The survey aimed to observe the public's response to music videos. The results showed that music videos are mostly enjoyed, with pop and R&B being the most popular genres. Features like the artist being present, dancing, and developing a storyline were preferred, while action sequences and single locations were less favored.

1. I conducted a survey aimed at
members of the general public, to
observe their response to music
videos. These are the results..
Jessica Hyde

2. The high percentage of people Small handful of
From this question, I can that enjoy watching supports the people that do
deduce that music videos are need for videos based on the not enjoy
mostly enjoyed and therefore entertainment aspect. This watching music
an effective promotion for an suggest to me that I need to videos
artist or band make my own video entertaining
for enjoyable all the way through
jj
Seemingly, the most popular genres of music are The least popular choice here
‘Pop’ and ‘RnB’. This is not surprising due to the fact was ‘folk’. This could be down the
they are considered ‘mainstream’ by dominating the the selection of people surveyed
charts, constantly played and promoted on TV music (Girls aged between 11-18 from a
channels and Radio Stations. Middle Class background)

3. This is interesting, I Having the artist in the video is something which the
can think of quite a majority of people preferred. A reason behind this
few successful could be that the audience feel they can better
videos which do not connect.
feature the artist
The results for this question are more A number of
even than the last, although judging artists today
from the high number answering ‘yes’ interpret the
I think when making the storyboards lyrics of the song
for my video I will try and follow a to make a suitable
storyline. storyline unfold in
the video

4. The use of humour in a video will firstly
only fit with certain genres, and secondly
be quite difficult to put across, especially
if there is a wide target audience. For
these reasons I have decided to stay clear
of it.
A possible reason for people
answering ‘no’ could be they I believe that if the survey was taken by a
think the action sequences combination of boys and girls, the results
take away from concentrating would be more even. However, from the results
on the music. The genre of I have I can conclude that action sequences are
music also has to be taken into not ideal.
consideration.

5. It is clear that dancing in the video is important
to the audience, this is perhaps, to add interest Again, a small number
and movement to it. Many artists like Beyoncé, of people disagree.
Lady Gaga, and Ne-Yo will dance themselves.
Interestingly, the results for this question
are quite evenly spread out. There isn’t
really a clear preference here. I think that
in my video I might edit and tweak the
colours to make the image appear more
bright and youthful.

6. From the response to this questions, I can A single location can have a benefit in
tell that the audience might be easily the way that the audience an easily
bored if the video is set in a single identify and get involved with the
location. The average length of a music music, compared to constant switching
promotional video is 3 minutes, and so it and changing of set. I will need to
is important to keep the audience come up with a way to get the balance
engaged for the duration. just right.
It is clear that too much going on in the
video can distract attention from the
music itself, and this is something I wish
to avoid. To do this I will try to make my
visuals fairly simple but also fit with the
lyrics and theme of the song

7. I will try to
avoid using
much
diegetic
sound
Videos which are very long (longer than
the song) can be successful, in I’ll need to make my video exciting
examples such as Lady Gaga, and to not bore the audience and keep
Rihanna. However, it can be annoying it related to the music. This I will
for the audience and I have decided consider in the storyboard
against this planning.
Judging by the number of people voting each way, it could be said that music
videos are not used solely to promote buying of the track. There are other
benefits and functions of an effective promo video

8. Conclusion
From the Questionnaire, I have gathered that:
• It is preferred that the artist is featured in the video (to
connect with the audience)
• Pop and RnB are the most popular music videos
• Dancing was also seen as a popular choice, but the use
action sequences is not so favourable
And for my project I should:
• Make a notable storyline as many people preferred this
• Incorporate many different locations to keep the audience
engaged and fit with the theme and feel of the music
• Be careful with the use of certain features like diegetic
sound