The advertisement begins with a close-up shot of hands scooping water from a stream as diegetic nature sounds play in the foreground. It then shows a woman drinking from her cupped hands as the voiceover begins promoting Vesi water for waking up for a perfect summer. The camera zooms out to reveal a waterfall and brown bear in the background as swans fly over. The voiceover encourages enjoying the wilderness freely with Vesi. The camera continues zooming out to show a man swimming in the stream as bear cubs play in the distance. The scene then cuts to a branded Vesi bottle and glass of water on a table with droplets running down, as the voiceover discusses Vesi's electrolytes from clean Finnish

1. VESI advertisement- audiovisual script
Establishing: close-up, tilt shot
A pair of hands scoop water from a pristine stream; the hands are in focus while the background is blurred. This
visual is paired with diegetic sound effects of a waterfall and the calls of swans panned wide, while the sound of
the water being scooped is in the forefront. The camera follows the hands as they move up towards a woman's
face, and the voice over begins after she drinks the water from her cupped hands.
VOICEOVER
Aah, there's nothing better than some ice cold Vesi water to wake you up for the perfect summer.
The camera zooms out, and now in a wide shot a waterfall is visible to the left while a brown bear is on the right.
There are also swans flying across the frame off in the distance.
VOICEOVER
Enjoy the wilderness and be free with Vesi.
The camera continues to zoom out, and a man can be seen further down the stream swimming and splashing his
face with water. There are also two bear cubs playing, a safe distance from the people.
This scene is blurred out, and transposed on top of it is a wooden table with a pint glass full of water and ice as
well as branded bottle upon it - both have cold water droplets visibly running down them.
VOICEOVER
With electrolytes from the cleanest Finnish Valley water, untouched and untainted. Energise
the natural way, the pure way- vesi.
A bear paw comes into frame from the left, gently placing a mint leaf into the full glass of water with ice inside,
accompanied by a gentle grizzly groan to match the action. A diegetic *ting* is then heard, produced by a kantele.