Audience profile
•Download as PPTX, PDF•
1 like•229 views
This document discusses targeting a horror movie audience aged 16-25, who are loyal fans of the genre. Males make up 60% of the intended audience, though females are watching more horror recently. Marketing strategies include film magazines, TV advertisements, Facebook promotions, newspapers, movie websites, reviews, and Twitter updates.
Report
Share
Report
Share
Recommended
Publication plan
The document summarizes a publication plan for a monthly rock magazine called "RIOT!". Key details include that it will be priced at £2.00, distributed widely in music and entertainment venues, and aim to provide humorously written information and interviews about up-and-coming and established rock bands. The magazine will have regular content like reviews, guides and quizzes as well as feature interviews and stories on topics like band tours, new albums, and behind-the-scenes insights.
Audience profile A2
The target audience for this film is 15-24 year old females in the UK who are students or new workers living at home or at university. They enjoy socializing with friends, music, and activities like going to the cinema or streaming online. The film's themes of friendship and romance would appeal to this demographic.
Publication plan
This document outlines the publication plan for a new monthly rock magazine called "RIOT!". It will be priced at £2.00 and distributed in various retail locations that rock music fans frequent. The magazine aims to provide humorously written information and updates about both established and up-and-coming rock bands in an informal style using jokes, puns, and simple language. It will feature regular content such as reviews, guides, and interviews as well as special features profiling various rock artists. The magazine will have a consistent typographical style utilizing the Franklin Gothic font family.
Audience
The document discusses the genre of the film Scott Pilgrim vs. the World and its intended target audience. It analyzes the film's genre as a comic book action romance targeted towards white males aged 16-25. It profiles the typical audience member as a 22-year-old college student named Scott who enjoys parties, films, video games, and girls. The trailer would appeal to this audience through its senseless violence, fun adventure storyline, and potential to attract female companions to see it.
Target audience
This document analyzes the target audiences of several thriller films - Quantum of Solace, Bourne Identity, and Inception. For Quantum of Solace and Bourne Identity, the target audience is young adults aged 15-34, with a higher ratio of male to female viewers. These films also target socioeconomic class ABC1. Inception has a more balanced gender ratio and mainly targets those aged 15-24. The document then proposes that the target audience for the author's new thriller film would be those aged 12-34, with a 60% male audience and focus on socioeconomic class ABC1.
Evaluation question 4
The target audience for the media product would be middle class males between the ages of 15-55 who enjoy action movies. It would appeal most to male viewers due to its focus on action and stereotypes. While the age rating would be at least 15, the intended viewers would likely be older teenagers and adults. The content involving drugs and police corruption would make it most appropriate for middle rather than upper class audiences.
Ethical unit 16
The document discusses the legal impacts and rating considerations for a short film. It seeks a PG rating from the British Board of Film Classification to reach the widest possible audience. To obtain this, it cannot include discriminatory or dangerous behavior, drugs, or glamorize weapons. Mild language and sexual references are acceptable if not intense or long scenes of violence. It also addresses showing drinking at a party legally by clarifying in dialogue that characters are over 18. Any copyrighted music used in the online film could potentially be taken down, but the filmmaker plans to use copyright-free music to avoid this issue.
Market research – who is the main consumer
The document summarizes market research conducted to identify the target audience for a horror/thriller film being produced. A questionnaire of 77 people found that those aged 15-25 widely approve of the genres and are most interested. Further research on other studies and a professional company's data found additional confirmation that 71% of audiences for similar films fall in the 15-24 age range. The conclusion is that horror films are predominantly enjoyed by younger audiences who have an innate craving for the adrenaline these genres provide.
Recommended
Publication plan
The document summarizes a publication plan for a monthly rock magazine called "RIOT!". Key details include that it will be priced at £2.00, distributed widely in music and entertainment venues, and aim to provide humorously written information and interviews about up-and-coming and established rock bands. The magazine will have regular content like reviews, guides and quizzes as well as feature interviews and stories on topics like band tours, new albums, and behind-the-scenes insights.
Audience profile A2
The target audience for this film is 15-24 year old females in the UK who are students or new workers living at home or at university. They enjoy socializing with friends, music, and activities like going to the cinema or streaming online. The film's themes of friendship and romance would appeal to this demographic.
Publication plan
This document outlines the publication plan for a new monthly rock magazine called "RIOT!". It will be priced at £2.00 and distributed in various retail locations that rock music fans frequent. The magazine aims to provide humorously written information and updates about both established and up-and-coming rock bands in an informal style using jokes, puns, and simple language. It will feature regular content such as reviews, guides, and interviews as well as special features profiling various rock artists. The magazine will have a consistent typographical style utilizing the Franklin Gothic font family.
Audience
The document discusses the genre of the film Scott Pilgrim vs. the World and its intended target audience. It analyzes the film's genre as a comic book action romance targeted towards white males aged 16-25. It profiles the typical audience member as a 22-year-old college student named Scott who enjoys parties, films, video games, and girls. The trailer would appeal to this audience through its senseless violence, fun adventure storyline, and potential to attract female companions to see it.
Target audience
This document analyzes the target audiences of several thriller films - Quantum of Solace, Bourne Identity, and Inception. For Quantum of Solace and Bourne Identity, the target audience is young adults aged 15-34, with a higher ratio of male to female viewers. These films also target socioeconomic class ABC1. Inception has a more balanced gender ratio and mainly targets those aged 15-24. The document then proposes that the target audience for the author's new thriller film would be those aged 12-34, with a 60% male audience and focus on socioeconomic class ABC1.
Evaluation question 4
The target audience for the media product would be middle class males between the ages of 15-55 who enjoy action movies. It would appeal most to male viewers due to its focus on action and stereotypes. While the age rating would be at least 15, the intended viewers would likely be older teenagers and adults. The content involving drugs and police corruption would make it most appropriate for middle rather than upper class audiences.
Ethical unit 16
The document discusses the legal impacts and rating considerations for a short film. It seeks a PG rating from the British Board of Film Classification to reach the widest possible audience. To obtain this, it cannot include discriminatory or dangerous behavior, drugs, or glamorize weapons. Mild language and sexual references are acceptable if not intense or long scenes of violence. It also addresses showing drinking at a party legally by clarifying in dialogue that characters are over 18. Any copyrighted music used in the online film could potentially be taken down, but the filmmaker plans to use copyright-free music to avoid this issue.
Market research – who is the main consumer
The document summarizes market research conducted to identify the target audience for a horror/thriller film being produced. A questionnaire of 77 people found that those aged 15-25 widely approve of the genres and are most interested. Further research on other studies and a professional company's data found additional confirmation that 71% of audiences for similar films fall in the 15-24 age range. The conclusion is that horror films are predominantly enjoyed by younger audiences who have an innate craving for the adrenaline these genres provide.
Bbfc ratings
The BBFC classifies movies by having at least two examiners review them using published guidelines to determine what scenes are not appropriate for younger audiences. Examiners consider issues like discrimination, drugs, horror, language, behavior that can be imitated, sex, sexual violence, themes, and violence. They also take into account the context, tone, and impact of the work as well as the release format. Every 4-5 years, the BBFC conducts public consultations to understand what the public thinks about the age ratings of films and whether the BBFC's classifications match public views. For horror genre films, the likely rating would be 15-18 years old due to the common inclusion of gore or thriller elements.
Audience Profile (Horror)
The target audience for horror films is 15-30 year olds, as they have more discretionary income but still enjoy low-budget horror for its excitement. While historically male, females are increasingly fans of the genre. This age group is drawn to the thrill and adrenaline of being scared in a safe setting. They are also heavily engaged on social media where they discuss and share content about horror movies. Many horror fans also enjoy heavy metal music.
Publication plan
The publication plan summarizes a proposed monthly rock magazine called "Vexed". It will have a comedic tone and informal style, targeting rock music fans. It will be priced at £2 and distributed in various retail locations. Regular content will include reviews, previews, quizzes and columns. Feature stories will provide exclusive interviews and behind-the-scenes pieces on popular rock bands. The magazine will have a consistent typographical style using the Franklin Gothic font family.
Question 4
The document discusses the target audience for a crime thriller film. The intended audience is males ages 15-30, as research showed this demographic is most interested in crime thrillers and action films. Specifically, they enjoy films with male leads who serve as role models, and they find the tension and action in such films intriguing. To attract this demographic, the main character in the film will be similar in age and social class to appeal to their relatability. Research also indicated that middle-class audiences on the ABC scale are most likely to watch crime thrillers that portray middle-class roles resembling the characters. In conclusion, while the genre often attracts both males and females, the film is targeting males ages 15-30 as the primary
Ethical unit 16
The document discusses obtaining a PG rating from the British Board of Film Classification for a short film. A PG rating means anyone can watch the film without age restrictions, reaching the widest possible audience. To receive this rating, the film cannot include discriminatory behavior, drugs, dangerous behaviors children may copy, or glamorize weapons such as knives. Mild bad language and sexual references are allowed, as long as any violent scenes are not long or intense. The filmmaker must follow the Board's guidelines for the film to be approved for release. The film includes a party scene with drinking, but dialogue will clarify the characters are all legally aged to avoid issues.
Evaluation 4
The document discusses the target audience for a gritty British crime thriller film about police brutality and racial profiling set in London. The target audience is males aged 15-24, as crime thrillers predominantly appeal to this demographic. This age group enjoys fast-paced, action-packed, and sometimes gruesome films. The film will feature a male lead character engaging in dangerous situations, which males in the target age range can identify with. Additionally, the document provides mood boards showing interests of the target audience and describes their psychographic traits as "Strivers" or "Makers."
Prezzyyyy
The document discusses the target audience for a gritty British crime thriller film about police brutality and racial profiling set in London. The target audience is males aged 15-24, as crime thrillers predominantly appeal to this demographic. This age group enjoys fast-paced, action-packed, and sometimes gruesome films. The film will feature a male lead character engaging in dangerous situations, which males in the target age range can identify with. Additionally, the document provides mood boards showing interests of the target audience and describes their psychographic traits as "Strivers" or "Makers."
BBFC Guidelines
This document discusses film rating guidelines in the UK, specifically the 15 and 18 age ratings. A 15 rating means those under 15 cannot view the content, and it can contain strong violence, language, sexual content and more. An 18 rating means only adults 18 and over can view, and it can contain very strong violence, graphic sexual content, horror and gore. The author considers these ratings in planning an opening for their own thriller film, to choose a rating that appropriately matches the dark and violent content while protecting younger audiences.
Primary Target Audience Research
The document analyzes target audience research data from various sources about the action genre film audience. It finds that the primary audience for action films is males aged 35 and under, especially those under 35, and the genre has widespread popularity across demographics. Action films are particularly mainstream and successful financially. The research establishes that an action film opening should be aimed mainly at younger males.
Publication plan
The magazine will focus on interviews and images of both new and established bands to provide fans information on artists. It will have an informal tone with humor and opinions. The magazine contents will include artist recommendations, interviews with various popular bands, reviews of concerts and albums, and quizzes. The magazine will utilize a mint green and blue color scheme.
Audience Research - Uk Film Council Audience data
The document discusses selecting the genre of "Action" for a UK film council project because it is very popular and mainstream. It will target males and females aged 15-35, as this large demographic enjoys action films across all social classes. Choosing action will guarantee a large audience since it is one of the most viewed genres and appeals to a wide range of people regardless of gender, age, or class. Data showing 20% of over 16s rate action as their favorite genre indicates the film could successfully attract around 20% of the public audience.
Youth culture
The document discusses three films - Bullet Boy, Attack the Block, and Quadrophenia - and how they represent youth culture and stereotypes. Bullet Boy portrays teenagers as criminals and does not provide redemption. Attack the Block offers more likable teenage characters. Quadrophenia challenges stereotypes of the time and provides new perspectives. These films can impact perceptions of youth through either reinforcing or challenging stereotypes.
Task 4 audience profile
This document discusses targeting a film trailer audience and considers several factors:
- The primary target audience for horror movies is 18-24 year olds, so the trailer will target this age range.
- While women watch more horror movies, the trailer will have a more masculine feel to appeal to men.
- Research on the target audience's preferred channels and brands suggests they enjoy sports, comedy shows, and developing their image through expensive clothing brands.
Tina & brito & freya (genre research)
Teen dramas typically focus on themes of relationships, social hierarchies, and friendships between teen characters. They commonly include elements like proms, parties, high school cliques and social groups. Popular character archetypes in teen dramas include jocks, nerds, rebels, outsiders, and new students navigating their social worlds. Teen drama is a subgenre of general drama films or television shows.
Audience positioning
Audience positioning theory explained in three scenarios: Black hawk down, pretty woman and project x
Genre
A genre is a system used to classify and organize different types of creative works like films, music, books, and television shows into distinguishable groups. Genre affects popular culture trends over time and different countries often have their own genres of music or film. Genres help audiences find the types of creative works they enjoy and allow creators and media companies to target specific demographics. Subgenres sometimes emerge to allow for more nuanced classifications within a genre and prevent a sense of homogenization. As global communication increases, more pop culture subgenres are created each year.
BBFC Guidelines
The document discusses the BBFC age rating guidelines for films rated 15 and 18. A 15 rating means anyone under 15 cannot view the film and may contain strong violence, sexual references, depictions of sexual activity or nudity. An 18 rating prohibits anyone under 18 from viewing and can include very strong violence, frequent strong language, strong sexual activity, scenes of sexual violence, strong horror or discriminatory content. The document also examines theories around the influence of media on audiences, particularly the hypodermic needle theory which suggests media passively influences viewers, and the uses and gratifications theory which argues audiences actively use media. It discusses how films may glamorize violence, sex, drugs and alcohol for teenagers without portraying the negatives.
Topics
During registration at their school, most teenagers would discuss what they had seen or heard while away from their peer groups. The girls were more likely to talk about the attractive actor Paul Walker and his blue eyes, while the boys were more inclined to discuss his death in the Fast and Furious films, where he played the best driver that always won races.
Target Audience
The document discusses the target audiences for the crime/thriller genre and the filmmakers' specific film "Inquisition". It finds that thrillers generally attract audiences aged 30-40 but interest those as young as late teens, while crime films attract older teens to young adults due to their mature content. It also notes that while both genres appeal to both men and women, the male characters and themes tend to make the audience more male-dominated. Based on this research and their young middle-class characters, the filmmakers decide the target audience for "Inquisition" is men and women ages 15-30, focusing more on male viewers.
Target audience question
The document discusses the target audience for the film "Patient Zero". It recommends targeting those aged 16 and older due to the film's graphic crime content involving murder, kidnapping and assault. Younger audiences under 16 would likely not understand the complex psychological thriller elements. The document also notes that older generations prefer thriller films and the film captures elements of classic thrillers. Finally, it states that while males tend to prefer thrillers more, the film appeals to both males and females due to the unique concept of a female murderer.
Audience Profile
The target audience for the horror movie trailer is white males ages 16-25, as they have a strong, loyal fan base and lower budgets appeal to this demographic. While males are the most popular viewers, females are an increasing demographic. The target audience enjoys the excitement, entertainment, and adrenaline of horror films. The film certificate will be 15 to allow the whole target audience and focus on supernatural themes rather than gore. Research showed the target audience regularly uses social media and magazines like Fangoria and Scream to discuss horror. They also enjoy horror games and correlate with metal music fans. Studying the film Paranormal Activity provided research on successfully targeting a similar audience of ages 16-25 with a supernatural horror style.
Secondary Research
The document provides information on several drama films as comparable profiles, including We Need To Talk About Kevin, Trust, The Big Picture, Beginners, and Black Swan. It then analyzes the target audiences for these films and discusses magazines Total Film and Empire as ways to reach movie enthusiasts. The analysis finds that drama film audiences tend to be older (45+), more female, and in higher socioeconomic demographics. It determines its own film would appeal most to those over 18 interested in complex themes and fast-paced editing.
More Related Content
What's hot
Bbfc ratings
The BBFC classifies movies by having at least two examiners review them using published guidelines to determine what scenes are not appropriate for younger audiences. Examiners consider issues like discrimination, drugs, horror, language, behavior that can be imitated, sex, sexual violence, themes, and violence. They also take into account the context, tone, and impact of the work as well as the release format. Every 4-5 years, the BBFC conducts public consultations to understand what the public thinks about the age ratings of films and whether the BBFC's classifications match public views. For horror genre films, the likely rating would be 15-18 years old due to the common inclusion of gore or thriller elements.
Audience Profile (Horror)
The target audience for horror films is 15-30 year olds, as they have more discretionary income but still enjoy low-budget horror for its excitement. While historically male, females are increasingly fans of the genre. This age group is drawn to the thrill and adrenaline of being scared in a safe setting. They are also heavily engaged on social media where they discuss and share content about horror movies. Many horror fans also enjoy heavy metal music.
Publication plan
The publication plan summarizes a proposed monthly rock magazine called "Vexed". It will have a comedic tone and informal style, targeting rock music fans. It will be priced at £2 and distributed in various retail locations. Regular content will include reviews, previews, quizzes and columns. Feature stories will provide exclusive interviews and behind-the-scenes pieces on popular rock bands. The magazine will have a consistent typographical style using the Franklin Gothic font family.
Question 4
The document discusses the target audience for a crime thriller film. The intended audience is males ages 15-30, as research showed this demographic is most interested in crime thrillers and action films. Specifically, they enjoy films with male leads who serve as role models, and they find the tension and action in such films intriguing. To attract this demographic, the main character in the film will be similar in age and social class to appeal to their relatability. Research also indicated that middle-class audiences on the ABC scale are most likely to watch crime thrillers that portray middle-class roles resembling the characters. In conclusion, while the genre often attracts both males and females, the film is targeting males ages 15-30 as the primary
Ethical unit 16
The document discusses obtaining a PG rating from the British Board of Film Classification for a short film. A PG rating means anyone can watch the film without age restrictions, reaching the widest possible audience. To receive this rating, the film cannot include discriminatory behavior, drugs, dangerous behaviors children may copy, or glamorize weapons such as knives. Mild bad language and sexual references are allowed, as long as any violent scenes are not long or intense. The filmmaker must follow the Board's guidelines for the film to be approved for release. The film includes a party scene with drinking, but dialogue will clarify the characters are all legally aged to avoid issues.
Evaluation 4
The document discusses the target audience for a gritty British crime thriller film about police brutality and racial profiling set in London. The target audience is males aged 15-24, as crime thrillers predominantly appeal to this demographic. This age group enjoys fast-paced, action-packed, and sometimes gruesome films. The film will feature a male lead character engaging in dangerous situations, which males in the target age range can identify with. Additionally, the document provides mood boards showing interests of the target audience and describes their psychographic traits as "Strivers" or "Makers."
Prezzyyyy
The document discusses the target audience for a gritty British crime thriller film about police brutality and racial profiling set in London. The target audience is males aged 15-24, as crime thrillers predominantly appeal to this demographic. This age group enjoys fast-paced, action-packed, and sometimes gruesome films. The film will feature a male lead character engaging in dangerous situations, which males in the target age range can identify with. Additionally, the document provides mood boards showing interests of the target audience and describes their psychographic traits as "Strivers" or "Makers."
BBFC Guidelines
This document discusses film rating guidelines in the UK, specifically the 15 and 18 age ratings. A 15 rating means those under 15 cannot view the content, and it can contain strong violence, language, sexual content and more. An 18 rating means only adults 18 and over can view, and it can contain very strong violence, graphic sexual content, horror and gore. The author considers these ratings in planning an opening for their own thriller film, to choose a rating that appropriately matches the dark and violent content while protecting younger audiences.
Primary Target Audience Research
The document analyzes target audience research data from various sources about the action genre film audience. It finds that the primary audience for action films is males aged 35 and under, especially those under 35, and the genre has widespread popularity across demographics. Action films are particularly mainstream and successful financially. The research establishes that an action film opening should be aimed mainly at younger males.
Publication plan
The magazine will focus on interviews and images of both new and established bands to provide fans information on artists. It will have an informal tone with humor and opinions. The magazine contents will include artist recommendations, interviews with various popular bands, reviews of concerts and albums, and quizzes. The magazine will utilize a mint green and blue color scheme.
Audience Research - Uk Film Council Audience data
The document discusses selecting the genre of "Action" for a UK film council project because it is very popular and mainstream. It will target males and females aged 15-35, as this large demographic enjoys action films across all social classes. Choosing action will guarantee a large audience since it is one of the most viewed genres and appeals to a wide range of people regardless of gender, age, or class. Data showing 20% of over 16s rate action as their favorite genre indicates the film could successfully attract around 20% of the public audience.
Youth culture
The document discusses three films - Bullet Boy, Attack the Block, and Quadrophenia - and how they represent youth culture and stereotypes. Bullet Boy portrays teenagers as criminals and does not provide redemption. Attack the Block offers more likable teenage characters. Quadrophenia challenges stereotypes of the time and provides new perspectives. These films can impact perceptions of youth through either reinforcing or challenging stereotypes.
Task 4 audience profile
This document discusses targeting a film trailer audience and considers several factors:
- The primary target audience for horror movies is 18-24 year olds, so the trailer will target this age range.
- While women watch more horror movies, the trailer will have a more masculine feel to appeal to men.
- Research on the target audience's preferred channels and brands suggests they enjoy sports, comedy shows, and developing their image through expensive clothing brands.
Tina & brito & freya (genre research)
Teen dramas typically focus on themes of relationships, social hierarchies, and friendships between teen characters. They commonly include elements like proms, parties, high school cliques and social groups. Popular character archetypes in teen dramas include jocks, nerds, rebels, outsiders, and new students navigating their social worlds. Teen drama is a subgenre of general drama films or television shows.
Audience positioning
Audience positioning theory explained in three scenarios: Black hawk down, pretty woman and project x
Genre
A genre is a system used to classify and organize different types of creative works like films, music, books, and television shows into distinguishable groups. Genre affects popular culture trends over time and different countries often have their own genres of music or film. Genres help audiences find the types of creative works they enjoy and allow creators and media companies to target specific demographics. Subgenres sometimes emerge to allow for more nuanced classifications within a genre and prevent a sense of homogenization. As global communication increases, more pop culture subgenres are created each year.
BBFC Guidelines
The document discusses the BBFC age rating guidelines for films rated 15 and 18. A 15 rating means anyone under 15 cannot view the film and may contain strong violence, sexual references, depictions of sexual activity or nudity. An 18 rating prohibits anyone under 18 from viewing and can include very strong violence, frequent strong language, strong sexual activity, scenes of sexual violence, strong horror or discriminatory content. The document also examines theories around the influence of media on audiences, particularly the hypodermic needle theory which suggests media passively influences viewers, and the uses and gratifications theory which argues audiences actively use media. It discusses how films may glamorize violence, sex, drugs and alcohol for teenagers without portraying the negatives.
Topics
During registration at their school, most teenagers would discuss what they had seen or heard while away from their peer groups. The girls were more likely to talk about the attractive actor Paul Walker and his blue eyes, while the boys were more inclined to discuss his death in the Fast and Furious films, where he played the best driver that always won races.
Target Audience
The document discusses the target audiences for the crime/thriller genre and the filmmakers' specific film "Inquisition". It finds that thrillers generally attract audiences aged 30-40 but interest those as young as late teens, while crime films attract older teens to young adults due to their mature content. It also notes that while both genres appeal to both men and women, the male characters and themes tend to make the audience more male-dominated. Based on this research and their young middle-class characters, the filmmakers decide the target audience for "Inquisition" is men and women ages 15-30, focusing more on male viewers.
Target audience question
The document discusses the target audience for the film "Patient Zero". It recommends targeting those aged 16 and older due to the film's graphic crime content involving murder, kidnapping and assault. Younger audiences under 16 would likely not understand the complex psychological thriller elements. The document also notes that older generations prefer thriller films and the film captures elements of classic thrillers. Finally, it states that while males tend to prefer thrillers more, the film appeals to both males and females due to the unique concept of a female murderer.
What's hot (20)
Similar to Audience profile
Audience Profile
The target audience for the horror movie trailer is white males ages 16-25, as they have a strong, loyal fan base and lower budgets appeal to this demographic. While males are the most popular viewers, females are an increasing demographic. The target audience enjoys the excitement, entertainment, and adrenaline of horror films. The film certificate will be 15 to allow the whole target audience and focus on supernatural themes rather than gore. Research showed the target audience regularly uses social media and magazines like Fangoria and Scream to discuss horror. They also enjoy horror games and correlate with metal music fans. Studying the film Paranormal Activity provided research on successfully targeting a similar audience of ages 16-25 with a supernatural horror style.
Secondary Research
The document provides information on several drama films as comparable profiles, including We Need To Talk About Kevin, Trust, The Big Picture, Beginners, and Black Swan. It then analyzes the target audiences for these films and discusses magazines Total Film and Empire as ways to reach movie enthusiasts. The analysis finds that drama film audiences tend to be older (45+), more female, and in higher socioeconomic demographics. It determines its own film would appeal most to those over 18 interested in complex themes and fast-paced editing.
Final major project research
The document provides a summary of research conducted for a major project on horror film audiences. According to secondary research, the primary audience for horror films is 15-24 year olds, with roughly equal percentages of male and female viewers. Research also found that horror film audiences come from lower social classes. Primary research conducted through surveys found that most respondents were female, aged 20-30, and preferred earned scares over jump scares. The document analyzes existing horror films Ringu and It Follows to understand effective techniques for camerawork, sound design, mise-en-scene, and storytelling.
Final major project research
The document provides a summary of research conducted for a major project on horror film audiences. According to secondary research, the primary audience for horror films is 15-24 years old, with roughly equal percentages of male and female viewers. Research also found that horror film viewers tend to come from lower social classes. Primary research in the form of a survey supported these findings, showing a majority of respondents were female and in the target 15-24 age range. The research also helped determine elements for the film, such as a preference for earned scares over jump scares. Existing horror films like Ringu and It Follows are analyzed for effective techniques in camerawork, sound design, mise-en-scene, and story that could influence
Final major project research
The document provides a summary of research conducted for a major project on horror film audiences. According to secondary research, the primary audience for horror films is 15-24 years old, with roughly equal percentages of male and female viewers. Research also found that horror film viewers tend to come from lower social classes. Primary research in the form of a survey supported these findings, showing a majority of respondents were female and in the target 15-24 age range. The research also helped determine elements for the film, such as a preference for earned scares over jump scares. Existing horror films like Ringu and It Follows are analyzed for effective camerawork, sound design, mise-en-scene, and storytelling that build tension and
Final major project research
The document provides a summary of research conducted for a major project on horror film audiences. According to secondary research, the primary audience for horror films is 15-24 year olds, with roughly equal percentages of male and female viewers. Research also found that horror film viewers tend to come from lower social classes. Primary research conducted through surveys found that most respondents were female, and preferred earned scares over jump scares and implied violence over graphic violence. The document analyzes existing horror films Ringu and It Follows to identify effective techniques for camerawork, sound design, mise-en-scene, and story.
Final Major Project Research
The document provides a summary of research conducted for a major project on horror film audiences. According to secondary research, the primary audience for horror films is 15-24 year olds, with roughly equal percentages of male and female viewers. Primary research conducted through surveys found most respondents were female, aged 20-30, and preferred earned scares over jump scares. The document analyzes the demographics and preferences of horror film audiences to inform the planning and targeting of a short horror film.
Assign.12. horror target audience.
The document discusses target audiences for several horror films. It analyzes demographics like age, gender, and social class for films such as "House at the End of the Street", "The Shining", "Alien", "Texas Chainsaw Massacre", and "Scream 4". The target audience for "House at the End of the Street" is ages 15-24, peaks at 51% female. "The Shining" appeals more to those aged 40-52 who saw it as kids. "Alien" resonates with those aged 40-45 now who were young in 1979 due to its science fiction themes. "Texas Chainsaw Massacre" targets males aged 18-24 of social class C
Secondary Research
The document provides information on several films and film magazines to help determine the target audience for a new drama film. Key details include:
- The films appeal mainly to older (40+) audiences, especially those in the upper-middle class (AB demographic), due to complex subject matter.
- Film magazines Total Film and Empire largely attract educated, affluent males aged 18-39 who are passionate about film and new technology.
- This research indicates the new drama film should target 45+ audiences in the AB demographic, using sophisticated language and focusing on themes of obsession, addiction, and unpredictability.
Obsurvey Responses
This document analyzes the potential target audience for a psychological thriller film. It suggests the audience would be 60% female, 90% between ages 15-25, and enjoy horror, science fiction, and thriller genres. While this age group may not have cinema income, they consume films through streaming and home video. Effective trailers will need to entice this monthly movie-going audience. Further research is still needed to fully understand what attracts people to hybrid horror and psychological thriller genres.
Secondary research1
This document summarizes research on cinema audiences and horror film genres. It notes that the largest cinema audience is 15-24 year olds. Horror films are divided into psychological, slasher, and paranormal subgenres, and people enjoy the thrill and adrenaline of watching them. Research also shows that 15-24 year olds are the main target audience for horror films, though stereotypically more men enjoy them than women. The document provides a brief synopsis of the film Silent Hill and compares it somewhat to the authors' film idea. It also outlines how films are advertised through cinema websites, newspapers, magazines, and trailers shown in theaters, on TV, and online.
Horror genre research
The document provides an overview of the history and conventions of the horror genre. It discusses the origins of horror films in the early 20th century and the popularity of genres like gothic horror, slasher films, and remakes. The document also covers common conventions like dark settings, innocent victims, monsters/killers, and ambiguous endings. It analyzes the audience profile, theories for why audiences watch horror, different types of horror films, and BBFC ratings. Famous horror actors mentioned include Boris Karloff and Bela Lugosi.
Horror genre research
The document provides an overview of the history and conventions of the horror genre. It discusses the origins of horror films in the early 20th century and the popularity of genres like gothic horror, slasher films, and remakes. The document also examines common conventions like dark settings, victimized protagonists, and antagonists including ghosts and monsters. Additionally, it analyzes audience demographics, theories for why audiences watch horror, and examples of title sequences.
Target audience for my film
After researching how film are aimed at different audiences, I considered what I have learn and have applied this to my own production. Here I have a chosen my film's target audience.
Secondary audience research
The document discusses secondary audience research for a horror film. It analyzes the audiences of three similar films: You're Next, Scream 4, and Sinister. All three films had main audiences that were 15-24 years old, evenly split between male and female genders, and mostly working class. Therefore, the author will film in a middle-class area and cast actors aged 15-24 to appeal to this target demographic.
Secondary research powerpoint
The document discusses secondary audience research for films. It summarizes that the British Film Institute organized film audiences into 4 categories: mainstream, mainstream plus, aficionados, and film buffs. It then provides demographic data from the films Silent Hill: Revelation 3D and Alien vs. Predator, finding that both horror films had primarily male audiences between ages 15-24. Finally, it states that the teaser trailer is important for making audiences aware of a film's release date, actors, genre, and basic story.
Research into a horror movie’s target audience
This document summarizes research into the target audience for horror movies. It examines demographics by gender, age, and race from previous studies. Online sources also discussed this topic. The results showed the primary target audience is ages 13-25, with a focus on ages 15-25. Sources agreed on this age range but differed on gender, with some indicating mostly male and others both male and female. Race demographics varied across studies. The document concludes the focus group should have equal numbers of men and women ages 13-25 and include varied ethnicities.
Research into a horror movie’s target audience
This document summarizes research into the target audience for horror movies. It examines demographics by gender, age, and race from previous studies and online discussions. The results show the primary target audience is ages 13-25, with a focus on ages 15-25. The gender target is inconsistent between mainly male and equal male/female. Race demographics were varied with no clear primary target. This information will be used to design a focus group with equal gender and a variety of ages and races between 13-25 years old.
Research into horror movie’s target audience
This document summarizes research into the target audience for horror movies. It examines demographics by gender, age, and race from previous studies and online discussions. The results show the primary target audience is ages 13-25, with a focus on ages 15-25. The gender target is inconsistent between mainly male and equal male/female. Race demographics were varied with no clear primary target. This information will be used to design a focus group with equal gender and a variety of ages and races between 13-25 years old.
Research into horror movie’s target audience
The document summarizes research into the target audience of horror movies. It examines demographics by gender, age, and race from previous studies. The results show the key target audience is ages 13-25, with both male and female genders targeted relatively equally. Secondary sources also indicate horror movies primarily target males and teenagers ages 15-25. The summary will use a focus group with equal numbers of men and women ages 13-25 that also includes varied races.
Similar to Audience profile (20)
More from CallumCarmichael
Planning of use of soundtrack and sound effects
The document discusses how the author chose and edited a non-copyrighted horror soundtrack for use in a film trailer. They found a wide variety of free horror sounds online and imported one into Audacity to make edits. Specifically, they split the lower soundtrack into sections and increased the tempo of one section to build up to a crescendo near the end of the trailer. After further edits, they exported the finalized soundtrack for use in the trailer in Adobe Premier Pro.
Horror Genre Conventions
The document outlines several common conventions of the horror genre including setting conventions that often involve isolated or abandoned areas. It also discusses conventional technical codes like camera angles and editing that are used to create fear. Common iconography in horror includes dark visuals, low lighting, religious props, and monster figures. Narratively, horror often follows the disruption and repair of equilibrium or a story of overcoming a monster, and themes typically involve good vs evil, the supernatural, and fear/terror.
Task 8
The document analyzes the layout and design conventions used on film magazine covers. It discusses elements like the masthead, central images, cover lines, pricing and issue information, and how they are typically formatted. The goal is to draw attention, promote films and stars, and distinguish the magazine from competitors using bold colors, fonts, and imagery.
Purpose of a film trailer
The purpose of a film trailer is to market and advertise an upcoming movie through highlighting exciting parts of the film to gain interest and attract audiences. Trailers are distributed through cinemas, television, and online in 2 minutes or less to generate buzz and intrigue viewers without revealing too much of the plot. They aim to inform audiences of the genre and sell the film's unique qualities to stand out from other upcoming movies and drive anticipation for the full release.
Evidence of Front Cover
The document summarizes the steps taken to design the front cover of a magazine in InDesign. It describes placing the front cover image in the center, creating the masthead "NRM" at the top center using the Highlander font. Below this, the full magazine title "New Rock Magazine" was added using the same font. Feedback was received and the masthead was enlarged to stand out more. A barcode was also added by creating lines and text in Photoshop and importing into InDesign.
Double Page Spread Analysis
The double page spread uses various techniques to engage readers and promote the artist. It utilizes a large central image of the artist, bold headlines in matching colors across both pages to draw attention. Short quotes and questions are used to intrigue readers and make them want to learn more by reading the full article. Navigation elements like page numbers and section names help readers easily find their way through the magazine.
Contents Page Analysis
The contents page uses images and layout to attract readers and communicate the magazine's brand and themes. Key details like mastheads, fonts, colors, and featured artists establish the publication's identity as hip-hop, rock-focused, and stylistic. Buzzwords, charts, and highlighted articles entice readers by signaling exclusive content and a cutting-edge experience. Overall the visual design draws in the target audience while reinforcing the magazine's brand through coherent stylistic choices.
Audience Questionnaire
The survey results show that NME was the most preferred music magazine among respondents. When asked what they expect from a music magazine, interviews, features, and a top 40 chart were the most popular selections. For a double page spread, interviews and an in-depth artist feature were most preferred. Most respondents said they would spend between £2-£3 on a music magazine. Rock was the most listened to genre of music. Freebies and exclusive news would most encourage purchases of a music magazine.
Magazine Analysis Front Covers
The front cover uses various techniques to attract audiences to the magazine. It features a central image of Madonna with a sad expression to draw readers in and make them want to learn more. Additional headlines and text use bold fonts and "buzzwords" to promote exclusive special features and free gifts inside the issue. Plugs featuring snippets of other articles provide further incentives for audiences to purchase the magazine. Overall, the cover aims to create curiosity and intrigue around Madonna's story through its use of imagery and promotional text.
More from CallumCarmichael (10)
Audience profile
- 1. Audience Profile Age: 16-25 They have lower budgets as a movie however they have a loyal fan base mainly between the desirable age of 16-25 targeted throughout the horror movie industry. Gender Percentage – Male 60% Female 40% I have targeted my horror movie gender towards a more male basis due to this being the most popular demographic, however within recent years female genders have been watching horror movies more frequently and therefore I am still aiming to target them
- 2. Audience Profile • Film Magazine – Fangoria, Scream Horror Magazine • Television – Trailer advetisements • Facebook – Film promotions, Film Profiles • Newspapers – The sun promotes • Movie Websites • Film Reviews – Rotten Tomatoes • Twitter – Horror movies twitter updates