The document discusses how Salesforce Customer Data Platform (CDP) and Interaction Studio can enable real-time personalization at scale. It provides an example of a company that used Interaction Studio to develop smarter, personalized omni-channel campaigns faster, launching one campaign in a day that achieved a 75% customer engagement rate. Interaction Studio allows listening to customers' intents across channels like web and mobile and reacting with personalized offers in real-time, resulting in a 6% increase in customer interactions from personalized, real-time cross-channel campaigns for the company.

1. Real-time personalization at scale
by Salesforce CDP & Interaction Studio
by Ekaterina Obolenskaya and Samuel Liška

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 5+ years experience with Salesforce products
 7x Salesforce certified
 Interaction Studio Solution Architect
Ekaterina Obolenskaya
Samuel Liška
 Salesforce Marketing Cloud Consultant
 3x Salesforce certified
 Interaction Studio Technical Architect

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Our potential customer Honza

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With CDP

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The demand for
personalized
experiences
has never been
greater

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Yet 59% of companies
still consider
themselves
“learners”
in being able to
deliver personalized
experiences
in real-time
across channels

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Connected Customer Experiences

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Interaction Studio Solves for Personalized,
Connected Experiences

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Enriching the customer experience
with smart marketing
Challenge
● Wanted to drive ecommerce growth in
the Eastern Europe region (measured
by conversion rate and average order
value).
● Sought to effectively engage with
online shoppers with relevance, at the
individual level.
● Wanted to develop smarter campaigns
in shorter timeframes.
Solution
● Implemented Interaction Studio for 1-to-1
campaign personalization, behavioral
tracking and real-time optimization.
● With Interaction Studio developing new omni-
channel campaigns became easier and
faster. One campaign launched in a day,
attracted a 75% customer engagement rate.
● Interaction Studio helps to listen to
customers’ intents on key channels, like Web
& Mobile and react with the personalized
offer in real time.
6%increase in customers’
interactions as a result of personalized
real-time cross-channel campaigns
E-commerce

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Drive Engagement with Relevant
Product Recommendations
AI powers 1-to-1 product recommendations
My name is Samuel. I just
landed on the e-shop's
homepage on my new laptop. I
see general recommendations
based on lately most
purchased items.

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Drive Engagement with Relevant
Product Recommendations
AI powers 1-to-1 product recommendations
I logged in and added a black
t-shirt into the cart

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Drive Engagement with Relevant
Product Recommendations
AI powers 1-to-1 product recommendations
Coming back to the
homepage, the
recommendation block now
shows additional clothing
items. I should get them all!

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25. Thank you! #CD22