The document discusses defining a target audience for a website. It recommends first determining the website's purpose and intended users. Key questions to answer include the audience's demographics like age, gender, location and interests to develop a clear profile. The profile should then be used to guide website development to best meet the target audience's needs and encourage them to engage with the site. An example is provided of a PBS kids website aimed at young children aged 3-9 and their parents for educational entertainment and parenting resources.

2.  A target audience is a particular group
at which your website is aimed – the
people you are trying to get to come to
the website.

3.  First, have a clear definition of the
purpose of your website.
 Then figure out who this purpose is
intended for.
 Finding a target audience should be
done in the “planning” stage of the
website, long before the “building” of
the website begins.

4.  Write down answers to these questions –
(the more questions you answer the
clearer your target audience will be)
Age
Gender
Education
Geography
Technical Ability
Economics
Likes/Dislikes
Occupation
Hobbies/Style

5.  After figuring out the demographics of
your audience, find a picture on the
internet of who you would want to have
as a target.
 Then see if this picture matches the
description you have formed.
 Last, keep this description in mind to aid
in the development of making the best
website your audience is looking for.

6.  First: Purpose of your website:
› You are a t.v. program that wants to build a
website for families. (Lets do
www.pbskids.org as an example)
 Second: Who is your website directed
towards?
› Young children
› Parents with young children

7. CHILD
Age: 3-9 years old
Gender: Male and female
Education: none or elementary
school
Geography: United States
Technical Ability: can navigate a
website on a pc or handheld
device
Likes/Dislikes: likes to watch t.v.
and play computer games
Hobbies: Watching tv and playing
computer games
PARENT
Age: 25-35
Gender: Male and female
Education: GE, college or
university
Geography: United States
Technical Ability: Knows how to
use a pc and/or hand held
devices
Likes/Dislikes: Finding information
to help with childrearing and
entertainment for their
children
Hobbies: Searching the internet

8.  Go from this:  To this:

9.  Take this information and use your target
audience to help you build the best
website that your audience is looking for.