Branding begins with you. It is important that you remain committed to promoting the brand. The best way to communicate who we are and what we do is to use the Australian Verified Business brand identity effectively in visuals.

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BRANDING
GUIDELINES
THE SEAL FOR
QUALITY AND TRUST
TM

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INTRODUCTION
THE IMPORTANCE OF BUILDING & MAINTAINING
THE AUSTRALIAN VERIFIED BUSINESS BRAND
The Australian Verified Business brand is an expression
of the company’s vision and values. By effectively and
consistently delivering the brand message, Australian
Verified Business will be able to direct how a prospect,
customer, and the industry view this independent
brand. The Australian Verified Business brand will
differentiate our client’s apart from their competition by
conveying that they are a quality and trusted business.
Branding begins with you. It is important that you
remain committed to promoting the brand. The best
way to communicate who we are and what we do is
to use the Australian Verified Business brand identity
effectively in visuals.
Our brand identity conveys our positioning and
personality externally and internally. You help build the
value of our company through careful and consistent
communications that reflect our corporate positioning
and our brand identity. Familiarize yourself with the
guidelines included in this document. If vendors,
partners, or Australian Verified Business employees use
our brand incorrectly, it exposes the Australian Verified
Business brand to serious and costly legal risks.
In essence, it prevents Australian Verified Business from
being able to take strong legal action against any parties
that might try to undermine our brand. Your strict
adherence to these guidelines will always serve our
business needs well, and they will assist legal efforts to
protect the Australian Verified Business brand.
BENEFITS OF CONSISTENT
BRAND USAGE
OBLIGATIONS TO
CONSISTENT BRAND USAGE

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COLOUR
GREY
WHITE
>>COLOURS
Blue:
CMYK: C = 100%, M = 65%, Y = 0%, K = 0%
RGB: R = 0%, G = 96%, B = 174%
HEX: #0060AE
Grey:
CMYK: C = 0%, M = 0%, Y = 0%, K = 65%
RGB: R =118%, G = 120%, B = 122%
HEX: #76787A
>>FILE FORMATS
Print - PDF, EPS, JPEG
Web - PNG
>>COLOUR MODES
• Colour
• Grey
• White
BLUE
GREY
LOGO LAYOUT & STYLE
KEEP THE SEAL CONSISTENT ACROSS ALL MEDIA.
APPROVED LOGO STYLES.

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4 WWW.AVB.ORG.AU
>>CLEAR SPACE
Clear space must be maintained around the
logo which is no less than the height of the
“V” in the word ‘VERIFIED’ contained in the
namestyle of the logo around all sides of
the seal.
Providing clear space around the
Australian Verified Business seal ensures
that it will have a dominant presence within
your layout.
>>DIMENSIONS
Print:
• PDF, EPS
Standard A4 size - 210x297mm
• JPEG (Colour & Greyscale Seal only)
A6 - 105x148mm, A4 - 210x297mm,
A2 - 420x594mm
Web:
• Portrait (width x height)
150x223px, 600x893px, 1200x1793px
• Landscape (width x height)
326x150px, 1292x600px, 2600x1200px
>>MINIMUM SIZE
The minimum size for reproduction of the
logo is 150 pixels in height for the landscape
version, or 150 pixels in width for the
portrait version.
DESIGN ELEMENTS
MAKE YOUR CUSTOMERS AWARE
OF YOUR VERIFICATION

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5WWW.AVB.ORG.AU
CNCNMr. John Smith
manager
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Thank You
Dear Client
SUBJECT
Lorem Ipsum
DATE
09/03/2012
RECEIVER
John Doe
ADRESS
12345 Richmond Stone RoadHuntington street 37 NY 123456
TELEPHONE & FAX
+31 (6) 12 34 56 78
+31 (6) 34 56 78 90
WEB
info@companyname.com
www.ostechnology.com.au
COMPANY
NAME sales manager
MICHAEL DUKE
A: 12345 Richmond Road, street 37 NY 123456P: +392 54 56178 | F: +123 456 789info@website.com | www.ostechnology.com.au
WWW.OSTECHNOLOGY.COM.AU
COMPANY
NAME
WEB
info@yourcompany.com
www.yourcompany.com
CN
WWW.OSTECHNOLOGY.COM.AU
COMPANY
NAME
CN
WWW.OSTECHNOLOGY.COM.AU
COMPANY
NAME
WITH COMPLIMENTS
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moluptatum illes verferchil molorro vellit quo que doluptas auta non rerum
Address: 12345 Richmond Road, street 37 NY 123456 | Phone: +392 54 56178 | Fax: +123 456 789 | info@website.com | www.companyname.com
COMPANY
NAME
EXAMPLE USAGE
DISPLAY FOR DIGITAL AND PRINT

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USAGE DON’T’S
ENSURE YOU COMPLY WITH OUR
GUIDELINES AND FOLLOW BELOW
1. Do not change the colors or font weights
within the Australian Verified Business seal.
2. Do not place the Australian Verified Business
seal on a patterned background or directly
on an image’s main subject matter.
3. Do not place the Australian Verified Business
seal on a colour clashing background
(e.g colour seal on a blue background).
The Australian Verified Business seal must
be colour appropriate and be placed accordingly
and be clearly visible to viewers.
4. Do not alter the shape or size of the Australian
Verified Business seal or its components.
5. Do not use drop shadows, glows, 3D, or other
effects on the Australian Verified Business seal.
6. Do not use the text portion of the Australian
Verified Business seal alone.
7. The blue tick with the stars and the words
‘Australian Verified Business’ should never be
used independently of each other.
8. Do not align product names directly against
the Australian Verified Business seal, proper
clear space must be maintained as the
Australian Verified Business seal is not used
as part of product names.

7. CONTACT US
Australian Verified Business HQ
L3, 234 Sussex Street
Sydney NSW 2000
Telephone: 1300 790 975
Email: contact@avb.org.au
Website: www.avb.org.au
TM