Japan Market for Korean Dev

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Japan market update

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Japan Market for Korean Dev

  1. 1. Global and Japan market update! Nobot Inc.! 2011 June Copyright © 2011 Nobot Inc. All Rights Reserved.!
  2. 2. We LOVE Korea!! J Copyright © 2011 Nobot Inc. All Rights Reserved.!
  3. 3. Nearby!! We are Here! J! A lot of Developers, Advertises,! operators and your friends etc..!Why will not interactive each other?!Weʼll go to Global market with! ! Copyright © 2011 Nobot Inc. All Rights Reserved.!
  4. 4. Global and Japanese Market! Copyright © 2011 Nobot Inc. All Rights Reserved.!
  5. 5. Smartphone Shipment by OS (#!$!!!""(!!$!!!"" !$!!!"" +,-./"+0" 123/4546" &!$!!!"" 7.5.8/3-"9:"14;4:" 2+0" %!$!!!"" 0<=>28:" ?:@/42@" #!$!!!"" !"" #!(!")(" #!(!")#" #!(!")*" #!(!")%" #!((")(" Source : Gartner Copyright © 2011 Nobot Inc. All Rights Reserved.!
  6. 6. Japanese Smartphone Subscribers Source : Nobot estimated Copyright © 2011 Nobot Inc. All Rights Reserved.!
  7. 7. Smartphone Subscriber and Population !" #!" $!!" $#!" %!!" %#!" &!!" &#!" !!" ()" *+,-." more ? /-0,."/-01-23,." /4.56" (7" 7152."8259.-6" :.;.-" <5.-=2" )9.54;+1-2" >1;?@.A1-" Source : from Various news Copyright © 2011 Nobot Inc. All Rights Reserved.!
  8. 8. Japanese operators and Mobile phoneFeature phoneʼs business model was most progressed in the world -"./012% ++(% !"#"$"% &(% )!!*% +,(% Source : TCA, GREE etc.. Copyright © 2011 Nobot Inc. All Rights Reserved.!
  9. 9. Japanese operatorsʼ status Data Revenue overcame voiceʼs! regarding Softbank at first! Smartphone 24x of Feature phone(!!!" (!!!"!!!" !!!"&!!!" &!!!"%!!!" *+,-." %!!!" *+,-." /010" /010"$!!!" $!!!"#!!!" #!!!" !" !" $!!)" $!#!" $!##" $!!)" $!#!" $!##" Source : Docomo, KDDI IR, Cisco Copyright © 2011 Nobot Inc. All Rights Reserved.!
  10. 10. Operator Smartphone Docomo 6M  in  2011,  half  will  be   Integra<ng  i-­‐mode  service  to   smartphone  in  2012.   Smartphone  KDDI 4M  in  2012   Inves<ng  to  apps  and  applying   both  Global  and  Na<ve  service SoFbank Aggressively  promo<ng  iPhone   Using  global  standard  (Apple   and  Smartphone and  Clean  installed  Android   phone).  Invest  Asian  IT   business. %!!!!"$#!!!" &()*+,"$!!!!" -../" #!!!" .01" !" %!$!" %!$$" Source : Wireless Japan, IR Copyright © 2011 Nobot Inc. All Rights Reserved.!
  11. 11. DeNA and GREE, two Giant Mobile SocialNetworking DeNA and GREE eager to transfer their business to Smartphone Copyright © 2011 Nobot Inc. All Rights Reserved.!
  12. 12. 160+ Apps store in the world 445+#!!5" #!!&" (./0+123"#!!4" 678)/"9.:;2-" ()*+(.*2"#!!" 92<"=).*3>" (./0+123"#!!" ()*+,)-"#!" !" #!" $!" %!" &!" !!" #!" Listed App Store on WIP List Source : GetJar, WIP Copyright © 2011 Nobot Inc. All Rights Reserved.!
  13. 13. The number of apps in stores !"" #!!$!!!"" %!!$!!!"" &!!$!!!"" !!$!!!"" (!!$!!!"" )!!$!!!"" *++,-./0" *12/.32"45/60-" 7859670//:;<088=5135" >?3",-./0" @312.AB"45/60-" C51251D.;E.960-D05/" F0-G5/;,+/31-" *=5H.1" Source : WIP, 148apps etc.. Copyright © 2011 Nobot Inc. All Rights Reserved.!
  14. 14. China!30+ App Store, 30+ in-app ADNEW, 100-200k Devex : 79% Android apps DL is not from Google Android market OS Handset  Vendor Operator Others and More More.. in-­‐app  Ad  network and More More.. Source : Madhouse, GWC Copyright © 2011 Nobot Inc. All Rights Reserved.!
  15. 15. Japan!5+ AppStore, 5+ in-App ADNEW, 10-20k DevAndroid impression has been overcome Apple’s OS Handset Operators Others ? Follow Feature phone in future business model in Future in-­‐Apps  network etc Source : Nobot Copyright © 2011 Nobot Inc. All Rights Reserved.!
  16. 16. Top20 Grossing US and Japan (2011-Jan)US and Japan App in AppStore are difference ! (67-87196$ 5/$ :;<"6$ 8..$& !""#$ 5/6.7& 49,& 5/$ %&$ !"##$%&()%& 4+,& *+,& ,03$ 5&$ 2.)30%& ()*+,-.$ 4+,& %/$ -./0($&()%& 0122#-$314-$ 1+,& %/$ Source : Appannie.com 9th Jan 2011
  17. 17. Top Grossing 50 now (2011-June)$!"#($"# Female Share of iPhone (!"#$"# 9:*;*% <=>/"0*1%!"# &(% &(%&$"#&!"#%$"# 6**78%%!"# 45(% $"# !"#$% )**+, !"# -./0*1"23% &(% &!!)# &!!)# &!%!# &!%!# 45(% !"#$%%& Still tool, Book, Education category! *+"& ()& have big share ,-)& Copyright © 2010 Nobot All Rights Top grossing Reserved.! Sorce : Softbank IR, Appannie
  18. 18. in-apps purchase Top300 adaptation by Country $!!"# ,!"# Paid +!"# *!"# )!"# (!"# B62# !"# 42#C::8# &!"# %!"# US : Most progress $!"# China :Most growing !"# -.# /0123# 425627813# .1293:6;7# <3:32# =6;73# >;32?7# 4@3;A# Indonesia : Lowest Pene. S’pore Highest Penetration100%   Free Japan : Still early 90%   80%   Korea : Many Local apps 70%   EU : Higher penetration 60%   50%   Non   40%   In  Apps   30%   20%   10%   0%   US   China   Indonesia   Singapore   Japan   Korea   France   Itary   Source : appannie Copyright © 2011 Nobot Inc. All Rights Reserved.!
  19. 19. The number of DL by ranking : Free/iPhone Ranking DL 1-5 30,000+ 6-10 20,000-30,000 11-20 15,000-20,000 21-25 10,000-15,000 26-50 5000-10,000 51-100 3000-5000 101-150 2000-3000 Source : Adways Copyright © 2011 Nobot Inc. All Rights Reserved.!
  20. 20. Example of Success Social Gaming in Japan Kaibutsu-Kuronikoru by Adways! ! * Free Social Roll Playing game! * iOS and Android ! * in-Apps payment and Rewards! (iOS IAP, Android Webmoney)! * Planning 2, Eng 3, Designer 2! 6 months DL 400k, DAU 50k, 75% uses 3times per day! Average usage 270k/day, average 16min each! ! Top sales 1, Top Free 1, Game Free 1! ! Revenue : A few 10M JPY ( A few Million RMB) per month Source : Adways Copyright © 2011 Nobot Inc. All Rights Reserved.!
  21. 21. Example of Social Gaming in Japan Twinkle Bar! Total : 80K DL! Max : Free 17 rank Coorde Mania! Total : 50K DL! Max : Free 17 rank - ARDPU 500JPY! - 2 week later Active rate is down to 10-15% from 20% Source : Pottap Copyright © 2011 Nobot Inc. All Rights Reserved.!
  22. 22. Example of Social Gaming Revenue in Japan Active rate 20%, in-apps payment 2% around Top 50! around Top 5! ! ! DL 50k Total! DL 300k Total! 10,000 DAU! 60,000 DAU! in-apps payment 200! in-apps payment 1,200! Revenue : 100,000JPY / day! Revenue : 600,000 JPY / day! ! ! !(7-8k RMB / day)! ! ! !(40-50 RMB / day)! ! !3,000,000 JPY / month! ! !18,000,000 JPY / month! !(around 250k RMB / month)! !(around 1400k RMB / month)! Source : Pottap Copyright © 2011 Nobot Inc. All Rights Reserved.!
  23. 23. Active rate example in Japan After 2-4 weeks, active rates were down ",#$ -./0123456$ !"#$ (,#$ 788693:50/5$ !,#$ %%#$ !,#$ %,#$ %,#$ &&#$ &,#$ &,#$ (#$ %#$ ,#$,#$ ,#$ *%#$*%#$*%#$*%#$ ,#$ )#$ *#$**#$*#$*#$ **#$ **#$ **#$*)#$ *,#$*,#$ )+#$*,#$*)#$*,#$ *,#$ *)#$*,#$ )+#$ *%#$ *!#$ )!#$ *,#$ *&#$ *#$*&#$ *#$ )+#$)"#$)+#$)"#$)"#$ )(#$)!#$ ),#$ )#$)*#$)*#$ )#$)*#$ )#$ ))#$))#$)*#$ ),#$ ),#$)*#$ ,#$ ) * & % ! ( " + ), )) )* ) )& )% )! )( )" )+ *, *) ** * *& *% *! *( *" *+ , Source : Pottap Copyright © 2011 Nobot Inc. All Rights Reserved.!
  24. 24. Promotion in Japan in-house Ads etc.. Ad Network etc.. Review site etc.. Reward etc.. Social etc.. App Market etc.. Real Affiliate! in real shop etc.. Copyright © 2011 Nobot Inc. All Rights Reserved.! Source : DeNA
  25. 25. Rewards Example by Adways in Japan Ranking from Ranking 714 (15/May) to 33 (16th/May) Source : Adways Copyright © 2011 Nobot Inc. All Rights Reserved.!
  26. 26. We have two dreams…. !Weʼll see in Seoul !again 2 months later!!Will you come to Japan !and have a event with?! Copyright © 2011 Nobot Inc. All Rights Reserved.!
  27. 27. After that? J! Copyright © 2011 Nobot Inc. All Rights Reserved.!
  28. 28. Thank you ! J Contact: info@nobot.co.jp Twitter (JP) : nobot_k! Twitter (EN): nobot_g! Facebook nobotinc! http://ad-maker.net/! ! Nobot Inc. Copyright © 2011 Nobot Inc. All Rights Reserved.!

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