This document discusses Aurea, a UAE-based design and communications company. It notes that Aurea was founded by two Italian designers with 40 years of combined experience. Aurea specializes in brand identity, interior design, communications, and digital solutions. The document provides examples of Aurea's work in corporate identity, food and beverage, retail, and residential design for clients in the UAE. It emphasizes Aurea's creative and client-focused approach.

1. COPYRIGHT 2018. THIS DOCUMENT AND THE MATERIAL CONTAINED IN IT IS THE PROPERTY OF AUREA FZC AND IS GIVEN TO YOU ON THE UNDERSTANDING THAT SUCH MATERIAL
AND THE IDEAS, CONCEPTS AND PROPOSAL EXPRESSED HEREIN ARE THE INTELLECTUAL PROPERTY OF AUREA IDENTITY DESIGN COMMS. IT IS UNDERSTOOD THAT YOU MAY NOT
USE THIS MATERIAL OR ANY PART OF IT FOR ANY REASON OTHER THAN THE EVALUATION OF THE DOCUMENT UNLESS WE HAVE ENTERED INTO A FURTHER AGREEMENT FOR ITS
USE. THE DOCUMENT IS PROVIDED TO YOU IN CONFIDENCE, ON THE UNDERSTANDING IT IS NOT DISCLOSED OTHER THAN THOSE OF YOUR EMPLOYEES WHO NEED TO EVALUATE IT.
Company Profile Presentation
Concept by AUREA | Identity Design Comms
W W W . A U R E A I D . C O M

2. 2AUREA | COMPANY PROFILE PRESENTATION
INTRODUCTION
It is believed to be Leonardo da Vinci who
first called it the “Aurea section”, in Latin,
the golden mean. Renaissance artists used the
Golden Mean extensively in their paintings
and sculptures to achieve balance and beauty.
The golden ratio or aurea proportion (symbol
is the Greek letter “phi”) is a special number
approximately equal to 1.618 that appears
many times in geometry, art, architecture and
other design areas. This is the starting point
of our company and our projects, ART is the
source of our inspiration. In simple terms,
we are inspired by the Aurea philosophy to
bring balance and harmony to brands and
communications.
1.618 The Universal
Principle of Design.

3. 3AUREA | COMPANY PROFILE PRESENTATION
WHO WE ARE
About Us 04
What we do 05
Our Process 06
OUR WORKS
Corporate 07
Food & Beverage 24
Retail 40
Residential 48
Stand & Kiosk 57
CONTACT 65
| contents

4. 4AUREA | COMPANY PROFILE PRESENTATION
| about us
Aurea is an UAE based full service design &
communications boutique owned and run by
two creative independent Italian Designers with
a proven record of satisfied clientele in their
specific operating fields.
Aurea’s founding managing partners are not
only passionate about what they do but also
bring in 40 years combined professional
experience operating between Europe
and the UAE.
We create engaging brand communications
through creative design and strong
relationships.
Our company understands that image is the
face & soul of your business or brand.
Not only it needs to attract the right target
markets but it must communicate effectively
with all its stakeholders, sending out messages
about what your business stand for, its values,
mission, vision and commitment to the
community where it operates.
Great Ideas
travel everywhere.
Who we are

5. 5AUREA | COMPANY PROFILE PRESENTATION Who we are
Aurea takes an unique creative and transparent
approach to your Identity, Design and
Communication needs. Why? We create and
develop brands, make them stand out to
succeed in an ever crowded corporate world.
While there is no a single recipe for a
successful brand we have all the tools and
ingredients to turn it into a reality.
Aurea delivers complete integrated end
solutions resulting in simple, elegant and
unique concepts. We believe in non traditional
design to deliver results tailor made to the
needs of each customer.
We work directly with our clients to meet their
needs in:
Brand Identity: Corporate Identity, logo design,
signage design, publications, stationary,
brochures, collaterals, packaging, brand
guidelines, web design.
Interior Design: F&B, hospitality, corporate,
retail, exhibit design, set up design, Project
Management.
Communications & digital solutions:
Marketing/Integrated Communications,
research and strategy, Social media
Management, Blog sets up and content
curation, copyrighting, film & photography.
| what we do We create what you wish existed.

6. 6AUREA | COMPANY PROFILE PRESENTATION Who we are
meet research conceptsketch
RESEARCH
We research your industry and your competitors
online & offline. This is done to ensure you get
the best solution possible.
SKETCH
We start sketching out our initial ideas which
will be kept open to modifications in light of
new findings or creative input.
CONCEPTS
We develop our first draft of concepts.
Three concepts is the general norm however
it will differ from project to project.
PRESENT
We introduce our best concepts to you explaning
why we believe they will be successful and how
to implement them.
REVISE
We ask you to choose the one concept that best
represents your company and focus on that one.
Then we revise the concept to tailor it to the goals
set for the project.
DELIVER
Once the revised version is approved, files are
delivered to you.
LAUNCH
WE all team up to consistently let the world
know about the project in hand.
STEP 1 STEP 2 STEP 3 STEP 4 CONCEPTSSKETCHMEET
STEP 5 STEP 6 STEP 7 STEP 8 LAUNCHDELIVERREVISEPRESENT
RESEARCH
present deliver launchrevise
MEET
We meet to learn more details about the
project: the task at hand, your business/brand
and the goals & SMART objectives.
Without doubt it is our own approach to client
servicing that sets us part from the rest.
In our mind, communication & process are the
two elements key to any successful project,
a procedure that we describe in the below
ad hoc infographic.
You will find a quick overview of what to expect
at every step of the way going from the initial
meeting through to the launch or delivery.
Research, inspiration and mood are all part
of the creative process followed by our team.
Our aim is to make every single project an
unique venture that offers endless possibilities
to everyone involved.
| our process
client servicing|time expent
getting to know you.

7. 7AUREA | COMPANY PROFILE PRESENTATION Our Works
A corporate identity or corporate design is the
manner which a corporation, firm or business
presents themselves to the public (such as
customers and investors as well as employees).
In Aurea we worked for the following clients:
• ASB
• Al Ashram
• Al Zaweya Real Estate
• Apogee
• Autofit
• Blue LLC
• Carpet Centre
• Dubai Government
• Italian Dairy Products
• Print my Cup
• Revive
• Salami
• Shata Tower Lobby
• Tasheed
| corporate

8. 8AUREA | COMPANY PROFILE PRESENTATION Works | Corporate | ABS Office

9. 9AUREA | COMPANY PROFILE PRESENTATION Works | Corporate | AL ASHRAM

10. 10AUREA | COMPANY PROFILE PRESENTATION Works | Corporate | AL ZAWEYA REAL ESTATE

11. 11AUREA | COMPANY PROFILE PRESENTATION Works | Corporate | APOGEE

12. 12AUREA | COMPANY PROFILE PRESENTATION Works | Corporate | AUTO FIT

13. 13AUREA | COMPANY PROFILE PRESENTATION Works | Corporate | AUTO FIT

14. 14AUREA | COMPANY PROFILE PRESENTATION Works | Corporate | BLUE

15. 15AUREA | COMPANY PROFILE PRESENTATION Works | Corporate | BLUE

16. 16AUREA | COMPANY PROFILE PRESENTATION Works | Corporate | CARPET CENTRE

17. 17AUREA | COMPANY PROFILE PRESENTATION Works | Corporate | DUBAI GOVERNMENT

18. 18AUREA | COMPANY PROFILE PRESENTATION Works | Corporate | ITALIAN DAIRY PRODUCTS

19. 19AUREA | COMPANY PROFILE PRESENTATION Works | Corporate | REVIVE

20. 20AUREA | COMPANY PROFILE PRESENTATION Works | Corporate | SALAMI

21. 21AUREA | COMPANY PROFILE PRESENTATION Works | Corporate | SHATA TOWER LOBBY

22. 22AUREA | COMPANY PROFILE PRESENTATION Works | Corporate | TASHEED

23. 23AUREA | COMPANY PROFILE PRESENTATION Works | Corporate | TASHEED

24. 24AUREA | COMPANY PROFILE PRESENTATION Works | Corporate | PIRELLI RE

25. 25AUREA | COMPANY PROFILE PRESENTATION Our Works
Food & Beverage (F&B) is part of hospitality
sector. It can be a part of a large hotel, Mall or
tourism business and it can also be run as an
independent business.
In Aurea we worked for the following clients:
• 971 Emirati Gourmet
• Alserkal Cultural Foundation
• Celeste
• Coffies
• Cremolata
• Italiere
• Le Glacier
• Nostalgia
• Reset Burger
| food & beverage

26. 26AUREA | COMPANY PROFILE PRESENTATION Works | F&B | 971 EMIRATI GOURMET

27. 27AUREA | COMPANY PROFILE PRESENTATION Works | F&B | 971 EMIRATI GOURMET

28. 28AUREA | COMPANY PROFILE PRESENTATION Works | F&B | ACF

29. 29AUREA | COMPANY PROFILE PRESENTATION Works | F&B | ACF

30. 30AUREA | COMPANY PROFILE PRESENTATION Works | F&B | CELESTE

31. 31AUREA | COMPANY PROFILE PRESENTATION Works | F&B | COFFIES

32. 32AUREA | COMPANY PROFILE PRESENTATION Works | F&B | COFFIES

33. 33AUREA | COMPANY PROFILE PRESENTATION Works | F&B | CREMOLATA

34. 34AUREA | COMPANY PROFILE PRESENTATION Works | F&B | CREMOLATA

35. 35AUREA | COMPANY PROFILE PRESENTATION Works | F&B | ITALIERE

36. 36AUREA | COMPANY PROFILE PRESENTATION Works | F&B | LE GLACIER

37. 37AUREA | COMPANY PROFILE PRESENTATION Works | F&B | LE GLACIER

38. 38AUREA | COMPANY PROFILE PRESENTATION Works | F&B | NOSTALGIA

39. 39AUREA | COMPANY PROFILE PRESENTATION Works | F&B | RESET BURGER

40. 40AUREA | COMPANY PROFILE PRESENTATION Works | F&B | RESET BURGER

41. 41AUREA | COMPANY PROFILE PRESENTATION Our Works
Retail design is a creative and commercial
discipline that combines several different
areas of expertise together in the design
and construction of retail space. Retail
design is primarily a specialized practice of
architecture and interior design, however it also
incorporates elements of interior decoration,
industrial and graphic design.
In Aurea we worked for the following clients:
• Emirates Blend
• JIR
• Loft 37
• Parmar
• Raen
• Suitexpress
| retail

42. 42AUREA | COMPANY PROFILE PRESENTATION Works | Retail | EMIRATES BLEND

43. 43AUREA | COMPANY PROFILE PRESENTATION Works | Retail | JIR

44. 44AUREA | COMPANY PROFILE PRESENTATION Works | Retail | JIR

45. 45AUREA | COMPANY PROFILE PRESENTATION Works | Retail | LOFT37

46. 46AUREA | COMPANY PROFILE PRESENTATION Works | Retail | PARMAR

47. 47AUREA | COMPANY PROFILE PRESENTATION Works | Retail | RAEN

48. 48AUREA | COMPANY PROFILE PRESENTATION Works | Retail | SUITEXPRESS

49. 49AUREA | COMPANY PROFILE PRESENTATION Our Works
Your home is arguably the most important
building you inhabit. It is where you live your
life. It is where you raise your children, your
pets and your plants. It is the place of comfort
you return to at the end of the day. It is a
repository of memories and the generator of
dreams.
In Aurea we worked for the following clients:
• Al Serkal Villa
• Al Zayaha
• Burj view Apartment
• Dubai Marina Apartment
• Jumeirah Villa
• Silicon Oasis Apartment
• The View Apartment
| residential

50. 50AUREA | COMPANY PROFILE PRESENTATION Works | Residential | AL VILLA

51. 51AUREA | COMPANY PROFILE PRESENTATION Works | Residential | AL VILLA

52. 52AUREA | COMPANY PROFILE PRESENTATION Works | Residential | AL VILLA

53. 53AUREA | COMPANY PROFILE PRESENTATION Works | Residential | AL VILLA

54. 54AUREA | COMPANY PROFILE PRESENTATION Works | Residential | ZAYA VILLA

55. 55AUREA | COMPANY PROFILE PRESENTATION Works | Residential | ZAYA VILLA

56. 56AUREA | COMPANY PROFILE PRESENTATION Works | Residential | BURJ VIEW APARTMENT

57. 57AUREA | COMPANY PROFILE PRESENTATION Works | Residential | DUBAI MARINA APARTMENT

58. 58AUREA | COMPANY PROFILE PRESENTATION Works | Residential | JUMEIRAH VILLA

59. 59AUREA | COMPANY PROFILE PRESENTATION Works | Residential | SILICON OASIS APARTMENT

60. 60AUREA | COMPANY PROFILE PRESENTATION Works | Residential | THE VIEW APARTMENT

61. 61AUREA | COMPANY PROFILE PRESENTATION Our Works
Engaging and attractive exhibition stand and
kiosk design is useful in grabbing the maximum
attention of the visitors. It is one of the vital
needs which promotes your brand and will
get your business moving and generate high
visibility.
In Aurea we worked for the following clients:
• Arteberry
• Cremolata
• Gelamour
• Ice Factory
• Raen
• Royal View
• Salami stand
| stand & kiosk

62. 62AUREA | COMPANY PROFILE PRESENTATION Works | Kiosk | ARTEBERRY

63. 63AUREA | COMPANY PROFILE PRESENTATION Works | Kiosk | CREMOLATA

64. 64AUREA | COMPANY PROFILE PRESENTATION Works | Kiosk | GELAMOUR

65. 65AUREA | COMPANY PROFILE PRESENTATION Works | Kiosk | THE ICE FACTORY

66. 66AUREA | COMPANY PROFILE PRESENTATION Works | Kiosk | RAEN

67. 67AUREA | COMPANY PROFILE PRESENTATION Works | Kiosk | ROYAL VIEW

68. 68AUREA | COMPANY PROFILE PRESENTATION Works | Kiosk | SALAMI

69. 69AUREA | COMPANY PROFILE PRESENTATION Contacts
Aurea believes design and communications
cannot happen without a drive for passion and
personal commitment. Our team members
have long-term experience in working
for clients from various industry sectors:
hospitality, arts & culture, lifestyle, fashion,
entertainment, media, construction, luxury,
sports, government, airline, non-profit.
Creativity is what we do for a living, captivating
your audience is our end result. Discovering
your ideal and making real is our business
motto. Thank you for taking interest in learning
about Aurea.
Aurea
www.aureaid.com
info@aureaid.com
T. +971 (0)55 689 9346 (UAE)
T. +39 366 322 3923 (ITA)
Be social:
Facebook.com/AureaIdentityDesignComms
Twitter.com/Aurea_ID
LinkedIn.com/company/aurea-i-identity-design-communications
youtube.com/AureaChannel
instagram.com/aurea_id/
| get in touch Let us inspire you.

70. thank you