SXSW Interactive was bigger than ever this year—festival organizers reported over 24,000 registered attendees--but we know not everyone can brave the crowds and make the trip to Austin.
That’s why FH Boston brought a little piece of Texas back to the Bay State for our second annual Austin2Boston event. Unfortunately, we learned that street tacos and Texas BBQ don’t travel well…but our A2B guests enjoyed apps and drinks at the Back Bay Social Club, heard from our panel of smart folks who shared their key takeaways from SXSW2012, and networked with peers from brands and agencies alike. Attendees shared their thoughts on Twitter throughout the evening using #Austin2Boston.
Our excellent panelists, who grabbed the mike to share their thoughts were:
• Adam Cohen, SVP of Digital and Social Media at Fleishman Hillard
• Jessica Paar, Sr. Public Relations Manager, Boston Beer Company
• Lauren Vargas, Community Management Strategist at Aetna
• Margot Bloomstein, Principal of Appropriate, Inc.
• Jim Storer, Co-founder and principal at The Community Roundtable
From boosting participation in real-world fundraising events to running hassle-free online campaigns that turn volunteers and donors into active fundraisers -- you'll learn how to tap into the power of Facebook and Twitter to achieve your fundraising goals faster, easier and with more participation!
Content + Community + Commerce -- Polyvore @ Commercism by 500 Startups March...Jess Lee
My presentation from the Commercism conference put on by 500 Startups.
Lifestyle commerce requires inspiration.
Inspiration requires content.
Content requires community.
Here are some tips on how we do all 3 at Polyvore.
From boosting participation in real-world fundraising events to running hassle-free online campaigns that turn volunteers and donors into active fundraisers -- you'll learn how to tap into the power of Facebook and Twitter to achieve your fundraising goals faster, easier and with more participation!
Content + Community + Commerce -- Polyvore @ Commercism by 500 Startups March...Jess Lee
My presentation from the Commercism conference put on by 500 Startups.
Lifestyle commerce requires inspiration.
Inspiration requires content.
Content requires community.
Here are some tips on how we do all 3 at Polyvore.
De afgelopen jaren is het lastiger voor kleine en middelgrote ondernemers om voldoende financiering te vinden. Gestapeld financieren wordt de nieuwe norm: een combinatie van diverse financieringsvormen. Hoe werkt dit precies? Lees onze presentatie over gestapeld financieren én ons praktische advies.
PERSBERICHT
Oprichting Stichting Socio Club VVV-Venlo.
Na enkele maanden van voorbereiding is het definitief:
Een groep van enthousiate VVV supporters en volgers hebben de Stichting Socio Club VVV-Venlo opgericht.
Waarom een Socio Club en wat moeten we daaronder verstaan?
VVV Venlo kampt met een terug lopende belangstelling bij zijn wedstrijden en het bestuur heeft een oproep gedaan aan eenieder om duidelijk te maken of VVV Venlo nog toekomst heeft in onze stad en regio. Wij zijn van mening dat dit wel zeker het geval is, mede gezien de 60 jarige histiorie als betaald voetbal club.
De Socio Club VVV-Venlo wil de spreekbuis zijn voor al diegenen die VVV een warm hart toedragen en ook vinden dat dit een stuk cultuur en maatschappelijk van belang voor Venlo is.
De Socio Club zal op 30 augustus voor de eerste keer naar buiten treden middels een middag in de Maaspoort in Venlo. Een spektakel middag die niemand mag missen waar bekende oud spelers aanwezig zullen zijn., er worden oude filmbeelden getoond, intervieuws gehouden onder leiding van oud speler Maurice Graef en de 3 bekende club liederen worden live ten gehore gebracht. Stadshermenie Groet Venlo is aanwezig voor klinkende muziek. Een middag programma van half 3 tot half 5, de traditionele voetbal uurtjes.
Het eerste bestuur van de Stichting Socio Club VVV-Venlo wordt gevormd door:
Frans Aerts - voorzitter
John Testroote - secretaris
Hay Janssen - penningmeester
Gilbert Idink - bestuurslid
Paul Seelen - bestuurslid.
nadere informatie via Frans Aerts 0611-004027
"Einde Persbericht"
Creative Consultants PR work for Athens Cinealyssadehayes
This presentation, used for the final PRSSA meeting of the fall semester, outlines the PR work my 6-person team produced for Athens Cine in the fall 2008 semester and our plans for spring 2009.
Apresentação final our international healthy restaurantFERNANDO BAPTISTA
Recolha de pratos típicos de vários países europeus no âmbito do projeto:"Our international healthy restaurant".
Envolveu alunos e professores de 5 países: Portugal,Espanha, Polónia, Croácia e Turquia e decorreu no ano letivo 2015/16.
O resultado final constitui uma proposta de cada país e de cada um dos intervenientes não sendo necessariamente os pratos mais conhecidos e emblemáticos dos países em presença. No caso português quisemos associar a tradição da Beira Interior e da Covilhã em especial não esquecendo os valores da cozinha e alimentação saudável.
This in-depth session will begin by providing an overview of ways a website manager can effectively address security within their Joomla! website. We'll discuss why security is so important and the steps you can take to better fortify your Joomla! website(s). Once a context has been created, I'll share the history of the Joomla Security Strike Team and outline how they have aggressively addressed security concerns over the last few years to make Joomla! more resistant to breaches. I'll explain (in layman's terms) the security upgrades that the Joomla Security Strike Team has recently made with Joomla! 3.2 and now 2.5.18 which include an evolved password encryption system ("Strong Passwords") and the option to use Two Factor Authentication.
Demonstrations will include techniques to assist you with proactively monitoring and protecting your Joomla! website. I'll cover extensions like Admin Tools (WAF and HTACCESS) and Akeeba Backup (auto-scheduling backups and Cloud backup integration), setting up and configuring a YubiKey for password protection, and third party applications like Watchful (remote software updating) and My Joomla (remote malware scanning).
Goose Island: Social Media Seen Through a GlassChicago AMA
Adam Lilly, Brand Director, Goose Island Beer Company discusses how to evaluate, execute and measure social media campaigns to boost business. Within his presentation you will get tips on how to turn online social interactions into earned media through word of mouth marketing.
Sifting Through The Noise Making Social Media Work For EdJTuquero
The effectiveness of social media use has been proven for industries across the board, but how does it fit within the economic development industry? This webinar presentation discusses this and provides case studies from other ED organizations.
Host:
-Jessica Tuquero, Account Supervisor, Development Counsellors International
Speakers:
-Sandy McMerty, Communications Director, North Dakota Department of Commerce
-Susan Merryman, VP of Marketing and Communications, Columbus Chamber of Commerce
-Lorna Shephard, Consultant, Economic Development Authority of Western Nevada
De afgelopen jaren is het lastiger voor kleine en middelgrote ondernemers om voldoende financiering te vinden. Gestapeld financieren wordt de nieuwe norm: een combinatie van diverse financieringsvormen. Hoe werkt dit precies? Lees onze presentatie over gestapeld financieren én ons praktische advies.
PERSBERICHT
Oprichting Stichting Socio Club VVV-Venlo.
Na enkele maanden van voorbereiding is het definitief:
Een groep van enthousiate VVV supporters en volgers hebben de Stichting Socio Club VVV-Venlo opgericht.
Waarom een Socio Club en wat moeten we daaronder verstaan?
VVV Venlo kampt met een terug lopende belangstelling bij zijn wedstrijden en het bestuur heeft een oproep gedaan aan eenieder om duidelijk te maken of VVV Venlo nog toekomst heeft in onze stad en regio. Wij zijn van mening dat dit wel zeker het geval is, mede gezien de 60 jarige histiorie als betaald voetbal club.
De Socio Club VVV-Venlo wil de spreekbuis zijn voor al diegenen die VVV een warm hart toedragen en ook vinden dat dit een stuk cultuur en maatschappelijk van belang voor Venlo is.
De Socio Club zal op 30 augustus voor de eerste keer naar buiten treden middels een middag in de Maaspoort in Venlo. Een spektakel middag die niemand mag missen waar bekende oud spelers aanwezig zullen zijn., er worden oude filmbeelden getoond, intervieuws gehouden onder leiding van oud speler Maurice Graef en de 3 bekende club liederen worden live ten gehore gebracht. Stadshermenie Groet Venlo is aanwezig voor klinkende muziek. Een middag programma van half 3 tot half 5, de traditionele voetbal uurtjes.
Het eerste bestuur van de Stichting Socio Club VVV-Venlo wordt gevormd door:
Frans Aerts - voorzitter
John Testroote - secretaris
Hay Janssen - penningmeester
Gilbert Idink - bestuurslid
Paul Seelen - bestuurslid.
nadere informatie via Frans Aerts 0611-004027
"Einde Persbericht"
Creative Consultants PR work for Athens Cinealyssadehayes
This presentation, used for the final PRSSA meeting of the fall semester, outlines the PR work my 6-person team produced for Athens Cine in the fall 2008 semester and our plans for spring 2009.
Apresentação final our international healthy restaurantFERNANDO BAPTISTA
Recolha de pratos típicos de vários países europeus no âmbito do projeto:"Our international healthy restaurant".
Envolveu alunos e professores de 5 países: Portugal,Espanha, Polónia, Croácia e Turquia e decorreu no ano letivo 2015/16.
O resultado final constitui uma proposta de cada país e de cada um dos intervenientes não sendo necessariamente os pratos mais conhecidos e emblemáticos dos países em presença. No caso português quisemos associar a tradição da Beira Interior e da Covilhã em especial não esquecendo os valores da cozinha e alimentação saudável.
This in-depth session will begin by providing an overview of ways a website manager can effectively address security within their Joomla! website. We'll discuss why security is so important and the steps you can take to better fortify your Joomla! website(s). Once a context has been created, I'll share the history of the Joomla Security Strike Team and outline how they have aggressively addressed security concerns over the last few years to make Joomla! more resistant to breaches. I'll explain (in layman's terms) the security upgrades that the Joomla Security Strike Team has recently made with Joomla! 3.2 and now 2.5.18 which include an evolved password encryption system ("Strong Passwords") and the option to use Two Factor Authentication.
Demonstrations will include techniques to assist you with proactively monitoring and protecting your Joomla! website. I'll cover extensions like Admin Tools (WAF and HTACCESS) and Akeeba Backup (auto-scheduling backups and Cloud backup integration), setting up and configuring a YubiKey for password protection, and third party applications like Watchful (remote software updating) and My Joomla (remote malware scanning).
Goose Island: Social Media Seen Through a GlassChicago AMA
Adam Lilly, Brand Director, Goose Island Beer Company discusses how to evaluate, execute and measure social media campaigns to boost business. Within his presentation you will get tips on how to turn online social interactions into earned media through word of mouth marketing.
Sifting Through The Noise Making Social Media Work For EdJTuquero
The effectiveness of social media use has been proven for industries across the board, but how does it fit within the economic development industry? This webinar presentation discusses this and provides case studies from other ED organizations.
Host:
-Jessica Tuquero, Account Supervisor, Development Counsellors International
Speakers:
-Sandy McMerty, Communications Director, North Dakota Department of Commerce
-Susan Merryman, VP of Marketing and Communications, Columbus Chamber of Commerce
-Lorna Shephard, Consultant, Economic Development Authority of Western Nevada
Americans spent 121 billion minutes on social media in the first part of 2012 alone. With so many new platforms popping up and masses of people young and old adopting social networking, what’s a time-strapped businessperson to do?
Stacey King Gordon from Suite Seven leads a workshop to help you thoughtfully evaluate how to develop a sustainable and successful social media strategy. The days of being everywhere and everything to everybody are over. The workshop will look at optimal uses for social media channels and lead you through exercises to evaluate and plan for develop a social media presence that supports brand awareness and business growth. We will also look at how to measure results and build a framework that lets you stay nimble and tweak your approach for the best results.
Phil Morabito and Brian Block discussed the latest tactics to create credibility, trust, engagement and distinction for your brand and how to maximize "booth buzz at OTC 2011. They also reviewed the best traditional media relations strategies and how to use social media tactics to assure your services are distinct and not extinct. Thank you to everyone who joined us.
The Ten Things Your Bank Can Do Now (For Free) to Make More Money William Mills Agency
http://www.williammills.com/blog/10-things-your-bank-can-do-now-for-free-to-make-more-money/
Presentation by William Mills III, CEO for LCB’s 18th ANNUAL LEADERSHIP CONFERENCE
Top 3 topics:
What is Public Relations?
Why PR is the most important part of your work.
The Ten Things Your Bank Can Do Now (For Free) to Make More Money
9 Things I Wish I'd Known About B2B Social Media Before I Started - Scot McKeeBirddogB2B
Presentation given by Scot McKee, Managing Director, Birddog, at the Bunzl Social Media Training Day, London, 2013.
For businesses just starting out on Social Media, McKee explains the 9 things he wish he'd known before he got started with Social Media and Content Marketing. Tackling some of the main objections he hears in Social Media for B2B and sharing his tips on how to get the most out of your efforts.
McKee’s books on the subject of Creative B2B Branding and Business Marketing are available from Amazon - http://is.gd/mckeebooks
Community Development Network recently released the 2014 industry snapshot. To help support groups to make the case for community development, a variety of communication strategies will be outlined related to crafting, controlling, and connecting messages. This offers tips for collaboration and connecting the dots within an organization's own communication strategy. #StrongerCommunitiesMD
10-17-11 Lunch and learn presentation by Kathy Sipple, Founder/CEO of My Social Media Coach. Sponsored by Business Women United Network, in conjunction with the
Rules of Engagement in Social Media - Ford Social Media Boot CampShane Gibson
Social Media Training Course Outline:
How to Win with Social Media - The Rules and Tools of Engagement
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
This session will focus on:
The “New Rules of Engagement” for sales and marketing
Best practices in Blogging, Twitter, and LinkedIn
How to use social media and social networks to gather business intelligence
5 critical steps to implementing social media into your dealership (and as an individual sales professional)
Includes a social website checklist, sample social media calendars, and a quick social media self-assessment
Social Media Marketing vs. Traditional MarketingHerringbone
Ever wondered how social media marketing is different from traditional marketing? Here's the presentation that will straighten out your question marks.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
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Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
2. Jim Margot Lauren Jessica Adam
Storer Bloomstein Vargas Paar Cohen
Co-founder Principal of Community Sr. Public SVP Digital
and Appropriate, Management Relations and Social
principal at Inc. Strategist at Manager, Media at
The Aetna Boston Beer Fleishman-
Community Company Hillard
Roundtable
@mbloomstein @vargasl @samadamsbee @adamcohen
@jimstorer r
#Austin2Boston
3. BRANDS: TO WIN MAKE YOURSELF…
Valuable, Useful and Entertaining
@adamcohen
4. • Innovate
• BEWARE: Official vs.
Unofficial
FOR BRANDS • It’s not for everybody
IT’S
BECOMING
MORE
D I F F I C U LT
@adamcohen
5. • Engagement is king
• This all still applies to B2B, Financial
Services and other industries
• “Surprise and delight” customers is
Keep It never a bad approach
• Go back to the beginning:
REAL Start with insight about the
audience
@adamcohen
8. • Manage the gray of
personal/professional boundaries –
Build and socialize governance
documents
Legal-Up • Encourage workforce to embrace
(culture change community manager responsibilities
through education – 3E’s via @Oxfam: Educate,
- without inciting Entertain, Engage
fe a r )
• Understand legal, compliance and
privacy policy and guidelines
@vargasl
9. • Encourage transparency and
context of industry-regulated
policies and guidelines
• Develop processes that amplify the
humanity of an organization and
scale social media as a customer
Walking the Talk
service tool (not just marketing)
“It’s hard to be a rabid
fan of a process.” – Debra • Explore the meaning of intellectual
Askanese (@askdebra) property in a social organization
• Don’t be afraid to say “No.”
@ va rga s l
12. 1. Community builders on the
brand side are getting tired.
2. Serendipity happens, but not
The Small Frye if you’re focused on your phone.
3. Work/Life Balance? How
about Life Balance?!?!
@jimstorer
14. “Now you can do something
useful on Facebook for once.
Help make a beer.”
“…this is pretty much one of the
most brilliant uses of social media
in the beverage business I have
seen so far.”
“Well, consider this my
official request that the
beer be brewed year-
round, bottled, and sold in
six-packs. Sam Adams sent
me a bottle of the beer to
“The final brew, B’Austin ale sample, and man, is it
was a big hit during the Girl good.”
+ Guy Interactive party on
Saturday night.”
Crowd Craft Project: B’Austin Ale
Stay true to yourself and to your audience.
@samadamsbeer
15. • There’s a lot of noise. You have to be
creative, not just look shiny, to actually
engage the audience.
• Focus on local. Bringing a little piece of
Boston to Austin resonated.
• Relationships move the needle. Great
Crowd Craft Project opportunity to network with smart,
creative people.
Other key learnings • Measurement is tough.
from SXSWi
@samadamsbeer
16. Continuing the • Customer engagement is key.
Dialogue Continue to engage in a
dialogue with drinkers.
• Partner with the right people.
• Leverage social media tools to
share, broadcast, and curate.
@samadamsbeer
21. Layers > novelty • Don’t expect anything new—even
you, Billy Corgan—but embrace what
Embrace, enrich, you have.
enhance, & engage • Enrich what you know or suspect.
• Enhance relationships by layering and
adding contexts.
• Engage with your audience and
community.
@ mbloomstein
22. What now, what next? • Grow up. Now is the time to mature
our thinking, processes, and budgets.
• Invest in core communication goals
before chasing new channels.
• Fight FOMO in platforms and parties.
Be where you are.
@mbloomstein
23. Jim Margot Lauren Jessica Adam
Storer Bloomstein Vargas Paar Cohen
Co-founder Principal of Community Sr. Public SVP Digital
and Appropriate, Management Relations and Social
principal at Inc. Strategist at Manager, Media at
The Aetna Boston Beer Fleishman-
Community Company Hillard
Roundtable
@mbloomstein @vargasl @samadamsbee @adamcohen
@jimstorer r
Thank you! #Austin2Boston
Editor's Notes
Stop with the interruption-based, flashiness – “KEEP IT REAL”, focus on engagement and don’t force a sales pitch down people’s throats. For example, can we put a call out for a ban of BOOTH BABES?First and foremost be there to assist festival goers with some basic needs.Based on analysis of people attending SXSW, Chevy completed it’s 3rd year as a major corporate sponsorActivations:Chevrolet Sound Garage – Indie Music Series“Secret Walls” graffiti artist competitionChevrolet MyLink – Use smartphones to try out Chevy’s new MyLink infotainment systemDrive a Chevy – Test drives- about 1000 last yearInfluencer program that included a Tweethouse event and sponsoring the Allhat annual partyVolt Recharge Lounge – 5,524 people vs (5,119 last year)“Catch – A – Chevy” This year, a fleet of 45 cars and SUVs (with QR codes inside). This year 22,328 passengers (last year 11,106)“Samsung captured the buzz,” but Chevy was the “love winner.” -NetbaseDuring SXSW 2011, Capitol Chevy became the 3rd most visited dealership website in the country, with the dealership in the 32nd DMA in the country Searches of small cars, small car competitors, and Chevy from Austin IP addresses resulted in ads directing consumers to Capitol Chevy
Success will come when you stay true to yourself and to your audience.Don’t try to be something you’re not. We make beer, not satellites.Authenticity