The Good, the Bad and the Ugly of eCommerce

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This was the Breakfast Briefing from Day 2 of ad:tech Sydney 2011 - Working on the service differentiators and value proposition for online retailers.

The presenters were; Tony Palmer, CEO of C4, Sean Boiling, Technical Director eCommerce at Salmat, and Robert Wong, CEO of CCMedia.

An audio podcast of the presentation can be found here - http://is.gd/fibX3g

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  • An audio podcast of this presentation is available here - http://is.gd/fibX3g
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The Good, the Bad and the Ugly of eCommerce

  1. 1. Working on the service differentiators and value proposition for online retailers Tony Palmer CEO Sean Boiling Technical Director eCommerce Robert Wong CEO
  2. 5. <ul><li>Site design, sales usability and intuitiveness </li></ul><ul><li>Site excitement (deal of the day, new social) </li></ul><ul><li>Range </li></ul><ul><li>Price </li></ul><ul><li>Site speed </li></ul><ul><li>Personalisation </li></ul><ul><li>Added value sales </li></ul><ul><li>Ratings/Consumer engagement/references </li></ul>
  3. 6. <ul><li>Communication relevance/promptness </li></ul><ul><li>Delivery time and expectations </li></ul><ul><li>Receipt experience </li></ul><ul><li>Returns </li></ul><ul><li>Customer service </li></ul><ul><li>Understanding what customers want from the site </li></ul><ul><li>Brand experience and expectation </li></ul><ul><li>Playing vs Really needing/wanting something </li></ul>
  4. 32. <ul><li>Why do people go to a particular site? </li></ul><ul><ul><li>I go to Deals Direct because... </li></ul></ul><ul><ul><li>I go to RealEstate.com.au because... </li></ul></ul><ul><li>Why will people come to you? </li></ul>

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