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Real-time personalization at scale by Salesforce CDP and Interaction Studio, Ekaterina Obolenskaya & Samuel Liska

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Real-time personalization at scale by Salesforce CDP and Interaction Studio, Ekaterina Obolenskaya & Samuel Liska

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How can companies efficiently manage their separated data sources in one place and deliver personalized experiences to their customers?

During the session we will introduce you the main Salesforce CDP aspects, as a platform for solving the problem of data unification and identity resolution in order to prepare a complete view of your customers and its usage as a single source of truth.

Additionally, with the intention to build truly relevant and connected customer experiences we use natively integrated Interaction Studio platform. It is responsible mainly for managing customer interactions and delivering real-time AI-driven decisioning and granular one-to-one optimization.

During the session we will show case how you can leverage unified data from Salesforce CDP and build trusted relationship with your customers.

How can companies efficiently manage their separated data sources in one place and deliver personalized experiences to their customers?

During the session we will introduce you the main Salesforce CDP aspects, as a platform for solving the problem of data unification and identity resolution in order to prepare a complete view of your customers and its usage as a single source of truth.

Additionally, with the intention to build truly relevant and connected customer experiences we use natively integrated Interaction Studio platform. It is responsible mainly for managing customer interactions and delivering real-time AI-driven decisioning and granular one-to-one optimization.

During the session we will show case how you can leverage unified data from Salesforce CDP and build trusted relationship with your customers.

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Real-time personalization at scale by Salesforce CDP and Interaction Studio, Ekaterina Obolenskaya & Samuel Liska

  1. 1. Real-time personalization at scale by Salesforce CDP & Interaction Studio by Ekaterina Obolenskaya and Samuel Liška
  2. 2. #CD22  5+ years experience with Salesforce products  7x Salesforce certified  Interaction Studio Solution Architect Ekaterina Obolenskaya Samuel Liška  Salesforce Marketing Cloud Consultant  3x Salesforce certified  Interaction Studio Technical Architect
  3. 3. #CD22
  4. 4. #CD22
  5. 5. #CD22
  6. 6. #CD22
  7. 7. #CD22
  8. 8. #CD22 Our potential customer Honza
  9. 9. #CD22
  10. 10. #CD22
  11. 11. #CD22
  12. 12. #CD22 With CDP
  13. 13. #CD22
  14. 14. #CD22
  15. 15. #CD22
  16. 16. #CD22 The demand for personalized experiences has never been greater
  17. 17. #CD22 Yet 59% of companies still consider themselves “learners” in being able to deliver personalized experiences in real-time across channels
  18. 18. #CD22 Connected Customer Experiences
  19. 19. #CD22 Interaction Studio Solves for Personalized, Connected Experiences
  20. 20. #CD22 Enriching the customer experience with smart marketing Challenge ● Wanted to drive ecommerce growth in the Eastern Europe region (measured by conversion rate and average order value). ● Sought to effectively engage with online shoppers with relevance, at the individual level. ● Wanted to develop smarter campaigns in shorter timeframes. Solution ● Implemented Interaction Studio for 1-to-1 campaign personalization, behavioral tracking and real-time optimization. ● With Interaction Studio developing new omni- channel campaigns became easier and faster. One campaign launched in a day, attracted a 75% customer engagement rate. ● Interaction Studio helps to listen to customers’ intents on key channels, like Web & Mobile and react with the personalized offer in real time. 6%increase in customers’ interactions as a result of personalized real-time cross-channel campaigns E-commerce
  21. 21. #CD22 Drive Engagement with Relevant Product Recommendations AI powers 1-to-1 product recommendations My name is Samuel. I just landed on the e-shop's homepage on my new laptop. I see general recommendations based on lately most purchased items.
  22. 22. #CD22 Drive Engagement with Relevant Product Recommendations AI powers 1-to-1 product recommendations I logged in and added a black t-shirt into the cart
  23. 23. #CD22 Drive Engagement with Relevant Product Recommendations AI powers 1-to-1 product recommendations Coming back to the homepage, the recommendation block now shows additional clothing items. I should get them all!
  24. 24. #CD22
  25. 25. Thank you! #CD22

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