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AUTO SOCIAL GROUP 
Auto Lead Genera5on 
Social Mobile Leads
OVERVIEW 
Auto Social Group produces lead genera5on 
campaigns on social media pla?orms for auto 
groups and dealerships u5lizing unique online 
applica5ons that target specific demographics to 
drive qualified ac5ons. 
Bill Soule 
310‐828‐1300 
bill@autosocialgroup.com
PROBLEM 
Automakers collect up to 5,000 leads per day 
How many of those does your 
dealership get?
SOLUTION 
Lead Source Close Rate 
ASG LEADS 21.5% 
OEM Website 17.2% 
Auto Shows 3.8% 
Sweepstakes 2.1% 
Ride & Drive 1.2% 
TDA 1.4% 
Events 1.0% 
ASG LEADS: 
Qualified 
Delivered Hot 
Targeted 
Expand your DMA
OPPORTUNITY 
Early AdopMon of Social PlaNorms 
Facebook: 
Home to millions 
of in‐market 
customers 
Ability to target 
specific in‐market 
segments via 
DMV data 
Deliver hot 
qualified leads 
immediately
WHY SOCIAL MEDIA 
4 to 1.4 Drop in customer visits to dealerships since 2005. 
Consumers who use social media to research products 
they are considering purchasing. 
37% (33% use brand websites, 18% use review sites) 
244% Increase in clicks on Facebook auto ads from October 
2012 to April 2013.
CAMPAIGN RESULTS
TECHNOLOGICAL SOLUTIONS 
Segment TargeBng 
• Owners 
• In‐Market 
• Conques5ng 
• Expiring Leases 
• Last Purchase 
Price 
Mobile OpBmizaBon 
All ASG campaigns are 
mobile op5mized. We 
build out mobile 
applica5ons so you do 
not have to. 
Geo‐LocaBon 
Expand targe5ng 
beyond your DMA
BUILDING YOUR BRAND 
ASG Builds Your Brand, Not Ours 
AutoNa5on’s Mike Jackson on third‐party lead providers: 
"I can pay them to build their brands, or I can build my own brand." 
3rd Party sites 
control traffic 
and info 
ASG white label solu5ons 
enable dealer pla?orms to 
benefit from all engagement
HOW IT WORKS 
In‐market 
consumers 
targeted 
directly 
with an ad 
Crea5ve direc5on & 
targe5ng established
HOW IT WORKS 
App allows leads to become qualified through 
engagement and collects submissions
HOW IT WORKS 
App 
immediately 
turns hot 
lead into a 
phone call to 
the 
dealership
HOW IT WORKS 
Lead kept hot 
with text 
message to 
customer to 
expect a call 
from the 
dealership
HOW IT WORKS 
Community engagement monitored and campaign 
metrics reported to client

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Auto Social Group

  • 1. AUTO SOCIAL GROUP Auto Lead Genera5on Social Mobile Leads
  • 2. OVERVIEW Auto Social Group produces lead genera5on campaigns on social media pla?orms for auto groups and dealerships u5lizing unique online applica5ons that target specific demographics to drive qualified ac5ons. Bill Soule 310‐828‐1300 bill@autosocialgroup.com
  • 3. PROBLEM Automakers collect up to 5,000 leads per day How many of those does your dealership get?
  • 4. SOLUTION Lead Source Close Rate ASG LEADS 21.5% OEM Website 17.2% Auto Shows 3.8% Sweepstakes 2.1% Ride & Drive 1.2% TDA 1.4% Events 1.0% ASG LEADS: Qualified Delivered Hot Targeted Expand your DMA
  • 5. OPPORTUNITY Early AdopMon of Social PlaNorms Facebook: Home to millions of in‐market customers Ability to target specific in‐market segments via DMV data Deliver hot qualified leads immediately
  • 6. WHY SOCIAL MEDIA 4 to 1.4 Drop in customer visits to dealerships since 2005. Consumers who use social media to research products they are considering purchasing. 37% (33% use brand websites, 18% use review sites) 244% Increase in clicks on Facebook auto ads from October 2012 to April 2013.
  • 8. TECHNOLOGICAL SOLUTIONS Segment TargeBng • Owners • In‐Market • Conques5ng • Expiring Leases • Last Purchase Price Mobile OpBmizaBon All ASG campaigns are mobile op5mized. We build out mobile applica5ons so you do not have to. Geo‐LocaBon Expand targe5ng beyond your DMA
  • 9. BUILDING YOUR BRAND ASG Builds Your Brand, Not Ours AutoNa5on’s Mike Jackson on third‐party lead providers: "I can pay them to build their brands, or I can build my own brand." 3rd Party sites control traffic and info ASG white label solu5ons enable dealer pla?orms to benefit from all engagement
  • 10. HOW IT WORKS In‐market consumers targeted directly with an ad Crea5ve direc5on & targe5ng established
  • 11. HOW IT WORKS App allows leads to become qualified through engagement and collects submissions
  • 12. HOW IT WORKS App immediately turns hot lead into a phone call to the dealership
  • 13. HOW IT WORKS Lead kept hot with text message to customer to expect a call from the dealership
  • 14. HOW IT WORKS Community engagement monitored and campaign metrics reported to client