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Assembling Great Digital Experiences

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Acquia presentation from the FTSE350 Digital Masterclass held at the Century Club in London on 3rd March 2014

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Assembling Great Digital Experiences

  1. 1. Dream It. Drupal It. Assembling  Great  Digital  Experiences   1 Digital FTSE350 Masterclass London, 3rd March 2014
  2. 2. The path to digital innovation: ! Digital Lifecycle Management! Application Development THE VORTEX •  Ever-expanding channels and devices •  Pace of delivery trumps all •  Content and digital engagement technologies are converging •  Reliable experience delivery is critical 2 CMS DLM! Experience Delivery Digital Marketing
  3. 3. Assembling Great Digital Experiences! User Generated Content" DAM" Email" CONTENT COMMUNITY CRM" Analytics" COMMERCE Marketing automation" Personalisation" 3
  4. 4. Assembling Great Digital Experiences! “Web Experience Management” “Online Channel Optimisation” - Gartner “Customer Experience Management” - Adobe “Digital Experience Management” 4 - Oracle - Forrester
  5. 5. Whatever :)   5
  6. 6. Assembling GREAT Digital Experiences 6
  7. 7. Right content Right place Right time CONTEXT 7
  8. 8. context = experience Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature 8
  9. 9. context = engagement Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature 9
  10. 10. Symantec Social CRM! 10
  11. 11. Brit Awards! 11
  12. 12. Timex in 2012: “These are our products.”! 12 1
  13. 13. Timex in 2013: “This is your life.”! 13 1
  14. 14. 14
  15. 15. Shepherd Neame! 15
  16. 16. Also Shepherd Neame!! 16
  17. 17. Also Shepherd Neame!! 17
  18. 18. Also Shepherd Neame!! 18
  19. 19. 300+! 19 Warner Music Group artist " websites, 3 site templates, " total creative freedom
  20. 20. 300 Artists creating connections, delivering memorable experiences and giving their fans something to talk about 20
  21. 21. 340 Unique digital experiences built on a " common Drupal platform – empower store managers to localise each store site 21
  22. 22. 13M! 22 People accessed Olympic content through their mobile devices in 2012
  23. 23. What do you want to assemble?
  24. 24. Acquia – Dream it. Drupal it. •  Founder and CTO Dries Buytaert •  400+ employees in US, Europe & Australia •  Acquia Software, Support & Cloud •  19 billion+ requests/month on Acquia Cloud •  775+ Partners 24
  25. 25. Dream It. Drupal It. Assembling  Great  Digital  Experiences   25

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