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Authoring Experience
- 1. Authoring Experience by Max Barrass
- 2. The Story Digital Experience ➢Brief history of time... ➢Customer Experience ➢Digital Experience Journey Adobe Experience Manager AEM Experiences ➢Things to Remember ➢Themes to Remember 2 of 101
- 8. Digital Experience It's bloody complicated!
- 10. Customer Experience Customer experience (CX) is the product of an interaction between an organization and a customer over the duration of their relationship. This interaction includes a customer's attraction, awareness, discovery, cultivation, advocacy and purchase and use of a service.
- 13. Digital Experience Journey Start All about the “end customer” One channel as a priority … ... Old platform … .... One Page at a time
- 14. Digital Experience Journey Turnpoints Too slow - display Not Flexible - presentation Too Complex - authoring Too many components - … We need Developers for everything
- 15. Words of Wisdom
- 18. AEM Components
- 19. King of the Castle
- 20. Magic Awaits
- 21. Projects - workspaces Authoring Experiences in AEM
- 23. Projects - workspaces Scaffolds and Wizards - guided content creation Authoring Experiences in AEM
- 24. Experience: Scaffolds and Wizards
- 25. Projects - workspaces Scaffolds and Wizards - guided content creation Experiences - content navigation and interaction Authoring Experiences in AEM
- 27. Projects - workspaces Scaffolds and Wizards - guided content creation Experiences - content navigation and interaction Dialogs - content input Authoring Experiences in AEM
- 29. AEM Experiences
- 30. Things to Remember Don't Build websites Don’t complicate dialogs Create Experiences for your Authors It’s not always technology problem Remember … Don’t build AEM
- 31. Themes to Remember Content Centric - David’s #1 Rule Simple - to learn Structured - structured to understand Variable - creativity enabling
- 32. Contact & References & Questions Slideshare: KISS Your Authors! Gartner: Digital Marketing Transit Map Book: Authoring Experience Reference: AEM @ SFU https://au.linkedin.com/in/maxbarrass
Editor's Notes
- Presentation on a possibility of a new paradigm that AEM brings to the table which is Authoring Experience (AX). Formula of delivering AEM Projects with strong emphasis on Author Experience.
- Summary of my experience
- It's complicated, Digital Platforms try to tie all of this, and all strategies try to tie one of the areas back to one common place. In the end all of this shows that all these things farmworks and tools we can chose to mix and match to cater for Organisations needs, because in the end its all about Customer Experience
- Still rejected from the inside Still Replacing “The other CMS” Same as in yesteryear
- King of the Castle
- Experiences - Assets, Products, Sites, Tags etc
- Experiences - Assets, Products, Sites, Tags etc
- Experiences - Assets, Products, Sites, Tags etc
- Experiences - Assets, Products, Sites, Tags etc
- Author Experience should be built around Author Needs