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Dealer direct iq the auto channel

Takes digital automotive advertising to the next level, not reliant on Google traffic

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Dealer direct iq the auto channel

  1. 1. DEALER DIRECT IQ - THE AUTO CHANNEL ULTRA-QUALIFIED VISITOR ACQUISITION PILOT The Auto Channel,LLC 332 WestBroadwayLouisville,KY40202 502 992 0200 Copyright © 2014The followingtitles and mediaidentification are Registered Trademarks ownedby The AutoChannel LLC The Auto Channel, Auto Channel, TACH andDealer Direct iQ have allhave been incontinuous worldwide use since 1987, registration for SEREPDIRECTMEDIAis pending - all rights are reserved and infringementwill be acted upon with force. Dealer Direct iQ Its Time Is Now! For over17 yearsThe AutoChannel owners have been waitingforthe technologyof the Internetandthe online marketingsophistication of autodealers toadvance totoday’slevel inorder tolaunchDealerDirect iQ whichwill provide participatingAutoDealerswitharealisticandeconomical solution toreplace their purchase of third partyleads inorderto maintaina scalable and reliable poolof viable on-line prospects. By exploitingarelevantsegmentof The AutoChannel audience, aDealerDirect iQ (DDiQ) participating dealercaneconomicallyandinscale generate theirown“firstparty”leadsfacilitatedby the proprietary SERP DIRECT MEDIA system developedbyThe AutoChannel andthe BrothersEinstein. DealerDirect iQ isthe only mediamodel thatconvertsanon-line researcher’spurchase intent,reflected by theirsoughtoutand clickedon editorial content,intothe opportunityforautodealerstodeliver actionable ultra-relevant,personal andengagingfirstcontactmessagestohighpotential purchase prospects. Dealer Direct iQ – 75,000 Review Readers Per Month We are proposingthat a national autodealernetwork implementa90 day DealerDirect iQ visitor acquisition programthatsends225,000 viable geo-targetedprospects instantly fromanAutoChannel contentannotation they foundwithasearchengine directly toarelevantparticipatinggeo-targeted dealer’spage. DealerDirect iQ ExploitingSERP DIRECT MEDIA 1. The SERP DIRECT MEDIA processbeginswithashopperusingasearch engine tofind specific automotive information;like reviews,comparisons,specs,buyer’sguidesor manufacturer’s newsof an upcomingmodel, thenclickingonthatspecificcontent annotation. 2. Whenthe clicked–oncontentwaspublished onThe AutoChannel,insteadof the clicktakingthe viewertoa normallyformatted contentpage, DealerDirectiQ will geofilterthe user,tell ouradserver whichdealer’sadtorun, tell SERPDIRECT to transformthe contentintoan uncluttereddocument version, and thendeliverthembothasa full screen landingpage,where the viewerseestheirsoughteditorial contentimbeddedwithin the dealer’spre-constructed(DDiQ1.0) relevantsales page,informationthey needtohelpmake a purchase decisionwithouteverhavingtoclick-awayandbe bombardedwith competitor’sadvertising. DDiQ 2.0 will have the addedcapabilityof creatingareal time dynamicallyconstructed dealerpage which may include;the reviewedmodel’s sellingprice, dealerinventory, trade-invalues,incentives, dealer contact and real time reasonstobuy fromthat dealer.
  2. 2. DEALER DIRECT IQ - THE AUTO CHANNEL ULTRA-QUALIFIED VISITOR ACQUISITION PILOT The Auto Channel,LLC 332 WestBroadwayLouisville,KY40202 502 992 0200 Copyright © 2014The followingtitles and mediaidentification are Registered Trademarks ownedby The AutoChannel LLC The Auto Channel, Auto Channel, TACH andDealer Direct iQ have allhave been incontinuous worldwide use since 1987, registration for SEREPDIRECTMEDIAis pending - all rights are reserved and infringementwill be acted upon with force. Dealer Direct iQ 1.0 - Pilot Program Cost The initial 90 day pilotusingcontentfoundon The AutoChannel will guarantee 225,000 qualifiedvisitors sentdirectlytothe appropriate dealer’s customizedscreens ataCostper Visitor of 33 centseach or a total pilotprogramcost of $74,250 for a total of 225,000. Comparing the cost ofacquiring on-line prospects Participation inthe initialDealerDirectiQ teston The AutoChannel will guarantee yourdealergroup aCost Per Visitorfor substantiallylessthanaqualified visitgeneratedfromanytraditional advertisingclick- throughor thirdparty lead.  Thirdparty leadpurchase – $8.00 - $299  EstimatedTraditional DisplayCPM- $10.00  EstimatedTraditional Click-ThroughPercentage - .05% (5 visitorsper1000 bannerimpressions)  Estimated CostPerVisitor fromCPMdisplaybanners – $2.00  Estimated CostPerVisitor fromAd networks –$1.20-$6.00  DealerDirectiQCostPer Visitor – 33 cents The Auto Channel (http://www.theautochnanel.com) Since January1996 TheAutoChannel.comhaspublishedandarchivedrelevantoriginalreviewsandnews coverage,automotive manufacturer,autoindustryandenergynewsstoriesfromaroundthe world includingAutoChannel journalistswithdatelinesinNorthAmerica,Europe andAsia. Overthe past 15 years The AutoChannel hasaveraged abouta millionvisitors permonth,with80%of themnew-uniques.Of the monthlymillion,over50% visitThe AutoChannel aftersearchingfor,findingand clickingona search engine resultpage annotationforasoughtreview orotherdata pertainingtothe specificvehicle orvehicletype theyare interestedin. Beginningwith itslaunch The AutoChannel hasconsciouslyandrigorouslybuiltthe largestindependent automotive website,offeringviewersamatrix of in-depth,in-contexteasyto findautomotive information and data,over thisperiod more than240 millionseriousautoresearchershave visitedourlibraryof over1 millionpagesof automotive news,opinion,reviews,andpredictions…tofindthe informationtheyneeded to helpmake themsmarterbuyersorpurchase facilitators.
  3. 3. DEALER DIRECT IQ - THE AUTO CHANNEL ULTRA-QUALIFIED VISITOR ACQUISITION PILOT The Auto Channel,LLC 332 WestBroadwayLouisville,KY40202 502 992 0200 Copyright © 2014The followingtitles and mediaidentification are Registered Trademarks ownedby The AutoChannel LLC The Auto Channel, Auto Channel, TACH andDealer Direct iQ have allhave been incontinuous worldwide use since 1987, registration for SEREPDIRECTMEDIAis pending - all rights are reserved and infringementwill be acted upon with force. The Auto Channel editorial contentincludesnotjustcompetitivein-depthnewandusedcar data,but provides carresearcherswith original and“inventedhere”vehicle researchtoolslike;TACH’s4-carcom- par-a-graph,TACH’sRankBy Spec,TACH’s New Vs.UsedCar Comparison’s;TACH’sTotal CostOf Ownership Comparisons,alongwith45Brand SpecificBuyersGuides,researchtoolsthatprovide ameaningfulcontext for the data. IncludedinThe AutoChannel contentofferingsare;Autonewsparsedbysinglebrand(1996-present); ProfessionalVehicle Reviews(noowneroramateurreviewshere),In-depthinformationandopinions includingaltfuels;PressPassCoverage(includingvideo,audioandtext) of the world’smajorcar shows (1997-Present) whichhasdevelopedinto anexclusivearchive of completevideodocumentationof hundredsof at showpressevents. There isno othersingle automotivewebsite inthe world thatprovidesasmuch unbiased automotive informationacar buyerneedsinorderto make an intelligentpurchase decision oracar buff maywant to see,notone…there isonlyone place onthe webthatcan legally call itself The AutoChannelandthat’sus. How Dealer Direct iQ Works User Search -> Search engine resultpage ->If userclickson SERP’izedannotation ->Geo-targeted*and relevantDealerPage*delivered aslandingpage alongwith uncluttered documentversionof clickedon content. *Geo-targeted– Zipcode granularity *RelevantDealer Page DDiQ 1.0 – a libraryof relevantwebpageswill be createdandstoredinourserverand instantlysenttothe appropriate viewer. DDiQ 2.0 - dynamicallygeneratedpagesthat feature Specificmodel ortype,Dealerinventory, Dealer directedsellingprice,Currentmanufacturersincentives, Dealerattributes,Locationattributes,Local (zip code granularity) relevantinformation,createdandsenttothe viewerinreal-time.

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