This document outlines a proposed multi-platform endorsement campaign featuring radio host Erich West and 106.1 WTAK to promote the message that hearing loss is not exclusive to older populations. The campaign would include live endorsements, commercials on WTAK and iHeartRadio, videos on WTAK.com, and social media engagement. It provides details on Erich West's background and role, the commercial schedule, digital integration plans, and total investment cost of $4,000 per month for the client, Kabel Hearing.

1. Presented to:
Presented by:

2. All content is intellectual property of iHeartMedia.
•Many times consumers assume that hearing loss only affects the
aging population and that it often includes bulky hearing aids
and involved processes.
•Our own Midday host Erich West has experienced issues with his
own hearing. Erich is not the stereotypical hearing loss patient.
•We would like to use an endorsement campaign featuring Erich
to show that hearing loss and problems are not exclusive to the
aging population and there are treatments available.
2
ConceptConcept

3. All content is intellectual property of iHeartMedia.
•To accomplish this, we will utilize a multiplatform campaign
featuring 106.1 WTAK and Erich West, that will include:
– A live endorsement campaign,
– iHeartradio streaming commercial schedule
– Videos that will be housed on Erich West personality page on WTAK.com
– Digital engagement
– Social media engagement
3
ConceptConcept

4. All content is intellectual property of iHeartMedia.
•Erich has been in radio across the southeast for over 20 years,
working rock, country, Top 40 and even big band formats! Erich’s
midday show has been a staple on WTAK in Huntsville for 9
years now. When not on the air Erich doubles as the Sr. VP of
programming for all of the iHeartMedia stations in the Huntsville
market and hosts the wildly popular Patio Party every
Wednesday at a downtown establishment.
•
Read more: http://www.wtak.com/onair/erich-west-
54945/#ixzz3YtZcAU5b
4
Erich WestErich West

5. All content is intellectual property of iHeartMedia.
WEBSITE: www.WTAK.com
CUME AUDIENCE: 70,200
Overview: WTAK 106.1 is Huntsville’s Heritage Classic Rock Station. WTAK’s
the market’s strongest adult male station with a highly researched music and
lifestyle format. 106.1 is programmed to Men 25-54. WTAK is home of the John
Boy & Billy Big Show weekday mornings and features NASCAR Sprint Cup
Racing.
5
106.1 WTAK106.1 WTAK

6. All content is intellectual property of iHeartMedia.
Station DAYS/TIMES SPOTS PER DAY
WTAK :60 MON, TUE, WED
9AM-3PM
3X
WTAK :60 THUR & FRI
9AM & FRI
1X
WTAK :15 M,T,W,TH,F,SA,SU
6A-7P
5X
IHEARTRADIO M,T,W,TH,F
6A-7P
9X
6
Commercial ScheduleCommercial Schedule
LIVE
ENDORSEMENT
S
:15
COMMERCIALS
TOTAL
SPOTS PER
WEEK
11 35 46
SPOTS PER
MONTH
44 140 186

7. All content is intellectual property of iHeartMedia.
7
Digital IntegrationDigital Integration
•Once a month we Kabel Hearing will be featured in a Homepage
Takeover on WTAK.com.
•Kabel Hearing will also have regular Run Of Site Banner
Advertisement on WTAK.com
ROS
HPT

8. All content is intellectual property of iHeartMedia.
8
Promotional CampaignPromotional Campaign
•In addition, to the live endorsement campaign, Erich will also be
filmed actually going through the process with a an initial visit
and any necessary follow ups.
•The videos will be housed on Erich’s personality page on
WTAK.com
•Case Study: Crestwood Medical Center Taking Action for Aging
Parents

9. All content is intellectual property of iHeartMedia.
9
InvestmentInvestment
Total Value of Campaign: $10,000/ month
Total Cost to Kabel Hearing: $4000
(This includes all talent fees to Erich West)

10. All content is intellectual property of iHeartMedia.
9
InvestmentInvestment
Total Value of Campaign: $10,000/ month
Total Cost to Kabel Hearing: $4000
(This includes all talent fees to Erich West)