1. The document presents an audience research survey for a proposed thriller movie called "Imprison". It provides a summary and full storyline of the film, which follows a family that moves to a new neighborhood but receives a disturbing warning and discovers strange behavior from their neighbors. 2. The survey collects demographic information and asks respondents about their preferences for thriller movies, their opinion of the film idea, their favorite parts of the concept, and favorite thriller films. It also rates different components of thriller movies and collects any additional comments. 3. The target audience for "Imprison" is described as males and females aged 13-25 from middle and lower social classes of any ethnicity, due to the appeal and ages of the actors

1. Audience Research Survey - Movie Trailer Idea Questionnaire
Film Title:Imprison
Summary:Anew family is lookingfor a fresh start andfinds this perfect housewith a wonderful
neighbourhood. Oncebought, they getsettled in but thenreceives a letter warning themto not come
outafter 10:00 pm. However, they unfortunately break thatrule, and become increasingly frightened
by their neighbours’ disturbingbehaviourwhilevisiting themon vacation.
Full Storyline: Thetrailer startswith a family of 4 who are unhappy with their neighbourhoodandare
lookingfor a fresh start. We useda voice-overof the dadto explain this, as clips are shown of the dad
being miserable at work, the mumhavingtroublebondingwith the neighboursandthe kids (brother
andsister) being bullied at school. Because of this, they make the decision of movinghousesand
schoolsas a solutionto their problem. As a coincidence they meet a real estate brokeroutside their
houseone morningwho at first appears to be creepy butturnsout to be rather nice, so he shows
them a housea few miles away with the perfect neighbours, schoolandtown. Everythingseems
great, sothey buy the houseand movein as soonas possiblehowever the mumbegins to see signs
thateverythingmight notbe all perfect as she finds outthat every family thathas lived in this house
has suddenly disappeared. Hersuspicionssoonfade when her husbandfindsa great job, hiskids start
to love schooland makegreat friends andshe gets to knowthe neighboursmore. But at the endof
the week they receive a letter explain the town’scurfew of 10:00pmwhich appliesto bothadult and
children, they decide to listen to it to makea goodimpressionbutthey do nottake it seriously. The
next day their dogruns outof the houseafter the curfew and their sontries to chase himdown and
sees all of the neighbours carrying outdisturbingbehaviour, suchastorturing a manand killing a
groupof teens. The trailer carries on showingclips of the family tryingto escape and tell everyone
what they have seen the neighboursdo, butthe neighbours makeit hardfor them.
Characters:Mum, Dad, Son, Daughter, RealEstate Brokerand Dog
Location:Newneighbourhood
Target Audience Breakdown: Duetothis film being basedaroundthriller, the demographicwe are
targeting are males and females between 13-25. Thisagegroupis quite wide due to the appeal and
ages of the actors themselves. The social class is from middle class andbelow and can be any
ethnicity.

2. 1.
1. What is yourgender?
Female
Male
2. How oldare you?
12 – 15 41+
16 – 24 Decline toanswer
25 – 40
3. Do youlike thriller movies?
Yes
No
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
4. Do youlike thisthriller movie idea?
Yes
No
I don'tknow
5. Please specify youranswer
__Because it leaves many possibleoutcomesfor the end of the movie, also it is different yet similar to
other thriller films which will makeme want to watch it _____________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

3. 6. What is yourfavourite part of this thriller movieidea?
The Title
The Plot
The Characters
The Location
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
7. What is yourfavourite thriller movieand why?
__The Purgebecause it hasa good storyline______________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
8. On a scale from 0 - 10, how would you rate this thriller movieidea?
9. Which key componentismost importantinthriller movies?w
The Characters
The Plot
The Music
The Location
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
10. Any Comments/Improvements?
__None____________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

4. 1.
1. What is yourgender?
Female
Male
2. How oldare you?
12 – 15 41+
16 – 24 Decline toanswer
25 – 40
3. Do youlike thriller movies?
Yes
No
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
4. Do youlike thisthriller movie idea?
Yes
No
I don'tknow
5. Please specify youranswer
____It could havemore of a detailed storylinebecause it is just basic butgood __________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

5. 6. What is yourfavourite part of this thriller movieidea?
The Title
The Plot
The Characters
The Location
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
7. What is yourfavourite thriller movieand why?
__Taken (2008)because it has a lot of suspenseandkeep the audience onthe edge of their seat
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
8. On a scale from 0 - 10, how would you rate this thriller movieidea?
9. Which key componentismost importantinthriller movies?w
The Characters
The Plot
The Music
The Location
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
10. Any Comments/Improvements?
__Make sure to buildsuspense________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

6. 1.
1. What is yourgender?
Female
Male
2. How oldare you?
12 – 15 41+
16 – 24 Decline toanswer
25 – 40
3. Do youlike thriller movies?
Yes
No
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
4. Do youlike thisthriller movie idea?
Yes
No
I don'tknow
5. Please specify youranswer
__I think it is a movie thata wouldgo to the cinema for_____________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

7. 6. What is yourfavourite part of this thriller movieidea?
The Title
The Plot
The Characters
The Location
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
7. What is yourfavourite thriller movieand why?
__Inception becauseit is different and confusingsoyouwill notknowwhat will happennext________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
8. On a scale from 0 - 10, how would you rate this thriller movieidea?
9. Which key componentismost importantinthriller movies?w
The Characters
The Plot
The Music
The Location
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
10. Any Comments/Improvements?
__None____________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

8. 1.
1. What is yourgender?
Female
Male
2. How oldare you?
12 – 15 41+
16 – 24 Decline toanswer
25 – 40
3. Do youlike thriller movies?
Yes
No
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
4. Do youlike thisthriller movie idea?
Yes
No
I don'tknow
5. Please specify youranswer
__It is goodenough__________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

9. 6. What is yourfavourite part of this thriller movieidea?
The Title
The Plot
The Characters
The Location
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
7. What is yourfavourite thriller movieand why?
__It (2017)because it was bothcliché andunique soit was popular____________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
8. On a scale from 0 - 10, how would you rate this thriller movieidea?
9. Which key componentismost importantinthriller movies?w
The Characters
The Plot
The Music
The Location
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
10. Any Comments/Improvements?
__I don’tknow______________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

10. 1.
1. What is yourgender?
Female
Male
2. How oldare you?
12 – 15 41+
16 – 24 Decline toanswer
25 – 40
3. Do youlike thriller movies?
Yes
No
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
4. Do youlike thisthriller movie idea?
Yes
No
I don'tknow
5. Please specify youranswer
__Because it has a goodrange of characters and a strongplot________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

11. 6. What is yourfavourite part of this thriller movieidea?
The Title
The Plot
The Characters
The Location
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
7. What is yourfavourite thriller movieand why?
__Split (2016)because it is a great psychologicalthriller_____________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
8. On a scale from 0 - 10, how would you rate this thriller movieidea?
9. Which key componentismost importantinthriller movies?w
The Characters
The Plot
The Music
The Location
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
10. Any Comments/Improvements?
__Make it less stereotypical___________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

12. 1.
1. What is yourgender?
Female
Male
2. How oldare you?
12 – 15 41+
16 – 24 Decline toanswer
25 – 40
3. Do youlike thriller movies?
Yes
No
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
4. Do youlike thisthriller movie idea?
Yes
No
I don'tknow
5. Please specify youranswer
__It’s a great idea for a thriller movie____________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

13. 6. What is yourfavourite part of this thriller movieidea?
The Title
The Plot
The Characters
The Location
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
7. What is yourfavourite thriller movieand why?
__I don’thaveone___________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
8. On a scale from 0 - 10, how would you rate this thriller movieidea?
9. Which key componentismost importantinthriller movies?w
The Characters
The Plot
The Music
The Location
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
10. Any Comments/Improvements?
__No______________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

14. 1.
1. What is yourgender?
Female
Male
2. How oldare you?
12 – 15 41+
16 – 24 Decline toanswer
25 – 40
3. Do youlike thriller movies?
Yes
No
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
4. Do youlike thisthriller movie idea?
Yes
No
I don'tknow
5. Please specify youranswer
__It is aninteresting idea anda mix between movieslike The Purge andNoEscape_______________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

15. 6. What is yourfavourite part of this thriller movieidea?
The Title
The Plot
The Characters
The Location
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
7. What is yourfavourite thriller movieand why?
__ My top 3 are Get Out, Saw movies andShutterIsland_____________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
8. On a scale from 0 - 10, how would you rate this thriller movieidea?
9. Which key componentismost importantinthriller movies?w
The Characters
The Plot
The Music
The Location
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
10. Any Comments/Improvements?
__the storylineis great but needs a twist at the end________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

16. 1.
1. What is yourgender?
Female
Male
2. How oldare you?
12 – 15 41+
16 – 24 Decline toanswer
25 – 40
3. Do youlike thriller movies?
Yes
No
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
4. Do youlike thisthriller movie idea?
Yes
No
I don'tknow
5. Please specify youranswer
__Because it is a goodidea____________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

17. 6. What is yourfavourite part of this thriller movieidea?
The Title
The Plot
The Characters
The Location
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
7. What is yourfavourite thriller movieand why?
__Annabelle because it has an awesome storyline__________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
8. On a scale from 0 - 10, how would you rate this thriller movieidea?
9. Which key componentismost importantinthriller movies?
The Characters
The Plot
The Music
The Location
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
10. Any Comments/Improvements?
__I don’tknow______________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

18. 1.
1. What is yourgender?
Female
Male
2. How oldare you?
12 – 15 41+
16 – 24 Decline toanswer
25 – 40
3. Do youlike thriller movies?
Yes
No
Other (please specify)
__It dependson the typeof thriller movieit is e.g. action-thriller or psychological-thriller____
___________________________________________________________________________
4. Do youlike thisthriller movie idea?
Yes
No
I don'tknow
5. Please specify youranswer
__it is not thatinteresting andtoo similar to other thriller movies_____________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

19. 6. What is yourfavourite part of this thriller movieidea?
The Title
The Plot
The Characters
The Location
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
7. What is yourfavourite thriller movieand why?
__The Sixth Sensebecause it is a classic thriller movie_______________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
8. On a scale from 0 - 10, how would you rate this thriller movieidea?
9. Which key componentismost importantinthriller movies?w
The Characters
The Plot
The Music
The Location
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
10. Any Comments/Improvements?
__Make it different__________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

20. 1.
1. What is yourgender?
Female
Male
2. How oldare you?
12 – 15 41+
16 – 24 Decline toanswer
25 – 40
3. Do youlike thriller movies?
Yes
No
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
4. Do youlike thisthriller movie idea?
Yes
No
I don'tknow
5. Please specify youranswer
__It okay, notbad___________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

21. 6. What is yourfavourite part of this thriller movieidea?
The Title
The Plot
The Characters
The Location
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
7. What is yourfavourite thriller movieand why?
__I donot haveone__________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
8. On a scale from 0 - 10, how would you rate this thriller movieidea?
9. Which key componentismost importantinthriller movies?w
The Characters
The Plot
The Music
The Location
Other (please specify)
___________________________________________________________________________
___________________________________________________________________________
10. Any Comments/Improvements?
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________