Audience research
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This document summarizes audience research conducted by Rachel Beck. The research found that her target audience is 18-29 year olds who typically watch music videos a few times a week. Based on this, she plans to create a music video that her target audience will want to watch multiple times. She also intends to include multiple artists in a performance video. Additionally, the research found successful music video covers to be memorable, so Rachel will look to them for inspiration for her own covers.
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Transcript
The document summarizes a student's music video project for the song "Goner" by Twenty One Pilots. The student used close-ups and mid shots of the singer to focus on his performance and movement. Shots were in monochrome to convey sadness and drained emotions. The student aimed to use conventional elements like the singer's casual style outfit and guitar/piano props. Additional products like a digipak and poster were created following conventions of simple layouts, clear album info, and consistent color schemes to tie the pieces together.
Questionnaire 3
This document contains a survey asking for feedback on a music video. It requests information on the respondent's gender and age. It then asks a series of yes or no questions regarding whether the colors fit the genre, if the video tone fits the song, if any parts are out of sync, and if the pacing could be improved. Space is provided for explaining any out of sync or pacing issues. It also asks about the meaning gathered from the video and the effectiveness of the packaging.
Question 2
The document discusses the effectiveness of linking together a main music product (album) and ancillary materials (digipak, poster, music video).
Key points made:
- The digipak, poster, and music video were designed to link through consistent use of color palette, font, imagery, and monochrome style.
- Black, white, and grey were used to focus on song lyrics and convey negative emotions. Monochrome style also links the digipak and video.
- Layout of poster highlights album cover and digipak highlights front/back covers of singer to make them recognizable.
The creator believes the materials successfully link through synergy of color and design while still
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Transcript
The document summarizes a student's music video project for the song "Goner" by Twenty One Pilots. The student used close-ups and mid shots of the singer to focus on his performance and movement. Shots were in monochrome to convey sadness and drained emotions. The student aimed to use conventional elements like the singer's casual style outfit and guitar/piano props. Additional products like a digipak and poster were created following conventions of simple layouts, clear album info, and consistent color schemes to tie the pieces together.
Questionnaire 3
This document contains a survey asking for feedback on a music video. It requests information on the respondent's gender and age. It then asks a series of yes or no questions regarding whether the colors fit the genre, if the video tone fits the song, if any parts are out of sync, and if the pacing could be improved. Space is provided for explaining any out of sync or pacing issues. It also asks about the meaning gathered from the video and the effectiveness of the packaging.
Question 2
The document discusses the effectiveness of linking together a main music product (album) and ancillary materials (digipak, poster, music video).
Key points made:
- The digipak, poster, and music video were designed to link through consistent use of color palette, font, imagery, and monochrome style.
- Black, white, and grey were used to focus on song lyrics and convey negative emotions. Monochrome style also links the digipak and video.
- Layout of poster highlights album cover and digipak highlights front/back covers of singer to make them recognizable.
The creator believes the materials successfully link through synergy of color and design while still
Costumes and Props
The document discusses clothing options for a pianist performing in a theater or practicing. For a performance, the pianist should wear smart clothes like a shirt, tie and blazer to look professional. For practicing, casual clothes like jeans and trainers or smart shoes are recommended as they are just rehearsing. The document also lists drum sticks, microphone and drums and piano as items.
Equipment checklist
This equipment checklist contains items needed for a musical performance, including drumsticks, drums, a piano, a tripod, microphones, a microphone stand, and a camera.
Production schedule
This document contains a production schedule for a music video that outlines various tasks to be completed on specific dates, including writing tasks, test shooting, planning, storyboarding, casting, location scouting, equipment preparation, shooting, editing, and finalizing additional supporting materials. The schedule culminates in the music video being handed in on February 5th and ancillary tasks being finalized and handed in on February 12th.
Moving image planning document
The document discusses the production needs for a music video promoting a band. It will feature two teenage male actors performing songs on piano and drums. The producer wants the video to have an emotional impact on viewers and promote the band's music. They have discussed staging and costume needs with the actors and will film in a theatre space, using existing lighting and a black backdrop for simplicity. Makeup is not needed as the video will be black and white.
Ancillary task deconstruction 2 digipak
The Blurryface album cover features a crossed out title with the "u" highlighted, representing some of the lead singer's thoughts and feelings inside the listener. The limited color palette of red, black, and white connote passion for their music, formality and mystery, and purity, suggesting the singer cleanses himself through songwriting. The patterns on the cover represent the different songs, recognizable to fans.
The Don't Panic album title is in a speech bubble, giving the audience a small narrative. The picture further enhances the narrative and creates a scene of panic, contradicting the title. The brown color connotes stability and security, contrasting the panicked picture.
The American Candy album cover
Pitch
Two musicians will perform in a studio setting over the course of two weeks of shooting. They will play guitar and keyboard in front of a black background. The required equipment includes a tripod, camera, and editing software to film the two actors as they change clothing and play different instruments.
Media Task Deconstruction 1 - Twenty One Pilots - Holding on to You
The document analyzes camera techniques, shots, angles, movement, settings, props, costumes, lighting, editing, sound, representation, genre and narrative used in the music video for "Holding On To You" by Twenty One Pilots. It notes the video uses close-ups, two shots, canted angles and blurred effects to highlight expressions and the mental state of the singer. It also uses low key lighting and a monochrome palette to convey the dark tone of the song through a moody, dramatic style.
Media Deconstruction 3 - All Time Low - Weightless
This document summarizes the music video for the song "Weightless" by All Time Low. It analyzes the camera shots, camera movements, settings, costumes, lighting, editing, sound, genre, representation, and narrative of the video. Key details include medium shots of the singer, close-ups of the band performing, settings at a concert and backstage, the band members' stage costumes, upbeat blue lighting, fast editing to match the song's pace, and a narrative of the band performing live.
Media Task Deconstruction 2 - All Time Low - Damned If I Do Ya (Damned If I D...
This document analyzes the music video for the song "Damned If I Do Ya" by All Time Low. It summarizes the various camera shots, camera movements, settings, costumes, lighting, editing, sound, genre, representation, and narrative of the music video. The video tells a narrative story through various scenes of the lead singer interacting with and pursuing his teacher, which culminates in an argument on a talk show set between the singer and his family and bandmates.
Film ideas
The document proposes ideas for two music videos - "Cool For the Summer" by Demi Lovato and "Car Radio" by Twenty One Pilots.
The Demi Lovato video would be shot on a beach, featuring teens and young adults enjoying summer activities like ice cream and volleyball. It aims to entertain and promote Lovato's new album.
The Twenty One Pilots video would feature the lead singer in a simple, monochrome studio performance. It would focus closely on his singing and instrument playing to match the song's lyrics and style. Both videos aim to engage their target audiences through relatable themes and inspirational references to other popular artists.
Evaluation question 2
The document analyzes representations of social groups in two magazine images. It finds that both images portray models wearing black leather jackets, implying rebellion. Their direct poses and facial expressions suggest attitudes of being ready to fight or not wanting to be messed with, aligning with conventions of the punk/rock genre. Makeup and hairstyles aim to look professionally cared for. The backgrounds, lighting, and shots are also similar, intending to portray the models and music artists as inspirational figures for fans of that teenage and young adult social group.
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Audience research
- 12. SUMMARY Overall, I believe that this research has allowed me to see the audience that I’m aiming for which is mainly 18-29 year olds. I found out that most people watch music videos a few times a week and I will aim to make my music video one of these. Furthermore, I am going to have a performance video with more than one artist within it. When I complete my ancillary tasks I will look at the suggested covers for inspiration for my own. This is due to the fact that they’re successful and clearly memorable to their audience.