An exhibition in Thailand offers businesses opportunities to connect with regional and global markets through Thailand's strategic location and infrastructure development. Thailand has established itself as a regional trade hub and is a leader in several key industries like automotive, energy, food and agriculture, infrastructure, and health and wellness. The Thai government supports the MICE industry through various programs that provide benefits to international exhibitions, helping them achieve success by facilitating business connections and access to new markets. A number of major international exhibitions are held annually in Thailand across various industry sectors, capitalizing on the country's status as a high potential marketplace in Southeast Asia.