The target audience is a 19-year-old British male university student studying physics who lives independently. He enjoys socializing with friends, watching thrillers, listening to rock music, playing football, and keeping up with trends by purchasing the latest technology and designer clothes. Balancing his studies with a part-time job and social life, he aims to make the most of his university experience.

1. Target Audience Profile
Demographics
Gender: Male
Age: 19
ABC: C
Religion: None
Education: Student at university
Occupation: Part time work in a bar
Marital Status: Single
Income: Enough disposable income to afford to go to the cinema or buy a
DVD
Nationality: British
Psychographics
He is an independent, explorer who is outgoing, likes to experiment
with things, meet new people and try new experiences. He is currently
completing a physics degree at University and is organised and
hardworking as he achieved 4 A levels. He likes going on nights out
with friends, drinking and watching a range of thriller films on Netflix
and at the cinema with his friends when he has the money. However
spending time with his family is important to him as he lives away
from home due to his education. He is an aspirer as despite being on a
low wage due to having only part time work, he hates not being on
trend and he must have designer clothes such as Ralph Lauran. His
favourite hobby is playing football and going down to the pub when he
isn’t revising or working. He is into rock bands such as AC/DC and
listens to them on a regular basis. However, he is also a mainstreamer
as is into the latest gadgets so he likes to spend his money making sure
he has the latest up to date technology to fit in.
Likes: Gadgets, Apple products, parties, alcohol, music, watching Prison Break, playing sports
particularly football with friends, swimming, going to festivals
Dislikes: Smoking, drugs, litter dropping, cats, orange juice