This document provides an overview of SurveyMonkey Audience, which allows users to quickly and affordably collect consumer insights through online surveys. It notes that SurveyMonkey Audience is quick, reliable, easy to use, and affordable. It then lists several common uses of SurveyMonkey Audience by various types of organizations and professionals. The document outlines the process of designing a survey, collecting responses from targeted audiences, and analyzing results using SurveyMonkey's analysis and visualization tools.

1. SurveyMonkey Audience
Advertising Week Experience
Confidential

2. What is SurveyMonkey Audience
• SurveyMonkey Audience is the fastest, easiest
and most accurate way to get consumer insights.
• Why use SurveyMonkey Audience? It is…
- Quick
- Reliable
- Easy
- Affordable
- Diverse
Confidential 2

3. SurveyMonkey Audience Popular
Use Cases
SurveyMonkey Audience is an easy and affordable way to hear the
opinions of those who matter most to you.
Confidential 3

4. How you can use SurveyMonkey Audience
• Ad agencies. Test ad effectiveness or concepts.
• Big brands. Get feedback on the look, feel, and price of a new
product.
• Consultants. Learn about your client’s target market.
• Designers. Determine preferences towards logos, taglines,
and website designs.
• Entrepreneurs. Test your ideas with potential customers.
• Marketers. Identify messaging that resonates with your target
customers.
• PR firms. Gather interesting facts for your press releases.
• Sales/account executives. Learn about your prospects before
your approach them.
• Small businesses. Gauge purchase intent or get feedback to
refine your existing product or service.
• Writers. Generate unique content.
Confidential 4

5. Design your survey
Create your survey in the world’s leading survey tool,
SurveyMonkey
Confidential 5

6. Design your survey
• Used by millions of users, SurveyMonkey has a
variety of question types and features that are
easy to use.
Confidential 6

7. Collect your responses
Hear from respondents who are ready to provide you with the
feedback you need to make decisions
Confidential 7

8. Choose your Audience
• Identify your Audience from a variety of
demographic and behavioral traits
Confidential 8

9. Collect your responses
• Pick your Audience with a few simple clicks or
reach out to us to get started.
Confidential 9

10. Collect your responses
• See responses back in as little as 2 business
days within your SurveyMonkey account.
Confidential 10

11. Analyze Your Results
Use SurveyMonkey’s powerful analysis features to instantly draw
insights and present trends
Confidential 11

12. Analyze your results
• Our analysis features are powerful and easy to
use.
Confidential 12

13. Analyze your results
• Choose from 8 different chart types, customize
the axes, and see the charts all within your
SurveyMonkey account. Export data and charts
with just a few clicks.
Confidential 13

14. Analyze your results
• Ask open-ended questions and use our text
analysis tool to identify commonly occurring
words or browse or export individual responses.
Confidential 14

15. Analyze your results
• We provide an overview of your SurveyMonkey
Audience project and key demographics about
your respondents.
Confidential 15