The document discusses the concept of authenticity as a currency in broadcast and digital media. It notes that authenticity in media is constructed through negotiations between participants and depends on symbolic processes. Producers, audiences, and regulators negotiate expectations through established norms and genres to form an "authenticity contract." When this agreement is broken through deceptions or miscommunications, authenticity scandals can occur. The document outlines seven strategies used to construct authenticity in media, including predictability, spontaneity, immediacy, confessions, ordinariness, ambivalence, and imperfection.