Augmented reality provides several business value additions, including superior customer engagement through personalized product suggestions and try-before-you-buy experiences. It also enables more efficient employee training through immersive virtual modules that improve knowledge retention. Next-generation marketing and branding are possible using AR to enhance brand projection and customer interactions. Additionally, AR facilitates the collection of valuable user data through IoT, AI, and sensors to perform predictive analytics and obtain business intelligence.

1. Business Value Additions Fuelled by
Augmented Reality Companies

2. Index
• Introduction
• Superior Customer Engagement
• Efficient Employee Training
• Next-Generation Marketing and Branding
• AR-Based User Data
• Conclusion

3. Introduction
• The massive affinity for augmented reality is not just because of the hype and buzz that swarm over
it but mostly because of the immense capabilities with a tinge of theatrics involved in it.
• There are strong reasons why companies stand in line to pay augmented reality companies for an
infusion of AR-based technologies in their workflow.
• It is because of the value that these technologies bring into the company and its operations apart
from the benefits bundled with theatrics. The futuristic nature of the technology coupled with the
immense value that it provides makes it a more appealing entity today.
• Let's take a look at some value addition that it brings to businesses worldwide.

4. Superior Customer Engagement
• B2C businesses can best understand the power of augmented reality by its already existing use cases of
AR.
• Augmented reality companies have built hundreds of custom-made augmented reality applications that
have captivated their audiences in AR-powered customer engagement, personalization, and product
relevance.
• eCommerce and retail businesses achieve higher degrees of customer engagement through superior
product personalization and relevant product suggestions and have a positive pull on the customers
• Try before you buy is another great example of customer engagement with the product, where AR-
powered applications allow the customers to try the product through augmented means and experience
it to buy it. Lenskart is a classic example of this instance.

5. Efficient Employee Training
• Employee training is one of the very important places that need more efficiency. There has always been
a huge gap in the volume of knowledge delivered and the volume of knowledge absorbed.
• The immersive and mind-blowing visual-based employee training modules improve employee reception
to training and have become an efficient means by imbibing improved levels of knowledge retention.
• This improved knowledge retention helps the companies to achieve their training objectives with
minimal effort and reap exponential benefits.
• AR-based training also provides immense value addition in turning non-skilled labors into skilled workers
through its interactive and immersive learning experiences with ease.

6. Next-Generation Marketing and Branding
• Larger than life, brands have already spun numerous AR-based marketing campaigns to improve user
engagement and customer reach.
• B2B businesses have also joined the race by rebranding their identity by giving it an AR makeover and
putting up an enhanced brand projection to its clients.
• TotalAR is one such product from HoloPundits gives an AR edge to their customer’s brand image and also
their products and services. TotalAR can bring life to a print content and make the customers’ interaction
with the products more engaging.
• Infusion of AR-based strategies in marketing and branding has created immense reception to the brands
for trying out novel methods and in turn, has sought the attention of prospective customers, leading to
improved sales.

7. AR-Based User Data
• This is one of the most important by-products of AR infusion that the whole business landscape is
betting on.
• Actionable user data is very critical for the success of any business and the increased chances of deriving
this data from AR-based apparatus make them even more appealing.
• The potent fusion of IoT, AI, sensors, and augmented reality can lead to collecting highly intricate
customer data, preferences, patterns, and a lot more which can add immense value to the organizations
on many levels.
• Performing predictive analytics and obtaining prized business intelligence will make any business
invincible with proper use for AR-based data.

8. Conclusion
• The value addition of augmented reality applications for companies does not stop here and wouldn’t
stop anywhere for the foreseeable future.
• Immense potential and value addition can be achieved by any business which can make the best use of
augmented reality technologies.
• Or, commendable augmented reality companies can help other businesses in achieving this value
addition with ease.