The website AVTR.com was designed to promote the film Avatar and provide fans information about characters and vehicles through linking to content from the film. Coca-Cola collaborated with 20th Century Fox on a worldwide marketing campaign for Avatar in 2009, which included the AVTR.com website allowing users to interact with 3D features using augmented reality by holding specially marked Coke Zero bottles in front of their webcam. This groundbreaking partnership between such a major film and large company as Coca-Cola helped promote Avatar on a global scale and caught worldwide attention.