Gyula Feher - Ustream - Hungary - Stanford Engineering - Mar 10 2014

Burton Lee
Burton LeeLecturer - European Entrepreneurship & Innovation
!
European Innovation and Enterpreneurship !
at Stanford!
Gyula Fehér!
!
CTO & Founder!
gyula.feher@ustream.tv!
!
March 10 2014!
Stanford Engineering School!
Our mission is to
empower
businesses and
societies to be
more transparent,
more productive
and create deeper
relationships
through the power
of video.!
An introduction
of Ustream!
!
§  2 billion hours viewed!
§  Average 25 minutes viewed
per video!
§  80 million users!
§  2013 Best Live Video Platform!
An introduction
of Ustream!
!
§  2 billion hours viewed!
§  Average 25 minutes viewed
per video!
§  80 million users!
§  2013 Best Live Video Platform!
Gyula Feher - Ustream - Hungary - Stanford Engineering - Mar 10 2014
Ustream today!
!
§  Founded in Dec 2006!
§  80 million users per month!
§  250 employees (110 in
Hungary)!
§  60 million USD investment
(Angel, Series A and B)!
San Francisco!
Los Angeles!
Budapest!
Seoul!
Tokyo!
Budapest and
Hungary
location!
! Budapest!
Hungary!Headcount composition!
R&D!
BI!
Sales!
G&A!
Budapest !
Closeup!
Ustream Office!
The early days!
The early days!
The early days!
Key milestones & business model!
2008! 2009! 2010! 2011! 2013!2007! 2012!
let’s find our
users first
and then we
will figure out!
let’s put
some Google
ads on it!
do prerolls,
too!!
users are
willing to pay
for ad-free!
users are
willing to pay
for more
features, too!
Focus on SaaS
business line!
Angel round!
!
Series A!
!
Series B!
!
SaaS!
first attempt!
Obama!
Inaguration!
First live show !
on mobile!
Occupy WS!
citizen journalism!
Sony PS4!
global announcement!
1.5% of the internet!
Apple keynote!
more viewers than!
CNN, HLN, and !
CNBC combined!
Russian!
protests!
SaaS!
Rethink, keeping!
It simple!
!
Our business
model!
!
§  Freemium / CSR!
§  Pro broadcasting !
§  SaaS / Enterprise focus!
§  Major model change in 2012!
! 2011! 2012! 2013!
SAAS! ADS!
Market space
and size!
!
§  Rapidly Growing TAM!
§  $13.5B Total Market!
§  Video Marketing Tools : $5.9B!
§  Online Video Platforms: $7.6B! $1.6B! $2.1B! $2.8B! $3.5B!
$4.2B!
$5.0B!
$5.9B!$2.3B!
$2.5B!
$3.5B!
$4.1B!
$5.8B!
$6.6B!
$7.6B!
2011! 2012! 2013! 2014! 2015! 2016! 2017!
Marketing tools!
Video Platforms!
Life at Ustream Hungary!
!
§  ‘A piece of Silicon Valley’!
§  Inspirational environment!
§  Mixture of open and breakout spaces!
§  Home of hackathons, meetups and networking events!
!
Life at
Ustream!
!
!
Gyula Feher - Ustream - Hungary - Stanford Engineering - Mar 10 2014
Gyula Feher - Ustream - Hungary - Stanford Engineering - Mar 10 2014
The Ustream
Cloud!
!
There is a wide range of video streaming
platform offerings, but few with fully owned
proprietary technology and infrastructure.!
!
We do not have black boxes at Ustream –
our streaming architecture is built from
scratch from ingest to delivery, and we
have complete control over what happens
inside.!
UMS UHS UHLS UTCP UCDN
Startup atmosphere !
in Budapest!
!
§  Growing attention and ecosystem!
§  Resources!
§  Successful examples!
§  Atmosphere!
§  Great expert knowledge, restricted experience!
§  Steep learning curve!
!
Evolution of startup
ecosystem in Budapest!
Gyula Fehér!
!
CTO & Founder!
gyula.feher@ustream.tv!
!
European Innovation and Enterpreneurship!
!
!
Thank you! !
at Stanford!
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Gyula Feher - Ustream - Hungary - Stanford Engineering - Mar 10 2014

  • 1. ! European Innovation and Enterpreneurship ! at Stanford! Gyula Fehér! ! CTO & Founder! gyula.feher@ustream.tv! ! March 10 2014! Stanford Engineering School!
  • 2. Our mission is to empower businesses and societies to be more transparent, more productive and create deeper relationships through the power of video.!
  • 3. An introduction of Ustream! ! §  2 billion hours viewed! §  Average 25 minutes viewed per video! §  80 million users! §  2013 Best Live Video Platform!
  • 4. An introduction of Ustream! ! §  2 billion hours viewed! §  Average 25 minutes viewed per video! §  80 million users! §  2013 Best Live Video Platform!
  • 6. Ustream today! ! §  Founded in Dec 2006! §  80 million users per month! §  250 employees (110 in Hungary)! §  60 million USD investment (Angel, Series A and B)! San Francisco! Los Angeles! Budapest! Seoul! Tokyo!
  • 12. Key milestones & business model! 2008! 2009! 2010! 2011! 2013!2007! 2012! let’s find our users first and then we will figure out! let’s put some Google ads on it! do prerolls, too!! users are willing to pay for ad-free! users are willing to pay for more features, too! Focus on SaaS business line! Angel round! ! Series A! ! Series B! ! SaaS! first attempt! Obama! Inaguration! First live show ! on mobile! Occupy WS! citizen journalism! Sony PS4! global announcement! 1.5% of the internet! Apple keynote! more viewers than! CNN, HLN, and ! CNBC combined! Russian! protests! SaaS! Rethink, keeping! It simple! !
  • 13. Our business model! ! §  Freemium / CSR! §  Pro broadcasting ! §  SaaS / Enterprise focus! §  Major model change in 2012! ! 2011! 2012! 2013! SAAS! ADS!
  • 14. Market space and size! ! §  Rapidly Growing TAM! §  $13.5B Total Market! §  Video Marketing Tools : $5.9B! §  Online Video Platforms: $7.6B! $1.6B! $2.1B! $2.8B! $3.5B! $4.2B! $5.0B! $5.9B!$2.3B! $2.5B! $3.5B! $4.1B! $5.8B! $6.6B! $7.6B! 2011! 2012! 2013! 2014! 2015! 2016! 2017! Marketing tools! Video Platforms!
  • 15. Life at Ustream Hungary! ! §  ‘A piece of Silicon Valley’! §  Inspirational environment! §  Mixture of open and breakout spaces! §  Home of hackathons, meetups and networking events! !
  • 19. The Ustream Cloud! ! There is a wide range of video streaming platform offerings, but few with fully owned proprietary technology and infrastructure.! ! We do not have black boxes at Ustream – our streaming architecture is built from scratch from ingest to delivery, and we have complete control over what happens inside.! UMS UHS UHLS UTCP UCDN Startup atmosphere ! in Budapest! ! §  Growing attention and ecosystem! §  Resources! §  Successful examples! §  Atmosphere! §  Great expert knowledge, restricted experience! §  Steep learning curve! !
  • 21. Gyula Fehér! ! CTO & Founder! gyula.feher@ustream.tv! ! European Innovation and Enterpreneurship! ! ! Thank you! ! at Stanford!