Audience profiling is important to target a production at a specific audience rather than trying to appeal to everyone. The document describes the target audience for a media text as having the following characteristics:
They would be of socioeconomic group A, B, or C1, interested in brands like Apple and shopping at stores like Topman and ASOS. They have interests in art, education, science, and psychology. The target audience would likely be in higher education themselves, from the UK, USA, or Ireland to identify with the setting of an art school.
Concept :
Creating a Delivery Box service catered towards the Brand LOVER consumer.
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Concept :
Creating a Delivery Box service catered towards the Brand LOVER consumer.
In todays market, foodies plays an important role both in creating new moments of consumption and in re-shaping the retail’s offers.
Brand Strategist and Brand Influencers have a common goal.
SEEK the most interesting NEW product out there to photograph/talk/analyze/write about.
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Branding today has moved into everyday life in Western societies and is steadily peaking steam in the developing economies. Its impacts are diverse affecting more sectors than ever before as competition for audiences intensifies. It is no longer a practice limited to companies, universities, charities but even the arts industry now uses branding techniques. The concept is widely while branding is also applied to countries, cities, celebrities and individuals who want to ‘rebrand’ themselves.
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One of the top cities of India, Hyderabad is the capital of Telangana and home to some of the biggest companies. But the other aspect of the city is a huge chunk of population that is even deprived of the food and shelter. There are many people in Hyderabad that are not having access to
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Audience profiling
1. Audience profilingisveryimportantwhengeneratingaproduction.Withoutatargetaudience it
wouldbe extremelydifficulttoaimyourproductionateveryone aseveryone likesdifference things
and has differentinterests.Audienceprofilingisaway of describingyourperfecttargetaudience
membersoyoucan include conventionsthatwill suittheminsteadof tryingtofitinelementsfor
everyone asthatwouldbe difficultandmaymake your productionboringnotengagingfor
audiences.Iamproducingthispiece of researchtodiscoverexactlyhow toaimmy mediatextatmy
target audience andhowtoappeal to them.
Product Preferences:shopsinhighstreet
shopssuch as Top man,ASOS.Theyare
particularlyinterestedinbrandssuchas
apple andmany technologicalshops.This
isbecause our audienceswill be of higher
classand perhapswill be able toafford
these brandsandmaterial clothing.
Socio Economic group: In
my groupwe chose our
target audience tohave a
socioeconomicgroupof A,
B, C1. This isbecause our
themesare art and
psychology.These
particularthemesappeal to
those of highereducation
as theyare quite cultural
and hard to understand.
Alsoour targetaudience
wouldperhapsbe at
universityorinhigher
educationwhichlinksto
the maincharacter and his
occupation
Psychographic group: For the main
psychographicgroupsinour target
audience we chose ‘Succeeder’and
‘reformer’thisisbecause ourtarget
audience will be particularlyhard
workingbutalsoquite creative,similar
to the maincharacter withinmy
production.Theywill alsobe quite self-
aware as theyhave a complete ideaof
whatis occurringin theirlife due to
theirorganisationskills astheyare of
highereducationwhichlinkstothe
placementof ourmaincharacter that
has highorganisationskillsandhasa
wealthybackgroundwhichrelatesto
the school he is attending. Similarlyour
audience will be curious,likeourmain
character whoquestionsif he isgoodor
bad because of hisartworkand
psychological trauma.
Interests:Art wouldspecificallyhave tobe an interestasthatis one of the
mainthemeswithinthe narrative.Theywouldalsohave tobeeninterestedin
themessuchas educationasthe maincharacter is a hard workerandstrives
for perfectionwithin hisart.Anotherinterestcouldinclude science orbiology
as our productionwill be combinedintopsychologyof the mind.
Geographical:UK, USA,and
Ireland.Thisisbecause they
will mostlikelyidentifywiththe
productionasits setinan art
school whichmostof these
countriescontain.Alsotheywill
be most likelytounderstand
the language anddialogue.
Geographical:UK, USA,and Ireland.Thisisbecause theywill most
likelyidentifywiththe productionasitssetinan art school whichmost
of these countriescontain.Alsotheywill be mostlikelytounderstand
the language anddialogue.
