Auto Social Group produces lead generation campaigns on social media platforms for auto groups and dealerships utilizing unique online applications that target specific demographics to drive qualified actions.
www.autosocialgroup.com
Event Marketing Mandates Data CollectionGoSpotCheck
Marketing your event is crucial to its success. In order to make the most of an event, you need a marketing strategy that directly engages consumers instead of more traditional methods like lectures and meetups. The event should invite and encourage an active audience to participate in the evolution of your brand in various ways.
Quality staff members can serve as your brand ambassadors and help create a positive image for your brand. Dedicated employees that work hard need a way to document and proves successes – in order to change or further working strategy.
Similarly, collecting consumer insights can boost the power of your brand and the effectiveness of your event. We live in an experience economy and creating memorable moments for your customers through event marketing, product launches and more will win over your customers.
This document discusses attribution and how understanding attribution can help optimize a company's digital marketing portfolio. Attribution refers to identifying which marketing touchpoints contributed to a desired outcome like a purchase and assigning value to each touchpoint. Understanding attribution across channels can increase cost efficiency by 30% and revenue by 20%. While attribution provides benefits, defining the customer journey and gaining internal support for investment are challenges. The document provides tips for taking an actionable approach to attribution.
We are at a true inflection point in our industry and its being largely driven by the notion of “Programmatic.” But does the term itself actually distract from its true purpose? Johnson & Johnson’s Luke Kigel will share a perspective on “Programmatic” and how shifting our focus from the word itself to the principles behind it will accelerate change and enable delivery on the promise that “Programmatic” represents.
FastForward.ai pitches their Social Retail Marketing (SRM) platform to enterprise customers. Their platform allows companies to take control of customer data and journeys by creating dedicated marketing channels within social media and messaging apps. This gives companies the ability to re-engage customers, measure campaign performance, and use data to personalize offers. The SRM platform provides automated campaign planning, intelligent tracking of customer interactions and conversions, and real-time data to optimize future campaigns. It aims to help companies directly reach, connect with, and cultivate long-term customer relationships.
Social with microsoft social engagement 2016Claudia Selle
The document discusses the growth of social media usage and the importance of having a strategic social media presence and engagement strategy. Some key points:
- People are sharing more content than ever across social platforms like Facebook, YouTube, Twitter
- While most Fortune 500 companies have social media accounts, only 17% consider their social strategy mature and many ignore customer feedback
- It's important for companies to listen across social media, understand sentiment, track competitors, and drive engagement through responsive participation
Marketing automation software helps companies convert leads into customers by driving revenue. The document discusses popularity as an index to measure marketing automation software solutions. It provides a popularity index ranking the top 20 marketing automation software based on number of customers, users, revenue, social media followers, and other attributes to identify the most popular solutions. However, the best software for a particular company may not be the most popular overall.
LSA18: Reviews & Rankings - 2018 and BeyondLocalogy
Google displays reviews from multiple sources on a single search engine results page (SERP) using different standards. Google Seller Ratings requires 150 transaction-verified reviews over 12 months with an aggregate score over 3.5 from approved sources. Google My Business allows any user to leave unverified reviews after signing in. Rich Snippets can display reviews from various sources using schema markup, including self-generated reviews. The same SERP can thus show reviews adhering to different policies.
Mobile SEO and other strategies to get more users to your appBranch
This document summarizes a webinar about mobile app SEO and conversions from web to app. The webinar featured presentations from Ethan Smith, CEO of Graphite, and Mada Seghete, Co-Founder of Branch. They discussed how SEO can help drive organic users to apps and increase app downloads and engagement. They also presented strategies for personalizing banners and messages to match user intent and incentivize users to download apps or take actions within apps. Measurement of cross-platform user behavior was highlighted as important for gaining full visibility into user journeys.
Event Marketing Mandates Data CollectionGoSpotCheck
Marketing your event is crucial to its success. In order to make the most of an event, you need a marketing strategy that directly engages consumers instead of more traditional methods like lectures and meetups. The event should invite and encourage an active audience to participate in the evolution of your brand in various ways.
Quality staff members can serve as your brand ambassadors and help create a positive image for your brand. Dedicated employees that work hard need a way to document and proves successes – in order to change or further working strategy.
Similarly, collecting consumer insights can boost the power of your brand and the effectiveness of your event. We live in an experience economy and creating memorable moments for your customers through event marketing, product launches and more will win over your customers.
This document discusses attribution and how understanding attribution can help optimize a company's digital marketing portfolio. Attribution refers to identifying which marketing touchpoints contributed to a desired outcome like a purchase and assigning value to each touchpoint. Understanding attribution across channels can increase cost efficiency by 30% and revenue by 20%. While attribution provides benefits, defining the customer journey and gaining internal support for investment are challenges. The document provides tips for taking an actionable approach to attribution.
We are at a true inflection point in our industry and its being largely driven by the notion of “Programmatic.” But does the term itself actually distract from its true purpose? Johnson & Johnson’s Luke Kigel will share a perspective on “Programmatic” and how shifting our focus from the word itself to the principles behind it will accelerate change and enable delivery on the promise that “Programmatic” represents.
FastForward.ai pitches their Social Retail Marketing (SRM) platform to enterprise customers. Their platform allows companies to take control of customer data and journeys by creating dedicated marketing channels within social media and messaging apps. This gives companies the ability to re-engage customers, measure campaign performance, and use data to personalize offers. The SRM platform provides automated campaign planning, intelligent tracking of customer interactions and conversions, and real-time data to optimize future campaigns. It aims to help companies directly reach, connect with, and cultivate long-term customer relationships.
Social with microsoft social engagement 2016Claudia Selle
The document discusses the growth of social media usage and the importance of having a strategic social media presence and engagement strategy. Some key points:
- People are sharing more content than ever across social platforms like Facebook, YouTube, Twitter
- While most Fortune 500 companies have social media accounts, only 17% consider their social strategy mature and many ignore customer feedback
- It's important for companies to listen across social media, understand sentiment, track competitors, and drive engagement through responsive participation
Marketing automation software helps companies convert leads into customers by driving revenue. The document discusses popularity as an index to measure marketing automation software solutions. It provides a popularity index ranking the top 20 marketing automation software based on number of customers, users, revenue, social media followers, and other attributes to identify the most popular solutions. However, the best software for a particular company may not be the most popular overall.
LSA18: Reviews & Rankings - 2018 and BeyondLocalogy
Google displays reviews from multiple sources on a single search engine results page (SERP) using different standards. Google Seller Ratings requires 150 transaction-verified reviews over 12 months with an aggregate score over 3.5 from approved sources. Google My Business allows any user to leave unverified reviews after signing in. Rich Snippets can display reviews from various sources using schema markup, including self-generated reviews. The same SERP can thus show reviews adhering to different policies.
Mobile SEO and other strategies to get more users to your appBranch
This document summarizes a webinar about mobile app SEO and conversions from web to app. The webinar featured presentations from Ethan Smith, CEO of Graphite, and Mada Seghete, Co-Founder of Branch. They discussed how SEO can help drive organic users to apps and increase app downloads and engagement. They also presented strategies for personalizing banners and messages to match user intent and incentivize users to download apps or take actions within apps. Measurement of cross-platform user behavior was highlighted as important for gaining full visibility into user journeys.
Tech Talk with LiveRail: A First Look at Deal ID MarketplaceDigiday
Vijay Balan explores why over 60% of video publishers plan on establishing Deal ID relationships this year. Learn how this unique, cutting-edge technology leverages pre-negotiated deals to maximize publishers' non-guaranteed video inventory and how it creates optimal efficiency for both buyers and sellers. Vijay will also share an exclusive first-look at LiveRail's Video Deal-ID Marketplace launching this Spring.
Featured topic - Take Your Customers on a 1:1 Journey with Salesforce Marketing Cloud Email
Learn more about all of our other partner office hours at p.force.com/officehours.
Salesforce is a global cloud computing company known for its customer relationship management product. It provides a flexible and powerful web-based database and interface for case management and task management. Equipping salespeople with smartphones and tablets makes them more efficient as they can access Salesforce anywhere anytime to record customer interactions and leverage features like location check-ins. Salesforce is extending its Wave analytics platform to mobile devices to bring greater analytics functionality and allow users to access, integrate and visualize Salesforce data on their phones.
This document discusses mobile marketing and provides tips for developing an effective mobile strategy. It notes that 44% of people use their phones to kill time during commutes, 65% go to bed with their phone in reach, and 91% use their phone during downtime at work. It then discusses using apps and mobile websites to engage customers, provide information to employees, and generate revenue. Some key metrics on mobile usage are presented. The document concludes by recommending businesses visit a mobile website to get a planning workbook, download a related book, and download an app being demonstrated at an event stand.
The document discusses how brands can use data and technology to deliver personalized customer experiences across channels. It emphasizes that customers now research purchases online and expect consistent, relevant interactions from brands. The Salesforce Marketing Cloud allows companies to gather customer data from various sources, understand individual customers, and personalize communications at every stage of the customer journey to improve engagement and sales. Case studies show how Trunk Club and Volvo Construction Equipment use the platform to drive higher conversion rates and revenue through personalized digital marketing.
Kia had improved its products but consumer perceptions lagged behind, with low brand consideration. To boost web visits and sales, Kia launched an integrated marketing campaign publishing real customer reviews across its owned, paid, and earned channels. This provided a seamless experience for consumers to research Kia models from media to online. Partnering with the Telegraph enabled Kia to efficiently add print and digital coverage while unlocking trading efficiencies. The campaign drove over 36,000 clicks in a week with click-through rates over 600% higher than average, contributing to Kia's strongest quarter for dealer searches and registrations.
Holistic Monetisation: Ads, IAP and Player Engagement / Felix The, Head of Pr...AppsFlyer
The document discusses Unity's monetization suite, which aims to take a holistic approach to monetization through performance advertising, brand advertising, in-app purchases, player acquisition, engagement, retention, and data analytics. The suite includes tools like Audience Pinpointer for targeted campaigns, a personalization engine, and the Game Foundation for core game systems. Using the suite provides benefits like shared performance visibility, synergies between functions, and better coordination across teams.
The document discusses how marketing and sales are increasingly interconnected. It notes that customers are 57% through the buying process before engaging with a company. It then summarizes Microsoft Dynamics Marketing and how it allows for integrated planning, execution, and analytics across channels from a single cloud system. It provides operational excellence through features like budgets, workflows, and approvals. The goal is to break down silos between marketing and sales through a true multichannel, "outside-in" view.
The Dealers Solutions Group is a team of seasoned automotive professionals with unrivalled experience and knowledge in assisting dealerships positively transform their performance and achieving their goals.
Our solutions put the emphasis on the three key elements required for success: People, Process and Products.
People: Our trainers instil not just sales techniques, but a deep understanding of the psychology of sales; such ensures sales people are not reliant on a script, but confident and expert at adapting to the customer and the situation to gain the sale.
Process: At the heart of an effective dealership is a process, and the better the process the more effective the dealership. Dealers Solutions is very much a process driven company, we work closely with dealers to identify and implement new improved processes that enhance a dealer’s bottom line.
Products: Our outstanding award winning technology offers dealers the opportunity to spend more time on income producing activities, more time with customers in-store, on the phone and online.
Over the years our consultants have worked closely with numerous Principles Managers & OEM’s, and have built synergistic relationship with national automotive companies. Inevitably such experience allows us to better understand the metrics of your brand and your dealerships requirements, nevertheless, we always start by endeavoring to understand each dealership’s unique situation and then develop and implement customize solutions.
The Dealers Solutions Group welcomes the opportunity to speak with prospective clients.
Membership Has Its Plusses: Growing Slate’s Member ModelMediaPost
In a world of iTunes, Spotify and Netflix, consumers appear ready to pay for digital content again. But what do you do if you aren’t hulu, HBO or Amazon? How are other media brands exploring memberships, micropayments, and aggregation apps for additional consumer-direct revenue? They appear to be learning that you don’t have to be Amazon or Netflix to learn something from their successes.
Presenting the unique advantages you can provide to your client using the Mar...Proscape
Where do Mobile Apps Fit in the Digital Marketing Funnel? This editable presentation is specifically designed to help creative agencies talk to clients about how mobile marketing apps will help them with their sales conversions.
What is Mobile App Retargeting and Why Should You Care?Jim Nichols
Lots of people have been asking questions about the ins and outs of mobile app retargeting, remarketing and re-engagement. This short explanation is designed to help clarify some of the basic questions people have about this important and fast-growing marketing tactic.
Helpchat achieves up to 34% open rates for email campaigns.MoEngage Inc.
Helpchat used MoEngage's email capabilities to achieve open rates of up to 34% for their email campaigns. This helped them engage inactive users and onboard new users. Helpchat sent segmented emails at different points of the user journey such as onboarding emails, activation emails, and emails targeted at inactive users. They also sent emails to users who uninstalled the app within one day to get feedback and request them to reinstall. This resulted in up to 34% of uninstalled users engaging with the email.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Three affiliate marketing veterans share 31 of their favorite web apps and tools they use almost daily for social media development, site monitoring, office management, marketing, and content research.
This document outlines a social media marketing campaign approach using webinars, email campaigns, and social networks. The goal is to generate high-quality leads through online content. The process involves building a targeted database, designing marketing materials like webinars and emails, and launching the campaign. Prospects are scored based on their engagement, and warm leads are delivered to sales. Metrics from the social networks and webinar views/clicks are monitored on a dashboard to track performance. The approach aims to efficiently deliver qualified decision-makers to sales.
Service with microsoft dynamics crm 2016Claudia Selle
The document discusses how customer service impacts customer loyalty and retention. It highlights that 76% of consumers use self-service options first and that agent turnover has increased to 27% annually. The key aspects of an effective customer service strategy highlighted are staying agile, earning loyalty through low effort interactions, and empowering agents. Interactive dashboards and knowledge management are identified as tools that can help optimize agent performance, customer satisfaction, and business outcomes.
The ways consumers prefer to interact with brands has changed drastically throughout the years. If your business doesn’t adapt to serving customers the way they want to be served, you will get left behind. Two years ago T-Mobile launched its first Un-carrier initiative, which freed customers from the contractual obligations that have been the standard of the wireless industry, giving customers the option to walk away from T-Mobile at any time, for any reason. With this change, customer loyalty became an even more critical focus for the brand.
In this session, T-Mobile together with TouchCommerce will discuss best practices for understanding what the customer wants and needs at the turn of a dime. Original research and key insights related to how to best serve and engage customers on a brand's website will be shared thereby providing session attendees with data-based techniques on how to improve customer experience and satisfaction online.
From the beginning Apsalar has focused major attention on understanding the needs of mcommerce app measurement and how they differ from the needs of gaming
companies. Our solution is designed to meet the specific needs of four leading mcommerce business types: ecommerce companies, retailers, travel companies, personal finance companies, and on-demand services.
Whether or not you choose Apsalar as your attribution and
measurement provider, choosing a product that is right for mcommerce will make a big difference to your business.
There are eight questions that we believe you need to ask potential attribution partners in order to suss out which solution is right for your business.
This document summarizes a location-based media case study by Best Buy and JiWire. The study included two location-based advertising campaigns on smartphones, tablets, and laptops to drive consideration and traffic to Best Buy stores. The national campaign engaged consumers near 1,101 Best Buy stores, while the local campaign targeted 14 stores in Las Vegas and Pittsburgh. The results showed high engagement with store location details and directions, with tablets seeing 22% higher engagement than other devices. Going forward, Best Buy aims to leverage location data to provide consumers with real-time inventory and deal information for stores near them.
Auto Social Group - Social Mobile LeadsWilliam Soule
Auto Social Group produces lead generation campaigns on social media platforms for auto groups and dealerships utilizing unique online applications that target specific demographics to drive qualified actions.
This paper examines the agglomeration and accretion of drill cuttings in water-based drilling fluids. Experimental results are presented on various outcrop shales to analyze the effect that cuttings type and morphology have on agglomeration. Possible mechanisms linked to clay kinetic hydration and plastic deformation are discussed. Test results on various polymer chemistries show that more hydrophobic polymers reduce cuttings agglomeration. Additives that form hydrophobic films on cuttings and steel surfaces are also shown to reduce agglomeration. Careful selection of drilling fluid components can help mitigate cuttings agglomeration and thus improve water-based drilling fluid performance.
Tech Talk with LiveRail: A First Look at Deal ID MarketplaceDigiday
Vijay Balan explores why over 60% of video publishers plan on establishing Deal ID relationships this year. Learn how this unique, cutting-edge technology leverages pre-negotiated deals to maximize publishers' non-guaranteed video inventory and how it creates optimal efficiency for both buyers and sellers. Vijay will also share an exclusive first-look at LiveRail's Video Deal-ID Marketplace launching this Spring.
Featured topic - Take Your Customers on a 1:1 Journey with Salesforce Marketing Cloud Email
Learn more about all of our other partner office hours at p.force.com/officehours.
Salesforce is a global cloud computing company known for its customer relationship management product. It provides a flexible and powerful web-based database and interface for case management and task management. Equipping salespeople with smartphones and tablets makes them more efficient as they can access Salesforce anywhere anytime to record customer interactions and leverage features like location check-ins. Salesforce is extending its Wave analytics platform to mobile devices to bring greater analytics functionality and allow users to access, integrate and visualize Salesforce data on their phones.
This document discusses mobile marketing and provides tips for developing an effective mobile strategy. It notes that 44% of people use their phones to kill time during commutes, 65% go to bed with their phone in reach, and 91% use their phone during downtime at work. It then discusses using apps and mobile websites to engage customers, provide information to employees, and generate revenue. Some key metrics on mobile usage are presented. The document concludes by recommending businesses visit a mobile website to get a planning workbook, download a related book, and download an app being demonstrated at an event stand.
The document discusses how brands can use data and technology to deliver personalized customer experiences across channels. It emphasizes that customers now research purchases online and expect consistent, relevant interactions from brands. The Salesforce Marketing Cloud allows companies to gather customer data from various sources, understand individual customers, and personalize communications at every stage of the customer journey to improve engagement and sales. Case studies show how Trunk Club and Volvo Construction Equipment use the platform to drive higher conversion rates and revenue through personalized digital marketing.
Kia had improved its products but consumer perceptions lagged behind, with low brand consideration. To boost web visits and sales, Kia launched an integrated marketing campaign publishing real customer reviews across its owned, paid, and earned channels. This provided a seamless experience for consumers to research Kia models from media to online. Partnering with the Telegraph enabled Kia to efficiently add print and digital coverage while unlocking trading efficiencies. The campaign drove over 36,000 clicks in a week with click-through rates over 600% higher than average, contributing to Kia's strongest quarter for dealer searches and registrations.
Holistic Monetisation: Ads, IAP and Player Engagement / Felix The, Head of Pr...AppsFlyer
The document discusses Unity's monetization suite, which aims to take a holistic approach to monetization through performance advertising, brand advertising, in-app purchases, player acquisition, engagement, retention, and data analytics. The suite includes tools like Audience Pinpointer for targeted campaigns, a personalization engine, and the Game Foundation for core game systems. Using the suite provides benefits like shared performance visibility, synergies between functions, and better coordination across teams.
The document discusses how marketing and sales are increasingly interconnected. It notes that customers are 57% through the buying process before engaging with a company. It then summarizes Microsoft Dynamics Marketing and how it allows for integrated planning, execution, and analytics across channels from a single cloud system. It provides operational excellence through features like budgets, workflows, and approvals. The goal is to break down silos between marketing and sales through a true multichannel, "outside-in" view.
The Dealers Solutions Group is a team of seasoned automotive professionals with unrivalled experience and knowledge in assisting dealerships positively transform their performance and achieving their goals.
Our solutions put the emphasis on the three key elements required for success: People, Process and Products.
People: Our trainers instil not just sales techniques, but a deep understanding of the psychology of sales; such ensures sales people are not reliant on a script, but confident and expert at adapting to the customer and the situation to gain the sale.
Process: At the heart of an effective dealership is a process, and the better the process the more effective the dealership. Dealers Solutions is very much a process driven company, we work closely with dealers to identify and implement new improved processes that enhance a dealer’s bottom line.
Products: Our outstanding award winning technology offers dealers the opportunity to spend more time on income producing activities, more time with customers in-store, on the phone and online.
Over the years our consultants have worked closely with numerous Principles Managers & OEM’s, and have built synergistic relationship with national automotive companies. Inevitably such experience allows us to better understand the metrics of your brand and your dealerships requirements, nevertheless, we always start by endeavoring to understand each dealership’s unique situation and then develop and implement customize solutions.
The Dealers Solutions Group welcomes the opportunity to speak with prospective clients.
Membership Has Its Plusses: Growing Slate’s Member ModelMediaPost
In a world of iTunes, Spotify and Netflix, consumers appear ready to pay for digital content again. But what do you do if you aren’t hulu, HBO or Amazon? How are other media brands exploring memberships, micropayments, and aggregation apps for additional consumer-direct revenue? They appear to be learning that you don’t have to be Amazon or Netflix to learn something from their successes.
Presenting the unique advantages you can provide to your client using the Mar...Proscape
Where do Mobile Apps Fit in the Digital Marketing Funnel? This editable presentation is specifically designed to help creative agencies talk to clients about how mobile marketing apps will help them with their sales conversions.
What is Mobile App Retargeting and Why Should You Care?Jim Nichols
Lots of people have been asking questions about the ins and outs of mobile app retargeting, remarketing and re-engagement. This short explanation is designed to help clarify some of the basic questions people have about this important and fast-growing marketing tactic.
Helpchat achieves up to 34% open rates for email campaigns.MoEngage Inc.
Helpchat used MoEngage's email capabilities to achieve open rates of up to 34% for their email campaigns. This helped them engage inactive users and onboard new users. Helpchat sent segmented emails at different points of the user journey such as onboarding emails, activation emails, and emails targeted at inactive users. They also sent emails to users who uninstalled the app within one day to get feedback and request them to reinstall. This resulted in up to 34% of uninstalled users engaging with the email.
This presentation is from Affiliate Summit East 2016 (July 31-August 2, 2016 in New York City, NY). Session description: Three affiliate marketing veterans share 31 of their favorite web apps and tools they use almost daily for social media development, site monitoring, office management, marketing, and content research.
This document outlines a social media marketing campaign approach using webinars, email campaigns, and social networks. The goal is to generate high-quality leads through online content. The process involves building a targeted database, designing marketing materials like webinars and emails, and launching the campaign. Prospects are scored based on their engagement, and warm leads are delivered to sales. Metrics from the social networks and webinar views/clicks are monitored on a dashboard to track performance. The approach aims to efficiently deliver qualified decision-makers to sales.
Service with microsoft dynamics crm 2016Claudia Selle
The document discusses how customer service impacts customer loyalty and retention. It highlights that 76% of consumers use self-service options first and that agent turnover has increased to 27% annually. The key aspects of an effective customer service strategy highlighted are staying agile, earning loyalty through low effort interactions, and empowering agents. Interactive dashboards and knowledge management are identified as tools that can help optimize agent performance, customer satisfaction, and business outcomes.
The ways consumers prefer to interact with brands has changed drastically throughout the years. If your business doesn’t adapt to serving customers the way they want to be served, you will get left behind. Two years ago T-Mobile launched its first Un-carrier initiative, which freed customers from the contractual obligations that have been the standard of the wireless industry, giving customers the option to walk away from T-Mobile at any time, for any reason. With this change, customer loyalty became an even more critical focus for the brand.
In this session, T-Mobile together with TouchCommerce will discuss best practices for understanding what the customer wants and needs at the turn of a dime. Original research and key insights related to how to best serve and engage customers on a brand's website will be shared thereby providing session attendees with data-based techniques on how to improve customer experience and satisfaction online.
From the beginning Apsalar has focused major attention on understanding the needs of mcommerce app measurement and how they differ from the needs of gaming
companies. Our solution is designed to meet the specific needs of four leading mcommerce business types: ecommerce companies, retailers, travel companies, personal finance companies, and on-demand services.
Whether or not you choose Apsalar as your attribution and
measurement provider, choosing a product that is right for mcommerce will make a big difference to your business.
There are eight questions that we believe you need to ask potential attribution partners in order to suss out which solution is right for your business.
This document summarizes a location-based media case study by Best Buy and JiWire. The study included two location-based advertising campaigns on smartphones, tablets, and laptops to drive consideration and traffic to Best Buy stores. The national campaign engaged consumers near 1,101 Best Buy stores, while the local campaign targeted 14 stores in Las Vegas and Pittsburgh. The results showed high engagement with store location details and directions, with tablets seeing 22% higher engagement than other devices. Going forward, Best Buy aims to leverage location data to provide consumers with real-time inventory and deal information for stores near them.
Auto Social Group - Social Mobile LeadsWilliam Soule
Auto Social Group produces lead generation campaigns on social media platforms for auto groups and dealerships utilizing unique online applications that target specific demographics to drive qualified actions.
This paper examines the agglomeration and accretion of drill cuttings in water-based drilling fluids. Experimental results are presented on various outcrop shales to analyze the effect that cuttings type and morphology have on agglomeration. Possible mechanisms linked to clay kinetic hydration and plastic deformation are discussed. Test results on various polymer chemistries show that more hydrophobic polymers reduce cuttings agglomeration. Additives that form hydrophobic films on cuttings and steel surfaces are also shown to reduce agglomeration. Careful selection of drilling fluid components can help mitigate cuttings agglomeration and thus improve water-based drilling fluid performance.
Este documento describe la anemia por deficiencia de vitamina B12 y ácido fólico. Explica la estructura, función y metabolismo de estas vitaminas, así como las causas, cuadro clínico y diagnóstico de la deficiencia. La deficiencia de estas vitaminas provoca anemia megaloblástica debido a problemas en la síntesis de DNA que afectan la producción de eritrocitos. La deficiencia de B12 se debe principalmente a la anemia perniciosa, que causa falta del factor intrínseco necesario para la absorción
The document discusses the benefits of exercise for both physical and mental health. Regular exercise can improve cardiovascular health, reduce symptoms of depression and anxiety, enhance mood, and boost brain function. Staying physically active aims to strengthen the body and mind.
A Woman's Worth: Wisdom allows us to learn the truth, of right or wrong; Understanding allows us to deal with the situation; Ignorance can smite us, not liberate us. We all need to be reminded sometimes... A woman's worth is priceless!
The Kloud Is The Platform
KloudData Cloud consulting services help reduces cost, complexity and risk while improving operational efficiencies and accelerating business growth with services that are highly scalable and elastic. Our solutions and services instantly adjust to dynamic business demands by provisioning and modifying complex infrastructure in minutes, allowing CIO\'s to deliver innovation and value on demand.
Enterprises have silos of capabilities throughout their server, storage and networking environments leading IT staff to spend more time on operations and maintenance than on providing business value. KloudData Cloud Services enable IT staff to accelerate service delivery and time to market transforming business agility.
Vitiligo es una enfermedad de la piel que causa despigmentación. Afecta a todas las razas y parece predominar en climas cálidos. Se caracteriza por manchas hipocrómicas o blancas en la piel que pueden ser aisladas o confluentes. El diagnóstico se establece clínicamente y se confirma con estudios histopatológicos. La causa es desconocida pero parece involucrar factores genéticos y la evolución es crónica y asintomática.
Budidaya sawi menggunakan teknik hidroponik deep flow technique dijelaskan dalam dokumen ini. Teknik ini meletakkan akar tanaman pada lapisan air nutrisi dalam 4-6 cm. Pertumbuhan dan hasil tanaman dipengaruhi oleh faktor lingkungan seperti suhu, kelembaban, serta ketersediaan dan kualitas nutrisi. Sistem ini menunjukkan hasil pertumbuhan tanaman yang baik seiring berjalannya waktu.
Odette Magdaleno Cabrera presenta enuresis y encopresis. Cumple con los criterios diagnósticos del DSM-IV para estos trastornos según las guías clínicas para la atención de trastornos mentales del Instituto Nacional de Psiquiatría Ramón de la Fuente en México.
Orient Paper & Industries Ltd (OPIL) is proposing a 1:1 demerger of its cement business unit into a new entity called Orient Cement Ltd. This presents an arbitrage opportunity as the current market cap of OPIL does not reflect the sum of its business units' valuations. A demerger could unlock shareholder value by allowing the separate entities to be appropriately valued. Katalyst Wealth recommends accumulating OPIL shares before the expected High Court approval of the demerger in January-February 2012. Profits could be booked if the share price rises 20-30% or shares could be sold upon demerger and the entitlement to Orient Cement shares retained.
El documento describe los conceptos fundamentales de la toxicología. Explica que la toxicología estudia los efectos de las sustancias químicas en los sistemas biológicos y su destino en el organismo, que incluye la absorción, distribución, biotransformación y excreción. También describe los diferentes tipos de toxicología como la toxicología ambiental, forense y clínica.
Ergonomics is the application of scientific information concerning humans to the design of objects, systems and environments for human use. The document discusses key principles of ergonomic design including adopting a user-centered approach, addressing physiological and psychological issues, applying anthropometric measurements, and asking questions to evaluate if a design is truly ergonomic.
This document discusses progressive web apps (PWAs), including what defines their usage, how they work, and their key characteristics. PWAs are defined as progressive, responsive, connectivity independent, app-like, fresh, safe, discoverable, re-engageable, installable, and linkable. Service workers play an important role in PWAs by running in the background, enabling features like caching and push notifications. For a user to add a PWA to their home screen requires an web app manifest, service worker, HTTPS connection, and visiting the web app twice within 5 minutes.
This document summarizes the experiences of implementing Oracle E-Business Suite R12.1 for a global company. Key points include:
The company upgraded to R12.1 to gain improved functionality, standardization, and support. They chose to do a full reimplementation over multiple upgrades. The project timeline was aggressive but they used tools like Oracle Business Accelerators to help meet deadlines.
The company designed their chart of accounts and accounting setup to support statutory requirements in different countries while keeping a global structure. They also implemented multiple currency and tax functionality.
Thorough training, communication, change management and post go-live support were emphasized to ensure a successful transition. Challenges around timelines, local
El documento resume las principales lesiones deportivas, con énfasis en las luxaciones del hombro. Explica que las luxaciones del hombro son comunes debido a su anatomía frágil, y que las luxaciones anteriores son más frecuentes que las posteriores. Describe los mecanismos, síntomas, exámenes y tratamientos quirúrgico y no quirúrgico para las luxaciones del hombro.
La osteoartritis es una enfermedad crónica y degenerativa que implica la destrucción gradual del cartílago articular. Se caracteriza por dolor, rigidez e incapacidad funcional de las articulaciones, especialmente las rodillas y caderas. Es causada por factores como la edad, obesidad, lesiones y predisposición genética. El tratamiento se enfoca en aliviar los síntomas a través de ejercicio, pérdida de peso, medicamentos como acetaminofén, AINEs tópicos y sistémicos, e intervencion
Los trastornos alimenticios como la anorexia y la bulimia afectan los procesos de alimentación y pueden poner en peligro la salud. La anorexia se caracteriza por bajo peso y distorsión de la imagen corporal, mientras que la bulimia involucra atracones y conductas compensatorias como el vómito. El tratamiento incluye terapia psicológica, medicamentos y en casos graves, hospitalización para restaurar el estado nutricional.
El documento trata sobre la diabetes mellitus. Es una enfermedad caracterizada por la falla en la producción o efecto de la insulina, lo que causa hiperglucemia y puede dañar órganos como los ojos, riñones y corazón. Existen dos tipos principales, la tipo 1 es autoinmune y la tipo 2 es más común y relacionada con la obesidad. La diabetes no controlada puede causar complicaciones graves e incluso la muerte.
Content Marketing Solutions for Automotive Industry | White PaperAngie Fisher
Joomag's content marketing solutions for the automotive industry: Create different types of publications, distribute, generate leads & higher conversions.
https://joom.ag/e9da
Local Marketing Automation: Translating National Strategies into Local ExecutionBalihoo, Inc.
As a franchise owner, product manufacturer or national brand leader, you know how critical it is that you enable your affiliates to effectively and efficiently generate demand at the local level. This white paper will help you equip your local affiliates with the tools they need to be successful.
Ncm metropolitan 20 group digital advertisingRalph Paglia
This document provides an introduction to Ralph Paglia of ADP Dealer Services and outlines his expertise in digital marketing, advertising, and lead management for automotive dealerships and companies. It then discusses several aspects of the Ford Lincoln Mercury Digital Marketing Team's approach to digital advertising, including operating in a complex digital marketplace, using a three-tiered advertising approach, digital advertising placement options, and support resources available to dealerships. The document aims to educate dealerships on the value and opportunities of digital advertising through the Ford Lincoln Mercury program.
Automotive digital advertising for car dealers v4Ralph Paglia
This document summarizes a presentation given at the Digital Advertising Dealer Summit on November 18, 2008. It introduces several speakers who discuss best practices in digital advertising and lead management for auto dealerships. Specific topics covered include the use of search engine advertising, display ads, and radio ads on platforms like Google AdWords and Google Audio. Case studies are presented showing how dealerships have increased leads, sales, and revenue through digital advertising strategies. Metrics for measuring the effectiveness of digital advertising campaigns are also discussed.
Automotive Digital Advertising for Car Dealers...
For more information on various services available for car dealers, visit http://www.SocialAutoSales.com and join the online network set up by Ralph's ADP Social Media Reputation Management Team at http://www.ADPsocial.com
This document summarizes a presentation given at the Digital Advertising Dealer Summit on November 18, 2008. It introduces several speakers who will discuss best practices in digital advertising and lead management. It also provides an overview of the current state of digital advertising, how dealers can implement digital advertising strategies, and metrics to measure the success of digital advertising campaigns. Key topics covered include the growth of digital advertising spending, how consumers now research vehicles online, and approaches for dealers to set up their own digital advertising or work with partners to implement turn-key solutions.
This document summarizes a presentation given at a digital advertising dealer summit. It discusses several speakers who shared their expertise in topics like digital marketing best practices, lead management, and metrics. It also outlines the OEM's three-tiered approach to digital advertising for dealers, including do-it-yourself options, setup and training, and turnkey solutions. Key performance metrics for digital advertising campaigns like impressions, clicks, leads, and vehicle sales are also reviewed.
Dealer Mobility (www.dealermobility.ru) - a mobile platform for building a new communication channel between a car dealer and car owners using smartphones and social networks. Dealer Mobility makes it possible to quickly create unique mobile app for car dealer without additional investments into software development
The document discusses improving the digital marketing strategy for AutoNation Nissan Lewisville. It finds issues like unclear target audiences and a convoluted website structure due to AutoNation requiring dealerships to have third-party websites. The summary recommends focusing digital advertising and SEO to draw searches to their website, simplifying the website design to reduce customer abandonment, reevaluating their target market to the 25-35 age group, and promoting their new online sales process to attract younger online shoppers. An analysis of AutoNation and industry trends is also provided to inform the new strategy.
The document introduces Ralph Paglia and provides an overview of digital marketing approaches for automotive dealerships, including doing it yourself, getting training assistance, or utilizing a turnkey solution. It then discusses placement options on networks like Google and Yahoo and supports available from digital marketing consultants. The remainder discusses the benefits of the Ford, Lincoln, and Mercury Digital Advertising Program partnership with ADP, including driving traffic, leads, and sales through online and digital advertising opportunities.
TapCrowd mobile marketing for automotiveNiko Nelissen
This document discusses how a mobile app can be used to generate leads and increase engagement for automotive brands and dealerships. It describes how the app can turn website visitors into showroom visitors by allowing them to save their ideal car configuration and receive push notifications. It also explains how the app can retarget past showroom visitors with personalized messages. The document outlines the key features and modules the app would provide at different stages of the customer journey. It then discusses the technology behind the app, including how it profiles users based on their interests and interactions to send context-sensitive messages. The overall goal is to increase test drives, showroom visits, and sales for both brands and local dealerships.
How to improve your performance online - survey results Microsoft Dynamics Pa...Patrick Dalle
From a field research on the websites of 80 Microsoft Dynamics Partners in Belgium & the Netherlands, Lemarco discovered the real key drivers behind online performance
Web brand management presentation dealersRalph Paglia
The document introduces new online consumer retailing solutions from Reynolds and Reynolds, including 3rd party buying services, interactive websites, and integrated sales processes. It highlights features like live chat, intelligent agents, and online service integration. The solutions are meant to generate more leads, provide a better customer experience, and increase vehicle sales through the internet. Reynolds claims their integrated strategy increases dealer leads by 50-500% and sales from online leads by 38% on average.
The document introduces Lochbridge's Connected Car Maturity Model, which provides automakers a way to assess their connected car programs across four key objectives: loyalty, differentiation, monetization, and quality. It describes solutions that enable each objective and allows companies to self-report their progress to determine their grade. Lochbridge has identified these objectives and solutions as the most important for driving connectivity investments. The model is presented as the industry's first way to score and track connected car efforts and determine which solutions should be prioritized.
Lochbridge Connected Car Maturity Model FINALmowat312
The document introduces a Connected Car Maturity Model created by Lochbridge to help automakers determine which connected car solutions to prioritize. The model evaluates progress on four objectives - loyalty, differentiation, monetization, quality - by assessing implementation of related solutions. It provides a dashboard and grading system to track progress. The rest of the document discusses each objective in more detail and the types of solutions that advance maturity in that area from basic to advanced.
Programmatic is a revolution, not just in media buying, but for all of digital marketing and increasingly for traditional channels, like TV, radio and Out-of-Home. Through automation, efficiencies and unprecedented visibility, marketers can do breakthrough programmatic targeting, content optimisation and personalisation that transforms roles, data collection, tech stacks and performance results for any sized business. This webinar will cover the “why, what and how” of the ways in which programmatic marketing can be essential to delivering outstanding marketing performance.
Web brand management presentation final 2Ralph Paglia
The document discusses Reynolds and Reynolds' next generation online consumer retailing solutions called Automark Web Services. It promotes several products and services including third party buying services, interactive websites, and sales process training. Key products highlighted are Blue Book Classifieds, CarsDirect Connect, Carpoint, and Yahoo Autos for generating online traffic, and tools for inventory management, electronic brochures, and specials/promotions to engage customers on dealership websites. Revenue goals target selling these solutions to 1300 new stores in 2002.
ADP proposes a social marketing and reputation management solution for dealerships that utilizes various social media and user-generated content platforms. The key components include building a dealer-sponsored online community, syndicating content across various sites, and managing the dealer's online presence. Costs for platform services are around $227 per month. Revenue projections are between $1,495 to $3,495 per month depending on contract length. Content from OEMs, enthusiasts, consumers and ads will be curated to engage community members.
1. The document discusses digital advertising solutions and products that can be provided to auto dealers, including digital advertising assets, specialized microsites, landing pages, and campaign management services.
2. It notes that spending on digital advertising by auto dealers is projected to increase 84% over the next 5 years, and digital advertising represents a major revenue growth opportunity.
3. The document advocates that dealers should shift advertising spending from newspapers to digital advertising formats like video and paid search.
Reynolds provides Automark Web Services to help automotive retailers increase sales, profits, and customer satisfaction through an integrated strategy using technology and retail process training. Their solutions include a customized, interactive website (Automark), showroom web stations, and sales/service retention training. Automark clients have seen leads increase by 50-500%, longer website visit times, and higher lead conversion and vehicle sales compared to industry averages. The services aim to provide qualified online leads and improve in-store sales through an online-to-offline system.
Understanding Catalytic Converter Theft:
What is a Catalytic Converter?: Learn about the function of catalytic converters in vehicles and why they are targeted by thieves.
Why are They Stolen?: Discover the valuable metals inside catalytic converters (such as platinum, palladium, and rhodium) that make them attractive to criminals.
Steps to Prevent Catalytic Converter Theft:
Parking Strategies: Tips on where and how to park your vehicle to reduce the risk of theft, such as parking in well-lit areas or secure garages.
Protective Devices: Overview of various anti-theft devices available, including catalytic converter locks, shields, and alarms.
Etching and Marking: The benefits of etching your vehicle’s VIN on the catalytic converter or using a catalytic converter marking kit to make it traceable and less appealing to thieves.
Surveillance and Monitoring: Recommendations for using security cameras and motion-sensor lights to deter thieves.
Statistics and Insights:
Theft Rates by Borough: Analysis of data to determine which borough in NYC experiences the highest rate of catalytic converter thefts.
Recent Trends: Current trends and patterns in catalytic converter thefts to help you stay aware of emerging hotspots and tactics used by thieves.
Benefits of This Presentation:
Awareness: Increase your awareness about catalytic converter theft and its impact on vehicle owners.
Practical Tips: Gain actionable insights and tips to effectively prevent catalytic converter theft.
Local Insights: Understand the specific risks in different NYC boroughs, helping you take targeted preventive measures.
This presentation aims to equip you with the knowledge and tools needed to protect your vehicle from catalytic converter theft, ensuring you are prepared and proactive in safeguarding your property.
Ever been troubled by the blinking sign and didn’t know what to do?
Here’s a handy guide to dashboard symbols so that you’ll never be confused again!
Save them for later and save the trouble!
Expanding Access to Affordable At-Home EV Charging by Vanessa WarheitForth
Vanessa Warheit, Co-Founder of EV Charging for All, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
What Could Be Behind Your Mercedes Sprinter's Power Loss on Uphill RoadsSprinter Gurus
Unlock the secrets behind your Mercedes Sprinter's uphill power loss with our comprehensive presentation. From fuel filter blockages to turbocharger troubles, we uncover the culprits and empower you to reclaim your vehicle's peak performance. Conquer every ascent with confidence and ensure a thrilling journey every time.
Implementing ELDs or Electronic Logging Devices is slowly but surely becoming the norm in fleet management. Why? Well, integrating ELDs and associated connected vehicle solutions like fleet tracking devices lets businesses and their in-house fleet managers reap several benefits. Check out the post below to learn more.
EV Charging at MFH Properties by Whitaker JamiesonForth
Whitaker Jamieson, Senior Specialist at Forth, gave this presentation at the Forth Addressing The Challenges of Charging at Multi-Family Housing webinar on June 11, 2024.
Welcome to ASP Cranes, your trusted partner for crane solutions in Raipur, Chhattisgarh! With years of experience and a commitment to excellence, we offer a comprehensive range of crane services tailored to meet your lifting and material handling needs.
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2. OVERVIEW
Auto Social Group produces lead genera5on
campaigns on social media pla?orms for auto
groups and dealerships u5lizing unique online
applica5ons that target specific demographics to
drive qualified ac5ons.
Bill Soule
310‐828‐1300
bill@autosocialgroup.com
4. SOLUTION
Lead Source Close Rate
ASG LEADS 21.5%
OEM Website 17.2%
Auto Shows 3.8%
Sweepstakes 2.1%
Ride & Drive 1.2%
TDA 1.4%
Events 1.0%
ASG LEADS:
Qualified
Delivered Hot
Targeted
Expand your DMA
5. OPPORTUNITY
Early AdopMon of Social PlaNorms
Facebook:
Home to millions
of in‐market
customers
Ability to target
specific in‐market
segments via
DMV data
Deliver hot
qualified leads
immediately
6. WHY SOCIAL MEDIA
4 to 1.4 Drop in customer visits to dealerships since 2005.
Consumers who use social media to research products
they are considering purchasing.
37% (33% use brand websites, 18% use review sites)
244% Increase in clicks on Facebook auto ads from October
2012 to April 2013.
8. TECHNOLOGICAL SOLUTIONS
Segment TargeBng
• Owners
• In‐Market
• Conques5ng
• Expiring Leases
• Last Purchase
Price
Mobile OpBmizaBon
All ASG campaigns are
mobile op5mized. We
build out mobile
applica5ons so you do
not have to.
Geo‐LocaBon
Expand targe5ng
beyond your DMA
9. BUILDING YOUR BRAND
ASG Builds Your Brand, Not Ours
AutoNa5on’s Mike Jackson on third‐party lead providers:
"I can pay them to build their brands, or I can build my own brand."
3rd Party sites
control traffic
and info
ASG white label solu5ons
enable dealer pla?orms to
benefit from all engagement
10. HOW IT WORKS
In‐market
consumers
targeted
directly
with an ad
Crea5ve direc5on &
targe5ng established
11. HOW IT WORKS
App allows leads to become qualified through
engagement and collects submissions
12. HOW IT WORKS
App
immediately
turns hot
lead into a
phone call to
the
dealership
13. HOW IT WORKS
Lead kept hot
with text
message to
customer to
expect a call
from the
dealership
14. HOW IT WORKS
Community engagement monitored and campaign
metrics reported to client