This document summarizes the results of a survey about radio listening habits. The survey found that 43% of respondents listen to the radio, with most listening in their car or at home. When listening, respondents prefer dedicated stereos or online streaming. While 14% listen to local radio stations, most listen to national stations and find local radio boring or not of interest.

1. 11/23/2014 'Audience research' Survey Results | Polldaddy.com
Audience research
Survey Results
Question
01 Do you regularly listen to radio? (Mandatory)
Answers
14
100%
Skips
0
0%
0% 29% 58% COUNT PERCENT
No 8 57%
Yes 6 43%
PAGE 3
Question
02 Which radio stations do you usually listen to? Separate with comma.
Answers6
43%
Skips
8
57%
107,884,937
Capital
Tuesday, Nov 4th
5:52PM
107,713,528
radio 1 1extra, capital, viking
Monday, Nov 3rd
2:58AM
107,713,363
Radio 1, 1 extra, viking, capital
Monday, Nov 3rd
2:55AM
107,713,256
BBC Radio 2
Monday, Nov 3rd
2:51AM
107,713,215
BBC Radio 1, Capital FM
Monday, Nov 3rd
2:49AM
107,713,186
BBC Radio 4
Monday, Nov 3rd
2:48AM
Question
03 When do you usually listen to the radio?
Answers2
14%
Skips
12
86%
107,884,937
1:-
Tuesday, Nov 4th
5:52PM
107,713,215
16:-
Monday, Nov 3rd
2:49AM
Question
04 Where do you listen to the radio most? (Mandatory)
Answers6
43%
Skips
8
57%
RANK CHOICE WEIGHTED RANK
1 Car 1.83
https://polldaddy.com/surveys/2137781/report 1/4

2. 11/23/2014 'Audience research' Survey Results | Polldaddy.com
2 Home 1.83
3 Shops 3.00
4 Work 3.33
Question
05 How do you listen most? (Mandatory)
Answers6
43%
Skips
8
57%
RANK CHOICE WEIGHTED RANK
1 Dedicated stereo 1.67
2 Online 2.33
3 On demand 3.00
4 FM antenna in smartphone 3.00
PAGE 4
Question
06 Why don't you listen to the radio? (Mandatory)
Answers8 57%
Skips
6
43%
107,743,242
Boring
Monday, Nov 3rd
11:30AM
107,714,078
boring, prefer video format
Monday, Nov 3rd
3:19AM
107,713,949
Boring
Monday, Nov 3rd
3:15AM
107,713,796
I don't drive.
Monday, Nov 3rd
3:10AM
107,713,666
Would rather listen to things oft choosing
Monday, Nov 3rd
3:06AM
107,713,621
I am too busy
Monday, Nov 3rd
3:04AM
PAGE 5
Question
07 Do you listen to local radio? (Mandatory)
Answers
14
100%
Skips
0
0%
0% 43% 86% COUNT PERCENT
No 12 86%
Yes 2 14%
PAGE 6
https://polldaddy.com/surveys/2137781/report 2/4

3. 11/23/2014 'Audience research' Survey Results | Polldaddy.com
Question
08 Which local radio stations do you listen to? Separate with comma.
Answers2
14%
Skips
12
86%
107,713,256
BBC Radio Humberside
Monday, Nov 3rd
2:51AM
107,713,215
Compass FM, BBC Radio Humberside
Monday, Nov 3rd
2:49AM
Question
09 Why do you listen to local radio?
Answers2
14%
Skips
12
86%
107,713,256
Hearing a local accent.
Monday, Nov 3rd
2:51AM
107,713,215
To find about local happenings.
Monday, Nov 3rd
2:49AM
Question
10 Which do you listen to most? (Mandatory)
Answers2
14%
Skips
12
86%
0% 25.5% 51% COUNT PERCENT
National radio 1 50%
Local radio 1 50%
Question
11 Why don't you listen to local radio? (Mandatory)
Answers
12
86%
Skips
2
14%
107,884,937
It's wank
Tuesday, Nov 4th
5:52PM
107,743,242
boring
Monday, Nov 3rd
11:30AM
107,714,078
Not interested Monday, Nov 3rd
3:19AM
107,713,949
Boring
Monday, Nov 3rd
3:15AM
107,713,796
I don't drive.
Monday, Nov 3rd
3:10AM
107,713,666
Would rather listen to things I my choosing and liking
Monday, Nov 3rd
3:06AM
PAGE 8
https://polldaddy.com/surveys/2137781/report 3/4

4. 11/23/2014 'Audience research' Survey Results | Polldaddy.com
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