Anne Lee-Clark is a 34-year-old mother of two young children living in the city. She works as an executive coordinator for a hospital while her husband works as an architect, together earning over $80,000 annually. Anne prioritizes organic and healthy foods, spending over $100 per week on groceries. She is loyal to organic brands and willing to pay more for nutrition, environmental sustainability, and animal welfare. In her view, organic foods are a necessity for her family's health. Anne balances family, work, health, and sees Whole Foods as providing prepared meals that promote this balance when she has less time.