This document summarizes audience research conducted by Rachel Beck. The research found that her target audience is 18-29 year olds who typically watch music videos a few times a week. Based on this, she plans to create a music video that her target audience will want to watch multiple times. She also intends to include multiple artists in a performance video. Additionally, the research found successful music video covers to be memorable, so Rachel will look to them for inspiration for her own covers.

1. AUDIENCE RESEARCH
Rachel Beck

12. SUMMARY
 Overall, I believe that this research has allowed me to see the audience
that I’m aiming for which is mainly 18-29 year olds. I found out that most
people watch music videos a few times a week and I will aim to make my
music video one of these. Furthermore, I am going to have a
performance video with more than one artist within it.
 When I complete my ancillary tasks I will look at the suggested covers
for inspiration for my own. This is due to the fact that they’re successful
and clearly memorable to their audience.