1. Global and Japan market update!
Nobot Inc.!
2011 June
Copyright © 2011 Nobot Inc. All Rights Reserved.!

2. We LOVE Korea!!
J
Copyright © 2011 Nobot Inc. All Rights Reserved.!

3. Nearby!!
We are Here! J!
A lot of Developers, Advertises,!
operators and your friends etc..!
Why will not interactive each other?!
Weʼll go to Global market with! !
Copyright © 2011 Nobot Inc. All Rights Reserved.!

4. Global and Japanese Market!
Copyright © 2011 Nobot Inc. All Rights Reserved.!

5. Smartphone Shipment by OS
(#!$!!!""
(!!$!!!""
'!$!!!"" +,-./"+0"
123/4546"
&!$!!!"" 7.5.8/3-"9:"14;4:"
2+0"
%!$!!!"" 0<=>28:"
?:@/42@"
#!$!!!""
!""
#!(!")(" #!(!")#" #!(!")*" #!(!")%" #!((")("
Source : Gartner
Copyright © 2011 Nobot Inc. All Rights Reserved.!

6. Japanese Smartphone Subscribers
Source : Nobot estimated
Copyright © 2011 Nobot Inc. All Rights Reserved.!

7. Smartphone Subscriber and Population
!" #!" $!!" $#!" %!!" %#!" &!!" &#!" '!!"
()"
*+,-."
more ?
/-0,."
/-01-23,."
/4.56"
(7"
7152."
8259.-6"
:.;.-"
<5.-=2"
)9.54;+1-2" >1;?@.A1-" Source : from Various news
Copyright © 2011 Nobot Inc. All Rights Reserved.!

8. Japanese operators and Mobile phone
Feature phoneʼs business model was most progressed in the world
-"./012%
++(%
!"#"$"%
&'(%
)!!*%
+,(%
Source : TCA, GREE etc..
Copyright © 2011 Nobot Inc. All Rights Reserved.!

9. Japanese operatorsʼ status
Data Revenue overcame voiceʼs!
regarding Softbank at first!
Smartphone 24x of Feature phone
(!!!" (!!!"
'!!!" '!!!"
&!!!" &!!!"
%!!!" *+,-." %!!!" *+,-."
/010" /010"
$!!!" $!!!"
#!!!" #!!!"
!" !"
$!!)" $!#!" $!##" $!!)" $!#!" $!##"
Source : Docomo, KDDI IR, Cisco
Copyright © 2011 Nobot Inc. All Rights Reserved.!

10. Operator
Smartphone
Docomo
6M
in
2011,
half
will
be
Integra<ng
i-­‐mode
service
to
smartphone
in
2012.
Smartphone
KDDI
4M
in
2012
Inves<ng
to
apps
and
applying
both
Global
and
Na<ve
service
SoFbank
Aggressively
promo<ng
iPhone
Using
global
standard
(Apple
and
Smartphone
and
Clean
installed
Android
phone).
Invest
Asian
IT
business.
%!!!!"
$#!!!"
&'()*+,"
$!!!!"
-../"
#!!!" .'0'1'"
!"
%!$!" %!$$"
Source : Wireless Japan, IR
Copyright © 2011 Nobot Inc. All Rights Reserved.!

11. DeNA and GREE, two Giant Mobile Social
Networking
DeNA and GREE eager to transfer their business to Smartphone
Copyright © 2011 Nobot Inc. All Rights Reserved.!

12. 160+ Apps store in the world
'445+#!!5"
#!!&"
(./0+123"#!!4"
678)/"9.:;2-"
()*+(.*2"#!'!" 92<"=).*3>"
(./0+123"#!'!"
()*+,)-"#!''"
!" #!" $!" %!" &!" '!!" '#!"
Listed App Store on WIP List
Source : GetJar, WIP
Copyright © 2011 Nobot Inc. All Rights Reserved.!

13. The number of apps in stores
!"" #!!$!!!"" %!!$!!!"" &!!$!!!"" '!!$!!!"" (!!$!!!"" )!!$!!!""
*++,-./0"
*12/.32"45/60-"
7859670//:;<088=5135"
>?3",-./0"
@312.AB"45/60-"
C51251D.;E.960-D05/"
F0-G5/;,+/31-"
*=5H.1"
Source : WIP, 148apps etc..
Copyright © 2011 Nobot Inc. All Rights Reserved.!

14. China!
30+ App Store, 30+ in-app ADNEW, 100-200k Dev
ex : 79% Android apps DL is not from Google Android market
OS
Handset
Vendor
Operator
Others
and More More..
in-­‐app
Ad
network
and More More..
Source : Madhouse, GWC
Copyright © 2011 Nobot Inc. All Rights Reserved.!

15. Japan!
5+ AppStore, 5+ in-App ADNEW, 10-20k Dev
Android impression has been overcome Apple’s
OS
Handset
Operators
Others
?
Follow Feature phone
in future
business model
in Future
in-­‐Apps
network
etc
Source : Nobot
Copyright © 2011 Nobot Inc. All Rights Reserved.!

16. Top20 Grossing US and Japan (2011-Jan)
US and Japan App in AppStore are difference !
(67-87196$
5/'$ :;<"6$
8..$& !""#$
5/6.7& 49,& 5/'$ %&'$
!"##$%&'()%&
4+,& *+,&
,03$
5&'$
2.)30%& ()*+,-.$
4+,& %/'$
-./0($&'()%& 0122#-$314-$
1+,& %/'$
Source : Appannie.com 9th Jan 2011

17. Top Grossing 50 now (2011-June)
$!"#
($"# Female Share of iPhone
(!"#
'$"#
9:*;*% <=>/"0*1%
'!"# &(%
&(%
&$"#
&!"#
%$"# 6**78%
%!"# 45(%
$"# !"#$%
)**+,
!"#
-./0*1"23% &'(%
&!!)# &!!)# &!%!# &!%!#
45(%
!"#$%%& Still tool, Book, Education category!
*+"& '()& have big share
,-)&
Copyright © 2010 Nobot All Rights Top grossing
Reserved.! Sorce : Softbank IR, Appannie

18. in-apps purchase Top300 adaptation by Country
$!!"#
,!"#
Paid
+!"#
*!"#
)!"#
(!"# B62#
'!"# 42#C::8#
&!"#
%!"# US : Most progress
$!"# China :Most growing
!"#
-.# /0123# 425627813# .1293:6;7# <3:32# =6;73# >;32?7# 4@3;A#
Indonesia : Lowest Pene.
S’pore Highest Penetration
100%
Free
Japan : Still early
90%
80%
Korea : Many Local apps
70%
EU : Higher penetration
60%
50%
Non
40%
In
Apps
30%
20%
10%
0%
US
China
Indonesia
Singapore
Japan
Korea
France
Itary
Source : appannie
Copyright © 2011 Nobot Inc. All Rights Reserved.!

19. The number of DL by ranking : Free/iPhone
Ranking
DL
1-5
30,000+
6-10
20,000-30,000
11-20
15,000-20,000
21-25
10,000-15,000
26-50
5000-10,000
51-100
3000-5000
101-150
2000-3000
Source : Adways
Copyright © 2011 Nobot Inc. All Rights Reserved.!

20. Example of Success Social Gaming in Japan
Kaibutsu-Kuronikoru by Adways!
!
* Free Social Roll Playing game!
* iOS and Android !
* in-Apps payment and Rewards!
(iOS IAP, Android Webmoney)!
* Planning 2, Eng 3, Designer 2!
6 months
DL 400k, DAU 50k, 75% uses 3times per day!
Average usage 270k/day, average 16min each!
!
Top sales 1, Top Free 1, Game Free 1!
!
Revenue : A few 10M JPY ( A few Million RMB) per month
Source : Adways
Copyright © 2011 Nobot Inc. All Rights Reserved.!

21. Example of Social Gaming in Japan
Twinkle Bar!
Total : 80K DL!
Max : Free 17 rank
Coorde Mania!
Total : 50K DL!
Max : Free 17 rank
- ARDPU 500JPY!
- 2 week later Active
rate is down to 10-15%
from 20%
Source : Pottap
Copyright © 2011 Nobot Inc. All Rights Reserved.!

22. Example of Social Gaming Revenue in Japan
Active rate 20%, in-apps payment 2%
around Top 50! around Top 5!
! !
DL 50k Total! DL 300k Total!
10,000 DAU! 60,000 DAU!
in-apps payment 200! in-apps payment 1,200!
Revenue : 100,000JPY / day! Revenue : 600,000 JPY / day!
! ! !(7-8k RMB / day)! ! ! !(40-50 RMB / day)!
! !3,000,000 JPY / month! ! !18,000,000 JPY / month!
!(around 250k RMB / month)! !(around 1400k RMB / month)!
Source : Pottap
Copyright © 2011 Nobot Inc. All Rights Reserved.!

23. Active rate example in Japan
After 2-4 weeks, active rates were down
",#$
-./0123456$
!"#$
(,#$
788693:50/5$
!,#$ %%#$
!,#$
%,#$ %,#$ &&#$
&,#$ &,#$ '(#$
'%#$
',#$',#$
',#$ *%#$*%#$*%#$*%#$
',#$ ')#$ *'#$**#$*'#$*'#$
**#$ **#$ **#$*)#$
*,#$*,#$ )+#$*,#$*)#$*,#$ *,#$ *)#$*,#$
)+#$
*%#$ *!#$ )!#$
*,#$ *&#$ *'#$*&#$ *'#$
)+#$)"#$)+#$)"#$)"#$
)(#$)!#$
),#$ )'#$)*#$)*#$ )'#$)*#$ )'#$
))#$))#$)*#$ ),#$ ),#$)*#$
,#$
)
*
'
&
%
!
(
"
+
),
))
)*
)'
)&
)%
)!
)(
)"
)+
*,
*)
**
*'
*&
*%
*!
*(
*"
*+
',
Source : Pottap
Copyright © 2011 Nobot Inc. All Rights Reserved.!

24. Promotion in Japan
in-house Ads
etc..
Ad Network
etc..
Review site
etc..
Reward
etc..
Social
etc..
App Market
etc..
Real Affiliate!
in real shop
etc..
Copyright © 2011 Nobot Inc. All Rights Reserved.! Source : DeNA

25. Rewards Example by Adways in Japan
Ranking from Ranking 714 (15/May) to 33 (16th/May)
Source : Adways
Copyright © 2011 Nobot Inc. All Rights Reserved.!

26. We have two dreams…. !
Weʼll see in Seoul !
again 2 months later!!
Will you come to Japan !
and have a event with?!
Copyright © 2011 Nobot Inc. All Rights Reserved.!

27. After that? J!
Copyright © 2011 Nobot Inc. All Rights Reserved.!

28. Thank you !
J
Contact: info@nobot.co.jp
Twitter (JP) : nobot_k!
Twitter (EN): nobot_g!
Facebook nobotinc!
http://ad-maker.net/!
!
Nobot Inc.
Copyright © 2011 Nobot Inc. All Rights Reserved.!