A presentation shared by IDA following their seminars in Australia attended by some Irish Australian Chamber of Commerce members.

1. Mission Statement
IDA will maximise the impact of FDI in the
transformation of Ireland into a global hub for
innovation and commercialisation, bringing new
employment opportunities and economic
benefits for all its people by sustaining and
winning high quality investment. In collaboration
with other stakeholders, IDA will ensure Ireland
remains a uniquely attractive environment in
which multinational companies can grow.
Ireland – Global Technology and Business
Gateway for Australian companies

2. Ireland UK
Germany
Japan
Korea
Australia
China
Mountain View
Chicago
Atlanta
France
Boston
New York
Orange County India
IDA Ireland – Irish Government Agency responsible for
attracting Overseas Investment to Ireland
Russia
Brazil
Taiwan

3. Company XThe Ireland you have seen in pictures

4. Ireland Investment Focus
Information
Communication
Technology
Life Sciences &
Food
Engineering &
Diversified
Industries
International
Financial
Services
Clean Tech Content Industry,
Consumer & Business
Services
Global Business Services
High Value Manufacturing
Research, Development &
Innovation

5. World Leaders Choose Ireland
• 8 of the top 10 US ICT companies
• 8 of the top 10 Global Pharmaceuticals
• 15 of the top 20 Global Medical Devices
• More than 50% of the world’s leading Financial Services firms.
Thanks to clusters and networks of multinational companies, Ireland
has achieved critical mass in a number of high-tech sectors.

6. Why Ireland
Talent
Track Record
Technology
Tax
2012

7. Sector Focus
ICT/Technology
Track Record
Talent
Tax Regime
Technology
Regulation

8. Key
City
International Airport
Major Town
University
Institute of Technology
Cork
Limerick
Galway
Waterford
Dublin
Cork
Ireland: A Home to Global ICT Players

9. Background:
 Established its EMEA headquarters in Dublin in 2003
Mandate/ Activity/function:
 European Data Centre
 Multilingual editing and customer support activities
 Financial and administrative shared services to support Google’s EMEA
operations
Languages/Other:
 2000+ employees representing 40+ nationalities with capability in over 52
languages
 66% of employees are bi Lingual
 70%+ of the 1,208 employees are non Irish Nationals
 100% of staff are 3rd level graduates
 74% have post-graduate qualifications
 18% have a 2nd Masters Degree / 2 Degrees
 12% have 3 languages other than English
Case Study Examples

10.  2008: Announced that it would establish International headquarters in
Dublin
Activities:
 Provide online technical, sales and operations support to users and
customers in EMEA
 Strong multilingual focus
Company X Case Study Examples
“After exploring various locations throughout the region, we decided Ireland was the
best place to establish our new headquarters. The talent pool in Dublin is world-class
and recruiting local talent will help us better understand the needs of local users and
the regional dynamics that, in turn, can give us better insight into what features matter
most.”
Sheryl Sandberg, Facebook COO
Background:

11. In March 2010, LinkedIn announced the establishment of its International
Headquarters in Dublin.
It is currently recruiting staff for International positions in Marketing, Sales,
Finance and Customer Service.
The Linkedin web site was launched in 2003 and is the largest professional
networking site in the world with more than 175 million members representing
every country worldwide and executives from every Fortune 500 company.

12. Multi-lingual availability
12
• Over 200 companies in Ireland offering multi-lingual customer support activities.
• Large pool of Shared Services companies located in Ireland offering multi-lingual
support to internal and external client bases
• Technology companies, outsourcers & localisation providers have centralised their
EMEA operations in Ireland.
• Main activities include 1st & 2nd level support, localisation and development.
Non-Irish Population in Ireland
Source: Multi-lingual Salary Survey 2010 Ireland,
Beeswax Europe
Ireland Differentiators
• Availability of native speakers not
language students with fluency
• Availability of multiple languages
• Salary, cost of living & job
availability attracting multi-lingual
candidates

13. Sector Focus -
International
Financial
Services
Track Record
Talent
Tax Regime
Technology
Regulation

14. Banking
Investment Management
Insurance
Global Players

15. Sector Overview…
 1000 + International Financial Services entities
 8 of the Top 10 Global Fund Administrators
have operations in Ireland
 43% of the Worlds Hedge Funds are serviced from
Ireland
 Number 1 location in Europe for Cross Border
Life Insurance
 9 of the Top 20 Global FinTech companies have
a presence in Ireland
 50+ leading Global Banks

16. Sector Focus
Life Sciences
Track Record
Talent
Tax Regime
Technology
Regulation

17. Life Sciences in Ireland - Key Statistics
• No. 1 location in Europe for Life Sciences Projects
• 44,000 Employees
• Exports €44bn+
• Multiple Sites
• Global Supply Plants
• Excellent regulatory record

18. Manufacture of Leading Drugs
Five of the top ten global drugs are manufactured in Ireland
Source : Pharma Exec May 2011
Global Ranking 2010 Product Manufacturer
1. Lipitor Pfizer
2. Plavix B-MS
6. Enbrel Wyeth (Pfizer)
7. Remicade J&J
9. Zyprexa Eli Lilly

19. Ireland – Key
Advantages
Track Record
Talent
Tax Regime
Technology
Regulation

20. Irish unit wage costs will continue to fall through to 2013
Benchmark salaries for new employees in Irish companies down between 5 % and
22% ( Irishjobs.ie).
Source: EU AMECO tables 2011
-12%
-10%
-8%
-6%
-4%
-2%
0%
2%
4%
6%
8%
Change in Unit wage costs 2008 through 2011
Competitiveness: Labour Market
“Irish labour costs becoming significantly more competitive”

21. Competitiveness: Cost of Living
Consumer Prices fell 1.7% in 2009 and 1.6% in 2010.
Dublin ranks 42nd most expensive city in the world, down from 16th in 2008
(Mercer Cost of Living Report - 2010).
Source: EU Commission forecast. 2010
“Ireland’s attractiveness has improved as a destination for young,
mobile workers.”
Change in cost of living 2008 through 2012
-4%
-2%
0%
2%
4%
6%
8%
10%
12%
14%

22. DTZ Global Office Occupancy costs 2010
Region City Rank
2010
Rank
2009
Total Occupancy
cost per
workstation ($)
(2010)
UK London (West
End)
2 1 20,160
Switzerland Geneva 3 4 18,840
France Paris 6 5 15,740
Singapore Singapore 26 44 10,430
Netherlands Amsterdam 27 20 10,300
Ireland Dublin 45 35 8,190
Ireland fell from 35th to 45th position over the past year. (Lower ranking is better.)
“A ban on upward-only rent reviews for all new rental contracts came
into effect in February 2010; this should make the commercial rental
market more flexible in the future.”

23. Source: Dublin Airport Authority 2008
 Services to over 130 European Airports
 Over 17 direct flights a day from Ireland
to the US
Company X Central Location: Accessibility

24. Company X
Central Location: Telecoms Connectivity

25. Tax & Fiscal Incentives
Ireland’s Tax Regime
• Transparent Low Corporate Tax Rate - 12.5%
• 25 % R&D Tax Credit & Attractive treatment of IP
Ireland’s Financial Grant Aid Supports
Grants negotiated on a case a case basis in compliance with EU &
Irish Law and Available across the country:
Research, Development & Innovation Grants
• IDA Feasibility grants available to support scoping R&D projects
• IDA Grant funding for R&D project towards salaries, facilities, materials,
travel, consultancy, technology acquisition & overheads
• Grant Incentive premium for collaborative R&D investments
• Opportunity to also access EU R&D funding mechanisms – e.g. FP7

26. RD&I in Ireland – A Connected Ecosystem
IRISH RESEARCH & DEVELOPMENT
R&D Ireland Budget 2006-2013
€6bn + over 7 years
Universities &
Institutes of Technology
Science Foundation
Ireland
Academia Industry
Coordinated Government Strategy
Infrastructure Researchers Financial Supports

27. World Competitiveness Rankings –
Ireland’s performance
IBM PLI Global Location Trends Report 2011;
 2nd ranked destination by jobs per 100,000 inhabitants
 1st ranked destination by value* of Investment projects
* a combination of Productivity, value-added, knowledge
intensity and occupational profile composition
IMD World Competiveness Yearbook 2011
 1st in the world for corporate taxes
 1st for business legislation for foreign investors
 1st for the availability of skilled labour
 2nd in the world for consumer price inflation
 3rd for direct investment flows inward
 3rd for availability of finance skills
 4th in the world for labour productivity
 4th for exports of commercial services.

28. Talk to IDA Ireland
brian.conroy@ida.ie
teresa.keating@ida.ie
Log on to
www.idaireland.com
+353 1 603 4000
idaireland@ida.ie