AWS services such as Lambda, DynamoDB, Firehose, Kinesis,
S3, Simple Queue Service (SQS), and Simple Notification Service (SNS).
Deliveries to AWS services do not generate AWS IoT fees.
You can publish or deliver up to 512 bytes in a single message.
Larger messages are metered in increments of 512 bytes. For example, a 900-byte publish would be metered as
2 messages.
Prices are based on the number of messages published to
AWS IoT (Publishing Cost), and the number of messages
delivered by AWS IoT to devices or applications (Delivery Cost).

33. AWS and Amazon In IoT
• AWS provides the neutral building blocks for innovation, regardless of
the broader Amazon business.
• Of course, there are areas of potential collaboration, but only at your
request. Examples: Echo, Alexa, Dash
Amazon Dash Button &
Dash Replenishment
Service
Echo

34. Official IoT Starter Kits, Powered by AWS

35. Official IoT Starter Kits on Variety of Platforms
Broadcom WICED
BCM4343W
On Threadx/Netx
Marvell
EZConnect
MW302
On FreeRTOS
Renasas RX63N
On Micrium OS
TI CC3200
On TI-RTOS
Microchip WCM
PIC32 Platform
Intel Edison
on Yocto Linux
Mediatek
LinkOne
on Linkit OS
Dragonboard
410c on
Ubuntu
Seeeduino
Arduino on
openWRT
Beaglebone
Green on
Debian

36. AWS IoT Always Growing Ecosystem Partners
IoT Systems Integrators
IoT Communication
IoT Management Platform
IoT Analytics PlatformIoT Operating Systems

37. Demo