Audioemotion The radiodays Conference 2012 Barcelona
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How to Monetize your Online Radio Audiences
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Audioemotion The radiodays Conference 2012 Barcelona
- 1. Wellcome!
- 3. I n t r o d u c t !i o n ! Audioemo)on!Media!is!! the!First!Online!Radio!Specialized!! AdSales!Network!in!Spain!
- 4. A u d i o e m o t !i o n ! G r o w t h ! Audioemo)on!Network!Growth!(!UU!in!millions)! UU"as"per"available"streaming"data 16 UU Audioemotion UU Spain 14 79!% 12 12!MM! 10 75!% 8 6 4 34!% 2 21% 0 2009 2010 2011 2012
- 5. A u d i o e m o t !i o n ! S a l e s ! Audioemo)on!Campaigns!Growth!&!% 300 238!% 250 200 150 300!% 100 50 1.166!% 0 2009 2010 2011 2012
- 6. A u d i o e m o t !i o n ! F o r m a t s ! Formats!! (Web,!Mobile,!Video,!Social!Media,! Specials...)! 360º!Solu)ons!to!Mone)ze! the!Online!Radio!Media!
- 7. E x a m p l e ! We b ! R a d i o !
- 8. E x a m p l e ! We b ! R a d i o ! A u d i o ! C a m p a i g n !
- 11. E x a m p l e ! A u d i o e m o t !i o n ! S p e c i a l s ! Campaign:$Estrella$Galicia$ Format:$Audio$Preroll$+$Synchronized$Banner$ Special$Campaign$at$Radios$Social$Media$
- 12. A u d i o e m o t !i o n ! Ta r g e X n g ! By$Content$ GeoTargeGng$ By$Age$ By$Days/Hours$ By$Gender$ By$Device$ By$S.E.$Level$ By$Browser$ MicrotargeGng$ Frequence$ OpMmizaMon$
- 13. A u d i o e m o t !i o n ! R e s u l t s ! & ! S u c e s s ! S t o r i e s ! Audioemo)on! Results!Data!&! Success!Stories!
- 14. A u d i o e m o t !i o n ! R e s u l t s ! $ AudioemoMon$CTR$data$mulMply$by$a$factor$ 10$to$20$x$ compared$with$display$delivered$by$the$same$campaign$to$other$media$ Results$at$our$network$produce$at$least$$ Double$ROI $ Compared$to$campaign$delivered$to$a$single$radio$ $
- 15. A u d i o e m o t !i o n ! S u c c e s s ! S t o r i e s ! Campaign:$Vodafone$Rihana$Concert$ Format:$Audio$PreURoll$+$Synchronized$Banner$ TargeGng:$Music$Radios,$IP$Spain$ CTR:$2,29%$in$display$(unknown$in$Audio)$
- 16. A u d i o e m o t !i o n ! S u c c e s s ! S t o r i e s ! Sponsored!Playlists:!BMW!Urban!&!Sport!(access!fron!the!Goear.com!home!page)! 10$MM$visits$to$the$Home$page$ 400.000$unique$listeners$visited$the$Playlists$!$$
- 17. A u d i o e m o t !i o n ! S u c c e s s ! S t o r i e s ! Fully!Customized!Playlist!–!including!music!selec)on!! 10$MM$visits$to$the$Home$page$ 400.000$unique$listeners$visited$the$Playlists$!$$
- 18. A u d i o e m o t !i o n ! S u c c e s s ! S t o r i e s ! Campaign:!Kochmedia!–!Sing!4! Formats:!Audio!+!Banner!Synchronized,!and!Pure!Audio! All$stock$sold!$Campaing$running$exclusively$$ at$AudioemoMon$Network:$10.000$games$sold!!
- 19. Who!is!your!compe))on???! Here!you!are!today!!!!!! At ! t h e ! D i g i t a l ! A r e n a !
- 20. A u d i o e m o t !i o n ! K e y s ! Online!Listeners!Aggrega)on! Homologa)on!➞!Standards! TargeXng!&!Op)miza)on! Uniqueness! Independence! Specialized!Knowledge! =! RESULTS!
- 21. Sugges)ons! !Technology!is!essencial!but!not!enough!for!selling! !Prepare!yourself!to!NO´s! Online!Radio!is!a!hybrid:!Radio!will!say!NO!because!it´s!digital,! and!digital!will!say!NO!because!you´re!a!blind!media! !Deliver!Standards!(formats,!metrics,...)! !Work!for!Transparence!Data!Measurement!&!Share! !Take!Care!of!your!Brand! !Understand!who!is!your!Compe))on! !Understand!the!Market!! !Understand!the!User! !Bejer!sales!results!if!you!partner!to!a!Specialized!Network! !Online!Radio!does!not!canibalize!the!Radio!business,!! !!!!!but!exactly!the!contrary! !Start!Today,!)me!in!the!Internet!is!a!key!factor!
- 22. Para!cuando!el!resultado!importa! Here´s$the$ Opportunity " " " " " """"""""""""""""*"IAB""5"Target"Spot:"Digital"Audio"Usage"Trends"
- 24. Thanks!for!Invi)ng!us!to!Share!our! Experience!with!you! The$Online$Radio$Ad$Sales$Network$! www.audioemoMon.es! Elisa!Escobedo! e.escobedo@audioemo)on.es! Tel:!+34!616!932!642!