The document summarizes a scooter promotion activity by TVS in the state of Bihar, India. The objective was to generate brand awareness and leads for the TVS Jupiter scooter. Over 18 days, promotions were held in 11 cities across Bihar where gazebos, demo vehicles, and promoters were set up to engage with customers. A total of 1071 enquiries were generated through the campaign events held in partnership with local TVS dealers.