Audience research
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This document discusses different types of audience research methods and purposes. It describes quantitative research as statistics-based, while qualitative research focuses on reasoning and social/cultural factors. Primary research involves collecting first-hand data through methods like questionnaires with open or closed questions. Secondary research uses already existing data from reports and publications. Research can be done for demographic purposes like age and gender, geodemographic to target specific geographical areas, or psychographic to study attitudes and lifestyles. Audience profiling considers socioeconomic status, region, age, gender, sexual orientation, race, as well as whether the audience is mainstream or niche.
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Audience research year 13 best
This document discusses different types of audience research methods including quantitative, qualitative, primary and secondary research. It also outlines various purposes of research such as demographic, geodemographic and psychographic research. Finally, it describes different aspects of audience profiling like socio-economic status, age, gender, sexual orientation, race/ethnicity and niche/mainstream interests.
Interviews
Here are some tips for interviewing for dating services:
- Focus on asking open-ended questions to learn about the other person's interests, values and personality. Avoid yes/no questions.
- Make the other person feel comfortable by smiling, maintaining eye contact and being an active listener. Respond thoughtfully to their answers.
- Discuss what you're looking for in a partner and ask what they're hoping to find. Common goals and values are important.
- Keep the conversation light and fun at first. Save deeper topics for later dates if things progress positively.
- Pay attention to non-verbal cues too. Are they engaged and interested or checking their phone?
- An interview shouldn't
Task 3
Ringwood School is creating two 30-second radio ads to promote their lower school and sixth form programs. The lower school ad will ask parents if they want the best for their child and highlight Ringwood's ability to nurture students' interests and talents. It will promote an open evening on October 4th. The sixth form ad will ask where students are heading in September and promote an exploration event on November 7th to see what Ringwood can offer in education and speaking with current students. Both ads will feature voices of students and parents discussing their likes of the school's academics and extracurricular opportunities.
Qualitative research a2
The document summarizes feedback from focus group participants about the film "The Six Dollar Fifty Man". Participants responded to questions about issues, character representations, perspective, and realism in the film. The majority felt the film effectively represented bullying and the protagonist's difficulties through his perspective. However, some felt the resolution was unrealistic. Applying theories, the film follows Propp's character archetypes and Todorov's narrative structure of equilibrium disrupted and restored.
Audience research qualitative questionnaire
The document summarizes feedback from a qualitative questionnaire given to the target audience of a music video. Respondents suggested making the transition between past and present times in the video clearer. They provided positive feedback on the costumes, locations, and editing of the video. Favorite parts included the opening underwater shots and scenes of the vampire in an old building. Based on this feedback, the creator plans to change the lighting in past scenes to more distinctly separate the past and present.
Qualitative, Quantitative (PowerPoint)
Distinguish between QUALITATIVE and QUANTITATIVE - data/information/evidence/research.
Examples are given.
You need to download PowerPoint to view the animations.
There is a WORKSHEET with this PowerPoint at:
http://www.slideshare.net/yaryalitsa/worksheet-qualitative-quantitative-powerpoint
ANSWERS TO THE ABOVE WORKSHEET AT:
http://www.slideshare.net/yaryalitsa/worksheet-answers-qualitative-quantitative-powerpoint
Qualitative Vs Quantitative Research
Qualitative researchers are interested in understanding social phenomena through the meanings that people assign to them and by observing people in natural settings. They aim to describe contexts in rich detail and see issues from the perspectives of research participants. Quantitative researchers aim to measure concepts accurately, determine causation between variables, and generalize patterns from samples to populations using statistical techniques. Both approaches have strengths and limitations depending on the type of research question being asked.
Quantitative And Qualitative Research
Quantitative and qualitative research methods differ in important ways. Quantitative research uses statistical analysis of numeric data from standardized instruments, while qualitative research relies on descriptive analysis of text or image data collected from a small number of individuals. The two approaches also differ in how the research problem is identified, how literature is reviewed, how data is collected and analyzed, and how findings are reported. Common quantitative designs include experimental, correlational, and survey designs, while qualitative designs include grounded theory, ethnographic, narrative, and action research designs. The best approach depends on matching the research questions and goals.
Recommended
Audience research year 13 best
This document discusses different types of audience research methods including quantitative, qualitative, primary and secondary research. It also outlines various purposes of research such as demographic, geodemographic and psychographic research. Finally, it describes different aspects of audience profiling like socio-economic status, age, gender, sexual orientation, race/ethnicity and niche/mainstream interests.
Interviews
Here are some tips for interviewing for dating services:
- Focus on asking open-ended questions to learn about the other person's interests, values and personality. Avoid yes/no questions.
- Make the other person feel comfortable by smiling, maintaining eye contact and being an active listener. Respond thoughtfully to their answers.
- Discuss what you're looking for in a partner and ask what they're hoping to find. Common goals and values are important.
- Keep the conversation light and fun at first. Save deeper topics for later dates if things progress positively.
- Pay attention to non-verbal cues too. Are they engaged and interested or checking their phone?
- An interview shouldn't
Task 3
Ringwood School is creating two 30-second radio ads to promote their lower school and sixth form programs. The lower school ad will ask parents if they want the best for their child and highlight Ringwood's ability to nurture students' interests and talents. It will promote an open evening on October 4th. The sixth form ad will ask where students are heading in September and promote an exploration event on November 7th to see what Ringwood can offer in education and speaking with current students. Both ads will feature voices of students and parents discussing their likes of the school's academics and extracurricular opportunities.
Qualitative research a2
The document summarizes feedback from focus group participants about the film "The Six Dollar Fifty Man". Participants responded to questions about issues, character representations, perspective, and realism in the film. The majority felt the film effectively represented bullying and the protagonist's difficulties through his perspective. However, some felt the resolution was unrealistic. Applying theories, the film follows Propp's character archetypes and Todorov's narrative structure of equilibrium disrupted and restored.
Audience research qualitative questionnaire
The document summarizes feedback from a qualitative questionnaire given to the target audience of a music video. Respondents suggested making the transition between past and present times in the video clearer. They provided positive feedback on the costumes, locations, and editing of the video. Favorite parts included the opening underwater shots and scenes of the vampire in an old building. Based on this feedback, the creator plans to change the lighting in past scenes to more distinctly separate the past and present.
Qualitative, Quantitative (PowerPoint)
Distinguish between QUALITATIVE and QUANTITATIVE - data/information/evidence/research.
Examples are given.
You need to download PowerPoint to view the animations.
There is a WORKSHEET with this PowerPoint at:
http://www.slideshare.net/yaryalitsa/worksheet-qualitative-quantitative-powerpoint
ANSWERS TO THE ABOVE WORKSHEET AT:
http://www.slideshare.net/yaryalitsa/worksheet-answers-qualitative-quantitative-powerpoint
Qualitative Vs Quantitative Research
Qualitative researchers are interested in understanding social phenomena through the meanings that people assign to them and by observing people in natural settings. They aim to describe contexts in rich detail and see issues from the perspectives of research participants. Quantitative researchers aim to measure concepts accurately, determine causation between variables, and generalize patterns from samples to populations using statistical techniques. Both approaches have strengths and limitations depending on the type of research question being asked.
Quantitative And Qualitative Research
Quantitative and qualitative research methods differ in important ways. Quantitative research uses statistical analysis of numeric data from standardized instruments, while qualitative research relies on descriptive analysis of text or image data collected from a small number of individuals. The two approaches also differ in how the research problem is identified, how literature is reviewed, how data is collected and analyzed, and how findings are reported. Common quantitative designs include experimental, correlational, and survey designs, while qualitative designs include grounded theory, ethnographic, narrative, and action research designs. The best approach depends on matching the research questions and goals.
Business Research Methods and Tools Week 3 Survey res.docx
Business Research Methods and Tools
Week 3: Survey research and secondary data analysis research
Surveys
Surveys can be an effective way to gather opinions and reactions from stakeholders such as your
customers. Surveys work best when you want small amounts of information from relatively large
numbers of people. People don’t finish long surveys very frequently; they might give you 5
minutes of their time, but maybe not 15 minutes. Some researchers like to use open-ended
questions in a survey such as “Do you like Pepsi or Coke better?” but these questions can be
difficult for people to answer without prompts or assistance from another person. It might be
easier for them to answer a question such as, “On a scale of 1 to 5, with 1 meaning you hate it
and 5 meaning you love it, what do you think about Pepsi?”
Surveys require caution precisely because they (typically) involve people sharing their thoughts,
ideas, beliefs, behaviors, and so on. People are not always honest when they talk about
themselves, and they present bias in their own presentations for many reasons. For example, the
survey is about opinions involving Pepsi and Coke, people may not want to admit that they really
like either one, because they know they should be more health-conscious, and therefore might
feel guilty about liking either one of them too much.
Surveys can be conducted in many ways: in person, through the mail, over the phone, or online.
The popularity of online surveys has expanded significantly in recent years. Often, when you buy
something at a store or a restaurant, the receipt provides a website address for an online survey to
fill out. The invitation will typically include an incentive, such as a chance to win a $1000 gift
card at the store, if you complete the survey. Incentives can be useful, but they can also damage
your results, because people might fill out the survey without providing thoughtful answers just
so they can receive the incentive.
Secondary data analysis
Secondary data analysis can be a very effective method of research. Secondary data is data that
somebody else has already collected. In secondary analysis, you look at that previously collected
data and do your own analysis on it. For example, let us imagine that you want to open a pizza
chain franchise, and you are trying to decide where to put it. In this case, surveying potential
customers might not be the most efficient option. You might consider analyzing secondary data
instead, such as customers’ addresses from other franchises in the chain or census data that
would tell you where recent population increases have taken place. Other people have already
collected and analyzed this data, and you are not collecting it again, but you are analyzing it to
answer your own research questions.
When performing secondary data analysis, it is important to make sure that the data you are
using is appropriate for your questio ...
Audience Profiling
A powerpoint presentation on how media producers use audience profiling done on Monday 11/09/17 for Unit 1 of BTEC Diploma in Digital Media at South and City College, Birmingham.
Gfrp alevel sociology 2020
The document provides an introduction to studying sociology at Worthing College. It explains that sociology is the study of human interaction and society through the use of research methods and theories. In the first year of study, students will learn about key topics like education, crime, and beliefs. They will also learn how sociologists develop theories to explain human behavior and social patterns through collecting quantitative and qualitative data using methods like questionnaires, interviews, and experiments. The tasks in the document guide students to conduct their own small research study on factors that may influence differences in educational achievement between boys and girls.
Audience profiling
This document discusses audience profiling and different types of film audiences. It defines psychographics as the study and classification of people according to their attitudes, aspirations, and other psychological criteria. It also defines seven common audience psychographic groups: Mainstreams, Aspires, Succeeds, Resigned, Explorers, Strugglers, and Reformers. The document then distinguishes between primary research, which involves direct data collection, and secondary research, which involves summarizing and synthesizing existing research findings. Finally, it provides examples of mainstream film (Harry Potter), alternative film (The Dark Knight), and niche film.
SociologyExchange.co.uk Shared Resource
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presantion measurement.pptx
The document discusses strategies for identifying potentially biased test items. It defines bias as harming one group over another, and an item is biased if groups with equal ability do not have equal chances of success. Examples of different types of biases are provided, including gender, racial, cultural, and socioeconomic biases. The strategies recommended for identifying biased items include reviewing test objectives and language, evaluating cultural context, checking for gender bias, considering accessibility, seeking diverse perspectives, and pilot testing with data analysis. The conclusion states that while bias cannot be fully eliminated, these strategies can help minimize its impact on test results.
TECHNIQUES OF COUNSELLING PPT.pptx
This document provides an overview of various psychological assessment tools and techniques used in guidance counseling. It discusses intelligence tests, achievement tests, aptitude tests, personality tests including self-report measures, projective techniques like the Rorschach test, rating scales, case studies, sociometric techniques, and anecdotal records. The goal of assessment is to help counselors develop an understanding of clients to aid them in growing independently.
Audience Research (B2).pptx
In this post I will demonstrate audience research including feedback received from my target audience and what I will gain from it all. For example: Understanding their Demographics, Social Grade and Psychographics etc.
Audience Analysis Sections 16.1What Is a.docx
Audience Analysis
Sections 16.1
What Is an Audience Analysis?
&
Why Conduct an Audience Analysis?
Public Speaking as
Shared ActivityThe interaction between speaker and audience; speakers jointly create meaning with audiences.Public speaking is an audience-centered activity in which the speaker considers the needs and interest of the audience.Audience analysis is the process of gathering information about the people in the audience so a speaker can understand their needs, values, and expectations.Find an appropriate way to acknowledge and greet your audience.
Choose a
Worthwhile TopicYour topic should reflect regard for the audience; audiences do not want to listen to a speech that is too simple or a topic they already know a great deal about.Many students are tempted to choose an easy topic or a topic they already know a great deal about because it decreases their own workload rather than engaging audience interest.Choose a topic that is interesting enough for you to research and your audience to listen to.
Clarity is ImportantUse straightforward vocabulary and avoid convoluted sentences.
The Risk of ControversyControversial topics are topics about which people disagree.Many controversial topics confront people’s fundamental and closely-held values.There are often more than two perspectives on important controversial topics.How you treat your audience is just as important as how you treat your topic.
Adapting to
Audience NeedsAudiences differ in their perspectives and readiness to accept new ideas.Even in a homogeneous audience, an audience composed of people who are similar to one another, different listeners will understand the same ideas in different ways.Every member of every audience has his or her own frame of reference generated by their unique life experience.
Categories of
Life Experiences Demographic information refers to gender, age range, marital status, race and ethnicity, all of which impact an audience’s perspectives and needs.Socioeconomic status refers to characteristics including income, wealth, level of education, and occupational prestige.Psychographic information involves the beliefs, attitudes, values, and opinions that are most often difficult to predict.
Respecting your audience means that you avoid offending, excluding, or trivializing the beliefs and values they hold.
DiversityRefers not only to racial and ethnic groups, but also to religion, sexual orientation, body size, and physical and mental ability.
Respecting Diverse AudiencesBeing mindful of diversity means being respectful of all people and avoiding racism, ethnocentrism, stereotyping, sexism, ageism, elitism, and other assumptions.It’s easy to assume that people from a given culture are just alike, but they’re not; their social roles, life experiences, and circumstances vary.Frame of reference may be difficult to predict; for instance, we might assume that a successful businessman is primarily interested in p ...
Definitions - Audience Research
This document defines and discusses different types of research methods including quantitative and qualitative research. It also covers primary and secondary research methods. Specific research methods covered include closed and open questions. The document also discusses the purposes of research including understanding demographics, geodemographics, psychographics, audience profiling, socio-economic status, niche markets, and mainstream audiences.
201.04 Sociological Research Methods(1).ppt
This document discusses sociological research methods. It covers topics like how sociologists seek to understand society's influence on people and how people shape society. Unlike common sense, sociological findings are tested and evaluated using scientific methods and sociological theory. Sociological research follows steps like selecting a topic, reviewing literature, formulating hypotheses, choosing a research design, collecting and analyzing data, and reporting conclusions. It discusses methods such as surveys, experiments, participant observation, and secondary analysis. It also covers issues like research ethics, biases, and ensuring objectivity.
201.04 sociological research methods
This document provides an overview of key concepts and methods in sociological research. It discusses how sociologists study social influences on human behavior and interactions. It emphasizes that sociological findings must be empirically tested rather than assumed as common sense. The document also outlines various research methods used in sociology like surveys, experiments, participant observation, and secondary data analysis. It discusses important considerations like research ethics, validity, reliability, and the relationship between theory and methods in sociological research.
Models of audience segmentation
This document discusses several models of audience segmentation:
1) A Channel 4 quiz that places people into subcultures based on answers to questions about lifestyle and brand preferences. However, this is subjective.
2) Young & Rubicam asked about brands purchased and feelings, dividing people into 7 groups based on "core motivation." This acknowledges cultural influences but is reductionist.
3) YouGov Profiles uses data from 250,000 members to provide many audience segments like demographics and interests. This large sample increases validity and generalizability.
Research thesis (effects of bullying)
This document provides an overview of a study on the effects of bullying among high school students. It includes an introduction to bullying, a literature review on the topic, and an outline of the study's methodology. The study aims to understand the profile of bullied students, identify the causes and effects of bullying, and make recommendations. It will use a descriptive research method and questionnaire to collect data from high school students in Cauayan City, Isabela, Philippines. The results of the study seek to help students, parents, and educators address the issue of bullying.
Sociological research methods
Sociological research methods can involve both quantitative and qualitative approaches. Quantitative methods seek numerical data through surveys and experiments, allowing for broader studies but limited detail. Qualitative methods provide depth through techniques like interviews and observation, but typically involve smaller samples. Researchers must consider practical constraints like time and ethics, as well as how methods align with their theoretical perspectives and subject matter. Common sociological methods in education research include surveys of attitudes, interviews exploring experiences, classroom observations of interactions, and case studies of particular situations.
Sociological research methods
The document discusses various sociological research methods used to study education such as experiments, surveys, interviews, observations and the analysis of official statistics and documents. It examines the advantages and disadvantages of different data collection techniques including quantitative, qualitative, primary and secondary sources. Factors that influence the choice of research methods are also covered such as practical issues, ethical considerations and theoretical perspectives.
L11 audience theories
The document discusses audience research and targeting audiences for media products. It defines primary and secondary research methods. It also discusses theories of how to identify and group target audiences, including by social factors, media habits, motivations and how different groups may respond to different message strategies. Key aspects covered include Burton's social and media audience groupings, Hartley's seven subjective categories to further define audiences, Dyer's theory of offering solutions to inadequacies, and how motives and delivery methods should be tailored to different audience groups.
Introductions pwrpt
This document provides guidance on writing effective introductions. It discusses the importance of introductions in capturing the reader's interest and setting expectations. Some best practices for introductions are outlined, including asking questions, telling stories, quoting sources, citing facts, moving from general to specific, addressing misconceptions, describing hypothetical situations, and making comparisons. The document also notes things to avoid in introductions, such as flat announcements of topic, dictionary definitions, chatty tones, and failing to adequately explain the topic. Introductions should be concise, direct, and interesting to effectively set up the essay.
SociologyExchange.co.uk Shared Resource
Social research examines attitudes, assumptions, beliefs, trends, and rules within a society. The scope of social research can range from an individual to an entire race or country. Social research is an engaging and demanding process requiring skills, careful observation, and logical thinking to understand sociological curiosities. Some topics of interest include poverty, racism, class issues, voting behavior, policing, criminality, women, men, children, work, unemployment, poverty, and immigration.
Survey (Primer on Questions, Sampling + Case Study)
Accompanying deck for my 30-minute presentation on survey. Survey is quite a lengthy topic so had to focus on the practicalities of choosing a survey and the rules of thumb around developing questions and the importance of sampling. There is a also a study of the Gallup Poll during the 1948 elections.
“I’m still / I’m still / Chaining from the Block”
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Removing Uninteresting Bytes in Software Fuzzing
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
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Week 3: Survey research and secondary data analysis research
Surveys
Surveys can be an effective way to gather opinions and reactions from stakeholders such as your
customers. Surveys work best when you want small amounts of information from relatively large
numbers of people. People don’t finish long surveys very frequently; they might give you 5
minutes of their time, but maybe not 15 minutes. Some researchers like to use open-ended
questions in a survey such as “Do you like Pepsi or Coke better?” but these questions can be
difficult for people to answer without prompts or assistance from another person. It might be
easier for them to answer a question such as, “On a scale of 1 to 5, with 1 meaning you hate it
and 5 meaning you love it, what do you think about Pepsi?”
Surveys require caution precisely because they (typically) involve people sharing their thoughts,
ideas, beliefs, behaviors, and so on. People are not always honest when they talk about
themselves, and they present bias in their own presentations for many reasons. For example, the
survey is about opinions involving Pepsi and Coke, people may not want to admit that they really
like either one, because they know they should be more health-conscious, and therefore might
feel guilty about liking either one of them too much.
Surveys can be conducted in many ways: in person, through the mail, over the phone, or online.
The popularity of online surveys has expanded significantly in recent years. Often, when you buy
something at a store or a restaurant, the receipt provides a website address for an online survey to
fill out. The invitation will typically include an incentive, such as a chance to win a $1000 gift
card at the store, if you complete the survey. Incentives can be useful, but they can also damage
your results, because people might fill out the survey without providing thoughtful answers just
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Secondary data analysis
Secondary data analysis can be a very effective method of research. Secondary data is data that
somebody else has already collected. In secondary analysis, you look at that previously collected
data and do your own analysis on it. For example, let us imagine that you want to open a pizza
chain franchise, and you are trying to decide where to put it. In this case, surveying potential
customers might not be the most efficient option. You might consider analyzing secondary data
instead, such as customers’ addresses from other franchises in the chain or census data that
would tell you where recent population increases have taken place. Other people have already
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answer your own research questions.
When performing secondary data analysis, it is important to make sure that the data you are
using is appropriate for your questio ...
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A powerpoint presentation on how media producers use audience profiling done on Monday 11/09/17 for Unit 1 of BTEC Diploma in Digital Media at South and City College, Birmingham.
Gfrp alevel sociology 2020
The document provides an introduction to studying sociology at Worthing College. It explains that sociology is the study of human interaction and society through the use of research methods and theories. In the first year of study, students will learn about key topics like education, crime, and beliefs. They will also learn how sociologists develop theories to explain human behavior and social patterns through collecting quantitative and qualitative data using methods like questionnaires, interviews, and experiments. The tasks in the document guide students to conduct their own small research study on factors that may influence differences in educational achievement between boys and girls.
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This document discusses audience profiling and different types of film audiences. It defines psychographics as the study and classification of people according to their attitudes, aspirations, and other psychological criteria. It also defines seven common audience psychographic groups: Mainstreams, Aspires, Succeeds, Resigned, Explorers, Strugglers, and Reformers. The document then distinguishes between primary research, which involves direct data collection, and secondary research, which involves summarizing and synthesizing existing research findings. Finally, it provides examples of mainstream film (Harry Potter), alternative film (The Dark Knight), and niche film.
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Audience Analysis
Sections 16.1
What Is an Audience Analysis?
&
Why Conduct an Audience Analysis?
Public Speaking as
Shared ActivityThe interaction between speaker and audience; speakers jointly create meaning with audiences.Public speaking is an audience-centered activity in which the speaker considers the needs and interest of the audience.Audience analysis is the process of gathering information about the people in the audience so a speaker can understand their needs, values, and expectations.Find an appropriate way to acknowledge and greet your audience.
Choose a
Worthwhile TopicYour topic should reflect regard for the audience; audiences do not want to listen to a speech that is too simple or a topic they already know a great deal about.Many students are tempted to choose an easy topic or a topic they already know a great deal about because it decreases their own workload rather than engaging audience interest.Choose a topic that is interesting enough for you to research and your audience to listen to.
Clarity is ImportantUse straightforward vocabulary and avoid convoluted sentences.
The Risk of ControversyControversial topics are topics about which people disagree.Many controversial topics confront people’s fundamental and closely-held values.There are often more than two perspectives on important controversial topics.How you treat your audience is just as important as how you treat your topic.
Adapting to
Audience NeedsAudiences differ in their perspectives and readiness to accept new ideas.Even in a homogeneous audience, an audience composed of people who are similar to one another, different listeners will understand the same ideas in different ways.Every member of every audience has his or her own frame of reference generated by their unique life experience.
Categories of
Life Experiences Demographic information refers to gender, age range, marital status, race and ethnicity, all of which impact an audience’s perspectives and needs.Socioeconomic status refers to characteristics including income, wealth, level of education, and occupational prestige.Psychographic information involves the beliefs, attitudes, values, and opinions that are most often difficult to predict.
Respecting your audience means that you avoid offending, excluding, or trivializing the beliefs and values they hold.
DiversityRefers not only to racial and ethnic groups, but also to religion, sexual orientation, body size, and physical and mental ability.
Respecting Diverse AudiencesBeing mindful of diversity means being respectful of all people and avoiding racism, ethnocentrism, stereotyping, sexism, ageism, elitism, and other assumptions.It’s easy to assume that people from a given culture are just alike, but they’re not; their social roles, life experiences, and circumstances vary.Frame of reference may be difficult to predict; for instance, we might assume that a successful businessman is primarily interested in p ...
Definitions - Audience Research
This document defines and discusses different types of research methods including quantitative and qualitative research. It also covers primary and secondary research methods. Specific research methods covered include closed and open questions. The document also discusses the purposes of research including understanding demographics, geodemographics, psychographics, audience profiling, socio-economic status, niche markets, and mainstream audiences.
201.04 Sociological Research Methods(1).ppt
This document discusses sociological research methods. It covers topics like how sociologists seek to understand society's influence on people and how people shape society. Unlike common sense, sociological findings are tested and evaluated using scientific methods and sociological theory. Sociological research follows steps like selecting a topic, reviewing literature, formulating hypotheses, choosing a research design, collecting and analyzing data, and reporting conclusions. It discusses methods such as surveys, experiments, participant observation, and secondary analysis. It also covers issues like research ethics, biases, and ensuring objectivity.
201.04 sociological research methods
This document provides an overview of key concepts and methods in sociological research. It discusses how sociologists study social influences on human behavior and interactions. It emphasizes that sociological findings must be empirically tested rather than assumed as common sense. The document also outlines various research methods used in sociology like surveys, experiments, participant observation, and secondary data analysis. It discusses important considerations like research ethics, validity, reliability, and the relationship between theory and methods in sociological research.
Models of audience segmentation
This document discusses several models of audience segmentation:
1) A Channel 4 quiz that places people into subcultures based on answers to questions about lifestyle and brand preferences. However, this is subjective.
2) Young & Rubicam asked about brands purchased and feelings, dividing people into 7 groups based on "core motivation." This acknowledges cultural influences but is reductionist.
3) YouGov Profiles uses data from 250,000 members to provide many audience segments like demographics and interests. This large sample increases validity and generalizability.
Research thesis (effects of bullying)
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Sociological research methods can involve both quantitative and qualitative approaches. Quantitative methods seek numerical data through surveys and experiments, allowing for broader studies but limited detail. Qualitative methods provide depth through techniques like interviews and observation, but typically involve smaller samples. Researchers must consider practical constraints like time and ethics, as well as how methods align with their theoretical perspectives and subject matter. Common sociological methods in education research include surveys of attitudes, interviews exploring experiences, classroom observations of interactions, and case studies of particular situations.
Sociological research methods
The document discusses various sociological research methods used to study education such as experiments, surveys, interviews, observations and the analysis of official statistics and documents. It examines the advantages and disadvantages of different data collection techniques including quantitative, qualitative, primary and secondary sources. Factors that influence the choice of research methods are also covered such as practical issues, ethical considerations and theoretical perspectives.
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SociologyExchange.co.uk Shared Resource
Social research examines attitudes, assumptions, beliefs, trends, and rules within a society. The scope of social research can range from an individual to an entire race or country. Social research is an engaging and demanding process requiring skills, careful observation, and logical thinking to understand sociological curiosities. Some topics of interest include poverty, racism, class issues, voting behavior, policing, criminality, women, men, children, work, unemployment, poverty, and immigration.
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Audience research
- 1. AUDIENCE RESEARCH Definition of words... Monday, 14 October 13
- 2. TYPES OF RESEARCH Quantitive: Quantitive research is research based on statistics and measurable facts.For example; Consumer surveys, who’s findings may be expressed numerically. Qualitative: Qualitative research is research that is personal and also has longer responses. This is research that is not simply on the statistics but which focuses on reasoning and cultural and social factors, which are researched and then analysed. Monday, 14 October 13
- 3. METHODS OF RESEARCH Primary: Primary research is research that is collected in by yourself including your own questions (first hand data). An example of this is a questionnaire’s. This is what splits into open and closed questions. Open questions are questions where they can write down their answers and explain more. An example of this is, ‘what is your own opinion on short films and why?’. However, closed questions are questions that they only have an option to choose from, by ether ticking or circling boxes or yes/no answers. An example of this is ‘what is your gender? Male or Female. Secondary: Secondary research, also called ‘desk research’ involves collecting data which already exists. This includes using certain information of reports, publications, internet research and company files. Monday, 14 October 13
- 4. PURPOSES OF RESEARCH Demographic: Demographic research is questions about themselves such as; age, gender, social class, working status and location. Geodemographic: Geodemographic research is the study and grouping of people in a certain geographical area to provide the right content to appeal to their target audience. Psychographics: Psychographic research is used to study and measure attitudes, values, lifestyles and opinions/ tastes. Monday, 14 October 13
- 5. AUDIENCE PROFILING Socio-economic status: This relates to somebody’s class. For example; upper, lower, middle or working class. This is also related to how much they earn. Geodemographics/Regional identity: This is to do with the way that people identify themselves in relation to nationality or geography. Such as; Northern/Southern, Scottish not British or a Londoner with a Cockney accent. Age/Gender: The age group that people associate themselves with could be defined on questionnaires as an age range, such as 15-25. Although, gender-related audience preferences are not always clear-cut, Male and Female viewers are generally assumed to have different interests. Eg. Sport or ballet. Monday, 14 October 13
- 6. Sexual Orientation: This applies on gender and who they are attracted to. For example, Gay/Homosexual, Straight/Heterosexual or Bisexual/Pansexual. Race/Ethnicity: A large group of people classed according to common racial, national, tribal, religious, linguistic or cultural origin or background. Mainstream:This includes all popular culture and media culture, typically disseminated by mass media.It is often used as a pejorative term by subcultures who view ostensibly mainstream culture as not only exclusive but artistically and aesthetically inferior. Niche:Niche is a gap in the market which focuses on a small specific audience. A Niches market is the subset on the market on which a specific product is focusing. Monday, 14 October 13