The document discusses LR Health & Beauty Systems, a direct sales company operating in 31 countries. It outlines LR's 25-year history of continuous growth and market leadership. LR values passion, trust, and responsibility. The company rewards dedicated partner efforts in a fair and transparent way. The document encourages the reader to take advantage of the opportunities that LR can offer to make their dreams come true.

1. Art. Nr.: 92503-001
YOUR CHANCE TO CHANGE
LR Health & Beauty Systems Pty Ltd – Australia & New Zealand AU
Unit 1& 2, Keilor Park Drive Tullamarine Victoria 3043 Australia
www.LRworld.com

2. CONCEPT TO SUCCESS
T I P S FOR YOUR lR BUSINESS l R Ma R kE T I N g Pl aN

3. Dear LR Partner,
Congratulations!
With your decision to become an LR partner, you’ve taken the first
step in seizing a great opportunity. The chance to change your life.
The chance to make your dreams come true. With our business
concept, which has proven itself over a period of 25 years,
countless individuals have realised both small and large dreams.
Independent of previous experience or professional training,
LR offers everyone the opportunity to achieve what they wish to
achieve.
At LR, success can be planned.
Our business concept rewards your dedicated efforts in a fair and
transparent way. You are currently holding in your hands our
“Concept to Success” and are therefore about to take the second
step in your LR career. The Concept to Success, presents our
business concept with the aid of case studies. It is a brochure that
we’ve put together to support your success.
Take advantage of the opportunities that LR can offer you. Make
your dreams come true. You’ve already taken the first steps!
We wish you maximum success!
Sincerely,
Dr. Jens M. Abend Thomas Heursen
Chief Executive Officer Global Sales Director

4. Your Partner LR 4 – 13
The Industry 4–5
The LR Success Story 6–7
LR Values 8–9
LR Success Factors 10 – 11
The Vision 12
The Business Model 13
The LR Marketing Plan 14 – 27
Bonus for Personal Sales
and Group Sales 14 – 15
Leader Bonus 16 – 17
Special Bonus 18 – 19
Depth Bonus 20 – 21
Top Depth Bonus 22 – 23
Annual Bonus 24 – 25
LR Career Ladder 26 – 27
Recognition through LR 28 – 33
Training and Seminar Bonus 28 – 29
LR Car Plan 30 – 31
LR Trips 32 – 33
1. The First Steps with LR 34– 37
Requirements & Qualifications 34 – 35
List of Names & Appointments 36 – 37
Service 38 – 49
Contacts &
LR Locations Worldwide 38 – 39
Questions & Answers 40 – 41
Glossary 42 – 44
Terms of Delivery & Payment 45
Success Planner 46 – 47

5. Your Partner LR 4
The Industry
“Direct sales is a business segment that, in
comparison to other sales channels, has enormous
growth potential.”
(CEO Dr. Jens M. Abend)
Globally, around 70 million people are actively Advantages for end-consumers:
involved in direct sales; together they generate • Independence from business and store hours
sales of over 120 billion US$ annually. A trend • Comfort aspect of home shopping
that is sharply on the rise. • High quality of advice and support
It’s no wonder that direct sales is a globally
booming industry. The idea behind it is as Advantages for LR partners,
simple as it is ingenious: Products or services among other factors:
are sold by independent business partners. • Long-term additional or principle income
That saves cost-intensive advertising measures, • Flexible working hours
expensive licences and fees for distributors: • Minimal start-up capital for founding a
money that is invested by LR in the development commercial enterprise
of top-quality, innovative products, and in the
compensation and training of its business
partners.
The LR product range is perfectly suited to
direct sales: Exclusive consumables for growing
markets that are easily sold, and that require no
storage. More and more people are enjoying
the benefits of direct sales and thereby a trend
that is steadily growing.
The LR product range: innovative and prize-winning merchandise

6. Your Partner LR 5
70
People in Number of business partners worldwide
millions 60
Around ¾ lock-in a solid extra income.
50
¼ have succeeded in becoming fully independent.
40
30
20
10
0
1988 1991 1993 1995 2000 2004 2007
120
Sales trend figures worldwide
Sales trend
figures 100
worldwide
in billion 80
US$
60
40
20
0
1988 1991 1993 1995 2000 2004 2007
160
Percentages Sales trend comparison
150
Direct sales – Retail
140
Dynamic growth in direct sales as opposed to
stagnation in retail
130
120
110
100
1995 2000 2004 2007
Source: Branchenreport Direktvertrieb, 2009

7. 4
The LR Success Story
LR Health & Beauty Systems is one of the world’s
most successful direct sales enterprises
25 years of continuous growth, market presence currently in
31 countries, and market leader in many of these – factors that clearly
indicate the uniqueness of LR’s performance.
2005
25 years of success are reflected in the following figures: turnover *
308 M €
2002
turnover *
175 M €
1997
turnover
141 M € *
1994
turnover *
120 M €
1985
turnover *
0.4 M €
Since the founding of the
company in 1985, year for year
growth in sales
* Based on SRP

8. Your Partner LR 7
2009
turnover *
371 M €
2008
turnover
*
335 M €
… more than 25,000,000 shipped packages! Lined up
together, they form a bridge from LR Headquarters in
Ahlen to the subsidiary in Manila
… more than 6,000,000 kilos of glass used for perfume
bottles! With this amount of glass, the entire Frankfurt
skyline can be freshly glazed
… more than 40,000,000 sold bottles of eau de parfum!
Enough perfume to completely flood LR Headquarters in
Ahlen
… more than 30,000,000 Aloe Vera Drinking Gels sold!
A row of these bottles would be enough for a bridge from
Ahlen to New York
… more than 2,000,000 litres of honey processed!
More honey than the Olympic swimming pool in Athens
can hold
… more than 750,000,000 € bonuses paid out!

9. LR Values
LR’s success is based on clear-cut values:
Passion
Trust
Responsibility

10. Your Partner LR 9
At LR, people are the focal point. All of the operations and
activities in our company revolve around the success of our
partners.
LR has turned its passion into making other people successful.
The truly successful LR partners have recognized:
LR isn’t about work – LR is a way of life.
LR is a completely trustworthy partner. LR is fair, transparent
and honest.
LR doesn’t conduct business on the backs of people, but
together with and for people.
At LR, everyone has the chance to be number 1 through
commitment and determination.
LR is a sustainable enterprise. LR products are certified and fulfill
the highest standards.
Although an international company, LR nevertheless thinks locally,
and has a sense of responsibility for the people and countries in
which it is active.
With the LR GLOBAL KIDS FUND, LR has also taken on its
share of responsibility in providing support for local charity
projects.

11. LR Success Factors
These values determine LR’s business practices
throughout the world. They combine with the
5 success factors to make LR unique.
Quality products
“Made in Germany”
– in a growing range of categories, with
extensive certification from independent
institutes, developed in close cooperation with
the LR Science Advisory Board.
Cooperative ventures with
top names and artists
– for many years now, a convincing advertising
factor at LR, also representing a singular
mark of confidence. Stars work closely with
LR and are members of the LR family.
Marcus Schenkenberg & Leona Lewis

12. Your Partner LR 11
Fair, transparent
marketing plan
– which has existed for 25 years now
and has only been changed to the
advantage of LR partners. Every single
bonus is paid on time. The “Concept to
Success” embodies the marketing plan.
Unique car concept
– starting with the LR Polo in recognition
of first success, and which proceeds
from there with a broad selection from
the Mercedes Benz car fleet for leaders,
reaching its pinnacle with the LR Porsche
for the most successful LR partners.
Training and service
– are written in capital letters at LR. The
company’s own LR Academy accompanies
you individually and professionally, from
one career step to the next. LR service is
exemplary: from speedy package delivery
to answering individual questions, and
much, much more.

13. The Vision
Based on the LR Values and carried by the 5 Pillars
of Success, the LR Vision is born:
The LR Vision is to become,
through enduring passion and the values
that we live by, the leading direct sales enterprise worldwide.
Cooperative
Fair,
Top quality ventures
transparent Unique Top training
Made in with top
marketing car concept and service
Germany names and
plan
artists
Passion
Trust
Responsibility

14. Your Partner LR 13
The Business Model at a glance
LR business activities offer LR partners a full spectrum of
advantages: Recognition, flexibility, independence and,
a solid income.
The LR Business Mode
Difference Bonus 21.00 %
Leader’s Bonus 3.00 %
Special Bonus 10.00 %
Depth Bonus 3.00 %
Top depth Bonus 3.00 %
President’s Bonus 1.20 %
Annual Bonus 2.50 %
Total Bonus up to 43.70 %
The individual bonus are explained on the succeeding pages with examples.

15. The LR Marketing Plan
Bonuses for Own Sales and Group Sales
What is it? How does it work?
A reward for developing the business. LR Health & Beauty Systems offers sales-
related bonuses. The values of the Business
Volume (BV) and Point Value (PV) are
Who is eligible? significant for the calculation of bonuses and
indispensable for the international commission
Every partner who reached at least 100 point calculation. To determine the bonus level, all
value in Personal Sales in a month’s time, and sales transacted within a calendar month are
at least 250 Point Value in Total Sales. added together. The bonus you receive is for
the attained business volume of a calendar
month, the percentage level of which is
determined through the total PV turnover of
your sales organization.
Bonus table:
12,000 PV 21 %
8,000 PV 16 %
4,000 PV 14 %
2,000 PV 11 %
1,000 PV 9%
500 PV 6%
250 PV 3%
Example 2: Higher personal sales,
i.e. through product sales to friends
Example 1: Personal sales only: and relatives
Purchase for $ 400.00 Purchase for $ 1,000.00
Sales for $ 560.00 Sales for $ 1,400.00
Profit margin from Profit margin from
Product sales $ 160.00 Product sales $ 400.00
$ 400 net purchase price =400 BV = 400 PV $ 1000 net purchase price = 1000 BV = 1,000 PV
400 PV 3 % bonus 1,000 PV 9 % Bonus
3% bonus on 400 BV $ 12.00 9% bonus on 1000 BV $ 90.00
Total earnings: $ 172.00 Total earnings: $ 490.00
All examples are calculated before tax.
To simplify the calculations we assume that $1 = 1BV = 1PV and 40% margin.

16. The LR Marketing Plan 15
Example 3: Development of a small
sales organization
Instead of selling LR products to friends, family Notes:
members and colleagues, you can also offer • A has achieved group sales of 5,000 PV. By
them the possibility of becoming LR partners so doing, A has reached the 14% bonus
themselves and thereby profit from the level; without B, C, D and E he would have
chances that the LR business has to offer. remained in the 9% level.
What’s in it for you? • B, C, D and E each achieved 9%. As A is in
When you sponsor a new partner, you increase the 14% bonus level, there is a 5%
your LR business prospects enormously, since difference between A and each of his
you also have a stake in their sales: You can partners. A receives this supplementary 5%
achieve a turnover of 1,000 PV per month, as a difference bonus to the respective
which is equal to 1,000 BV. turnovers achieved by B, C, D and E.
Total earnings:
Your earnings:
Profit margin $ 400.00
Profit margin $ 400.00 Bonus (14% from 1,000 BV) $ 140.00
Bonus (9% from 1,000 BV) $ 90.00 Bonus difference for B,C,D,E
(4 × 5% from 1,000 BV) $ 200.00
Total $ 490.00
Total $ 740.00
If you were to acquire 4 partners, each of
whom also achieves 1,000 PV in a month,
your account would look a bit different:
14%
1,000 PV
A
1,000 BV
9% 9%
5% difference = $ 50 5% difference = $ 50
B C
1,000 PV 1,000 PV
1,000 BV 1,000 BV
9% 9%
5% difference = $ 50 5% difference = $ 50
D E
1,000 PV 1,000 PV
1,000 BV 1,000 BV

17. Leader Bonus
What is it?
A reward for the excellent support provided for
the sales organization, and an incentive on the
way to becoming a manager.
How does it work?
Who is eligible? The leader bonus is intended as a reward for
the support of the structure and to help with
Every bonus eligible partner with at least 8 the development of “healthy” lower tiers.
bonus lines and: Therefore, the leader bonus is paid on the
basis of the entire lower tiers, but not on own
sales. The leader bonus is clearly
• 16,000 PV Group Sales or achievement-oriented, and increases in
proportion to turnover.
• with 1 direct 21%er line and 12,000 PV
side volume or
• minimum of 2 direct 21%er lines
Example 4: Leader bonus without direct 21%er
A
21%
1,000 PV
14% B 1000 BV
14% C
4,000 PV 7% difference 7% difference 4,000 PV
= $ 280 = $ 280
4,000 BV 4,000 BV
14% D 14% E
7% difference 7% difference
4,000 PV = $ 280 = $ 350 5,000 PV
4,000 BV 5,000 BV
6% F 15% difference
= $ 75
6% G
15% difference
500 PV = $ 75 500 PV
500 BV 500 BV
6% H 3% I
500 PV 250 PV
15% difference 18% difference
= $ 75 = $ 75
5000 BV 250 BV
1. Personal Bonus of 21% on 1000 BV = $ 210.00
2. Difference Bonus = 3 × $ 280 + $ 350 + 3 x $ 75 + $ 45 = $ 1,460.00
3. Leader Bonus of 3% on 18,750 BV = $ 562.50
Total earnings (without profit margin) = $ 2,232.50

18. The LR Marketing Plan 17

19. 21%
Special Bonus Special Bonus
7%-10% Side Volume
What is it?
A reward for the development of direct 21%
levels and for the motivation of new leaders. 21% 6% 9% 12%
Who is eligible?
Every bonus eligible partner who fulfills the
criteria (see below)
How does it work?
All direct levels receive difference bonus, the
amount of which is calculated from the
difference between one’s own bonus level and
the bonus level of the direct levels. For the
development of a direct 21%er you will receive
special bonus up to the next partner who is
eligible for special bonus. The special bonus
as well is staggered, as demonstrated in the
following table:
Number of direct Side Volume Special bonus
21% levels
1 < 4,000 PV No special bonus
4,000 – 11,999 PV 7.00% on the side volume
≥ 12,000 PV 7.00% on the 21%er sales
2–3 < 4,000 PV No special bonus
4,000 – 11,999 PV 7.50% on 50% of the 21%er sales
≥ 12,000 PV 7.50% on the 21%er sales
4 – 6* 8.00%
7 – 9* 8.50%
10* 9.00% on the 21%er sales
12* + 1 Million PV sales or 3 Silver levels 9.50%
12* + 2 Million PV sales or 2 Platinum Lines 10.0%
* if the side volume is less than 12,000 PV the lack of sales to 12,000 PV will be deducted from
special bonus-eligible volume (based on the BV).

20. The LR Marketing Plan 19
Example 5: Special Bonus for direct 21%er
21%
1,000 PV
A
11% 1000 BV
14%
B C
2,000 PV 10% difference 7% difference = 4,000 PV
= $ 200 $ 280
2000 BV 4000 BV
14% 21%
7% difference 4 x 15% Difference 7% special
D E
6,000 PV = $ 420 = 4 x $ 75 bonus 12,000 PV
6000 BV 12000 BV
4 x 6%er with total of
2000 PV FG
2000 BV H I
1. Personal Bonus of 21% on 1,000 BV = $ 210.00
2. Difference Bonus = $ 200 + $ 420 + 4 x $ 75 = $ 1,200.00
3. Leader Bonus of 3% on 16,000 BV = $ 480.00
4. 7% Special Bonus on 21%er sales (12,000 BV) = $ 840,00
Total earnings (without profit margin) $ 2,750.00
Example 6: Special Bonus for two direct 21%er
21%
1,000 PV
A
21% 21%
1,000 BV
B C
12,000 PV 12,000 PV
12,000 BV 12,000 BV
D E F
Special Bonus for A:
a) if D + E + F together achieve sales of b) if D + E + F together achieve sales of
4,000 PV, but less than 12,000 PV: 7.5% over 12,000 PV: 7.5% special bonus
special bonus on 50% of the cumulated on the cumulated sales of direct 21%er,
sales of direct 21%er, i.e. i.e. 7.5% on 24,000 BV = $ 1,800.00
7.5% x 50% x 24,000 BV = $ 900.00
You will also receive: + Personal Bonus
+ Difference Bonus
+ Leader Bonus (in case of 8 Bonus Lines)
+ Training and Seminar Bonus (with 12,000 PV Side Volume for
2 direct 21%er)

21. Depth Bonus
What is it? How does it work?
A reward for the successful development of Entitlement for a depth bonus exists in the
leaders. respective month in which the organization
leader has achieved and upheld the set
amount of direct 21% lines, as specified in the
Who is eligible? table.
Every organization leader who has achieved at
least 4 X direct 21% lines.
Type of Depth Bonus Direct 21% lines Percentage of Depth Bonus
Silver Bonus 4 2.0 %
Platinum Bonus 10 1.0 %
The Depth Bonus is paid on all indirect 21% lines (exception: there is no Depth Bonus on indirect
21% lines into which special bonuses has been paid through to the direct 21% lines of the next
Organization Leader with commensurate Depth Bonus qualification).
Example 7: Depth Bonus with 4 direct 21% levels
A
(SOL)
B C D E
20,000 PV 20,000 PV 20,000 PV 20,000 PV
10,000 BV 10,000 BV 10,000 BV 10,000 BV
F G H I
20,000 PV 20,000 PV 20,000 PV 20,000 PV 80,000 PV
10,000 BV 10,000 BV 10,000 BV 10,000 BV
Depth bonus for A
Silver bonus entitlement on 80,000 PV, that is 2.0% on 80,000 BV = $ 1,600.00
Depth bonus = $ 1,600.00
You will also receive: + Personal Bonus
+ Difference Bonus
+ Leader Bonus (in case of 8 bonus lines)
+ Special Bonus (with required side volume)

22. The LR Marketing Plan 21
Example 8: Depth bonus with 10 direct 21% levels
A
(POL)
B C D E F G H I J K
20,000 PV 20,000 PV 20,000 PV 20,000 PV 20,000 PV 20,000 PV 20,000 PV 20,000 PV 20,000 PV 20,000 PV
10,000 BV 10,000 BV 10,000 BV 10,000 BV 10,000 BV 10,000 BV 10,000 BV 10,000 BV 10,000 BV 10,000 BV
L M N O P Q R S T U
20,000 PV 20,000 PV 20,000 PV 20,000 PV 20,000 PV 20,000 PV 20,000 PV 20,000 PV 20,000 PV 20,000 PV 200,000 PV
10,000 BV 10,000 BV 10,000 BV 10,000 BV 10,000 BV 10,000 BV 10,000 BV 10,000 BV 10,000 BV 10,000 BV
Depth bonus for A
Silver bonus entitlement on 200,000 PV, that is 2.0% on 200,000 BV = $ 4,000.00
Platinum bonus entitlement on 200,000 PV, that is 1.0 % on 100,000 BV = $ 2,000.00
Depth bonus = $ 6,000.00
You will also receive: + Personal Bonus
+ Difference Bonus
+ Leader Bonus
+ Special Bonus (with required side volume)
Organization leaders who are fully qualified to be President will receive each month in which they
are qualified a supplementary Depth Bonus as per table below:
* ** *** **** *****
President President President President President President
Bonus Bonus Bonus Bonus Bonus Bonus
0.2% 0.2% 0.2% 0.2% 0.2% 0.2% = 1.2%
0.2% 0.2% 0.2% 0.2% 0.2% = 1.0%
0.2% 0.2% 0.2% 0.2% = 0.8%
0.2% 0.2% 0.2% = 0.6%
0.2% 0.2% = 0.4%
0.2% = 0.2%

23. Top Depth Bonus
What is it? How does it work?
A reward for the successful development of Silver and Platinum is differentiated in the
managers. same way as the Depth Bonus. The top depth
bonus is paid for levels where partners already
receive Depth Bonus (Silver and Platinum
Who is eligible? Bonus) through the next organization leader
with commensurate top depth bonus
Every Organization Leader who has developed qualification. If the partner has adequate
at least 12 bonus lines, at least 4 of which are qualification (starting with platinum
direct 21% lines and who has a partner in his/ organization leader) for Top Silver and Top
her downline who receives Depth Bonus. Platinum Bonus, he/she receives of course
both Top Depth Bonuses (Silver and Platinum
Top Bonus)
direct 21% Percentage of Percentage of
Qualification
lines Silver Bonus Platinum Bonus
*****Star President 12 2.00% 1.00%
****Star President 12 2.00% 1.00%
***Star President 12 2.00% 1.00%
**Star President 12 1.75% 1.00%
*Star President 12 1.50% 1.00%
President 12 1.25% 0.75%
Vice-President 12 1.00% 0.50%
Platinum-OL 10 0.75% 0.25%
Gold-OL 7 0.50%
Silver-OL 4 0.25%

24. The LR Marketing Plan 23
Example 9: Organization leader with 4 direct 21% and amongst has an
organization leader with 4 direct 21% lines in the downline
A
(SOL)
Silver Bonus for A on 80,000 PV
2% bonus on 80,000 BV = $ 1,600.00
B C D E
20,000 PV 20,000 PV 20,000 PV
+ Top Silver Bonus on 180,000 PV 10,000 BV (SOL) 10,000 BV 10,000 BV
(J, K, L) 0.25 % on 180,000 BV = $ 450.00
Total depth bonus = $ 2,050.00 F G H I 80,000 PV
20,000 PV 20,000 PV 20,000 PV 20,000 PV
10,000 BV 10,000 BV 10,000 BV 10,000 BV
Your recieve also + Personal Bonus
+ Difference Bonus
+ Leader Bonus J K L 180,000 PV
(in case of 8 bonus lines) 80,000 PV 60,000 PV 40,000 PV
+ Special Bonus 40,000 BV 30,000 BV 20,000 BV
(with required side volume)
Example 10: Organization leader with 10 direct 21% lines and amongst has
an organization leader with 10 direct 21% lines in the downline
You will recieve also + Personal Bonus A
(with enough + Difference Bonus (POL)
side volume): + Leader Bonus
(in case of 8 bonus lines)
+ Special Bonus
B C D E F G H I J K
20,000 PV 20,000 PV 20,000 PV 20,000 PV 20,000 PV 20,000 PV 20,000 PV 20,000 PV 20,000 PV
(POL)
10,000 BV 10,000 BV 10,000 BV 10,000 BV 10,000 BV 10,000 BV 10,000 BV 10,000 BV 10,000 BV
L M N O P Q R S T U 200,000 PV
20,000 PV 20,000 PV 20,000 PV 20,000 PV 20,000 PV 20,000 PV 20,000 PV 20,000 PV 20,000 PV 20,000 PV
10,000 BV 10,000 BV 10,000 BV 10,000 BV 10,000 BV 10,000 BV 10,000 BV 10,000 BV 10,000 BV 10,000 BV
V W X 180,000 PV
80,000 PV 60,000 PV 40,000 PV
40,000 BV 30,000 BV 20,000 BV
Silver Bonus + Platinum Bonus for A
on 200,000 PV, 3% on 200,000 BV = $ 6,000.00
+ Top Silver Bonus on 180,000 PV, 0.75 % on 180,000 BV = $ 1,350.00
+ Top Platinum Bonus on 180,000 PV, 0.25 % on 180,000 BV = $ 450.00
Total depth bonus = $ 7,800.00

25. Annual Bonus
What is it? How does it work?
A reward for successful work in a calendar Starting from 1,000,000 PV
year and a kind of additional “Christmas 1.00%
Annual Sales
Bonus”.
Starting from 2,000,000 PV
1.50%
Annual Sales
Who is eligible? Starting from 3,000,000 PV
2.00%
Annual Sales
Every organization leader who meets the
Starting from 4,000,000 PV
following requirements: 2.25%
Annual Sales
1.) Achieving a minimum of 1,000,000 PV
+ total sales Starting from 5,000,000 PV
2.50%
2.) The strongest lines accounts for max. 60% Annual Sales
of the Total Sales or at least 1,000,000 PV
sales without the strongest line
3.) Achieving minimum 250,000 PV side
volume within a calendar year
4.) Still remains LR partner by at least
31st of March of the subsequent year
6-digit “Christmas Bonus“ for the best of the best: from left to right: Charalampos Daniilidis, Willi & Renate Fausel,
Andrea & Bernd Schlothauer, Marko Riedel, Haiko Nuhn, Holger & Tanja Kunath, Patrik König, Ulrike Paulsen &
Jürgen Zinkel, Bernd Vogelhuber, Ilhan Dogan

26. The LR Marketing Plan 25

27. LR Career Ladder
Organization
Leader
Team Qualification
6 months in
Leader succession 12
bonus-eligible lines
Junior Team Qualification with 24,000 PV
3 months in
Leader succession 6
total sales or
12,000 PV residual
bonus-eligible lines sales at 1 × 21%
Manager Qualification and 16,000 PV lines
12,000 PV group total sales
Qualification sales, 250 PV own
8,000 PV group
Bonus
Junior sales and 6 bonus- Bonus Special Bonus,
sales, 250 PV own eligible lines leader bonus – Leader Bonus, –
Manager sales and 4 bonus- bonus on personal bonus on personal
eligible lines sales
Qualification Bonus sales
11% 4,000 PV group bonus manager
Bonus bonus – bonus on Extras
Qualification sales, 250 PV own
bonuses on own
Extras
sales and 3 bonus- personal sales Team leader day, LR Mercedes Benz
2,000 PV total sales sales
eligible linesl Concept Level 1,
Bonus Extras Organization
3 – 9% Extras VW Polo Car Leader Academy
bonus on Personal Bonus VW Polo Car Concept
Concept
Qualification sales and group bonus on Aus $ 200/Nz $ 250
Aus $ 300/Nz $ 375
250 – 1,000 PV sales Personal sales
Junior Team Leader
total sales
Academy
Extras Extras
Bonus extra quick start VW Polo Car Concept
Bonus on Personal bonus Aus $ 100/Nz $ 125
Sales and Group Junior Manager
sales Academy,
Estimated
Annual earnings $ 3,200 to $ 7,000 to $ 14,000 to $ 14,000 to $ 28,000 to
$ 8,200 $ 14,000 $ 35,000 $ 49,000 $ 63,000

28. 27
Star
President
* to *****
President
Qualification
Qualification 6 months in
6 months in
Vice succession 12x
succession 12 ×
21%-Lines out of
President 21% lines, there which 3 must be
from 2 platinum OL BOL or
Platinum Qualification lines or 12x 21% 12 × 21%-Line
lines + 2,000,000
Organization 6 months in 12x
succession PV sales,
+ 4,000,000 to
12,000,000 PV
Leader 21% lines, whereas therefrom at least Atleast sales of
Gold 3 silver OL lines or 1,200,000 residual 2,400,000 to
Organization Qualification 12x 21% lines + group sales 7,200,000
6 months in 1,000,000 PV Sidevolume
Leader Bonus
Silver succession 10x sales
21% lines President bonus, Bonus
Organization Qualification Bonus top platinum President bonus
6 months in
Leader Bonus top platinum bonus, Top-Platinum
Bronze succession 7x top platinum bonus, platinum platinum bonus, Bonus
21% lines + bonus, top silver top silver bonus,
Organization Qualification 12,000 PV or 8
bonus, platinum
annual bonus,
Platinum Bonus
6 months in bonus, top silver bonus, annual Top-Silver bonus
Leader succession 4x
and more 21% bonus, annual bonus, silver silver bonus, Annual Bonus
lines bonus, special special bonus,
21% levels + bonus, silver Silver Bonus
Qualification 12,000 PV or 5 bonus, special bonus, manager manager bonus – Special Bonus
6 months in Bonus bonus, manager bonus – bonus on bonus on personal
and more 21% Leadership Bonus
succession 2x 21% top silver bonus, personal sales sales
levels bonus, – bonus on
lines + 12,000 PV annual bonus,
special bonus,
personal sales Extras
residual sales or 3x Bonus Extras Extras LR Porsche
21% lines manager bonus –
Top Silver Bonus, Extras LR Porsche LR Porsche Concept
bonus on personal Concept Concept
Annual Bonus, LR Porsche Events & Trips
Bonus sales Events & Trips Events & Trips
Special Bonus, Concept
Annual Bonus, Events & Trips
Leader Bonus –
Special Bonus, Extras
bonus on personal
leader bonus, – LR Porsche
sales
bonus on personal Boxster or
sales Mercedes CLK
Concept Level 3
Extras
Extras LR Mercedes Benz
LR Mercedes Benz Concept Level 2
Concept Level 1,
Silver OL Academy
$ 56,000 to $ 90,000 to $ 280,000 to above above above above
$ 100,000 $ 280,000 $ 440,000 $ 460,000 $ 900,000 $ 1,200,000 $ 1,900,000

30. Recognition through LR 29
Recognition–
Training and Seminar Bonus
Building and training of Leaders are the alpha and
omega for the LR success. As a Leader you’ll get
an additional fixed monthly Bonus. The Training and
Seminar Bonus!
21%er Training and Seminar Bonus
2 150 €
3 200 €
4 400 €
5 500 €
6 600 €
7 700 €
8 800 €
9 900 €
• With 2x21% a minimum side volume of 12,000 PV is required.
with 3 or more 21%er, no side volume is required.
• Bonus will be automatically converted into Php and stated on the Bonus
Statement.
• The bonus is only applicable for partners with 2 - 9x21%er (Gold OL).
• Partner with 10x21% or more are getting Platinum Bonus.
• Seminar attendants sheets are required.

31. Recognition through LR
LR Incentives – The LR Car Plan
Germany drives LR because successful LR partners
participate with the following cars concept according
to qualification:
• VW Polo LR special edition
• Mercedes Benz, B-Class, (Level I)
• Mercedes Benz C-Class, (Level II)
• Mercedes Benz CLK, Porsche Boxster (Level III)
• Porsche 911 Coupé, Porsche 911 Convertible,
Porsche Cayenne, Porsche Panamera
LR is a key client of Volkswagen, Mercedes Benz and Porsche

32. Recognition through LR 31
Exclusive for LR Partners
VW Polo Mercedes
LR special edition Benz
1) Junior Manager: Aus $100.00/ NZ $125.00, Level II
“Car Bonus“, for each month following the
qualification to Junior Manager. If one or Silver Organization Leaders will receive
several lines have achieved the 14% bonus- Aus $1,250.00/ NZ $1,475.00 “Car Bonus“
eligible level or above, the sales outside this each month that they achieve 12 bonus-
level must at least amount to 2,000 PV. eligible levels, 4x 21% levels and 20,000 PV
2) Manager: Aus $200.00/NZ 250.00 “Car residual sales. If this qualification is not
Bonus“, for each month following the achieved but at least the qualification for a
qualification to Manager. If one or several lines Mercedes Benz level I, they will receive
have achieved the 14% bonus-eligible level or Aus $ 780.00/ NZ$ 920.00
above, the sales outside this level must at
least amount to 4,000 PV. If sales outside the Mercedes
14% level amounts to at least 2,000 PV, the
manager is granted Aus $100.00/NZ $125.00 Benz
allowance.
Level III
Note: The above bonus only applies to LR Partners who Gold Organization Leaders will receive
participate in the Polo Car Concept. Aus $1,750.00/ NZ $2,050.00 “Car Bonus“ each
month that they achieve 12 bonus-eligible
Mercedes levels, 7x 21% levels and 20,000 PV residual
sales. If this qualification is not achieved but at
Benz least the qualification for a Mercedes Benz
level II, they will receive Aus $1,250.00/
Level I NZ $ 1,475.00
Organization Leaders will receive
Aus $780.00/NZ $ 920.00 “Car Bonus“ each
month that they achieve 12 bonus-eligible
levels, 24,000 PV group sales and 20,000 PV Porsche
residual sales with 1 x 21% level or 8,000 PV
residual sales with 2 x 21% levels. Platinum Organization Leaders will receive
Aus $2,050.00/ NZ $2,420.00 “Car Bonus“, for
each month in which they meet the
qualification for Platinum Organization Leader.
If this qualification is not achieved but at least
the qualification for a Mercedes Benz level III,
they will receive Aus $1,750.00/ NZ $2,050.00

33. Highlights from previous trips to Bali, Costa Rica and Mauritius as well as with the AIDA

34. Recognition through LR 33
LR Incentives – LR Trips
Relaxing in Mauritius or motivation and fun in
Southern Spain, LR rewards its successful managers
with dream trips.
Conditions of participation
All Organization Leaders are qualified by moving up the next rung of the
Organization Leader ladder, for instance from Organization Leader to Bronze
Organization Leader, from Bronze Organization Leader to Silver Organization
Leader, etc.
Original testimonials from the past few years:
“I still have to smile today when I think about how I sat
atop a camel gently swaying back and forth while travelling
through the sands of the Dubai desert.”
“When I informed my parents that I had decided in favor
of LR, they thought I had lost my mind. Today, they proudly say:
Our boy has already seen half the world.”

35. 1. Steps with LR
Pre-requisites
1. Goals
A goal is the target you hope to achieve in the future. A goal must be ambitious, yet
also realistic. Goals make work meaningful. Set your goals in such a way that your
LR business takes on meaning. Distinguish between short-, middle- and long-term
goals.
• Define your goals concretely!
• Establish concrete points in time!
• Fix your goal and visualize its fulfillment!
• Create strategic objectives!
LR can help you with all of these.
The first goal is the fast-starter premium.
Every partner who has reached the 11% bonus level in the month in which he/she
started or the succeeding month, receives a top quality gift premium in recognition
of their efforts. If the partner already has a level with 2,000 PV, then at least a
1,000 PV turnover towards this level is required.
The 2nd goal is a VW Polo Special Edition.
For additional information and the exact requirements for this,
please refer to page 29.
2. Using the products yourself
Only when you use the products yourself you can really inspire others, since what
you say will be more authentic and more convincing. Over the course of time, you
will discover your favourites in the product range. Make these products the focus of
your efforts.

36. 1. Steps with LR 35
3. Business-like appearance
Don’t forget: you are offering people the opportunity to make a positive change. If
you are dressed poorly while you’re talking about the chances for success with LR,
you will make a less plausible impression than when you present with a business-
like appearance.
You don’t get a second chance to make a first impression!
4. Name list
The name list is the list that contains your future business partners. Meaning that it is
of extreme importance. We therefore describe this name list separately on the
following pages.
5. Investing time
What are you willing to invest in order to reach your goals? As mentioned above, your
goal must be realistic. Let’s say, for instance, that your middle-term goal is to earn
$ 1,000 per month with LR. Then imagine how it would be if your current employer
offered you a raise of $ 1,000 to work an additional 2 hours a day. You would of course
accept, wouldn’t you? Well, rather invest these 2 hours in your LR business – because
with 10-15 hours per week, you can earn much more that $ 1,000 in the
medium-term!
6. Training
No one is born a master. Every success on the job is dependent on the right training.
Have you ever undergone a training yourself? Have you pursued a course of studies
or earned a degree in order to be “successful”? The message that your LR training
also carries for you: Learn! That’s why LR offers an excellent seminar programme. In
addition to this, you should also take part in seminars offered by LR partners who
are already successful. Learn from their accomplishments!

37. List of Names & Appointments
On the previous page, we already briefly Do you think that’s a lot? It has been
informed you about the importance of the statistically proven that a thirty-year old man
nameslist. A full name list is your first step on has already made around 2,000 contacts in
the road to success. In order to reach the his lifetime.
highest bonus level, your list needs to contain
around 150 names with telephone numbers.
Who belongs on your name list?
Quite simply: EVERYONE!
And how do you get those names?
There are various “tricks” that can prove helpful:
• Photo albums: Browse through your photo albums.
• CV: Read through your CV and consider who you still know from the various
stages of your life.
• First names: Think about who you might know with the names Andre, Anna,
Anne, Andy … etc.
• Mobile phone: Search through your contacts.
Purposefully select and write down various names!
• Relatives
• People who “live” you for example, hairdresser, baker, car mechanic,
newsstand owner, insurance salesperson
• People who you know from associations, clubs, groups, training courses
• People from your neighborhood, including landlord, architects,
previous tenants

38. 1. Steps with LR 37
Correct conversing The names list will first be of great value to you
when you actually begin to work with it – and
working with it means making appointments.
• Positive greeting • In addition to your name list, you need a
telephone, a personal organiser and quiet
• Arouse curiosity place.
• Run through your telephone call in your mind
• Suggest an appointment first. Your call shouldn’t last more than 2
minutes.
• Invite the partner • Make sure that your voice brings across the
necessary enthusiasm.
• Believe it or not, the person on the other end of
the telephone can “see” your smile. So, always
smile.
• Talk very naturally, but never loose sight of your
goal to set a date for a business presentation.
Here’s a suggestion on how to start a conversation:
Victor: Hey, Anna, we recently discovered something new,
and my wife immediately said: You’ve got to show it to
Anna and Peter!
Anna: Hi, sounds exciting. What’s it all about?
Victor: I would love to show it to you. What are you guys
doing on Friday evening?
Anna: Friday is ok for me but I’ll have to ask Peter. He’s not
here right now, but when he gets home I’ll let you
know...
Victor: Great, talk to you then.
Or:
Lena: Hi Meike, I have a surprise for you both. What are
you doing on either Wednesday or Friday evening?
Meike: What kind of a surprise?
Lena: Well, if I told you now it wouldn’t be a surprise
anymore. So, when do you have time?
Or even like this:
Eva: Hi George, I need your advice.
George: Hello. Sure, what’s up?
Eva: I have this business idea that almost sounds too
good to be true. I would love to have your opinion.
When do you have time this week so that I can go
over it with you?

39. Service
Contact / LR locations worldwide
For orders, please do not
hesitate to send an email to: Albania Faroe Islands
Email: Order.au@LRworld.com LR Health & Beauty Systems LR Health & Beauty Systems ApS
Ermou 50 C/o Bjørgvin Sp/F
Tel. 03 9310 5166 14452 Metamorfosi Attikis Heygsvegur 4, 490 Strendur
Fax: 03 9310 5177 Griechenland Färöer Inseln
T: 0030 211 200 22 31 T: + 45 74 31 00 33
Service Fax: 0030 211 200 22 32 Fax: + 45 74 31 00 35
If you have any questions abour email: service.al@LRworld.com email: info@LRworld.dk
service related queries, please Australia Finland
contact our office on 03 9310 LR Health & Beauty Systems Pty Ltd LR Health & Beauty Systems Oy
5166 or send us email to: Aerolink Businesspark Joukahaisenkatu 6, 20520 Turku
service.au@LRworld.com 1&2 / 85-91 Keilor Park Drive Finnland
Tullamarine Victoria 3043 T: 00358 (0) 2 2759300
Australia Fax: 00358 (0) 2 2343336
Managing Director T: 0061 (3) 9310 5166 email: info.fin@LRworld.com
Burkhard Meffert Fax: 0061 (3) 9310 5177
Australia/NZ email: order.au@LRworld.com France
Phone: +64 03 9310 5166 LR Cosmetic Belgium b.v.b.a
Email: B.meffert@LRworld.com Belgium Stenehei 30, 2480 Dessel
LR Cosmetic Belgium b.v.b.a Belgien
Stenehei 30, 2480 Dessel T: 0032 (0) 1 447 09 90
Office Manager Belgien Fax: 0032 (0) 1 447 09 91
Nella Demou T: 0032 (0) 14 47 09 90 email: order.fr@LRworld.com
Phone: +64 03 9310 5166 Fax: 0032 (0) 14 47 09 91
Email: N.Demou@LRworld.com email: order.be@lrworld.com Greece
LR Health & Beauty Systems
Bulgaria Ermou 50, 14452 Metamorfosi Attikis
Sales & Support LR Health & Beauty Systems Griechenland
For all sales support related 60, Tzarigradsko shose Blvd. T: 0030 210 2 85 24 85
enquiries, pls contact: 1784 Sofia Fax: 0030 210 2 84 73 09
Cahl Randhawa Bulgaria email: service.gr@LRworld.com
T: 00359 (0) 2 870 8159
Sales Manager Fax: 00359 (0) 2 971 2182 Iceland
Australia/NZ service.bg@LRworld.com LR Health & Beauty Systems ApS
Phone: 0409 920 887 Lundsbjerg Industrivej 8
Email: C.Randhawa@LRworld. Denmark 6200 Aabenraa
com LR-Health & Beauty Systems ApS Dänemark
Lundsbjerg Industrivej 8 T: + 45 74 31 00 00
6200 Aabenraa Fax: + 45 74 31 00 35
Commercial Manager Dänemark email: order.is@LRworld.com
Paul Mauro T: + 45 74 31 00 33
Phone: 03 9310 5166 Fax: + 45 74 31 00 35 Italy
Email: P.Mauro@LRworld.com email: info@LRworld.dk LR Health & Beauty Systems Srlu
Via Marconi 93/95
Germany 20020 Magnago (MI)
LR Health & Beauty Systems GmbH Italien
Product Related Enquiries: Kruppstr. 55, 59227 Ahlen T: 0039 0331 79 02 51
Resh Randhawa Deutschland Fax: 0039 0331 77 33 97
Product Manager T: 0049 (0) 23 82 70 60 - 0 email: service.it@LRworld.com
Fax: 0049 (0) 23 82 70 60 - 311
Australia/NZ email: info@LRworld.com Liechtenstein
Phone: 0412 129 882 LR Health & Beauty Systems AG
Email: R.Randhawa@LRworld.com 4 Towers
Turmstrasse 30. 6300 Zug
New Zealand Schweiz
T: 0041 (0) 749 80 20 (deutsch)
Phone: +64 9 837 5303 T: 0041 (0) 749 80 22 (französisch)
Fax: +64 9 837 5304 Fax: 0041 (0) 749 80 30
Email: LRhealth@xtra.co.nz email: info.ch@LRworld.com
P.O. Box 79-423 Royal Heights
Auckland NZ 0614

40. Service 39
Luxembourg Poland Spain
LR Cosmetic Belgium b.v.b.a LR Health & Beauty Systems Sp. z o.o. L. de Racine - International Iberia -
Stenehei 30, 2480 Dessel úl. Kościuszki 227, 40-950 Katowice Cosméticos e Marketing Unipessoal Lda.
Belgien Polen Rua Gil Vicente, 26 - Apto 316
T: 0032 (0) 1 447 09 90 T: 0048 32 351 12 50 Quinta Nova de São Roque
Fax: 0032 (0) 1 447 09 91 Fax: 0048 32 351 12 55 2670-513 Loures
email: a.rooyakkers@LRworld.com email: service.pl@LRworld.com Portugal
T: 0034 901 900 776
The Netherlands Portugal Fax: 0034 901 900 740
LR Health & Beauty Systems BV L. de Racine - International Iberia - email: info.es@LRworld.com
Postbus 14, 5060 AA Oisterwijk Cosméticos e Marketing Unipessoal Lda.
Nederland Rua Gil Vicente, 26 - Apto 316 Czech Republic
T: 0032 (0) 1 447 09 90 Quinta Nova de São Roque LR Health & Beauty Systems, s.r.o.
Fax: 0032 (0) 1 447 09 91 2670-513 Loures Závodní 2, 70030 Ostrava-Hrabůvka
email:order.be@LRworld.com Portugal Tschechische Republik
a.vangompel@LRworld.com T: 00351 21 982 57 20 T: 00420 59 578 31 31
Fax: 00351 21 982 57 25 Fax: 00420 59 578 31 32
New Zealand email: info.pt@LRworld.com email: service@LR-cosmetic.cz
LR Health & Beauty Systems
P.O. Box 79-423 Royal Heights Romania Turkey
Auckland 0614 LR Health & Beauty Systems S.R.L. LR Health & Beauty Systems
Neuseeland Nicolae Romanescu 112, 200738 Craiova Pazarlama ve Tic. Ltd. Şti.
T: 0064 (9) 837 5303 Rumänien İkitelli Organize Sanayi Bölgesi
Fax: 0064 (9) 837 5304 T: 0040 (0) 251 426 000 Atatürk Bulvari
email: order.nz@LRworld.com Fax: 0040 (0) 251 426 001 Fatih Sitesi, 5A Blok No. 4
email: service.ro@LRworld.com 34306 Basaksehir - Istanbul
Norway Türkei
LR Health & Beauty Systems AS Sweden T: 0090 (0) 212 485 27 26
Kartverksveien 7, 3511 Hønefoss LR Health & Beauty Systems AB Fax: 0090 (0) 212 485 07 94
Norwegen Box 604 / Strandgatan 28 email: order.tr@LRworld.com
T: 0047 (0) 32 11 29 00 531 16 Lidköping
Fax: 0047 (0) 32 11 29 80 Schweden Ukraine
email: service.no@LRworld.com T: 0046 (0) 510 290 10 LR Health & Beauty Systems, I.t.d.
Fax: 0046 (0) 510 291 70 ul. Dragomirova 4, office 123
Austria email: order.se@LRworld.com 01103 Kiew
LR Health & Beauty Systems GmbH Ukraine
Eduard-Bodem-Gasse 9 Switzerland T: 0038 044 536 03 55
6020 Innsbruck LR Health & Beauty Systems AG Fax: 0038 044 536 03 55
Österreich 4 Towers email: service@lr-ua.com
T: 0043 (0) 512 57 75 75 Turmstrasse 30, 6300 Zug
Fax: 0043 (0) 512 57 75 75 21 Schweiz Hungary
email: info.at@LRworld.com T: 0041 (0) 41 749 80 20 (deutsch) LR Health & Beauty Systems Kft.
Fax: 0041 (0) 41 749 80 30 H-1191 Budapest, Ady E. út 42-44,
Philippines email: info.ch@LRworld.com Ungarn
LR Health and Beauty Systems T: +36 1 477 42 45
Philippines, Inc. Slovakia Fax: +36 1 477 42 48
Ground Floor, Eurovilla 4 Bldg. LR Health & Beauty Systems, s.r.o. email: service.hu@LRworld.com
#853 A. Arnaiz Ave., Makati City Turzovka Stred 422
Philippines 02354 Turzovka Cyprus
Tel. No. : +632 8121160 Slowakei LR Health & Beauty Systems
Fax. Nos.: +632 8121146 or T: 00420 59 578 31 31 Ermou 50
+632 8936889 Fax: 00420 59 578 31 32 14452 Metamorfosi Attikis
Emails: service.ph@LRworld.com email: service@LR-cosmetic.cz Griechenland
order.ph@LRworld.com T: 00357 22 34 64 35
Fax: 00357 22 73 06 78
E-mail: service.cy@LRworld.com

41. Q&A
How much money can I earn with LR? LR Products
In general it can be said that the profit margin
of 40% on average constitutes direct earnings. Are LR products subject to animal testing?
An additional bonus is granted for purchase LR does not test its products on animals,
value starting from $ 250 net/month. Earnings neither on its own nor by third parties. The aim
always depend on the commitment. Hundreds of LR is to keep the environmental impact to a
of thousands of partners have a sound minimum through use of environmentally-
additional income with LR. However, a 6-digit friendly and resource-saving manufacturing
monthly income is also possible with LR. The processes.
model cases illustrated in the examples in the
first part show the possible earnings of an LR Are all LR products tested?
partner. However, not all alternatives are Yes. All LR products are subject to internal
outlined due to the complexity of the LR quality assurance. All LR skin care products
marketing plan. In case of doubt please do not are tested by the independent Dermatest
hesitate to contact LR directly. Institute. Moreover, Aloe Vera products are
tested by the IASC (International Aloe Science
When does LR remit the bonus? Council). Aloe Vera Drinking Gels have
The bonus is paid retrospectively, punctually additionally received the INSTITUT
by 20th of the subsequent month. FRESENIUS quality seal.
What will happen if the product does not
meet the expectations?
All LR products are subject to continous
International business internal quality assurances as well as external
tests. If the product does not meet the
In which countries is LR represented? expectations, LR Health & Beauty Systems will
LR has branches/subsidiaries in 31 countries accept product returns if the are in perfect and
worldwide. Addresses can be found on the resellable condition up to 60 days after you
previous double page spread. receive your products from LR Health &
Beauty Systems.
Is it possible to find new partners in other
countries (i.e. during holiday)?
Yes, absolutely. The LR business model is
oriented internationally and also allows for
trans-border businesses.
Is it possible for me to acquire new
partners in each LR country using my
partner number?
Yes, it is possible.
Where can I find information on the
individual countries?
General information on LR subsidiaries abroad
can be found in the internal area of the LR
website at LR worldwide.

42. Service 41
Purchase and sales
Is it allowed to sell LR products at trade
fairs?
No. The LR business lives from personal
approach and consulting. However, it is
permitted to exhibit and provide information
on LR products at trade fairs after prior
consent of LR and in the presence of the
organization leader, but the products may not
be sold at trade fairs.
Is it permitted to sell LR products via
Internet?
You can operate your own website and are
Is it permitted to sell LR products in allowed to sell LR products in your own
stationary trade, i.e. pharmacy, hairdresser, “online shop“. This website requires LR’s prior
fitness studio? approval.
You are not permitted to directly sell LR
products in such establishments. Is it allowed to place ads or create flyer for
the products?
Yes, but it is subject to the following
restrictions: LR partners are not permitted to
use neither the LR logo or product images nor
the “LR Health & Beauty Systems“ name for
ads, flyers, brochures or similar.

43. Glossary
21% Level Bonus
Level achieving 12,000 PV total sales in one In addition to the profit margin LR remits each
month. partner a bonus retrospectively on the sum of
all sales transacted per month. Bonus must be
approved for payment of bonus on own sales
100 PV Regulation or group sales, by the fulfilment of the 100 PV
regulation and total sales of at least 250 PV/
Each partner must at least achieve 100 PV month.
own sales per month in order to receive a
bonus.
Bonus Line
Academy The bonus-eligible level is each direct level
achieving at least 250 PV total sales per
The LR Academy comprises LR‘s entire month.
training offer. LR’s training is unsurpassed in
this industry. Target-oriented, individual and
intensive. It starts with training offers for Junior
Managers (Junior Manager Academy) via Downline
Junior Team Leader Academy, Team Leader
Day, Organization Leader Academy through to Downline is the course of the structure of each
Silver Organization Leader Academy. The partner downwards, i.e. all partners registered
seminar offer is supplemented by product by A, their partners and the partners thereof
training, sales training, online seminars and belong to ”Downline”. The Downline branches
online knowledge tests. continuously downwards at lower tiers.
Car Bonus Own sales
Special payment for partners who achieved LR Own sales are viewed as order values which a
car qualification and have leased an LR car. partner generates himself in his own name and
own account. Orders generated through end
consumers also account for qualification to
Car Plan own sales of the respective partner.
The LR car plan comprises a unique
cooperation with Volkswagen, Mercedes Benz
and Porsche. LR grants the car bonus as an
allowance to the respective leasing rates
depending on the qualification of the partner.

44. Service 43
Business Volume Inactivity
Business Volume (BV) is a value assigned
to each product. The percental bonus level A partner is viewed as inactive if he has no
achieved through the generated PV shall be own sales for 12 months in succession.
calculated on the corresponding BV and paid
out to the respective partner in AUD.
Level
A level is a part of a structure and branches
Total Sales continuously downwards
Total sales of a partner comprise of his own
monthly sales as well as the total monthly Partner
sales of his structure developed by that time.
Independent sales partner of LR who entered
into a partner agreement with LR and runs the
Group Sales LR business in his own name and on his own
account.
Group sales comprise the total order volume
up to the developed and active downline by
that time. In terms of calculation: group sales
= total sales – own sales Point Value
Point value (PV) is the value assigned to every
Profit Margin LR product. Based on the PV a partner
achieves specified qualification and bonus
Profit margin is the difference between the end levels.
consumer price for the customer and the
purchase price of the partner.

45. Side Volume
Total sales including personal sales which a
partner can generate without his 21% level.
Sponsor/sponsoring
Sponsoring means winning new partners for
the LR business. Sponsor is the respective
intermediary of the new entrant.
Structure
Structure means the entity of all levels in the
downline
Upline
Upline is the opposite of downline and
describes the sponsor, his sponsor etc.
The individual bonuses and titles used by
LR are illustrated in example on the
respective pages and are therefore not part
of the glossary.

46. Service 45
Terms of Delivery & Payment
1. Methods of payment specifying grounds to return the new and
c) Credit card – Master/VISA/Bankcard/Amex saleable goods in original packaging within
Please keep in mind that credit card data two months following date of invoice against
are not saved. We therefore kindly ask for product voucher. The date of expiry of the
your understanding that your credit data product voucher shall be one year and shall
must be collected again for every order paid be automatically offset against the next orders.
via credit card. Sales aids and documents shall be precluded
from return.
d) Place of performance and jurisdiction is
2. Dispatch 59227 Ahlen.
All orders of $250 and above FREE Delivery e) Alterations of range and prices shall be
Order below $ 250. (Aus $9.00 + gst) reserved.
(NZ $10.00 + gst) freight charges f) The legal provisions shall otherwise apply.
g) Your contract partner:
Essential details LR Health & Beauty Systems GmbH,
> Your partner number Kruppstraße 55, 59227 Ahlen,
> Your code number (only required if you prefer HRB 9874 AG Münster
bank collection for orders placed via phone) Geschäftsführer: Dr. Jens M. Abend,
> Order number incl. sub-number Thomas Heursen, Thomas Kircher,
> Article description Tilo Plöger, Andreas G. Rutsch
> If required, details on fragrance, sizes and
colours
> Required order quantity
> Delivery address (insofar it deviates from the
delivery address provided). Please observe:
Invoice is in the parcel
3. Other
a) LR Health & Beauty Systems GmbH
reserves the title of goods until full payment
of the purchase price has been made. The
partner shall be entitled to make use of the
goods with due commercial prudence as
long as he fulfils his obligations from the
business relationship in a timely manner.
b) Claims of LR Health & Beauty Systems
GmbH can be offset against bonus and
royalty claims of the partners.
c) In addition to the relevant legal provisions,
the partner shall be entitled without

47. Success planner
Your most important contacts
Your Sponsor
Name
Phone
email
Address
Your Organization Leader
Name
Phone
email
Address
Your Seminar Schedules
Company presentation
Product trainings
Junior Manager Academy
Junior Team Leader Academy
Team Leader Day
OL Academy
SOL Academy

48. Service 47
Your goal
1) Visualize your goals
2) Make sure that you frequently see your “target image“, i.e. as screensaver on the PC or a
photo in your wallet
Your schedule
1) Keep a diary
2) Jot down all business and private appointments and take additional notes
Calendar 13, 29.03. - 04.04.
Fr: 17.30 - 19.00h Badminton
danach in's alex (Starbox einpacken!)
der
Sa bine Ra Sa: 13.30h BP bei Herrn und Frau krämer
8 792
0176/6655 18.00h Happy Hour Party bei Daniela
So: 16.00h geburtstag Ma
Mo: 17.30- 19.00h Badminton
21.00h Elke wegen neuer Deko
Di: 19.00h Happy Hour Party bei
Sabine Rader
Mi: leona lewis für Ma bestellen
Do: Steffi M. die neue Deko sa
laris !
präsentieren
fen !
-> Uhrzeit fix machen! anru