Audiences Tasks 2012
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This document contains questions about how media consumption has changed over the past 10 years due to advances in technology and changes in audience demographics. It asks the reader to analyze their own media usage patterns over time and distinguish changes due to age and interests from those due to new technologies. It also contains questions about analyzing the demographics, socioeconomic status, media consumption habits, and psychographics of other individuals to understand audiences. The final question discusses current audience demands in various media areas in terms of expectations, cost and availability.
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![Media Audiences Converging Digital Technology
QUESTION 1:
How has your media consumption changed over the past ten
years?
WHEN WHAT WHY HOW & WHERE
[TECHNOLOGY]
Age 20+
Age 18
Age 15
Age 12
Under 10
Can you identify those changes that are the result of your own
individual changes in age, circumstances, interests etc. and those
changes that are the result of changes in technology affecting
what is on offer to you?](https://image.slidesharecdn.com/audiencestasks2012-121212152242-phpapp02/85/Audiences-Tasks-2012-1-320.jpg)
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A Wake-Up Call for Agencies: Status Quo Won't Cut It
A Wake-Up Call for Agencies: Status Quo Won't Cut It
More from Rachel Heyes
Podcast timeline
This document is a timings sheet for a podcast broken into 30-second increments from 0 to 15 minutes. It lists the start and end time for each segment but does not include any details about the topic for each time period. The timings sheet provides a timeline for a 15-minute podcast broken into 31 half-minute segments but without descriptions of the content covered.
Guide cribsheet
The document provides instructions for creating a guide to working in the creative media sector. It asks the student to compile an annotated research portfolio and then use that research to produce a guide covering the different types of employment, legal issues, work flexibility and how to choose an employer. It reminds the student to collect any research they have done, choose a format for the guide, and determine what resources they need to complete the task, which is due by a specified deadline.
Presentation Techniques
This document discusses what makes an effective or ineffective presentation. It identifies several key factors that contribute to an effective presentation, including having knowledge of the subject matter, being confident, using good body language and structure, having neat visuals, allowing time for questions, pacing oneself, and rehearsing. It also notes that public speaking is one of people's biggest fears but that adrenaline can be used to one's advantage. Characteristics of an ineffective presentation include poor visuals, a nervous delivery, being monotone, reading from slides, poor preparation, and not engaging with the audience.
Persuasion Techniques
This document summarizes and categorizes various persuasion techniques used in advertising and media messages. It discusses techniques such as association, bandwagon, using beautiful people or celebrities, bribery, experts, fear, humor, intensity, repetition, testimonials, warm and fuzzy imagery. It also covers more sophisticated techniques like the big lie, charisma, euphemism, extrapolation, flattery, glittering generalities, name-calling, appeals to ideas being new or nostalgic. The document aims to help people recognize and analyze the psychological techniques often used to influence opinions and purchase decisions.
Storyboard Guide
Storyboarding is the process of creating sketches that represent the shots in an animated film or movie. The storyboard acts like a comic book without words, showing the camera and character movements between frames through arrows. While drawing skill can help, the main purpose is to plan shots and get ideas on paper, so even poor drawings are sufficient. Notes accompany each frame to describe the scene and help guide future filming.
Storyboard Example
This document describes the technical specifications for three camera shots, including the shot size, camera angle, movement, and shooting style for each shot. Shot 1 is a mid shot with a level camera angle and static movement shot on a tripod. Shots 2 and 3 are both close ups with level camera angles, static movement, and shot on a tripod.
Script Layout Handout
This document provides formatting tips for screenplays, including:
- Scripts are best typed in Courier font sized 12 points.
- Double spacing between lines allows for reading the script easier.
- Leave good borders around the script.
- Use abbreviations like INT, EXT, CAM, DIM to indicate locations, camera directions, and transitions concisely.
Shooting Schedule
The document is a shooting schedule that lists dates, sets, page numbers, descriptions, cast, and locations for filming. It appears to be the schedule for the first day of shooting and indicates that filming will capture multiple sets and scenes with different casts at various locations. The schedule concludes by noting the total number of pages shot at the end of the first day of filming.
Shot List
This shot list template contains 12 unnamed shots without descriptions to be filled in later with details of each shot planned for a video production. The template provides a structure to organize and plan the visual elements and camera angles needed to tell the story without specifying the content or purpose of each individual shot.
Call Sheet
This call sheet provides production details for a filming day, including the scene location, cast members and characters, page numbers, makeup requirements, and notes. Cast and extras are instructed to report to the designated location. The cover set for the day is also listed.
Production Schedule
This production schedule outlines tasks to be completed over a 6 week period including shooting, equipment preparation, budgeting, location scouting, interviews, and animation planning. Key items include developing a shot list, booking equipment, creating a projected budget, compiling a contacts list, writing a location report, and drafting a narrator script.
Location release form
1. The document is a location release form granting filming rights at a property located in Manchester.
2. It allows the film crew to enter the property and film/photograph both the interior and exterior during an agreed upon period.
3. All rights to the films, photographs, and recordings made at the property vest with the film company, who can exploit and distribute the content as they see fit.
Release form
The document is a release form for The Manchester College granting permission to film and use an individual's contribution for programming purposes. It confirms consent for filming, recording, broadcasting, and use of photographs and personal material. It also warrants that any content or information provided is truthful and will not damage the integrity of the programming. Promotional use of the contribution and biographical material is permitted, and the individual agrees not to comment to media without consent. The individual confirms they have no criminal convictions and are unaware of anything that could discredit them or the programming. The agreement can be freely assigned or licensed by The Manchester College.
Scripts
The document provides guidance on writing a script, including formatting recommendations of 90-120 pages in 12-point Courier font on 8.5x11 paper. It explains that a script is a blueprint for the future film and should show events visually rather than through production details. Key elements of a script are identified, such as scene headings in all caps, action written in present tense, character names capitalized, and dialogue formatting. The document recommends reading sample scripts and taking online lessons to learn scriptwriting rules and style, and provides links to resources for writing and formatting scripts using the Celtx software.
A lesson in scriptwriting
The document provides instructions on how to summarize a scenario into a script. It explains that a script includes:
1. The location, which for this scenario is outside a movie theater at night.
2. The two characters - an old person and a young person.
3. The dialog between the characters, in which the old person uses questions about computers to help the young person understand how someone can be "seduced by the dark side".
4. Brief descriptions of the actions without excessive detail. For this scenario, the only actions mentioned are the characters standing by the movie poster and then walking away.
5. A concluding transition, which for this scenario simply states "Fade Out".
Screenplays
This screenplay document discusses the key elements of a screenplay including subject, action, character, research, and structure. It explains that a screenplay should have a definitive beginning, middle, and end with each act setting up confrontation and resolution. It emphasizes focusing on the character and their goals, needs, and how they overcome obstacles. Research is important to add accurate details. The structure recommends using index cards to map out scenes leading to the plot point at the end of each act.
Treatment Template
This document outlines the key elements that should be included when writing a treatment for a creative project such as a short film. The treatment should include:
1) Details about the project such as the working title, genre, duration, and target audience. It should also include an outline of the story and character breakdowns.
2) Descriptions of the visual and audio elements including lighting, camerawork, editing, setting, actors, props, costumes, soundtrack, and sound effects.
3) Explanations of the rationale for the project, research conducted, requirements and resources needed, as well as any constraints or contingencies.
4) Considerations of legal and ethical issues, a proposed budget and
Constraints & Contingency Worksheet
This document outlines various constraints that may impact a film project, including time management, personnel, resources, legal and ethical considerations, and logistics. It notes that creating a professional product in a short time scale will require detailed organization. It recommends creating a schedule and sticking to it, as well as building in extra filming or editing days as contingencies. The document stresses preparing research materials by evaluating found content, extracting useful data, and organizing it according to the project's intentions.
Example Treatment
This document outlines a treatment for a proposed 45-60 minute video programme about WH Syndrome for the WH Foundation. It details the filming locations, structure, budget, and production timeline. The programme will focus on promoting family values and abilities of children with WH Syndrome through interviews and footage of family life, the annual meeting, and children's achievements.
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Audiences Tasks 2012
- 1. Media Audiences Converging Digital Technology QUESTION 1: How has your media consumption changed over the past ten years? WHEN WHAT WHY HOW & WHERE [TECHNOLOGY] Age 20+ Age 18 Age 15 Age 12 Under 10 Can you identify those changes that are the result of your own individual changes in age, circumstances, interests etc. and those changes that are the result of changes in technology affecting what is on offer to you?
- 2. Media Audiences Converging Digital Technology QUESTION 2: Take a demographic measure of another person Area of Residence (Rural/City) Mobility Age Gender Sexual Orientation Place of Origin (Ethnicity) Religion Disabilities/Health Languages
- 3. Media Audiences Converging Digital Technology QUESTION 3a: Analyse your householdʼs current social economic status 1. Professionals, inc. teachers and social workers, plus business executives and entrepreneurs 2. Junior managers in smaller organisations, inc. policemen, hospital nurses,journalists and market researchers 3. Skilled manual and clerical workers, inc. telephone engineers, secretaries and dental nurses 4. Small employers, with fewer than 25 employees, plus the self-employed 5. Supervisors of those in routine and semi-routine occupations 6. Semi-routine occupations, including sales assistants,factory workers and drivers 7. Routine occupations, inc. domestic workers and labourers 8. Never worked or long-term unemployed Which category would they fall into? Which media products do they consume?
- 4. Media Audiences Converging Digital Technology QUESTION 3b: Match the below media products with SEC (social economic status) groups Product SEC Group(s) The Financial Times Eastenders Strictly Come Dancing The X Factor The Sun The Times Radio 1 Radio 2 Classic FM Capital Justin Bieber CD Alt-J Download Dark Night Rises Blu- Ray Disk Pulp Fiction DVD Heat FHM Womens Own LoveFilm NetFlix Facebook Pintrest Twitter COD: Black Ops (PS3) New Super Mario Brothers (Wii) Nintendogs
- 5. Media Audiences Converging Digital Technology QUESTION 4: Take a psychographic measure of another person Interests Activities Opinions Behavioural Patterns Habits Lifestyle Perceptions Hobbies Now compare this with your demographic measure Any patterns / similarities / differences?
- 6. Media Audiences Converging Digital Technology QUESTION 5: What are the current demands from audiences? • Consider expectations, cost and availability Photography Digital Graphics Web Authoring Animation Interactive Media Audio/Radio Video/Television Computer Games