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Real-time personalization at scale
by Salesforce CDP & Interaction Studio
by Ekaterina Obolenskaya and Samuel Liška
#CD22
 5+ years experience with Salesforce products
 7x Salesforce certified
 Interaction Studio Solution Architect
Ekaterina Obolenskaya
Samuel Liška
 Salesforce Marketing Cloud Consultant
 3x Salesforce certified
 Interaction Studio Technical Architect
#CD22
#CD22
#CD22
#CD22
#CD22
#CD22
Our potential customer Honza
#CD22
#CD22
#CD22
#CD22
With CDP
#CD22
#CD22
#CD22
#CD22
The demand for
personalized
experiences
has never been
greater
#CD22
Yet 59% of companies
still consider
themselves
“learners”
in being able to
deliver personalized
experiences
in real-time
across channels
#CD22
Connected Customer Experiences
#CD22
Interaction Studio Solves for Personalized,
Connected Experiences
#CD22
Enriching the customer experience
with smart marketing
Challenge
● Wanted to drive ecommerce growth in
the Eastern Europe region (measured
by conversion rate and average order
value).
● Sought to effectively engage with
online shoppers with relevance, at the
individual level.
● Wanted to develop smarter campaigns
in shorter timeframes.
Solution
● Implemented Interaction Studio for 1-to-1
campaign personalization, behavioral
tracking and real-time optimization.
● With Interaction Studio developing new omni-
channel campaigns became easier and
faster. One campaign launched in a day,
attracted a 75% customer engagement rate.
● Interaction Studio helps to listen to
customers’ intents on key channels, like Web
& Mobile and react with the personalized
offer in real time.
6%increase in customers’
interactions as a result of personalized
real-time cross-channel campaigns
E-commerce
#CD22
Drive Engagement with Relevant
Product Recommendations
AI powers 1-to-1 product recommendations
My name is Samuel. I just
landed on the e-shop's
homepage on my new laptop. I
see general recommendations
based on lately most
purchased items.
#CD22
Drive Engagement with Relevant
Product Recommendations
AI powers 1-to-1 product recommendations
I logged in and added a black
t-shirt into the cart
#CD22
Drive Engagement with Relevant
Product Recommendations
AI powers 1-to-1 product recommendations
Coming back to the
homepage, the
recommendation block now
shows additional clothing
items. I should get them all!
#CD22
Thank you! #CD22

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Real-time personalization at scale by Salesforce CDP and Interaction Studio, Ekaterina Obolenskaya & Samuel Liska

  • 1. Real-time personalization at scale by Salesforce CDP & Interaction Studio by Ekaterina Obolenskaya and Samuel Liška
  • 2. #CD22  5+ years experience with Salesforce products  7x Salesforce certified  Interaction Studio Solution Architect Ekaterina Obolenskaya Samuel Liška  Salesforce Marketing Cloud Consultant  3x Salesforce certified  Interaction Studio Technical Architect
  • 10. #CD22
  • 11. #CD22
  • 13. #CD22
  • 14. #CD22
  • 15. #CD22
  • 17. #CD22 Yet 59% of companies still consider themselves “learners” in being able to deliver personalized experiences in real-time across channels
  • 19. #CD22 Interaction Studio Solves for Personalized, Connected Experiences
  • 20. #CD22 Enriching the customer experience with smart marketing Challenge ● Wanted to drive ecommerce growth in the Eastern Europe region (measured by conversion rate and average order value). ● Sought to effectively engage with online shoppers with relevance, at the individual level. ● Wanted to develop smarter campaigns in shorter timeframes. Solution ● Implemented Interaction Studio for 1-to-1 campaign personalization, behavioral tracking and real-time optimization. ● With Interaction Studio developing new omni- channel campaigns became easier and faster. One campaign launched in a day, attracted a 75% customer engagement rate. ● Interaction Studio helps to listen to customers’ intents on key channels, like Web & Mobile and react with the personalized offer in real time. 6%increase in customers’ interactions as a result of personalized real-time cross-channel campaigns E-commerce
  • 21. #CD22 Drive Engagement with Relevant Product Recommendations AI powers 1-to-1 product recommendations My name is Samuel. I just landed on the e-shop's homepage on my new laptop. I see general recommendations based on lately most purchased items.
  • 22. #CD22 Drive Engagement with Relevant Product Recommendations AI powers 1-to-1 product recommendations I logged in and added a black t-shirt into the cart
  • 23. #CD22 Drive Engagement with Relevant Product Recommendations AI powers 1-to-1 product recommendations Coming back to the homepage, the recommendation block now shows additional clothing items. I should get them all!
  • 24. #CD22