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Audience Research
BBFC 
• The BBFC stands for British 
Board of Film Classification. 
The formation was in 1912 and 
it is used to classify films and 
video games. 
BBFC 
Only allowed 
infrequent use of 
very mild bad 
language e.g. “Hell” 
Characters may be 
seen kissing and 
cuddling however 
nothing more than 
that 
Universal 
Suitable for 
people ages 
4 and up 
Violence is 
very mild 
Parental Guidance 
Only normally watched by 
children 8+.Films that can be 
suitable for general viewing 
however some scenes may be 
unsuitable for younger 
audiences 
Mild 
language e.g. 
“Shit” 
References to sex are 
unlikely unless they are 
undetailed and 
infrequent. 
Violence will 
usually be 
mild with no 
real detail to 
it 
Mild language is 
excepted 
however only 
infrequently and 
in context with 
the story line 
12+ only 
Sex may be briefly 
and discreetly 
referred to 
however nothing 
At 12A moderate violence too detailed 
is allowed however 
nothing to detailed on 
blood or injury 
15+ only 
A lot of bad 
language is 
allowed e.g. 
“F***k” 
Strong violence can occur 
frequently 
Sexual activity is 
portrayed 
however not a lot 
of strong detail 
about it 
18+ only 
No limit on 
language. 
A lot of strong 
very detailed 
violence 
A lot of strong Anything goes 
detailed 
sexual activity

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Audience research

  • 2. BBFC • The BBFC stands for British Board of Film Classification. The formation was in 1912 and it is used to classify films and video games. BBFC Only allowed infrequent use of very mild bad language e.g. “Hell” Characters may be seen kissing and cuddling however nothing more than that Universal Suitable for people ages 4 and up Violence is very mild Parental Guidance Only normally watched by children 8+.Films that can be suitable for general viewing however some scenes may be unsuitable for younger audiences Mild language e.g. “Shit” References to sex are unlikely unless they are undetailed and infrequent. Violence will usually be mild with no real detail to it Mild language is excepted however only infrequently and in context with the story line 12+ only Sex may be briefly and discreetly referred to however nothing At 12A moderate violence too detailed is allowed however nothing to detailed on blood or injury 15+ only A lot of bad language is allowed e.g. “F***k” Strong violence can occur frequently Sexual activity is portrayed however not a lot of strong detail about it 18+ only No limit on language. A lot of strong very detailed violence A lot of strong Anything goes detailed sexual activity